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JAMES KEEFE / Live Brief

OUGD503 RESPONSIVE

JUICEIT

LIVE BRIEF/ Branding/ Packaging The Brief To design a logo for an electrical accessories company entitled ‘JuiceIT’ The logo will need to work in conjunction with a packaging concept for one of the products in the range. Considerations The logo needs to communicate: Juice - fruit juice but it also means to put fuel in or charge a phone. IT – Information Technology but also it means to put juice (power in it).

The packaging needs to stand out at point of sale. Consider different ink finishes such as spot varnish to enhance a vibrant colour scheme that represents different fruits. Mandatories -Research existing products on the market. -Communicate the nature of the brand through the logo. -Choose an appropriate colour scheme with pantone ID. to represent different types of fruit. Deliverables -Logo design/ style guidelines -Packaging concept -Pitch design boards

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JAMES KEEFE / Live Brief

Logo

The symbol featured in the logo communicates both aspects of the company name by referencing the anatomy of fruit. The fruit segments contrast from faint to dark to represent charge and powering up.

OUGD503 RESPONSIVE

JUICEIT

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JAMES KEEFE / Live Brief

OUGD503 RESPONSIVE

Logo/ Guidelines

Black and white logo, parent logo, logo to be used on a black background and colour variations relating to product range.

JUICEIT

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JAMES KEEFE / Live Brief

OUGD503 RESPONSIVE

JUICEIT

Packaging Concept

USB MAINS CHARGER

USB MAINS CHARGER

USB MAINS CHARGER

USB Data Cable (1M)

iPhone 5/5s

USB Data Cable (1M)

1AMP

1AMP

iPhone 5/5s

Fast Charging ng for Smartphones

for Smartphones

Fast Charging ng for Smartphones

3 YEAR LIMITED WARRANTY

3 YEAR LIMITED WARRANTY

3 YEAR LIMITED WARRANTY

1AMP

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Juiceit design boards