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01 VISUAL STRATEGY GUIDE


01 VISUAL STRATEGY GUIDE


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PALM COMPUTING INC


VISUAL STRATEGY GUIDE

HISTORY TIMELINE

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THE BEGINNING With the iPhones and Android devices developed, it is easy to forget Palm company has made it all happen. Palm produced the devices that established the basic form factor that later smartphones would use. After earlier attempts by Apple and others, Palm proved there was a market for a third category of portable computing device. This book focus on how the brand evolves, the visual system such as colors, typefaces, layouts, and contrast that can contribute to the rebranding.


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PALM COMPUTING INC

CONTENTS


VISUAL STRATEGY GUIDE

TABLE OF CONTENTS

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Chapter 01

BRAND OVERVIEW

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The Brand Description History Timeline Rebranding Objective Brand Soul Our Mission

Chapter 02

THE FUTURE

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The Future Mission

Rebranding Objective Keywords

New Direction

Chapter 03

TARGET AUDIENCE

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New Target Audience Outsiders

Chapter 04

COMPETITION Current Competitors

Adjacent Competitors

Aspirational Competitors

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01 BRAND OVERVIEW

/ Brand Description History Timeline Rebranding Objective Our mission


VISUAL STRATEGY GUIDE

BRAND OVERVIEW

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PALM COMPUTING INC

THE BRAND OVERVIEW Palm, Inc. was an American company that specialized in manufacturing personal digital assistants (PDAs) and various other electronics. They were the designer of the PalmPilot, the first PDA successfully marketed worldwide, as well as the Treo 600, one of the first smartphones. Palm developed several versions of Palm OS for PDAs and smartphones. The company was also responsible for the first versions of webOS, the first multitasking operating system for smartphones, and enyo.js, a framework for HTML5 apps. The Personal Digital Assistant (PDA) is mainly know as personal information organizer. First, The basic functions includes appoint calendar, a to-do list, and address book for contacts and memos. In the future, we focus on Artificial Intelligence technology and cloud service to bring convenience for people’s life. Such as Palm Veta Assistant to help organize daily schedule. Cloud Service organizes business information and access their effective solutions to be more competitive; Second, It also access medical information for patients and doctors to figure out best treatments. Education, we access the interesting experience and events for entertaining life and approach to technology. Third, Palm is dedicating to build broaden and hopeful future image for people. We connect people by establishing Palm Community and Seminars


VISUAL STRATEGY GUIDE

THE BRAND OVERVIEW

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PALM COMPUTING INC

PALM COMPUTING COMPANY HISTORY

The timeline of the original Palm Inc Company’s history.

1992

1992 Palm Inc Company invented Palm Pilot in Sunnyvale, California.

Jeff Hawkins, Donna Dubinsky and Ed Colligan set up Palm company in Sunnyvale, California, was responsible for numerous products including the Pre and Pixi as well as the Treo and Centro smartphones. Previous product lines include the Pilot 1000, Palm Pilot Pro, Palm III, Palm V, Palm VII, Zire and Tungsten. While their older devices run Palm OS Garnet, four editions of the Treo run Windows Mobile. The company was originally started to write software for the Zoomer, a consumer PDA manufactured by Casio forTandy. The Zoomer devices were also distributed by Casio and GRiD, while Palm provided the PIM software. The PEN/GEOS operating system was provided by Geoworks.


VISUAL STRATEGY GUIDE

HISTORY TIMELINE

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1996

1997

2000

1996 The initial development-The invention of Palm Pilot.

1997 The US. Robotics became the subsidiary of Palm and 3Com.

2000 Palm Company’s new founding and acquisition

Pilot was the name of the first generation of personal digital assistants manufactured by Palm Computing in 1996. The original purpose of this company was to create handwriting recognition software, named PalmPrint, and personal information management (PIM) software, named PalmOrganizer for the PEN/GEOS based Zoomer devices.

In June 1997, U.S. Robotics was acquired by 3Com and Palm became a 3Com subsidiary. In June 1998, thefounders became unhappy with the direction in which 3Com was taking the company, and left to found Handspring.

3Com made the Palm subsidiary an independent, publicly traded company on March 1, 2000, and it traded on the NASDAQ under the ticker symbol PALM. Palm Inc had its IPO during the dot-com bubble and in its first day of trading the shares of the new company hit an all-time high of US$95.06. But competition and the end of the tech bubble caused Palm’s shares to lose 90% of their value in just over a year.


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PALM COMPUTING INC

2002–2003

2005

2007

2002–2003 Palm Inc Company set up a brand new subsidiary named PalmSource.

2005 Palm united as a single company

2007 A new strategic relationship set up.

PalmOne purchased PalmSource’s share in the “Palm” trademark for US$30 million. In July 2005, palmOne l aunched its new name and brand, reverting to Palm, Inc and trading under the ticker symbol PALM once again.

Palm formed a strategic relationship with the private-equity firm Elevation Partners, who purchased a 25% equity stake of the company for US$325 million—an investment that came after months of rumours about a possible Palm sale. Palm CEO Ed Colligan acknowledged that “We were approached by larger parties over the last six months,” and “the reality is that we thought this was the best outcome for our business and our investors.”

Palm set up a wholly owned subsidiary to develop and license Palm OS, which was named PalmSource in February. PalmSource was then spun off from Palm as an independent company. In 2003, the hardware division of the company merged with Handspring, was renamed to palmOne, Inc, and traded under the ticker symbol PLMO. The Palm trademark was held by a jointly owned holding company.


VISUAL STRATEGY GUIDE

HISTORY TIMELINE

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2008

2010

2014

2008 The Personal digital assistant’s ear was gone by then.

2010 Acquisition by Hp and demise.

2014 TCL Ownership

Hewlett Packard announced it would purchase Palm at $5.70 a share for $1.2 billion in an all-cash deal.

HP had sold the Palm trademark and related intellectual properties to Wide Progress Global Limited, a shelf company controlled by Nicolas Zibell — a regional president of TCL Corporation, which markets Android smartphones under the Alcatel brand. At the same time, it was discovered that the former Palm.com now redirected to MyNewPalm.com; the site displayed a “coming soon” page with the previous orange Palm logo, and the slogan “Smart move”, which is also the slogan used by Alcatel OneTouch.

Palm CEO Ed Colligan announced that the company would no longer develop any new handheld PDAs.


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PALM COMPUTING INC

THE BRAND SOUL

PALM COMPUTING INC MAKES INFORMATION ORGANZIED AND PORTABLE


VISUAL STRATEGY GUIDE

THE BRAND SOUL

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PALM COMPUTING INC

02 THE FUTURE

/ The Future Mission Rebranding Objective Name Change Keywords New Direction


VISUAL STRATEGY GUIDE

THE FUTURE

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PALM COMPUTING INC


VISUAL STRATEGY GUIDE

OUR MISSION

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OUR MISSION Palm provides opportunities for individuals and businesses to connect with their information by making it easy to organize and access.


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PALM COMPUTING INC


VISUAL STRATEGY GUIDE

RE-BRANDING OBJECTIVE

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RE-BRANDING OBJECTIVE Palm was a legendary brand, it will forever be remembered as the most significant technology categories of PDAs and smartphone. It was a pioneer in the field and have succeeded created the innovations that other company could not compete with. It enables Wifi, Wireless Networks, and the touchscreen technology as the initial idea of the smartphone. Now Palm is coming back, we need to reconsider the initial soul and new mission for the future brand. To develop more opportunities for brand extension. By helping people to organize their digital life, access easier ways to attain various information and effective solutions for business connections, and connect technology with people’ life to bring convenience and entertainment.


PALM COMPUTING INC

KEYWORDS

ORGANIZE ACCESS CONNECT


VISUAL STRATEGY GUIDE

KEYWORDS

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PALM COMPUTING INC


VISUAL STRATEGY GUIDE

KEYWORDS

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ORGANIZE

As a pioneer of smart devices. Palm strives to help people organize their personal life and business information. Palm provides a series of products and services that enable people to better manage and improve their life, in any location. Palm gives people more control over their schedule and information.


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PALM COMPUTING INC


VISUAL STRATEGY GUIDE

KEYWORDS

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ACCESS

The way people, work, study, and play is changing with the prevalence of robotization, AI, the internet of things (IOT). Palm provides services enabling customers to use a single device across country borders giving instant access to information without swapping devices. Palm provides support for organizations to access vital business systems.


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PALM COMPUTING INC


VISUAL STRATEGY GUIDE

KEYWORDS

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CONNECT

Palm cooperates with other industries to build strong business connections for future innovation. Palm products and services will be more than a series of gadgets(watch, phone, laptop) digital assistant. Palm intergrates technology with the travel, medical, and automotives industries to connect people and businesses through information.


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PALM COMPUTING INC

PAST LOOK

PALM


VISUAL STRATEGY GUIDE

PASTLOOK

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PALM COMPUTING INC

FUTURE LOOK

PALM


VISUAL STRATEGY GUIDE

FUTURE LOOK

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PALM COMPUTING INC

03 TARGET AUDIDENCE

/ Personas Outsiders


VISUAL STRATEGY GUIDE

TARGET AUDIENCE

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PALM COMPUTING INC

THE NERD—PETER MATHEWS 28 / Javascript Developer / San Jose, CA / Netflix, Apple, Bart, Kindle

He likes using iTunes. He looks up the updated applica- •

He is looking for a device that can help him organize

ing aspects of the new application and software are geeky

to miss important information.

tion’s new features and functions because he thinks track-

habits that help him learn about competitor’s news feeds.

daily schedule and it is portable because he doesn’t want

He is learning a new computer language to prepare for

He enjoys playing video games with friends on weekends

Since he was in the Middle School, he has played guitar •

He likes listening to technology and psychology podcasts

part of his life.

latest news.

because It makes him relax after a stressful day.

and bass. Then he fell in love with it. Music has become

a new project. Since it’s very important for him, he read some professional books and practiced in his spare time.

when he commutes so he can utilize the time to get the

During the work, his company encourages the employ- •

He is doing some volunteer work on weekends to help

opportunities to follow their high-tech industry.

likes teaching and willing to sharing his skills and time for

ee to attend technology conferences. He appreciates the

middle school students to learn coding lessons because he

the next generation.


VISUAL STRATEGY GUIDE

PERSONAS

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THE MANAGER—ROBERT ANDREWS 40 / Senior computer hardware manager / New York, NY / Javascript, Python, Chrome, Gmail

He likes browsing images and content information on • the transportation, because it enables him to keep updating and get inspiration.

His work requires travel often because he always needs

to stay on the track, he keeps his mobile device charged all the time.

He has two daughters with his partner. They just moved

Becaus he is the manager in the company, he needs to

send various files to his co-worker very often, he is look-

ing for a portable device that can help him organize and access the inforamtion.

so he shares the same passion.

He is interested in learning Artifical Intelligence because

it is a very popular topic, it might help him develop the

future market. •

to a new place. They need to buy mobile phones for their daughters to contact them after school.

His parents are very ethusiastic with technology devices ,

He likes posting photos and videos on social media

because he thinks it is a good way to share his life, experience, ideas, and connect with other people.

When he is available, he would love to take his daughters and partner to a various of concerts and events. He hope

to have easy access to purchase the tickets.


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PALM COMPUTING INC

AN OUTGOING STUDENT—SKYLAR CHEN 24 / Film Editing Student / Los Angeles, CA / Tripadvisor, Yelp, Google, Apple Pay

She is a Taiwanese international student who moved to •

Los Angeles four years ago because she believes living there could gain more opportunity to expand her career.

Living in LA is a very good experience for her because

she could to visit those famous film company, and she

She is interested in technology and willing to buy the newest gadgets and inventions.

She lives with her girlfriend in an apartment. They like to

get everything online and deliver to their home. So they are very rely on their device to access and organize the

hopes to work there in the future.

retail information.

She is interested in live art events, she would love to join •

She likes to chatting with her friends and save the history

Even though she has a limit budget, she still would love •

She used to learn Japanese for a while because she wants

thing into perspectives. It allows her to realize there are

friends and knowledge.

it sometimes because it offers her unique experience.

to travel sometimes. Because traveling for her puts the

far bigger things than her problems.

and would use a system to back up all of the information.

to know the dedicated culture and get to know more


VISUAL STRATEGY GUIDE

PERSONAS

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A TEENAGE BOY—SAMUEL MARTINEZ Age: 16 / High School Student / Memphis, Tn / Under Armor, Nintendo, Activision

He is a Marvel fan for 8 years. He bought Marvel Digital •

He likes to hang out and play sports with his friends and

updating information.

and get some advice for study issues.

Comics online regularly because he wants to know the

his younger brother because they can help him practice

He likes to chat with his older brother who is in college •

He is interested in learning coding programs, he wonders

example, they love playing radio control airplanes together.

cess the information.

school, because they have a lot of common interests. For

if there is student STEM program that can help him ac-

Furthermore, he and his brother have been attended to •

He knows he is young and still supports by his parents.

great memory there.

goes by because he has a big auto-machine developing

RC Model Airplane Trainer Competition. They had a

He is looking for the information about applying for

College because he thinks it is better to prepare for it • than doing it later.

He has to develop himself and stronger his skills as time dream that wants to realize it.

However, he is not very sure what major he is going to study. At least he knows he will go for a science major.


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PALM COMPUTING INC

THE TRAVELER—SAMANTHA MOORE 42 / Journalist / Toaronto, Canada / Expedia, Booking, Medium, Notes, Ipad

As a journalist, she needs to go business travel or have •

She thinks social media can provide convenience for her

with her.

she can get coupons and discount information online. It

instant jobs, so she carries very useful and portable tools

saves her a lot of money.

She prefers to take the simple portable device to work

instead of a big heavy computer because she can keep it •

She likes watching a family show. She thinks it can help

Because she usually would read E-book on her phone or •

In her spare time, she enjoys hanging out with friends

invisile device that can easily use her fingertip on the air

catch-up with them.

in her bag and available use it in wherever she goes. •

kindle before go to bed, she wants to know if there is a

to browse resources instead of holding the digital device. •

life. Since she can get some benefits from it, for example,

She likes web-surfing to get to know the things

around her and can connect with her friends and

families anytime.

her relax and spare some time.

and chilling out in the local bars or parks, because she can

Because she has many professional recording machines

to update or repair, she needs professional technicians to

help her fix the problems.


VISUAL STRATEGY GUIDE

PERSONAS

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THE BUSINESS OWNER—JOSH THIBODEAU 54 / Senior Developer and Business Owner / San Francisco, CA / Microsoft Office, Gmail, Quora, Uber, Linkedin

He has collected a few portable mobile phones because •

Because he has many vital business information, he

through the devices. Communication tools were much

security information system and useful strategy solutions.

he thinks it’s valuable and it has a lot of good memories less than now. He still remembers the time when he needs to use a public phone to call people back.

He moved to San Francisco when he was in 18 because

he wanted to live in a big city where has a variety of resource and build up his career.

way to pay his bills through his mobile phone.

thinks it is better to save work information and be able to

Since he travels a lot, he wants to know if it is possible to easily access the international or national entrance

without linning up but just use his mobile phone to

watch Giants Game and eating hot dogs. Since he is a

He usually shopping online, so he is looking for an easier

He usually take the business phone to work, because he easily get in touch with his company partners.

When he is available, he likes inviting his co-workers to big baseball fan.

is seeking for a cloud storage service that can provide

organize his personal information. It will save lot of time.

Drinking a cup of hot coffee in the cafe is his personal

time. He would do some brainstorming to solve his business problems and figure out how to improve its quality.


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PALM COMPUTING INC

THE ARTIST—LINDA ANDERSON 26 / Painter / Berkeley, CA / Blick, Homepod, Papyrus

She has been a photographer and painter since 5 years •

When she is available, she would go to yoga store to relax,

juxtaposed.

diversely.

ago because she trusts that painting and photography are

She likes visiting assorts of museums because she believes • it can help her get some inspiration and generate ideas to

her artwork. •

She is a person, who doesn’t spend much time using the

mobile device. She likes reading books and going out to

discover new things because she thinks art comes from

the life around you. Not by a mobile device. •

She works at her studio, playing some light music because she thinks the melody and rhythm can bring some

new ideas for creation.

because It helps her calm down, think more deeply and

She likes to talk to people who have a story because she thinks the conversations can help her generate ideas.

She sends postcards to invite her friends to have a wine-tasting party in her yard each year because she thinks it is a traditional way to say I miss you.

Even though she doesn’t like online social media, she is willing to go to some interesting live art event and have special experience with her friends.


VISUAL STRATEGY GUIDE

PERSONAS

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THE MIXOLOGIST—CHARLIE JACOBS 21 / Bartender / Philadelphia, PA / Facebook, iBartender Cocktail Recipe, Perfect Drink

Because he works at night time and sleeps in the daytime, •

Even though he left school for a long time, he still wishes

families. He also cannot use the mobile device to have

a software engineer.

he doesn’t have much time to chat with his friends and entertainment during work.

he could have a chance to go to a university and become

Because he wants to be a software engineer, so he is look-

He prefers to hang out with friends at night since he usually sleeps or solves his personal issues at daytime.

university courses and be able to access the information.

After he finished high school, he didn’t continue college, •

He enjoys walking around his dog on weekends in the

chase his dream when life gets better.

cation that can track the dog.

because he has to support his families. He thinks he can

He is taking online preschool class, he needs easy access • to get course information.

ing for coding program that can help him prepare for the

city park, so he wants to know if there is a mobile appli-

He likes playing video games while his cat cuddling with

him because it makes him feel supportive and not lonely.


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PALM COMPUTING INC

04 COMPETITION

/ Current Competitors Adjacent Competitors Aspirational Competitors


VISUAL STRATEGY GUIDE

COMPLETITION

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PALM COMPUTING INC

CURRENT COMPETITORS

Palm is re-entering the market where there are many other competitors already set up their strengths /compacities, public praise, and powerful business performance in their field. However, Palm will present its pioneer state and develop a brand new world for business(connections) strategies, product, and services for people to gain information and convenience to their life on the go.

Nokia Corporation is a Finnish multinational telecommunications, information technology, and consumer electronics company. Since 1990s, Nokia became a notable major contributor to the mobile telephony industry, having assisted in the development of the GSM, 3G and LTE standards (and currently in 5G), and is best known for having been the largest worldwide vendor of mobile phones and smartphones for a period.


VISUAL STRATEGY GUIDE

Pantech Inc. is a South Korean company that manufactures mobile phones. For the U.S. market, the company primarily manufactures phones for the two largest wireless carriers, AT&T and Verizon.

It sells Windows Mobile-powered devices. The founder James Morrison and i-mate were recognized as the innovators in the mobile handset industry but their dismiss in 2009 was brought on by the failure of Microsoft to develop their mobile operating system to keep up with Apple iOS and Android OS.

CURRENT COMPETITORS

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It sells personal computers (PCs), servers, data storage devices, network switches, software, computer peripherals. The company is one of the largest technological corporations in the world, The company is well known for its innovations in supply chain management and electronic commerce particularly its direct-sales model.


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It is a South Korean multinational electronics company. It was established in the aftermath of the Korean War to provide the rebuilding nation with domestically-produced consumer electronics and home appliances. LG Electronics produced South Korea’s first radios, TVs, refrigerators, washing machines, and air conditioners.

It specializes in enterprise software and the Internet of things. Originally known as Research In Motion, it is best known to the general public as the former developer of the BlackBerry brand of smartphones, and tablets.

ZTE is a Chinese multinational telecommunications equipment and systems company headquartered in Shenzhen, Guangdong, China. It is one of China’s leading telecom equipment manufacturers.


VISUAL STRATEGY GUIDE

It is a company providing a variety of software for connected and mobile devices, such as mobile phones, PDAs, video game consoles and set top boxes. In 2005, ACCESS acquired PalmSource, the owner of the Palm OS and BeOS. The company has used these assets and expertise to create the Access Linux Platform, an open-source Linux-based platform for smartphones and other mobile devices, with some proprietary parts including the user interface and some middleware.

It is an American multinational technology company founded in Lenexa, Kansas, United States. The company specializes in GPS technology for automotive, aviation, marine, outdoor, and sport activities. They have also been competing with activity tracker and smartwatch consumer developers such as Fitbit and Apple.

CURRENT COMPETITORS

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It is the principal subsidiary of the multinational IT company NEC in the United States. NEC Laboratories succeeded in sending over 100 terabits of information per second through a single optical fibre in April 2011, establishing a new world record.


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PALM COMPUTING INC

ADJACENT COMPETITORS

Technology today has flow throughout people’s life in variety ways. There are many options to build up business connections. Every technology solutions are serves to providing easier and accessible information. However, in order to get complete and effective information at once. The users must do several steps to get the information. Sometimes, they would fail to access their personal information, rather than having it at their small palm. Not many company provide a clear solution, which may cost more efforts for the customers

It was an American multinational telecommunications company. Motorola’s wireless telephone handset division was a pioneer in cellular telephones. Also known as the Personal Communication Sector (PCS) prior to 2004, it pioneered the “mobile phone” with DynaTAC,


VISUAL STRATEGY GUIDE

It is a Japanese multinational conglomerate corporation. Its diversified business includes consumer and professional electronics, gaming, entertainment and financial services. It is one of the leading manufacturers of electronic products for the consumer and professional markets,

It is a multinational conglomerate. Since 1990, Samsung has increasingly globalised its activities and electronics; in particular, its mobile phones and semiconductors have become its most important source of income. Its industrial affiliates include Samsung Electronics (the world’s largest information technology company, consumer electronics maker and chipmaker measured by 2017 revenues.

ADJACENT COMPETITORS

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It is a Taiwanese multinational computer and phone hardware and electronics company. It launched many Android-based smartphones, predominantly with Intel rather than ARM processors and often with two sim slots. Asus is currently very influential in big mobile markets in Asia.


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PALM COMPUTING INC

Acer is multinational hardware and electronics corporation, specializing in advanced electronics technology. , It is transforming from a hardware company into a “hardware + software + services� company as it starts to embrace new opportunities in the era of cloud technology.

It is multinational technology company. It designs, develops, manufactures and sells personal computers, tablet computers, smartphones, workstations, servers, electronic storage devices. It will create personal devices more people are inspired to them, a culture more people aspire to join and an enduring, trusted business that is well respected around the world.

It is consumer electronics company. It brings brilliance to life through leading innovation in smart mobile device and experience design. Beginning with a vision to put a personal computer in the palm of our customers’ hands, we have led the way in the evolution from palm PC to smartphone.


VISUAL STRATEGY GUIDE

It is a leading global provider of information and communications technology (ICT) inf rastructure and smart devices. With integrated solutions across four key domains – telecom networks, IT, smart devices, and cloud services. It is the largest telecommunications equipment manufacturer in the world. Huawei focused on manufacturing phone switches.

It is a major electronics company. In North America, Sanyo manufactured CDMA cellular phones exclusively for Sprint’s Sprint PCS brand in the United States, and for Bell Mobility in Canada. Because of its relatively high price compared to competitors, Sanyo competes on quality and value.

ADJACENT COMPETITORS

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It s an American multinational technology company. It develops, manufactures, licenses, supports and sells computer software, consumer electronics, personal computers, and related services. It enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.


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ASPIRATIONAL COMPETITORS

The aspirational competitors offers high technology device, high benefits and demanding quality of life. They are also focuses on apply the power of technology to ensure cooperate responsibility, safeguard human rights and protect the planet. Improving the world and sharing the progress.

It is a multinational technology company. It designs, develops, and sells consumer electronics, computer software, and online services. In 2007, Jobs announced that Apple Computer, Inc. would thereafter be known as “Apple Inc.�, because the company had shifted its emphasis from computers to consumer electronics.


VISUAL STRATEGY GUIDE

It is multinational information technology company. Its manufactures and markets computer hardware, middleware and software, and provides hosting and consulting services in areas ranging from mainframe computers to nanotechnology. IBM is also a major research organization, holding the record for most U.S. patents generated by a business for 25 consecutive years.

It is a multinational information technology company. It developed and provided a wide variety of hardware components as well as software and related services to consumers, small and medium-sized businesses (SMBs) and large enterprises, including customers in the government, health and education sectors.

ASPIRATIONAL COMPETITORS

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It is a multinational corporation and technology company. It is the world’s second largest and second highest valued semiconductor chip maker, the processors found in most personal computers (PCs). It is disrupting industries and sovling global challenges, leading on policy, diversity, inclusion, education and sustainibility. They create value for stokeholders. customers and society.


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It is the largest networking company in the world. It helps seize the opportunities of tomorrow by proving that amazing things can happen when you connect the unconnected. It shapes the future of the internet by creating unprecedented value and oppor tunit y to customers, employees and investigators and their partners.

It is a cloud computing company. its revenue comes from a customer relationship management product, Salesforce also sells commercial applications of social networking through acquisition and internal development. It is changing the way people work, using robotics, AI, the Internet of Things, and more. By making these innovations easier and more accessible, They are helping create a future with greater opportunity and equality for all.

It specializes primarily in developing and marketing database software and technology, cloud engineered systems, and enterprise software products. It was the second-largest software maker by revenue. It also develops and builds tools for database development and systems of middle-tier software, enterprise resource planning software, customer relationship management software, and supply chain management software.


VISUAL STRATEGY GUIDE

It is a a multinational software corporation that makes enterprise software to manage business operations and customer relations, and it has its own customer communities. It helps customers streamline their processes, giving them the ability to use real-time data to predict customer trends across the entire business. SAP is committed to helping every customer become a best-run business.

It is a multinational information technology (IT) service, consulting company. TCS is now placed among the most valuable IT services brands worldwide. It is now placed among the most valuable IT services brands worldwide, and it is the world’s 2nd largest IT services provider.

ASPIRATIONAL COMPETITORS

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It was an Amer ic an personal computer company founded in 1982, and is now a brand name of Hewlett-Packard. Once the largest supplier of personal computing systems in the world, Compaq existed as an independent corporation until 2002, when it merged with Hewlett-Packard.


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VISUAL STRATEGY GUIDE

QUOTES

“PREDICTION BY ANALOGY CREATIVITY IS SO PERVASIVE WE NORMALLY DON’T NOTICE IT” –Jeff Hawkins, Palm Inc, Founder

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Design

Jingwu (Kelsi) Yuan

Printing & Binding

Blurb Online Printing Store

Course

Nature of Identity Fall 2018 Academy of Art University

Instructor

Hunter Wimmer

All rights reserved. No part of this publication can be reproduced. stored in a system ir transmitted, in any form or by any means, electronic, mechanical, photocopy, recording, or otherwise, without the written permission of Palm. A digital version of this Visual Strategy Guide book is avaliable online at infoatyourfingertip.com


VISUAL STRATEGY GUIDE

CREDIT

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Profile for Jingwu (Kelsi) Yuan

Palm Visual Strategy Guide 01 by Jingwu Yuan (Student Work)  

This is a student work by Academy of Art University.

Palm Visual Strategy Guide 01 by Jingwu Yuan (Student Work)  

This is a student work by Academy of Art University.

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