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Portfolio

No.0 Creating Endless Design Inspiration

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[FORMATS] Book 8×10 in Brochure 5×7 in Website 2560×1440 App 1125×2436

[INSTRUCTOR] Mary Scott

[KEY WORDS] Sophisticated Creative

[SEMESTER] 2019 Fall

[CATEGORY] Visual Identity

[COURSE NO.] GR700

[PROJECT] Portfolio

Jinhyun Kim / Selected Work

[COURSE] MA Portfolio Seminar

[DESIGN] I created a distinctive layout style to express “Serene Dynamic” by using an unbalanced layout and geometric lines. Also, I used grayscale for the color scheme because it represents only an amount of light and carries only intensity information. Accordingly, the overall design of the portfolio book shows balance and intensity with a consistent distinctive layout with a unified color tone.

Project /

[OBJECTIVE] Creating a website, printed portfolio, business system with résumé and social media channels to promote yourself. The goal is for you to establish a number of portfolio items in a system, that can grow and be added to and updated as you progress through your career.


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Portfolio

No.0 Creating Endless Design Inspiration

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[INSTRUCTOR] Mary Scott

[SEMESTER] 2019 Fall

[COURSE NO.] GR700

[COURSE] MA Portfolio Seminar

[DESIGN] I created a distinctive layout style to express “Serene Dynamic” by using an unbalanced layout and geometric lines. Also, I used grayscale for the color scheme because it represents only an amount of light and carries only intensity information. Accordingly, the overall design of the portfolio book shows balance and intensity with a consistent distinctive layout with a unified color tone.

Project /

[OBJECTIVE] Creating a website, printed portfolio, business system with résumé and social media channels to promote yourself. The goal is for you to establish a number of portfolio items in a system, that can grow and be added to and updated as you progress through your career.

[PROJECT] Portfolio [CATEGORY] Visual Identity [KEY WORDS] Sophisticated Creative [FORMATS] Book 8×10 in Brochure 5×7 in Website 2560×1440 App 1125×2436

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ă…œNo.0 By Jinhyun Kim

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Concept

Concept

Project /

[STATEMENT] ZERO is the symbol of ‘nothingness’ and denotes freedom from limitations in this material world.

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ă…œNo.0 By Jinhyun Kim

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Contents

Contents

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[Vol.2] Sharing Values to Create Value Ferrero CSR Report

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[Vol.3] Exploring Alternative Rock Sonic & Visual Observations

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[Vol.4] Admiring Her Glamorous Shoes Book Redesign

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[Vol.5] Keeping in Mind His Speaking Book Cover Design

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[Vol.6] Arranging Your Schedule UX/UI Redesign

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[Vol.7] Helping Girls Win Branding Design

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[Vol.8] Discovering Playfulness Type Specimen Project

[Vol.1] Making Young Designers Better XPLORER Conference Materials Design

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ă…œNo.0 [Vol.1] By Jinhyun Kim

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Xplorer

No.0

[Vol.1]

Making Young Designers Better

[INSTRUCTOR] John Nettleton

[KEY WORDS] Digital Sophisticated Creative

[SEMESTER] 2018 Fall

[CATEGORY] Visual Identity

[COURSE NO.] GR601

[PROJECT] Conference

[COURSE] Type Systems

[DESIGN] I chose a digital design conference called “Xplorer” held in Chicago. This conference is an annual digital camp where junior designers can improve their design skills and tour design studios in the Chicago area. Therefore, I redesigned the materials with images of navigation and digital concepts (coding symbols) in mind as young people need help navigating the world of digital design. I used a highly saturated color palette to express the passion and empowerment of my target audience.

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[OBJECTIVE] Design a holistic visual system for a design conference. Create an engaging visual concept that matches the aim of the conference. Incorporate conceptual and visual design skills as well as typographic skills in a highly flexible design system.

[FORMATS] Poster 18×19 in Program 15×7 in App 1125×2436 Website 2560×1440

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No.0 [Vol.1] By Jinhyun Kim

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Xplorer Project /

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No.0 [Vol.1] By Jinhyun Kim

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Xplorer Project /

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Xplorer Project /

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Xplorer Project /

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Xplorer Project /

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Xplorer Project /

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Xplorer Project /

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Xplorer Project /

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No.0 [Vol.2] By Jinhyun Kim

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Ferrero CSR Report

No.0

[Vol.2]

Sharing Values to Create Value

[INSTRUCTOR] John Nettleton

[KEY WORDS] Sustainability Environmental

[SEMESTER] 2018 Fall

[CATEGORY] Book Design

[COURSE NO.] GR601

[PROJECT] CSR Report

[COURSE] Type Systems

[DESIGN] I redesigned the CSR report for Ferrero, an Italian manufacturer of branded chocolate and confectionery products. My objective was to redesign Ferrero’s CSR report while expressing their mission statement and the brand slogan, “Sharing values to create value.” So, I used a clean and natural design style to reflect Ferrero’s interest in sustainability and in being eco-friendly, reliable, and caring for the environment. Also, I printed the report on light beige paper with gold text to symbolize Ferrero’s status as a premium chocolate brand.

Project /

[OBJECTIVE] Redesign an annual company report or corporate sustainability report while making it legible and well-organized. Explore innovative ways to communicate with text, graphics, and images.

[FORMAT] Book 8.5×11 in

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Ferrero CSR Report Project /

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No.0 [Vol.2] By Jinhyun Kim

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Ferrero CSR Report Project /

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Ferrero CSR Report Project /

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Ferrero CSR Report Project /

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My Space By Jinhyun Kim


No.0 [Vol.2] By Jinhyun Kim

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Ferrero CSR Report Project /

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No.0 [Vol.3] By Jinhyun Kim

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Alternative Rock

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[Vol.3]

Exploring Alternative Rock Project /

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[OBJECTIVE] This project was a large undertaking with extensive research, writing, image gathering, and of course design. The main source of research material was the city I live in, San Francisco, which has an active music scene and a huge variety of bands, record stores, and live venues. I mentally and physically recorded images, sounds, musicians, and other traces of local alternative music.

[DESIGN] This book is dedicated to 1990’s alternative rock, with a strong personal and conceptual context. I conducted extensive research, wrote text, took photographs, and created the images. I also attended many alternative rock music performances. In the end, I was happy to be able to express my personal view of alternative rock music through this book.

[COURSE] Type Experiments

[PROJECT] Sonic & Visual Observations

[COURSE NO.] GR613

[CATEGORY] Book Design

[SEMESTER] 2019 Spring

[KEY WORDS] Passionate Energetic Enthusiastic

[INSTRUCTOR] Stanley Zienka

[FORMAT] Book 7×8.5 in

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Alternative Rock Project /

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Alternative Rock Project /

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Alternative Rock Project /

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Alternative Rock Project /

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No.0 [Vol.3] By Jinhyun Kim

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Alternative Rock Project /

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No.0 [Vol.4] By Jinhyun Kim

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Beth Levine Shoes

No.0

[Vol.4]

Admiring Her Glamorous Shoes

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[INSTRUCTOR] John Nettleton

[SEMESTER] 2018 Spring

[COURSE NO.] GR619

[COURSE] Type Composition

[DESIGN] I redesigned “Beth Levine Shoes,” which details her life and achievements with full-color photos of her creations. I created hierarchy and impact through a constructed layout and an elegant typeface.

Project /

[OBJECTIVE] Redesign sample spreads for a book with large images and text, captions, titles, subtitles, etc. Use type treatments, photos, illustrations, color themes, and overall layout to build a cohesive system for page structure.

[PROJECT] Book Redesign [CATEGORY] Book Design [KEY WORDS] Glamorous Attractive Experimental [FORMAT] Book 7×8.5 in

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No.0 [Vol.4] By Jinhyun Kim

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Beth Levine Shoes Project /

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No.0 [Vol.4] By Jinhyun Kim

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Beth Levine Shoes Project /

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No.0 [Vol.4] By Jinhyun Kim

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Beth Levine Shoes Project /

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No.0 [Vol.4] By Jinhyun Kim

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Beth Levine Shoes Project /

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No.0 [Vol.4] By Jinhyun Kim

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Beth Levine Shoes Project /

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No.0 [Vol.4] By Jinhyun Kim

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Beth Levine Shoes Project /

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No.0 [Vol.5] By Jinhyun Kim

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George Orwell Series

No.0 [Vol.5]

Keeping in Mind His Speaking

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[INSTRUCTOR] John Nettleton

[SEMESTER] 2018 Spring

[COURSE NO.] GR619

[COURSE] Type Composition

[DESIGN] I chose to design covers for three fiction works by my favorite author, George Orwell. The leading characters in each book are expressed through illustration and color schemes which show their personality.

Project /

[OBJECTIVE] A series of three typographic book covers representing a re-issue from a current publisher. (Includes front cover, back, and spine.)

[PROJECT] Book Cover Design [CATEGORY] Book Cover Design [KEY WORDS] Strong Sophisticated Sensuous [FORMAT] Book 4.75×7.5 in

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No.0 [Vol.5] By Jinhyun Kim

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George Orwell Series Project /

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No.0 [Vol.5] By Jinhyun Kim

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George Orwell Series Project /

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George Orwell Series Project /

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George Orwell Series Project /

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No.0 [Vol.6] By Jinhyun Kim

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My Study Life App

No.0

[Vol.6]

Arranging Your Schedules Project /

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[OBJECTIVE] Redesign an existing app that needs many improvements.

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[COURSE NO.] WNM 606

[COURSE] User Experience Design

[DESIGN] I chose “My Study Life” which is a planner for students, teachers, and lecturers designed to make their academic life easier to manage. I analyzed app statistics and competitors about this app. Then, I tried to change some functions by considering user flow. Also, I tried to resolve its visual problems such as layout, icon, logo, and color. To achieve the best outcome, I interviewed target audiences and UX/UI designers and did prototype testing on users.

[PROJECT] Redesign UX/UI [CATEGORY] UX/UI Design

[SEMESTER] 2019 Spring

[KEY WORDS] Energetic Vibrant

[INSTRUCTOR] Ryan Medeiros

[FORMAT] App 1842×3570 px

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My Study Life App Project /

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My Study Life App Project /

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My Study Life App

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My Study Life App

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My Study Life App Project /

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No.0 [Vol.7] By Jinhyun Kim

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[Vol.7]

Helping Girls Win

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[INSTRUCTOR] Hunter Wim mer

[SEMESTER] 2019 Spring

[COURSE NO.] GR604

[COURSE] Nature of Identity

[DESIGN] Girl Scouts of the USA is the largest nonprofit organization proven to prepare girls for a lifetime of leadership. The soul of the brand was to build girls’ courage, confidence, and character to make the world a better place. In order to make a new direction for GSA, I developed a new brand soul, a mission statement and an identity system that inspires young women to develop their potential and become confident, adventurous leaders.

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[OBJECTIVE] A re-branding project that aims to identify the essence of a dying or defunct brand and transform it into a completely new direction while staying true to its soul.

Girl Scouts of America

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[PROJECT] Branding Design [CATEGORY] Branding Design [KEY WORDS] Passionate Energetic Empowering [FORMAT] Books 8×10 in Website 1366×768 px

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No.0 [Vol.7] By Jinhyun Kim

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Girl Scouts of America Project /

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No.0 [Vol.7] By Jinhyun Kim

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Girl Scouts of America Project /

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Girl Scouts of America Project /


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Xplorer Project /

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No.0 [Vol.7] By Jinhyun Kim

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Girl Scouts of America Project /

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Girl Scouts of America Project /

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No.0 [Vol.8] By Jinhyun Kim

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Filson Type Specimen

No.0 [Vol.8]

Discovering Playfulness Project /

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[OBJECTIVE] Develop an engaging type promotion which includes a type specimen. The selling point of this work is to illustrate all the key information, such as the categories, the designer and the foundry. The goal is to investigate ways to make the typeface sing, show its proper usage and illustrate its appeal by using organization, hierarchy, layout and grid systems. This piece should be fun and appeal to graphic designers and a type-savvy audience. [DESIGN] I chose to design a specimen for Filson and did some research on the background of the font. Filson is a new geometric sans serif family with versatility in mind. The distinctive letters ‘K’, ‘Q’ and especially ‘R’ makes this font family unique and very elegant and usable in all kinds of graphic and web design projects. The design here reflects playful layouts, blue, pink and yellow color palette. I also used long foldable pages to express the distinctive letters ‘K’, ‘Q’ and ‘R’. [COURSE] Type Composition [COURSE NO.] GR619 [SEMESTER] 2018 Spring [INSTRUCTOR] John Nettleton

[PROJECT] Type Specimen [CATEGORY] Typography [KEY WORDS] Geometric Energetic Playful [FORMAT] Book 5.5×8.5 in

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No.0 [Vol.8] By Jinhyun Kim

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Filson Type Specimen Project /

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Filson Type Specimen Project /

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Filson Type Specimen Project /

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Filson Type Specimen Project /

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No.0 [Thank You] By Jinhyun Kim

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No.0

Thank you, Project /

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Thank you, Mom and Dad, for your unconditional trust in me. I couldn’t have done any of it without your support. At the same time, I would like to thank my teachers and friends for your advice and help, that always makes me better.

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[FAMILY & FRIENDS]

Mary Scott

Mom & Dad

John Nettleton

My Sister, Bomi

Hunter Wim mer

Doris

Sandra Isla

Esther

[EVERYONE]

Bob Slote Stanley Zienka Ryan Medeiros Susan Pasley Roger Swee

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No.0 By Jinhyun Kim

[TYPEFACE] Courier Prime

[TITLE] No.0

[PHOTOGRAPHY] Jinhyun Kim Unsplash.com

[DESIGNER] Jinhyun Kim

[PRINTING AND BINDING] Blurb.com [COVER STOCK] ImageWrap Hard Cover [TEXT STOCK] Mohawk Everyday Digital 100# Uncoated Text

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[COURSE] MA Portfolio [INSTRUCTOR] Mary Scott [SCHOOL] School of Graphic Design and Digital Media Academy of Art University 79 New Montgomery Street San Francisco, CA 94105


No.0 Project /

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No.0 By Jinhyun Kim

Š 2019 Jinhyun Kim All Rights Reserved.No part of this publication can be reproduced without permission from Jinhyun Kim.

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Portfolio Project /

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More info. Please visit my website: Jinhyunkim.com

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