MFA INTEGRATED DESIGN Li, Jinghua (Elle)
Elle Jinghua Li
1-313-318-9422 www.behance.net/elleisthel email@example.com
â€œMobility Experience Design for 2025â€? 2nd Award
CCS MFA Interdisciplinary Design, sponsored project by Delphi 2013 Dec. Detroit, MI
Visteion Cooperation, Summer Internship Interaction Graphic Design 2014 Jun. - 2014 Sep. Wayne, MI
Mobility Experience Design for 2025
Brand Identity ‘The Pure Care’
NIKON Brand extension design
Web Design for Beat Generation Web Design ‘Culinary Training’
Pizza Ordering App Redesign Interactive Street Installation Design Application Design for Rehabilitation
User Experience Design Mobility Experience Design for 2025
Overview: +Sponsored by Delphi +Challenges: Trends study and team cooperation, designing a solution that fit into specific circumstances
Mobility Experience Design for 2025
Based on research regarding global trends, the next potential market and Nigeria. Designing a solution for Lagos in 2025.
Research team work members
JINGHUA LI | JINZHOU WAN | DAORONG FANG | HAKHAMANESH MASHAYEKHI ROOHOLLA MERRIKHPOUR | RENE EBNER-TODD | LUMING BAI | NING LI | XIAONAN MA | YAJING YU
GLOBAL MIDDLE CLASS
AGING POPULATION 2030
1 IN 5
WILL BE OVER 55
ow Mosc n hra l Te bu an Ist
MEGA CITY POPULATION Increases in 2025 (10Million+ people)
ro C LA Seoul Mexico City 75% NY
MAJORITY OF GLOBAL POPULATION LIVES IN URBAN ENVIRONMENT
Dacca Calc utta De M hli um ba i
i ch ra ai Ka ngh a Sh ing Beij g Guang Don
Global middle class spending
GLOBAL RESPONSIBILITY 100%
don Lon s rie ulo Pa
BILLIONS IN POPULATION
21 TRILLION 51 TRILLION
INTERNATIONAL COLLABORATION WILL INCREASE 2010
Future market will be in the next 11 countries.
SOUTH KOREA EGYPT
Hofstede's Cultural Survey
84 74 61 45 28 10
Indulgence Power distance Masculinity Uncertainty avoidance Individualism Pragmatism
61 84 74 28
Masculinity Indulgence Power distance Individualism
Competetive Desire to enjoy life High acceptance of hierarchical order Loyalty to group
Current Lagos - Africa
Many residents of Makoko are fishermen attracted from across the region in hopes of a better life in West Africaâ€™s oil-rich economic powerhouse.
Most of all, young Nigerians need jobs. Unemployment is the scourge of Nigeria's youth. Even working in a heap of garbage is still a badly needed job.
Lagos is struggling with overpopulation problems. There is widespread poverty, poor sanitation, pollution and perhaps the worst traffic in the world. The transport authority says there are 9 million road trips a day in the city.
Tourism interests Lagos is gradually becoming a major tourist destination, being one of the largest cities in Africa and in the world.
Urban transportation plans New ferry services now beat traffic by crossing the lagoon in a state one fifth of which is water. The increasing light-railway and bus services were established to improve the traffic issues.
Team: Jinhou Wan Jinghua Li (Elle)
25 Yearâ€™s old
Businessman Started a chauffeur and tour guide company
Concerns about uncertain economy and violent surroundings
Smart Ambitious Married
Solutions A car sharing system which enabling Lagos people to earn money.
Pick up a car
Car renting center
Pick up customers On the way to airport
Pick up customers at the airport Destination A : Airport
Bem receives a request for a ride.
By camera, he searches for the car he booked. He docks the device in the car, then it will synchronize the Bemâ€™s information especially the schedule into the car.
Bem picks up a customer who requires a ride. Only those with good credit can participate. Bem uses the carâ€™s interface to look at the real-time map which shows his location and where the customer is waiting.
When arriving at the airport (Destination A), the two customers who got in the car on the road will get out and Bem has earned some credits for his service. Based on the route which has been scheduled by Bem, the system reminds him to make a reservation on the ferry.
Drive to wharf Destination B : Wharf
Bem drives onto a ferry and parks the car. He had made the reservations a couple of hours ago. When the ferry leaves the wharf, the car system asks,”Would you like to turn on the panorama mode?”
Drop off the customers
Drop off the car
Dstination C: Hotel Under the ‘Panoroma mode’, people in the car can see the scene outside of the ferry. They can discover new interests in the scene they are looking at. When they want to learn more about a place, they touch on one spot to get more information about it. A new bar, a new cinema, a new estate, even the history about this city, passengers can explore the city from the car on the ferry.
Car renting center
After dropping off the customers when arriving at the hotel, Bem can request a lift through his personal device, to find out others who can share a ride with him.
Details in the video: http://bit.ly/1goLdDW
Visual Communication Brand Identity â€˜The Pure Careâ€™
Overview: +Exploration on one specific object and deliver the dennotation and connotation through the object study +According to the context, develop a related brand and create a consistant brand identity and stationery design
THE PURE CARE. VISUAL COMMUNICATIONS PROJECT
DENOTATION Pestle & Mortar were originally used for grinding food ingredients in most countries and making herbal medicine in ancient China. Owing to the function of grinding there are some curl lines on the top of the pestle which make it very rough and easy to grind, at the same time the lines are like a whirlpool. In this way, the pestle is also connected with friction and strength. Overall, this tool represents traditional skills and reliability.
CONNOTATION When the pestle stands vertically in the mortar, it looks solemn and mysterious which is associated with the ancient totem. As a result, this tool set could remind us of ancient traditions and the mystery of history. Its texture and color, which is black with white specks, seems like a midnight sky with lots of stars. Its special texture connotates a mysterious atmosphere of space and the bowl makes it look really deep. It pulls us into it. Mortar and pestle are usually used as a tool to grind raw herbs to cook into traditional medicine in China. It is said that the ‘Grind’ and ‘Mixture’ process could turn the raw materials into magical medicine.
Female 27 years old | Unmarried | Vegetarian Likes aerobic exercise Works in a university as an assistance. Travels usually and drives by herself Always cook with natural food Likes light music Has a middle upper income, and she is eager to keep fit and healthy Prefers natural products free from chemicals and animal testing Likes green brands which are human friendly
Male 49 years old | Married | Has two kids Runs his own company Frequently out for business, flies to foreign countries or other cities Always working and tries to spend more time with family Has a high income but few breaks Barely has shopping time, and prefers to purchase expensive goods and reliable brands
Female 66 years old | Married | Has been retired from work Lives with husband and has three children who have thier own careers Has leisure time, and likes doing handiworks at home Frequently meets with friends to have afternoon tea together Prefers shopping in farmer markets or small shops rather than in a mall or supermarket Hunts rare but high qulity goods Has a garden at the house, and always purchases plant seeds and gardening tools
ESSENCE Back to nature
AUDIENCE People who: Have leisure time Need specific long-term plan for keep health
Pursue natural and high-quality life
We promise personal care using only natural materials and traditional skills to help you improve your health and beauty --- inside and out.
SERVICE 1. Provide customers with a long-term chemical-free medical care
MISSION STATEMENT Our mission is to provide the best customized herbal medical care for people living natural and healthy lives.
and physical plan, for better health and beauty. 2. Create personalized medical recipes and provide physical classes like yoga which are applied to different people. 3. Combining the physical classes like yoga with medical care, help customers alleviate stress accumulated in daily life.
The Pure Care the
PURE Pure CARE. Care.
Essence of natural material
Stationery Design Letter
Dr. 3rd Dec. 2012 Dr. Anju Sodhi West Willis Street,
Business card version 2:
Business card version 1:
Phone: 425-453-8022 Fax: 425-453-1408 firstname.lastname@example.org
West Willis Street, Detroit, Michigan 48201
Phone: 425-453-8022 Fax: 425-453-1408 email@example.com
Detroit, Michigan 48201
Dear Mr./ Ms.
Thank you for taking the time to meet with us at the Pure care last week, regarding the challenges facing ongoing synergistic development and integration, especially in the areas of emerging opportunities for networking and collaboration. We see tremendous potential for developing a partnership that leverages the shared talent pool and creates an environment of vibrant growth solutions.
We enjoyed meeting with you and your team. Iâ€™m glad we had the opportunity to discuss an issue that affects so many people in the local area. We especially appreciate your commitment to ongoing exploration of community investment and ownership. We believe that the foundation is vital to quality of life in our city, and are committed to supporting any and all future efforts.
Dr. Anju Sodhi
the As we discussed, we greatly appreciate your support of the outreach program. We are looking forward to ensuring that the venture is equally beneficial to all parties involved, but especially to the people living in the local community. On behalf of all our staff I want to thank you for taking the time out of your busy schedule to meet and discuss. Please let us know if we can answer any other questions, and we look forward to the next meeting.
Dr. Anju Sodhi
West Willis Street, Detroit, Michigan 48201
Pure care West Willis Street, Detroit, Michigan 48201
Brand Strategy Nikon brand extension design
Overview: +Learn and explore the core value of one brand, and develop an extensional product based on the study +Challenge: tangible values of a brand is always easier to research about rather than intangible values
MFA Integrated design
Graduate Studio II
BRAND EXTENSION An accessorial device collects scent and sound
Nikon Corporation is founded in Japan
Nikon 1, the first Nikon branded camera released
Nikon F was Nikon's first SLR camera and it became an identification of photographer
In Japan, Nikon runs the Nikon Salon exhibition spaces, runs the Nikkor Club for amateur photographers
The first digital SLRâ€™s are created for NASA
Nikon lenses were popularised by the American photojournalist David Douglas Duncan
SHARE OF NET SALES
March 31, 2013
Be true to the Heart Nikon will deliver the essence of the image.
Invent for the Heart Nikon will inspire a new passion for life with the image.
Ignite the Heart Nikon will make the world’s dreams for the image come true.
Tangible & Intangible value
“Nikon is too old-fashion for me, it needs some revolutionary change.”
”Nikon to me is a combination of ‘Professional’ and ‘High quality’.“ “The photo taken by Nikon is rather true than Canon does, the very true image might not look good, but I love it.”
PHOTOS TAKEN BY YEAR
Include All photos/ Analog photos
To store on a computer
86 B 1 Billion 1930
WHY WE TAKE PHOTS
To store on a phone
33% To upload to social media
of people think photos are ESSENTIAL for documenting memories
54% 1 out of 2
of people say the most joyous moments are on Vacation
FOLKS USE PHOTOS AS A WAY TO PASS ON MEMORIES TO FAMILY MEMBERS
Ways of retrieving memory
Researchers who work with memory have learned that the five senses can play a very significant role in the process of making, storing, and retrieving memories.
Smell in particular is very evocative, as the olfactory bulb is located right next to the part of the brain that handles memory storage, so people tend to create strong links between smells and particular memories.
Accessorial recorder on the camera
Collect sound An appliance that reproduce and emit the scent
On the camera
On the laptop software
It starts to collect once the camera and this device activated. Setting the duration of each division.
User could choose one or several different Hz of sound, which are filtered by the collecting device.
When shooting at this point, users could choose the duration which they want to save the sound or scent most (on camera)
Scent: Choice A Choice B
A chemical reaction container is emeded inside of the ‘Speaker’. When trigger it, the chemical ingredients will be mixed based on the data of the specific scent, and the scent will emitted out immediately.
SCENT DATA OVERVIEW
Connected with laptop or ipad by bluetooth
SCENT DATA OVERVIEW SOUND OVERVIEW
Charging with USB cable
Display Favorites Display sound scent
Brand Extension The memory seeps out of the smell and sound.
Web UX Web Design for Beat Generation â€˜Culinary Trainingâ€™
Create a website designed for the BEAT generation of the 1950s based on their desires and culture.
ON THE ROAD “Beat means to have all the blather knocked out of you by experience, suddenly seeing things as they are. Beat doesn’t mean a broken spirit, on the contrary, it’s courged of external blather.” - Gregory Corso
Jack Kerouac introduced the phrase "Beat Generation" in 1948 to characterize a perceived underground, anti-conformist youth movement. The Beat Generation was a group of American post-war II writers who came to prominence in the 1950s.
Landmarks of Beat Generation Origin: Columbia University Classmates from Columbia University, Carr and Ginsberg discussed the need for a "New Vision", to counteract what they perceived as their teachers' conservative, formalistic literary ideals.
Six Gallery reading At Philip Lamantia first public reading Ginsberg performed the just finished first part of Howl. It was a success and the evening led to many more readings by the now locally famous Six Gallery poets.
Greenwich Village Beat writers and artists flocked to Greenwich Village, New York in the late 1950s. Folksongs, readings and discussions often took place in Washington Square Park.
Times Square "Underworld" Small-time criminal and drug-addict Herbert Huncke, guided Burroughs to the criminal underworld (centered in particular around Times Square).
? E R I S E D O THEY
Rejection of received standards Innovations in style Rejection of materialism Explicit portrayals of the human condition
ON THE ROAD
Organize people to make movies based on the stories that they admire and to express themselves through the movie they create.
Home page Review the movies they made before
Log in/ Sign in
A platform for people to express themselves Gathering with people who have similar dreams and desires
Read novels that the writers uploaded
APPLY TO BE DIRECTOR
APPLY TO JOIN AS ACTOR
Review movies Vote for the novel that you like and it may be the next movie to go!
YOUR NAME HERE
YOUR NAME HERE Choose a position
YOUR NAME HERE
To be a CHEF Culinary Training Web Design
Visualize a story which is common in daily life. The space I chose was the â€˜DINNING TABLEâ€™. The main story: cooking is sometimes messy, sometimes full of failure, sometimes full of fun, whatever the results, it is delightful and exciting.
First step - contextual contennts
Second step: Concept Development
Dishes are varied among countries and cultures. Some are easy to handle some are complicated to cook.
Cooking is a process of learning as well as enjoying the result.
TO RECUR & ENHANCE THE EXPERIENCE OF: Cooking is hard Cooking is tiring Look forward to seeing the result To be more sophiscated in the process of cooking
HOW TO USE?
HP: HOW MUCH ENERGY YOU HAVE EX: HOW MUCH COOKING SKILL YOU EARNED LV: WHAT LEVEL OF YOUR COOKING SKILL STARS: DIFFICULTY LEVEL
When clicking on one cuisine, the width of EX LV HP bar will increase or decrease according to the data it has. Some cuisines are easy to cook (lower energy - HP needed), some are very hard but when finished you get more experience (high score of EX). While the EX bar achieved 100 points, the cook level (LV bar) will increase 10 points. As long as get a full bar for LV, then congratulations you are a professionalism now!
WHAT DOES IT TELL? DISH 5
EX LV HP
DISH 8 Cooking is challenging as well as amusing, if you want to be a professional, you need to balance your energy, you need to begin with easier recipe, keeping in mind that progress might be small but you are gradually progressing.
UI/UX Pizza Ordering App Redesign Interactive Street Installation Design Application Design for Rehabilitation
Overview: +Begin interaction study with analyze and redesign current mobile application +Further perspective towards â€˜INTERACTIONâ€™ which is beyond app design +Execuation of sensor technology and application design, which provide higher quality of life
Dominoâ€™s PIZZA ORDERING APP Redesigning Dominoâ€™s original app based on research in order to utilize color and a new interface to make the ordering process enjoyable and appetizing.
48% FAST EASY TO USE PROCESS-BAR
Walk in to order
Order by phone
INTERVIEW QUESTIONS 路 How do you expect the ordering app looks like? 路 Why would you like to order an pizza on an iphone app? 路 How do you like the online order interface and function?
Current Mobile App Analysis
Too much unused space Menu is cowded at the top Everything is too small
Fails to use an image of pizza Unattractive Icons are confusing and donâ€™t match text
Too much text Unhelpful and hard to understand Takes too much time to figure out Slows the ordering process
Flow-map for New Design
PAY & CONFIRM
Menu Featured pizza
Create your own pizza
Add ingredients amount
Choose meat Choose non-meat Choose style Choose size
New Design Wireframe ORDERING
CONFIRMATION Order the ‘Recommendation’ imeddiately. Customized by user’s preferences, only available for signed in accounts. Jump to the cart page and viewing the price as well as changing the size and style, etc.
Log in or sign in to save user’s preferences and make the next purchase more convenient, domino’s could recommend the users based on their preference. Circular buttons could remind poeple with pizza.
Interface SLIDE TO VIEW “RECOMMENDED CUISINE” AND ORDER IMMEDIATELY
CARRY OUT DELIVER MENU
CLICK ON ONE FEATURED CUISINE CHOOSE QUANTITY CHANGE INGREDIENTS AMOUNT CHOOSE SIZE AND PIZZA STYLE
SIZE STYLE SLICES
Create pizza and choose ingredients, choose size, slices and style on one screen, using circle to simulate pizza.
Choose one ingredient then tap on the pizza, tap twice means put double amount of this ingredient. On this screen, the user could choose his prefered sauce, cheese, meat and non-meat.
To view the order details and when confirmed, check out or save the order for later use.
Detroit Detroit Detroit Interactive Street Detroit based Detroit Detroit Detroit Detroit Detroit Detroit Detroit Detroit Detroit Installation Design Detroit Detroit Detroit Detroit Detroit
Detroit Detroit Detroit Detroit Detroit Detroit Detroit Detroit Detroit Detroit Detroit Detroit Detroit Detroit Detroit Detroit Detroit Detroit
BRYON WALKER Senior Urban Planner 36-year-old
Be concerned about his kid Expertise in history learning Married, has a 6-year-old kid
Apart from work, he would like to go camping with his family and other outdoor activities at weekends. Also he likes to go for climbing and drifting with his friends for vacation. Also he is in love with the history and culture in Detroit city, usually he goes for field trip around the city along with his son and telling him the stories about the city, and he would like to express his own views on how to renovate the area in the future as well. In terms of his career and his personal goals, he hopes to make residents and even tourists to experience the charm of this city.
KATE HUDSON Film Directing Student 24-year-old
Grow up in Los Angeles Influenced by Hollywood Well connected to social media &online photography community
Not only Kate loves films, but also she loves the beauty of the nature. Her outgoing nature keeps her active in her daily life. She idolize Jacques Perrin the most because of his two most documentary films “Bird Migration” & “Ocean”. Kate likes to travel from town to town in order to find new experiences and inspirations. She carries a professional camera all the time and love to take photos of what she sees to record the environment and people’s lives.
Customer Functional Objective
Educate the children to look beyond the Make the
past and think about the future of Motor city
historyand culture Make people aware of the
blended into the city and more visible
beauty of Michigan nature
The street installation When found the media which is installed on guidepost nearby cross street, people could using their smartphone to scan the flag sign on the interface of ‘black box’. This ‘black box’ provides hint of routine.
Ideation Where’s the treasure?
People could explore the treasures in the streets with the help of this ‘Detroit Treasure Hunting’ application, or just enjoy finding Detroit stories by accident.
To unlock this treasure, clicking , then users could activate the camera and to overlap the scene on matching old photo.
When lost the direction and having no idea of where to go next, hints could be found in function.
It utilizes augmented reality technologies, make history reemerge to enrich the tourism experience.
On the map, users could have a sense of which locations the clues are located in. Choosing a highlighted area, and to review a brief of the treasures around this area.
When people happened to find out the same scene matching with old photo, they also could take their own memorial photo in the past.
In this application, old photos from different time periods are provided, displaying the changes of history in this specific place. Also, people could review photos uploaded by other users.
What I have found?
Where I have been?
When tappling on mode, people could see what they have found and the detailed story of this sight, such as the stories from other time periods.
shows how many treasures have been found and how many left to be explored.
What is this treasure? When choosing mode, two choices are provided, scanning to get a hint of routine or activate camera mode to find the matching old photo scene. As soon as find out the same scene, it could be stored as a treasure and enables people to view stories. Having taken a photo, detailed stories will pop out in this interface.
As a team work project, we integrated two concepts, one is ‘Treasure Hunting Game’ which is derived from me and the other is ‘Interactive Street Crossing’ which is from my team partner Jinzhou Wan. We successed to combine our different ideas together, and created a passive as well as active experience. We both aimed at designing a playful history learning experience on the Detroit street, to enrich positiveness in this city.
Thank you for watching.
On this installation, people also could create distinctive and artistic patterns displaying on the cross roads, furthermore to choose a game to play between the streets.
MFA Integrated Design Graduate Design studio III
150,000 Approximate number of ACL injuries that occur in the U.S each yaer
$500 Million Annual healthcare costs attributed to ACL injuries
Young man participate in football game in u.s. 4 high frequency happened injuries
1. ACL injuries 2. mCL injuries 3. Torn meniscus 4. Ankle sprains and strains
70% 70% from non-contact movement 30% from player-to-player contact
ACL injuries “Anterior Cruciate Ligament injury”
Acl injury symptoms
Abrupt stoppage of motion Loss of control Poor jump landings Sudden direction change
“Popping” sound at moment of tear pain knee instability Knee swelling Restricted knee motion
Trainer 1: Wayne University Athletic Dep.
Athlete 1: Feels boring when doing repeated exercises Wants to do some simple exercise even when at home
Some college students tend to exercise more to increase efficiency which might lead to overloaded workouts Prefer easy-bring-home exercise products Young athletes need guidance for exercise to reduce risks of chronic pain in the future
Athlete 2: Very high frequency of contacting with therapists or trainers especially wafter injury, and start be aware of the importantce of ‘working right’ rather than ‘working more’
Goal for sports injury rehabilitation Back to game as fast as possible Exercises guidance
Simple installation (portability) Get rid of dullness
ACL rehab process
Surgery: Reconstruction Augmentation
Rehabilitation Sw ell
M ex otio er n cis kn es ee
p rm (e owe al .g. r st jo tra ren gg in g in ing th g) an d
Sp tra ort in s s in pe g cifi c
Stitched fabric sensor This type of sensor enables fabric sleeves easier to track knee movement and rotation.
Easy to disconnect
a (e nd mal .g po s .jo w tre gg er ng in tra th g) in in g
er ion cis kn es ee
S tra por in ts s in p g ec
Recommend new exercise plan based on the data from last exercise
Calibration Dimension 3D scanning athletesâ€™ knees
Collect Information Strain Knee joint Knee movement Temperature
Transfer Information Display consice information for alert and remind purpose Instructional and easy understandable data for user Transit the collected data to expertise doctor or trainer for further rehab and training plan
Input athelet’s profile information such as the three dimensional size of the knees, weight, etc. Schedule an exercise plan following trainer’s or therapist’s suggestion, and adjust the date and time management by preference.
Review the exercise results by date, and discuss with trainer/therapist.
Monitor athlete’s exercise in real-time, notify user immediately when going wrong.
Settings Therapist/trainerâ€™s version
Users are able to set-up the gap time (rest time) between each exercise or decide what type of notification they want to recieve, etc. A contact book that connects athlete with other athletes who having similar exercises, also enable athlete keep in touch with therapist and other expertises.
Therapist/ trainer could check each athleteâ€™s exercise results and process, in order to make adjustment decision for a better rehabilitation solution.
An interactive system providing connection between trainer/ therapist and athletes to assist them safer and more efficient exercise.
Interface - Profile
Exercise plans recommended by therapist and trainers
Review last session of rehab exercises
Talk to therapist about next step of exercises, keep in touch with other athletes to share rehabilitation progress
Rest time period, notifications
Interface - Plan
Start the plan of exercise immediately Re-schedule the time setting, e.g. move to afternoon
Review other dayâ€™s plan
Review todayâ€™s plan by steps
Postpone the plan to tomorrow or another date Question trainer or therapist about this plan
Interface - Plan The result will be sent to trainer. Athletes could talk by message about next exercise planning
User would be indicated to next exercise session by audio, to get ready in advance
Interface - Plan
Alert Standard when the motion is uncorrect
calibration When the motion is under control
When user wear the sleeves correctlly
Interface - Review
Select date for review
Choose one day exercise to review the results Suggestions & Evaluations from trainer The exercise mission has been finished
Talk to trainer
Interface - Review Trainer are able to create propriate plan for each individual athlete based on different situation.
Goal for PROFESSIONAL ATHLETES Assist young athletes to recover from injury faster and more effective.
Goal for Normal population Form a good habit of exercises, in order to prevent them from the risk of chronic injury.