email@example.com (770) 906-‐5646
Objective: Contribute diverse skills extensive knowledge in digital marketing integration to a collaborative, results-‐driven strategic marketing and development team. Summary: Comprehensive background planning and executing large-‐scale branding and product development initiatives for small startups and well-‐established enterprise corporations. Diverse skill set includes Web and Mobile Web development, SEO, SEM, SMM, graphic design, market research and public relations.
Media Planning and campaign evaluation. Market Research Planning, Budgeting and Reporting User Experience Testing & Customer Retention Strategy Strategic Partnership Development and Client Relationship Management Contract Negotiation Staff Development and Instruction Copywriting and Public Relations Planning Social Media/Viral Marketing
PROFESSIONAL EXPERIENCE The Creative Circus Sept 2010 -‐ Present ATLANTA, GA
www.johncoggin.com Mar 2010 -‐ Present ATLANTA, GA
Feb 2008 -‐ May 2010 ATLANTA, GA Tarkenton Companies is an Atlanta business group composed of five primary businesses: Lodestar Technology Labs (MasterSuiteApps.com, SoHOWire.com); The Tarkenton Institute for Entrepreneurial Development; The Fran Tarkenton Small Business Network (GoSmallBiz.com); and Tarkenton Financial Solutions.
Instructor, B rand E xtensions Currently instruct a weekly, three-‐hour, team-‐based course in the development of brand extensions for the accredited portfolio school in Atlanta.
Webmaster/Writer, F reelance D esigner a nd D eveloper @tL Creative, or @tlgeneration (on Twitter), is an independently-‐developed online brand launched in March 2010 encompassing all privately contracted work in Web and mobile development, graphic design and social media marketing, along with a flagship blog located at www.johncoggin.com (Avg. Monthly Unique Visitors Oct. 30 – Nov. 30: 10,500. *Links to mobile development projects available upon request. Watch video demos of many of my mobile apps on YouTube at http://www.youtube.com/generationATL.
Senior D irector o f M arketing, C reative D irector Initially hired by Tarkenton Companies in Jan. 2008 to conduct online and interactive marketing initiatives for a software startup still in its early planning stages (Lodestar Technology Labs, LLC); was promoted several times such that responsibilities grew to include oversight over nearly all marketing related activities for the business group and many central responsibilities related to software product development and design.
Led a complete rebranding of Tarkenton Companies brand, repositioning as a collaborative business group specializing in cutting-‐edge cloud-‐related products and services, driven by the creation of four new subsidiary brands. Creator and primary executor of the Lodestar Technology Labs business model, which includes both proprietary and partner distribution channels for Web-‐based software and small business content and resources. Managed a staff of five full-‐time designers/developers and two freelance designers on all strategic marketing initiatives for Lodestar’s proprietary and partner distribution channels: Designed and developed four micro sites, each with one alternative design, for the promotion of individual product offerings from Lodestar’s catalog of on-‐Demand Web applications (300% growth, unique visitors from Feb. 2010 to April 2010.) Directed cross-‐platform, multimedia marketing strategies (First year customer retention rate, Lodestar’s software products: 75%)
Conducted Extensive Market Research, including focus group moderation, in a comprehensive, 5-‐figure, three-‐ phase study of Web conferencing attitudes and habits among micro business decision-‐makers.
Architected and designed The MasterSite Drag-‐n-‐Drop Website Builder and the MasterDoc Sales Campaign Management tool (Web-‐based software applications, or Software on-‐Demand). Coordinated development teams in San Diego and West Palm Beach, Fla. for MasterSuite software’s final stages of development, including BETA test phases. Wrote, directed and produced 12 television spots and viral videos in support of various Tarkenton Companies brands
Red Squirrel Brand Marketing May 2007 – Feb 2008 HIGH POINT, NC
Aug 2006 – May 2007 CHAPEL HILL, NC
Media Relations Manager Operated a high 6-‐figure trade and consumer-‐advertising budget for the fifth largest furniture manufacturer in the United States (Klaussner Home Furnishings). Served as the Strategic Lead on all marketing and media relations activities related to the launch of the Klaussner Home™ consumer brand and retail outlet concept in October 2007. • Negotiated avg. 35 percent discount on rack rates for print/electronic advertising campaigns with trade and consumer home furnishings publications. • Provided creative direction on trade/consumer marketing collateral for the launch of the Klaussner Home™ Furnishings consumer retail brand. • Collaborated with Red Squirrel President in development and launch of the Furniture Transport Group brand (a just-‐formed alliance of home furnishings logistics providers). • Conducted face-‐t0-‐face meetings with editors and other representatives of the furniture trade publishing industry at official launch events for the KHF consumer retail brand (Avg. 78% attendance rate for media representatives at special events).
Director of Public Relations Central driver behind all public relations and trade media planning activities for Capel Rugs, Taylor King Home Furnishings, The Ackland Art Museum and First Bancorp, a $2 billion dollar, publicly traded bank holdings corporation based in Troy, N.C. (www.firstbancorp.com). • Conducted all public relations to local and regional media on behalf of First Bancorp. • Negotiated competitive advertising rates/placements with representatives from more than 20 trade home furnishings trade publications on behalf of home furnishings clients (Avg. discount on rack rates: 40%). • Conducted planning and implementation phases for quarterly trade shows on behalf of home furnishings clients, including 90th anniversary special event for Capel Rugs (5-‐figure budget; 60% attendance rate for media representatives). • Conducted media relations on behalf of all home furnishings clients, including monthly placement of product images/information in trade publications. • Provided creative direction for media relations collateral (e.g. press kits, product releases, etc.) • Conducted face-‐t0-‐face meetings with editors and writers from home furnishings consumer and trade publications like Martha Stewart’s Blueprint and Dwell magazine. • Tracked the results of public relations initiatives (82% percent average monthly placement rate in trade media for Capel, Inc.)
University of North Carolina at Chapel Hill (2002 – 2006) B.A., School of Journalism and Mass Communication (GPA: 3.5) Public Relations, with Political Science Concentration
Awards & Achievements
Dean’s List (6 Semesters) Pacemaker Award (2005, The Daily Tar Heel Editorial Staff)
Editor, Arts & Entertainment, The Daily Tar Heel (2005) Public Relations Committee, Student Union Activities Board (2004-‐2006) Web Intern, UNC Alumni Association (2005-‐2006) Interactive Design Intern, UNC Office of Development (2004-‐2005) UNC Young Democrats Executive Planning Committee (2003-‐2004) Intramural Tennis (2002-‐2004)
Mark Turkel, President, Palm Beach Software Design
Michael Crumley, Manager, Strategic Channels, PR Newswire
Email: firstname.lastname@example.org Phone: (561) 248-‐6974
Zac Schellhardt, Product Manager, Microsoft; and Independent Web Developer
Susan Jones, Regional Sales Manager, Reed Business (Furniture Today)
Email: email@example.com, firstname.lastname@example.org Phone: (770) 827-‐1550
Lauren Rivers, Owner/Principal, Rivers Agency
Amy Kyle, Creator/Publisher, Home Furnishings Business Magazine
Email: Lauren@riversagency.com Phone: (919) 614-‐3966
Email: email@example.com Phone: (336) 601-‐9011