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Exhibition Catalog


Justin McKinley 2010 Senior Project Minneapolis College of Art & Design I am forever grateful to everyone who contributed to the this project. In no particular order: Erik Brandt, Alex DeArmond, Bernard Canniffe, George Mahoney, My Peers, Gregory Hubacek, & Jackson Schwartz


The purpose of “The Way Things Could Be” is not to solve massive problems such as world hunger, global warming, or even necessarily address a specific community. It is, however, intended to serve as a general resource for current design projects that are working in a socially responsible manner. In the context of this project, the term “socially responsible” is defined as anything that improves quality of life while acknowledging the full spectrum of results. Providing these socially responsible projects with an informational vehicle to further their positive impact ultimately benefits the individual viewer as well as the organizations responsible for the projects.


PALLET PARK BENCH This that near turn

project was inspired by a pallet had been abandoned on a corner my apartment. I wanted a way to this object into something useful.

Deciding to build a bench from this pallet was a great way to facilitate and encourage community. At the same time it transformed a discarded item and turned it into something that was giving back to it’s environment.


The Way Things Could Be


Pallet Park Bench


The Way Things Could Be


Pallet Park Bench


The Way Things Could Be


Pallet Park Bench


WANT/ NEED

This poster features two opposing words; want and need. Putting these two words on the same poster provides an opposition for the viewer. The location of the camera was essential to read the word need, illustrating the importance of perspective.


The Way Things Could Be


Watch the process video here: http://is.gd/bWyIl

Want / Need


The Way Things Could Be

Want / Need


BICYCLES ON FIRST AVE This poster intended to encourage better graphic gestures for a new system of bicycling lanes, and also inform both bicyclists and motorists alike. Posters were wheat pasted on the road, in the bike lane.


The Way Things Could Be


Bicycles On First Ave.


The Way Things Could Be

Bicycles On First Ave.


HAPPY BDAY EVERYDAY The message “Happy Birthday Everyday” developed from a desire to have a phrase that brought such joy as “Happy Holidays” or “Happy New Year”. This poster is also meant to be a take-away gift from the exhibition.


The Way Things Could Be


Happy Bday Everyday


The Way Things Could Be

Happy Bday Everyday


Further documentation for the projects can be found online:

The Way Things Could Be http://thewaythingscouldbe.com

Flickr Set

http://flickr.com/photos/justin_mckinley


The Way Things Could Be  

Exhibition catalog for the senior thesis project of Justin McKinley. Graduate of MCAD 2010.

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