Jingting Lin Portfolio

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Jingting Lin.

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2017–2020 Selected Works of Jing ting Lin

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Jingting Lin.

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Copyright Š2020 Jingting Lin

All rights reserved. No part of this publication can be reproduced without the prior written permission of Jingting Lin.

2017–2020 Selected Works of Jing ting Lin

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Concept

Design is not simple, but powerful design will make communication more efficient. In my effort to become a graphic designer, I encountered one problem after another and tried hard to solve them intelligently. Each of these works reflects my design approach and philosophy when I face problems.

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Contents

2017–2020 Selected Works of Jing ting Lin

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When approaching a problem, I get lost in dreams David Lynch Film Festival

When approaching a problem, I demand my confidence Max Factor Rebrand

When approaching a problem, I zoom in and out Visionary Architecture Exhibition

When approaching a problem, I grow succulents Succi Hug Cellphone App

When approaching a problem, I watch a movie Bomb City Movie Posters

When approaching a problem, I admire a female artist La Ar t Magazine Design

When approaching a problem, I connect with friends Digital and Social Media Conference

When approaching a problem, I treat myself well Nu Skin Annual Report

When approaching a problem, I enjoy sea food AQUAUR A /MFA Thesis

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David Lynch Film Festival

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About

Have you ever had weird dreams? David Lynch is a great dreamer and a talented storyteller. I am attracted by not only his dreams, but also the way he presents people in the world of dreams. I created promotional collateral for a film festival for David Lynch and extracted a theme that ties together eight of his films. I conceptualized them into a visual system and coordinated a complex set of materials based on the movie festival.

David Lynch Film Festival

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Approach

Distorted Darkness is the film festival that I designed for David Lynch. A common theme throughout his movies is characters who face a huge challenge and are searching for the way out. They discover that the world is twisted and darker than they thought, and they try to grasp at something to escape from the darkness. I used colors, imagery and type treatment to create a visual system that symbolizes twisted dreams.

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A David Lynch Film Festival Course

Integrated Communication Instructor

Hunter Wimmer Semester

Spring 2019 Categories

Brand Identity Packaging Design Digital Design

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Type & Palette

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ABCDEFGHIJKLMNOPQRSTUV W X YZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$^&*():;”,.<>/ Acumin Pro

2017–2020 Selected Works of Jing ting Lin

David Lynch Film Festival

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A David Lynch Film Festival Course

Integrated

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Communication Instructor

Hunter Wimmer Semester

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Spring 2019 Categories

Brand Identity Packaging Design

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Digital Design

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2017–2020 Selected Works of Jing ting Lin

David Lynch Film Festival

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David Lynch Film Festival

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David Lynch Film Festival

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David Lynch Film Festival

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David Lynch Film Festival

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David Lynch Film Festival

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David Lynch Film Festival

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David Lynch Film Festival

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David Lynch Film Festival

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David Lynch Film Festival

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2017–2020 Selected Works of Jing ting Lin

David Lynch Film Festival

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2017–2020 Selected Works of Jing ting Lin

David Lynch Film Festival

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David Lynch Film Festival

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David Lynch Film Festival

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About

Makeup is one of the most critical topics surrounding females. Some people need it because it can help them present themselves and feel more confident. Max Factor is a historical brand that helped a lot of women gain their confidence in front of the camera. Max Factor grew rapidly during Hollywood’s Golden Age, but it has started to lose its force in today’s beauty market in the US. I rebranded Max Factor through providing it a new visual direction and developed a new identity and visual system based on this direction.

Max Factor Rebrand

Project: 1 2 3 4 5 6 7 8 9

Approach

In order to expand the vision of Max Factor, the new Max Factor will not only focus on helping people to present their outer beauty in front of the camera, but also lead them to build their inner confidence. I use a serif typeface as the base to design the new logo and also use a serif as display type in the visual system. Because the major audience is female, I set my overall color tone as warmer, and use yellow as the dominate color to present confidence.

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Max Factor Rebrand Course

The Nature of Identity Instructor

Hunter Wimmer Semester

Fall 2019 Categories

Brand Identity Logo Design Visual System

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Type & Palette

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2017–2020 Selected Works of Jing ting Lin

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Max Factor Rebrand

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Max Factor Rebrand Course

The Nature

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of Identity Instructor

Hunter Wimmer Semester

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Fall 2019 Categories

Brand Identity Logo Design

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Visual System

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2017–2020 Selected Works of Jing ting Lin

Max Factor Rebrand

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2017–2020 Selected Works of Jing ting Lin

Max Factor Rebrand

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Max Factor Rebrand

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Max Factor Rebrand

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2017–2020 Selected Works of Jing ting Lin

Max Factor Rebrand

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Max Factor Rebrand

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Max Factor Rebrand

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Max Factor Rebrand

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Max Factor Rebrand

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Max Factor Rebrand

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Max Factor Rebrand

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Max Factor Rebrand

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Visionary Architecture Exhibition

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About

Architecture refers to the whole, or part of, the behavioral process of planning, designing, constructing, and using those structures that provide space for human activities or have internal space. Each country and region, more or less, has its unique structural characteristics. With the development of science and technology and the overcrowding of modern society, people pay more and more attention to the problem of whether buildings can coexist harmoniously with the natural environment.

Visionary Architecture Exhibition

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Approach

I tried to tie my concept with technology and the environment; the dominant blue and green color theme is used to present the link to the natural environment. I also borrow some paper marks from traditional architectural blueprints. Another concept I incorporate here is “macro” and “micro”. In the motion graphics of the poster and the layout of the book, I present this idea through zooming in from an overview of the city to a close look at building texture.

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Visionary Architecture Exhibition Course

Refinement of Form Instructor

Ariel Grey Semester

Spring 2019 Categories

Exhibition Environment Design Digital Design Motion Graphic

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Type & Palette

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Aa ABCDEFGHIJKLMNOPQRSTUV W X Y Z abcdefghijklmnopqrstuv w x yz 1234567890 !@#$^&*( ):;”,.< >/ Nudista

2017–2020 Selected Works of Jing ting Lin

Visionary Architecture Exhibition

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Visionary Architecture Exhibition

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Refinement

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of Form Instructor

Ariel Grey

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Spring 2019

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Exhibition Environment Design

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Digital Design Motion Graphic

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Visionary Architecture Exhibition

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Visionary Architecture Exhibition

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Visionary Architecture Exhibition

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Visionary Architecture Exhibition

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Visionary Architecture Exhibition

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Visionary Architecture Exhibition

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2017–2020 Selected Works of Jing ting Lin

In recent decades “landscape” has taken on an expanded definition in architecture. In the first half of the 20th century, the architectural avant-garde celebrated autonomy from nature, and architects devised utopia schemes for creating urban realms ex novo, with little consideration for their surroundings. More recently, the challenges of a threatened environment and rapidly expanding cities have fostered a revised understanding of landscape. Harmony between the spatial, social, and environmental aspects of human life has become a priority in political thought, and this has had profound reverberations in both architecture and landscape design. The tern “Landscape”—no longer understood merely as nature untouched—now encompasses complex interventions by architects and landscape architects in urban and rural surroundings. Reverberations in both architecture and landscape design. “Landscape”—no longer understood merely as nature untouched—now encompasses complex interventions by architects and landscape architects in urban and rural surroundings. Cities are built and developed to satisfy people’s needs. While dreaming about a better city or living environment, we should also consider the negative effect we might bring to nature and other species. Every one of us has the responsibility to build a more harmonious society of the future.

Schedule 10:00AM-4:50PM 3D MODULE OPENING

11:00AM VOICE GUIDE

12:00PM VOICE GUIDE

1:00PM 3D EXPERIENCE

01:30PM VOICE GUIDE

2:00PM 3D EXPERIENCE

02:30PM VOICE GUIDE

03:30PM VOICE GUIDE

04:30PM VOICE GUIDE

Visionary Architecture Exhibition

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3D Experience Module

Artists

Berg Oase Build in 2006

Design by: Mario Botta

Sou Fujimoto Naoshima Pavilion, Kagawa, Japan/2017

Central Bank of Iraq Build in 2012

L'Arbre Blanc, Montpellier, France/ Under construction

Design by: Zaha Hadid

Snøhetta Architects

Ras Al Khaimah Gateway Tower

“Under”–Europe’s First Underwater Restaurant/ 2019

Concept finished in 2010

The 7th Room/2017 Lascaux IV: The International Centre for Cave Art/ 2016

Design by: Snøhetta Architects

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Monday Tuesday Wednesday Thursday Friday Saturday Sunday

11AM–5PM 11AM–5PM Closed 11AM–5PM 11AM–8PM 10AM–7PM 10AM–7PM Visionaryarchitecture.com

Fairfax Ave.

LACMA 5905 Wilshire Blvd, Los Angeles

2017–2020 Selected Works of Jing ting Lin

Art of American Building

Parking Lot Elevator

Parking Lot Entrance

6th Street Museum Entrance

Visionary Architecture Exhibition

VISIONARY Architecture Sep.12-Dec.09

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In recent decades “landscape taken on an expanded def architecture. In the first h the 20th century, the arch avant-garde celebrated au from nature, and architec utopia schemes for creatin realms ex novo, with little c for their surroundings. Mo the challenges of a threate environment and rapidly e cities have fostered a revi understanding of landscap between the spatial, social environmental aspects of h has become a priority in po thought, and this has had reverberations in both arc and landscape design. Th “Landscape”—no longer un merely as nature untouch encompasses complex inte architects and landscape a urban and rural surroundi Reverberations in both architec landscape design. “Lands longer understood merely a untouched—now encompas interventions by architect landscape architects in urb surroundings. Cities are b developed to satisfy peopl While dreaming about a be or living environment, we consider the negative effec bring to nature and other sp one of us has the responsib a more harmonious society

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2017–2020 Selected Works of Jing ting Lin

Visionary Architecture Exhibition

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Visionary Architecture Exhibition

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Moving Poster (Motion Graphic)

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Visionary Architecture Exhibition

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Visionary Architecture Exhibition

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Succi Hug Cellphone App

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About

Succulents are a particularly large plant species, with many hybrids in addition to the original varieties. This makes it harder for succulent lovers to distinguish between varieties. The color, leaf shape and plant morphology of succulents are also affected by light, water, temperature and soil. Correctly identifying the types of succulents can help us manage and care for our succulents more effectively. Succi Hug is an app designed for succi lovers.

Succi Hug Cellphone App

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Approach

Succi Hug is a Cellphone App. Its main functions include identifying and introducing varieties and communicating with succulent lovers near you. I choose to use a set of softer colors to make this app look more friendly; adding some pink and yellow can create more variation and bring an energetic feeling to this app. I used Questa, which is a unique serif typeface in the modern style, and Questa Sans to harmonize with it.

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Succi Hug Cellphone App Course

Digital Design Studio Instructor

Bob Slote Semester

Fall 2018 Categories

UI/ UX App Design Digital Design

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Type & Palette

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A BCDEFGHIJK LMNOPQRSTU V W X YZ abcdefghijklmnopqrstuv wxyz 1234567890 !@#$^&*():;”,.<>/ Questa

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ABCDEFGHIJKLMNOPQRSTUV WX YZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$^&*():;”,.<>/ Questa san

Succi Hug Cellphone App

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Succi Hug

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Cellphone App Course

Digital Design Studio

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Instructor

Bob Slote Semester

Fall 2018 Categories

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UI/ UX App Design Digital Design

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Succi Hug Cellphone App

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2017–2020 Selected Works of Jing ting Lin

Camera

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Succi Hug Cellphone App

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2017–2020 Selected Works of Jing ting Lin

Succi Hug Cellphone App

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Succi Hug Cellphone App

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BOMB CIT Y Movie Posters

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About

Typography contains more possibilities than we imagine. To discover the different shapes of the same letterform, I explore different ways to handle my type, and I end up with one technique, which is to cut the letters into parts, lay them on a piece of paper, and take photos while shaking the paper. Through this process, I get various shapes from the same words, and I develop them into a series of three movie posters.

BOMB CIT Y Movie Posters

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Approach

After getting the technology to create a cataclysmic letterform, I try to transfer it into a design and apply it in the proper place. Since our task was to design a series of movie posters with the type treatment, I started searching for an appropriate movie. Bomb City is a 2017 American crime film directed by Jameson Brooks. I assume the letterforms composed throughout this method effectively display the tone and the characteristics of the movie.

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BOMB CITY Movie Posters Course

Type Experiments Instructor

Wioleta Kaminska Semester

Fall 2018 Categories

Typography Poster Design Digital Design

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Type & Palette

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Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$^&*():;”,.<>/ AkzidenzGrotesk

2017–2020 Selected Works of Jing ting Lin

BOMB CIT Y Movie Posters

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Succi Hug Cellphone App Course

Digital Design

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Studio Instructor

Bob Slote Semester

Fall 2018 Categories

UI/ UX App Design Digital Design

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BOMB CIT Y Movie Posters

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BOMB CIT Y Movie Posters

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BOMB CIT Y Movie Posters

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BOMB CIT Y Movie Posters

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About

Female artists are rarely among the go-to names in the Surrealist canon. Man Ray, DalĂ­ and Magritte often come up, but Kay Sage or Leonora Carrington? In my mind, female surrealist artists should have special significance in the history of art, not only because they are not inferior to the excellent works of male artists, but also because of their passion and persistence in what they love. We can recognize their unique self-definition in their self-portraits.

La Art Magazine

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Approach

I generated an exhibition around several surrealist women artists at LACMA, and the layout for an exhibition catalog. I also created a quarterly magazine in the name of the museum called LA Art. The magazine will include articles by some of the most recently featured artists and a calendar of the museum’s upcoming events. Layout and typography skills are applied to make them enjoyable reading material.

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La Art Magazine Course

Type Composition Instructor

Andrew Loesel Semester

Spring 2018 Categories

Typography Layout Design

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Type & Palette

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ABCDEFGHIJK LMNOPQRSTU V W X YZ abcdefghijklmnopqrstuv w xyz 1234567890 !@#$^&*():;”,.<>/ Adobe Garamond Pro

2017–2020 Selected Works of Jing ting Lin

La Art Magazine

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La Art Magazine

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Type Composition Instructor

Andrew Loesel

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Spring 2018 Categories

Typography Layout Design

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La Art Magazine

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La Art Magazine

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La Art Magazine

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La Art Magazine

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La Art Magazine

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La Art Magazine

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Digital and Social Media Conference

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About

The digital and social media landscape continues to change at an unprecedented pace. What’s cutting-edge today may be passÊ tomorrow. Digital and Social Media hosted by ANA (Association of National Advertisers) is a yearly conference. Based on the theme of this conference, I designed a cohesive visual system to communicate its particular topic. The goal is to help inform the audience about the subject and important content through conceptual ideas and visual design skills.

Digital and Social Media Conference

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Approach

Because the theme of the conference is digital and social media, visually I used a stacked triangular composite to represent the tight connection between electronic technology and social media. The small triangular lines scattered around represent individuals, and they are being drawn closer together like the center of connection. At the same time, overlapping outlines and fill shapes are intended to express the non-uniformity of electronic information.

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Digital and Social Media Conference Course

Type Systems Instructor

John Nettleton Semester

Summer 2018 Categories

Typography Poster Design Web Design Digital Design

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Type & Palette

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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$^&*():;”,.<>/ Sofia Pro

2017–2020 Selected Works of Jing ting Lin

Digital and Social Media Conference

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Digital and Social

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Media Conference Course

Type Systems Instructor

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John Nettleton Semester

Summer 2018 Categories

Typography

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Poster Design Web Design Digital Design

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Digital and Social Media Conference

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Digital and Social Media Conference

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Digital and Social Media Conference

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Digital and Social Media Conference

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Digital and Social Media Conference

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Digital and Social Media Conference

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Digital and Social Media Conference

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About

The annual report is an essential document for each company to make a yearly summary. The primary readers of this report are the company’s employees, managers, shareholders, and investors. Therefore, it is inevitable that a large amount of data will appear in the annual report. But many companies don’t invest the resources to design and format their annual reports well, making them tedious and difficult to read. Therefore, in this project, I chose a company’s annual report and redesigned it.

Nu Skin Annal Report

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Approach

NuSkin 2017 Annual Report is the one I chose to redesign. Since annual reports are hardly perceived as enjoyable reading material, the goal is to establish cohesive visual language in typography, charts and graphics. In terms of color selection, I use pink to highlight the texture of skin, and green to express the concept of environmental protection of this brand. I also redesigned the original charts following the visual system I created.

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Nu Skin Annal Report Course

Type Systems Instructor

John Nettleton Semester

Summer 2018 Categories

Typography Info graphic Layout

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Type & Palette

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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$^& *( ):;”,.<>/ FreightSans Pro

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ABCDEFGHIJKLMNOPQRSTU V W X YZ abcdefghijklmnopqrstuv w x yz 1234567890 !@#$^&*():;”,.<>/ FreightText Pro

2017–2020 Selected Works of Jing ting Lin

Nu Skin Annal Report

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Nu Skin Annal

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Report Course

Type Systems Instructor

John Nettleton Semester

#e5b0cb

Summer 2018 Categories

Typography Info graphic Layout

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Nu Skin Annal Report

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Nu Skin Annal Report

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Nu Skin Annal Report

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Nu Skin Annal Report

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Nu Skin Annal Report

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AQUAUR A / MFA Thesis

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MFA Thesis

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About

Microfiber is synthetic fiber finer than one denier or thread. It goes into waterways with washing waste water and is eaten by the same marine life we eat. However, many people do not realize the seriousness of the problem. At the same time, the market share of synthetic fibers continues to rise for a variety of reasons, which means that the more sources of microfibers we’re purchasing, the more of them are falling off our clothes and getting into our stomachs.

AQUAUR A / MFA Thesis

Project: 1 2 3 4 5 6 7 8 9

Approach

For my thesis project, I have created AQUAURA, which is an environmental organization tackling this serious problem. Included are a set of advertising campaigns to help people learn about what microfiber is; a shopping system with a shopping application system of shopping and packaging to guide people to buy less synthetic fabric; and an environmental exhibition and website to teach people how to deal with the synthetic textiles in their closet and share the latest solutions and advice about this microfiber pollution.

189

Project

AQUAUR A Course

Thesis Instructor

Wioleta Kaminska Phil Hamlett Christine George Semester

Spring 2019 Fall 2019 Spring 2020 Categories

Typography App Digital Design Environment Motion Graphic

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Type & Palette

Aa

ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuv wxyz 1234567890 !@#$^&*():;”,.<>/ Proxima Nova

Aa

ABCDEFGHIJKLMNOPQRSTU V W X YZ abcdefghijklmnopqrstuv w x yz 1234567890 !@#$^&*():;”,.<>/ FreightText Pro

AQUAUR A / MFA Thesis

Project: 1 2 3 4 5 6 7 8 9

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Project

#e9eceb

AQUAUR A Course

Thesis Instructor

#bae5f4

Wioleta Kaminska Phil Hamlett Christine George Semester

#4083c4

Spring 2019 Fall 2019 Spring 2020 Categories

#262b65

Typography App Digital Design Environment

#0e1a33

#50c3c3

Motion Graphic

192

approach

2017–2020 Selected Works of Jing ting Lin

AQUAUR A / MFA Thesis

Project: 1 2 3 4 5 6 7 8 9

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AQUAUR A / MFA Thesis

Project: 1 2 3 4 5 6 7 8 9

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2017–2020 Selected Works of Jing ting Lin

AQUAUR A / MFA Thesis

Project: 1 2 3 4 5 6 7 8 9

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2017–2020 Selected Works of Jing ting Lin

AQUAUR A / MFA Thesis

Project: 1 2 3 4 5 6 7 8 9

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2017–2020 Selected Works of Jing ting Lin

AQUAUR A / MFA Thesis

Project: 1 2 3 4 5 6 7 8 9

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2017–2020 Selected Works of Jing ting Lin

AQUAUR A / MFA Thesis

Project: 1 2 3 4 5 6 7 8 9

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2017–2020 Selected Works of Jing ting Lin

AQUAUR A / MFA Thesis

Project: 1 2 3 4 5 6 7 8 9

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2017–2020 Selected Works of Jing ting Lin

AQUAUR A / MFA Thesis

Project: 1 2 3 4 5 6 7 8 9

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2017–2020 Selected Works of Jing ting Lin

AQUAUR A / MFA Thesis

Project: 1 2 3 4 5 6 7 8 9

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2017–2020 Selected Works of Jing ting Lin

David Lynch Film Festival

Project: 1 2 3 4 5 6 7 8 9

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0212

approach

2017–2020 Selected Works of Jing ting Lin

David Lynch Film Festival

Project: 1 22 33 44 55 66 77 88 99

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In Appreciation

Family

I would like to thank all the instructors and classmates I met at the Academic of Art University, who accompanied me in growing, and gave me inspiration, support and encouragement. And special thanks to my parents, who have been supporting my American dream for the past seven years. Without all of you, I might never have had the chance to go so far and have such bright prospects before me.

Xiaobin Huang Ying Lin Instructors

Phil Hamlett Mary Scott Hunter Wimmer Ariel Grey Wioleta Kaminska Christine George Bob Slote John Nettleton Andrew Loesel Language Supporter

Susan Pasley Monica Berini Friends

Penny Xu Brody Zhang Daviel Byrd Chris Zhang Fan Chen Tonglu Dai

0214

approach

Colophon Contact

2017–2020 Selected Works of Jing ting Lin

Binding

Blurb.com

Jingting Lin

Cover Stock

Jingting4gd@gmail.com

Image Wrap Matte Finish

Jingtinglin.com

Text Stock

School

100# Mohawk Superfine Uncoated

Academic of Art University

Typography

School of Graphic Design

PT Serif Pro

79 New Montgomery Street

Heebo

San Francisco, CA 94105 Instructor

Mary Scott Spring 2020 MFA Portfolio Book Title

approach 2018–2020 Selected Works of Jingting Lin

Software

Adobe Creative Cloud

David Lynch Film Festival

Project: 1 2 3 4 5 6 7 8 9

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0216

approach

2017–2020 Selected Works of Jing ting Lin

David Lynch Film Festival

Project: 1 2 3 4 5 6 7 8 9

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0218

approach

Jingtinglin.com Jingting4gd@gmail.com

2017–2020 Selected Works of Jing ting Lin

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