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D e s i g n D o c t o r / S E L E C T E D W OR K O F J I N F U J I W A R A


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SELECTED WORK OF JIN FUJIWARA


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00 CONCEPT Please read carefully before you begin.

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This book began in a hospital. My father was a doctor there, my mother and grandmother were nurses there, my brother works there, and my grandfather was a doctor there and built it. My biggest inspiration for this book is my father who worked at the hospital for many years. He has helped and made a lot of patients happy. I am named by my grandfather after an old saying, “Medical treatment comes from Jin.� In Japanese Jin means consideration and kindness. Doctors and graphic designers have a lot of things in common. They both find a problem and discover a solution. Just like doctors, graphic designers have to experiment to find the answer. As a graphic designer, all I want to do is to help people with their problems and make them happy, as my father did. So if you have any design problem, please call me before you call 911. I will help you as best as I can. This is why I was born, to help people with design.

Jin Fujiwara


6

00

コンセプト 始める前に必ず 読んで下さい。

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D e s i g n D o c t o r / S E L E C T E D W OR K O F J I N F U J I W A R A


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この本は医師である父、看護婦だった母、病院で働く兄、医 師であった祖父に捧げます。 この本を作る為のインスピレーションになったのは、医師で ある父です。彼は何年間も病院で勤務し、 たくさんの患者さ ん達の病気を直し幸せにしてきました。 私の名前の由来、 医は仁術からです。 日本語で仁は親切、慈愛を意味します。 私は医師とグラフィックデザイナーには様々な共通点があ ると思います。 どちらの仕事でも、問題を探して答えを探さな ければいけません。医師と同様、 グラフィックデザイナーは 依頼者の方の問題を解決して、幸せになってもらはないとい けません。私はグラフィックデザイナーとして父と同じ様、他 の人を助けながら仕事がしたいです。 もしデザイン問題があ れば、 911番に電話する前に、私に電話してきて下さい。 で きるかぎり力になります。 おとん、 おかん、 にいちゃん、 大好きじゃけーな! 藤原 仁


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00.1 MANUAL Please read the instruction.

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PATIENT # 016008 INFO

1

NOTES

NAME

SEX

PLACE OF BIRTH

AGE

OCCUPATION

COUNTRY

HEIGHT

WEIGHT

4

ALC%

ANALYSIS

2

LO W

01

Name

02

Label

03

C o lo r

04

H i e r a r ch y

05

D U RAT IO N

06

SHAPE

07

Price

08

P o pul a r i t y

09

Size

10

MI D D L E

HIGH

Type

TOOLS

3 Unique brand name poor readability Black / gold no Hierarchy 5 week deadline Generic shape 6 pa c k $14

BLADES

un k n o wn i n U. S. A . diminutive size Bad legibility

1. INFO In this column, there are infomation about the subject that I designed for. It varies from one project to the other. Information includes name, place of birth, age, and etc. 2. ANALYSIS These are the color coded analysis of the subject I’m designing for. Each color is applied to different analysis, and the color bar shows the level of each topic. The less color there are, the more I had to work to improve or focus on in order to design.

3. TOOLS&BLADES These are the tools and blades that I had to use to design. 4. NOTES Here, I have the outline of the objects that I designed for. For example, for the beer packaging I have outline of beer bottle. 5. MEMO The little square of the color is corresponding to the analysis of the product on the right.

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TABLE OF CONTENTS 01 SMILE Y E B IS U B E E R PAC KAG ING

02 SHARE YOU R S

03 DRINK F O G BAN K

04 ASPIRE THE C O L L E C T I V E

05 PLAY S P IN 2 T H E RI M

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06 RELAX BLINK

07 ENJOY O LD G R AND DAD WHIS KEY

08 LIVE CR YO G ENIC S

09 MARK SELECT ED LOGOS


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01 SMILE Guaranteed to make you feel better.

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PATIENT # 016008 INFO

NOTES

NAME

SEX

Yebisu Beer

MALE

PLACE OF BIRTH

AGE

Tokyo, Ebisu

120 years

OCCUPATION

COUNTRY

Beer Whiskey Bottle

JAPAN

HEIGHT

WEIGHT

ALC%

11.75in

750 ML

9%

ANALYSIS LO W

01

Name

02

Label

03

C o lo r

04

H i e r a r ch y

05

D U RAT IO N

06

SHAPE

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Price

08

P o pul a r i t y

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Size

10

Type

MI D D L E

HIGH

TOOLS

Unique brand name poor readability RED / BLACK / Blue no Hierarchy 5 week deadline Generic shape 6 pa c k $ 1 4

BLADES

un k n own i n U. S. A . diminutive size Bad legibility

INSTRU CTO R

TITLE

durat ion ( W EEK )

Thomas McNulty

YEBISU BEER

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D I A G N O S is Pi ck one existing beer compan y an d i mp ro ve t h e i r p ac kag i n g sy st e m. Redesign thei r beer bottle label and 6-pa c k c a rri e r.

TR E AT M E N T The beer company that I chose w as Ye b i su b e e r, w h i c h i s o n e o f t h e e x t ended beer b ran ds by Sapporo in Japan. Ye b i su i s t h e g o d o f fi sh e rme n , w h i c h re p re s ents l uck, happi n ess and w ealth. Then I aske d my se l f t h e q u e st i o n , “ H o w d o I t e l l t h e Amer ican p eople wh a t Yebisu means?” My so l u t i o n w a s t o c re a t e t h e h a p p i e st Ja p anese face ever. I want people to be happy w h e n t h e y d ri n k t h i s b e e r. Th at c o me s b ack to how Yebi su i s often thoug ht about in Ja p an . H e b ri n g s y o u h ap p i n e ss. TERM

INSTRUCTOR

Spring 2011

Thomas McNulty

DELIVERABLE

COURSE

Beer Bottle, Six Packs Carrier

Package Design 3

FONTS

CATEGORY

Copperplate Gothic Std, Whitney

Packaging

PAPER

PRINTER

Epson Presentation Matte 4 star

Epson R1900

KEY ADJECTIVES

RUBDOWN

Happy, Traditional, Japanese, Detail

Purfect Color

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SIN

CE

Y EB

SU

BI

YE

I S UY EB I S U

18E C

Y EB

BI

ISU

18 87

18

YE

SU

87

18E C

ISU

87

K MALT BE

CE

87

MALT B

ER

YE BI

SU

Y EB

18

87

RK

DR EEAR

BI

SU

SI N

YE

Y EB I

Y EBIYSEUBI SU DA

YE BI

S

U

S

87

18E C

CE

BI

SI N

YE I S UEB I S U Y

SIN

SU

Y EB

ISU

SIN

Y EB

U

YE BI

SU

SIN

YE BI

SU

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Y EBIYSEUBI SU Y EBIYSEUBI SU LI GH

LI R EG ER T MALT BE HT MALT BE

PR

EM

PR EER ER IUM MALT BE MIUM MALT BE

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INSTRU CTO R

TITLE

durat ion ( W EEK )

Thomas McNulty

YEBISU BEER

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YEBISU

YEBISU

YEBISU

YEBISU

YEBISU

YEBISU

YEBISU

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YEBISU


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U

INSTRU CTO R

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Thomas McNulty

YEBISU BEER

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INSTRU CTO R

TITLE

durat ion ( W EEK )

Thomas McNulty

YEBISU BEER

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02 SHARE Healthy way for your child to live and learn.

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PATIENT # 016008 INFO

NOTES

NAME

SEX

Yours

Unisex

PLACE OF BIRTH

AGE

San Francisco

2-6 years

OCCUPATION

COUNTRY

Public event

U.S.A.

DATE

WEIGHT

TOPIC

May 3rd, 2012

750 ML

Sharing

ANALYSIS LO W

01

a w a r e n e ss

02

S H ARI N G

03

E D U C AT IO N A L

04

I L L U S T RAT IO N

05

D U RAT IO N

06

S C ARY

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P o pul a r i t y

08

C h a r a ct e r

09

pu r p o s e

10

N ARRAT IVE

MI D D L E

HIGH

TOOLS

CONSIDERATe generous TEXT BOOK LIKE playful 15 week deadline CAN’T BE SCARY attr a ct p e ople s m a ll fur r y

BLADES

Inspire kids personal story

INSTRU CTO R

T I T LE

Durat ion ( W EEK )

ariel grey

yours

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D I A G N O S is Pi ck a event and create a book , p o st e r an d c o l l at e ra l i t e ms.

TR E AT M E N T There i s a reason the w ord “YO UR S” h a s O UR S i n i t . Th e U n i t e d St a t es is l isted a s one of the most w asteful cou n t ri e s i n t h e w o rl d . I t ’s n o t o n l y b e c a u s e of mass p rodu cti on of g oods, but also a p re val e n c e o f se l fi sh b e h a v i o r. I n o rd er to sol ve thi s problem, I created a childre n b o o k a b o u t sh a ri n g w i t h a l o t o f fu n i l l ustr ations. In addi ti on, this book can be fo r p are n t s. I i n c o rp o ra t e d i mp o rt an t i nfor mation a bou t how w e are w asting our n at u ral re so u rc e s b y n o t sh ari n g o u r st u ff. An event w i ll take place in Dow ntow n S an Fran c i sc o w h e re e v e ry b o d y c an e x p e ri ence a tr ul y sustai n able lifestyle. TERM

INSTRUCTOR

Spring 2010

Ariel Grey

DELIVERABLE

COURSE

Book, Poster, Collateral items

Type 3

FONTS

CATEGORY

Kievit, baskerville

Print

PAPER

PRINTER

Epson Presentation Matte 4 star

Epson R1900

KEY ADJECTIVES

Duration

Medicinal, Scientific, Serious, Detail

15 week

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D e s i g n D o c t o r / S E L E C T E D W OR K O F J I N F U J I W A R A

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INSTRU CTO R

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Durat ion ( W EEK )

ariel grey

yours

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Shoe Pavilion

1

2

3 4

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6

7

S h o e P a v i l i o n

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METREON MOSCONE CENTER

INSTRU CTO R

T I T LE

Durat ion ( W EEK )

ariel grey

yours

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INSTRU CTO R

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ariel grey

yours

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INSTRU CTO R

T I T LE

Durat ion ( W EEK )

ariel grey

yours

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INSTRU CTO R

T I T LE

Durat ion ( W EEK )

ariel grey

yours

01

02

03

04

05

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07

08

09

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PATIENT # 016008 INFO

NOTES

NAME

SEX

Fog Bank

Unisex

PLACE OF BIRTH

AGE

San Francisco

120 years

OCCUPATION

COUNTRY

Drinking Water

JAPAN

HEIGHT

WEIGHT

ALC%

11.75in

750 ML

46%

ANALYSIS LO W

01

i m p r e ss i o n

02

IDENTITY

03

AB S T RA C T IO N

04

N AME

05

D U RAT IO N

06

C OMM U N I T Y

07

e c o lo g y

08

sh a p e

09

D e ta i l

10

Type

MI D D L E

HIGH

TOOLS

Refreshing Needs strong logo Representation double meaning 5 week deadline San Francisco

BLADES

r e c ycl a bl e C i r cul a r Particles of fog Soft typeface

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03 DRINK Don’t curse the fog. consume it.

INSTRU CTO R

TITLE

durat ion ( W EEK )

DARRELL HAYDEN

FOGBANK

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02

03

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D I A G N O S is Create an identity system for an o rg a n i zat i o n t h at so l ve s a l o c al p ro b l e m .

TR E AT M E N T What’ s u p w ith the fog in S an Fran c i sc o ? D o y o u l o v e i t o r h at e i t ? I l o v e it, but a l ot of people don’t. S o I came up w i t h a so l u t i o n fo r t h e m. W h y d o n ’t w e col l ect the fog that rolls in to S an Francisc o an d t u rn i t i n t o d ri n ki n g w at e r. I t w i l l be fr ee and p len ti ful. Then all people mig ht l o v e t h e fo g l i ke I d o . I c a l l t h i s sy st e m “ Fog Bank,” b ecau se i t collects the fog like d i n e ro i n t h e b an k. I n t h e p ro c e ss o f making an iden ti ty system, I tried many m at e ri al s t o e x e c u t e t h e g ra p h i c s t h a t c o m municated how thi s system w orks. I chose t o sp ra y p ai n t t o g e t t h e t e x t u re t h at re p r esents the fog. Also I used g radation w ithin c i rc l e t o sh o w h o w t h e w at e r i s save d . TERM

INSTRUCTOR

Spring 2010

Darrel Hayden

DELIVERABLE

COURSE

Logo mark, brand guideline, applications

Identity 2

FONTS

CATEGORY

Whitney

Identity

PAPER

PRINTER

Epson Presentation Matte 4 star

Epson R1900

KEY ADJECTIVES

RUBDOWN

Refreshing, Water, Fog

Purfect Color

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D e s i g n D o c t o r / S E L E C T E D W OR K O F J I N F U J I W A R A

IDENTITY 2


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INSTRU CTO R

TITLE

durat ion ( W EEK )

DARRELL HAYDEN

FOGBANK

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INSTRU CTO R

TITLE

durat ion ( W EEK )

DARRELL HAYDEN

FOGBANK

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INSTRU CTO R

TITLE

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DARRELL HAYDEN

FOGBANK

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INSTRU CTO R

TITLE

durat ion ( W EEK )

DARRELL HAYDEN

FOGBANK

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02

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04

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INSTRU CTO R

TITLE

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DARRELL HAYDEN

FOGBANK

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INSTRU CTO R

TITLE

durat ion ( W EEK )

DARRELL HAYDEN

FOGBANK

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02

03

04

05

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INSTRU CTO R

TITLE

durat ion ( W EEK )

DARRELL HAYDEN

FOGBANK

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04.1 ASPIRE Find the artist within yourself

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PATIENT # 016008 INFO

NOTES

NAME

SEX

The Collective

Unisex

PLACE OF BIRTH

AGE

San Francisco

All Age

OCCUPATION

COUNTRY

Home Brand

U.S.A. CHARACTER

LEVEL

Brown, Red

Cheap

Average

1

COLOR

ANALYSIS

C o lo r

04

C h a r a ct e r

05

D U RAT IO N

06

Purpose

07

Price

08

Usability

09

Size

10

Type

5

Label

03

4

BR N A D

02

HIGH

3

01

MI D D L E

2

LO W

TOOLS

6 7 Main brand

8

direct name DULL color INEXPENSIVE

9

10 week deadline OFFICE SUPPLY RE L AT IVE LY C HEAP

10

BLADES

E v e r yday use long and slender sans serif

INSTRU CTO R

TITLE

durat ion ( W EEK )

THOMAS MCNULTY

THE COLLECTIVE

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D I A G N O S is Create a unique retail store and d e si g n p a c ka g i n g sy st e m.

TR E AT M E N T What does it take to inspire an a rt i st ? Th i s g ro u p p ro je c t st a rt e d w i t h t h i s question. S i n ce we w ere art students, w e w e n t t o a rt st o re s a l l t h e t i me . H o w e v e r, ther e ar e no art stores in S an Francisco t h a t i n sp i re d u s. Th a t ’s w h y w e w a n t e d to cr eate somethi n g that w as unique and e n g ag i n g . Yo u c a n ’t c a t e g o ri ze art i s ts in one category. There are many peop l e w h o d o art fo r vari o u s re a so n s. Yo u may be a ki d, art student, art enthusiast or a p ro fe ssi o n al art i st . Yo u g e t i n sp i re d b y differ ent thi n gs. We w anted to create a s t o re t h a t t o u c h e s t h e i mag i n a t i o n o f e ve ry ar tist. TERM

INSTRUCTOR

Spring 2012

Thomas Mcnulty

DELIVERABLE

COURSE

Identity System, Applications

Packaging 4

FONTS

CATEGORY

Gotham

Package Design

PAPER

PRINTER

Epson Presentation Matte 4 star

Epson R1900

KEY ADJECTIVES

Duration

Inspiring, Artistic, Professional, Fun

10 week

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NAME

Primary CATEGORY

Sub Brand TARGET AUDIENCE

Children USP

Pr imar y offer s chil dr en with exciting ar t s up p l i e s . A l l of the i r packaging has fun animal il l ustr ation to c a tc h c hi l d re n’ s e ye s .

NAME NAME

The Collective

Core

CATEGORY CATEGORY

Home Brand

Sub Brand

TARGET AUDIENCE TARGET AUDIENCE

Everybody

Art Enthusiast

USP

T he collective is the art st o re t h a t c a rri e s art su p p l y fo r v a ri o u s

USP

level of artists and also o ffe rs i n e x p e n si v e art su p p l i e s.

Cor e offer s affor dabl e ar t suppl ies to art e nthus i a s ts s uc h a s ar t students. The pr oduct ar e col or code d b y c a te gori e s .

NAME

Apex CATEGORY

Sub Brand TARGET AUDIENCE

Professionals USP

Apex offer s sophisticated ar t suppl ies to thos e w ho a re w ork i ng as a pr ofessional ar tists.

INSTRU CTO R

TITLE

durat ion ( W EEK )

THOMAS MCNULTY

THE COLLECTIVE

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03

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INSTRU CTO R

TITLE

durat ion ( W EEK )

THOMAS MCNULTY

THE COLLECTIVE

01

02

03

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THOMAS MCNULTY

THE COLLECTIVE

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INSTRU CTO R

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THOMAS MCNULTY

THE COLLECTIVE

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INSTRU CTO R

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04.2 ASPIRE Find the artist within yourself

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PATIENT # 016008 INFO

NOTES

NAME

SEX

Primary

Unisex

PLACE OF BIRTH

AGE

San Francisco

2-6 years

OCCUPATION

COUNTRY

Kids Art Supply

U.S.A.

COLOR

CHARACTER

LEVEL

Red, Blue, Yellow

Fun

Basic

ANALYSIS LO W

01

Name

02

Label

03

C o lo r

04

C h a r a ct e r

05

D U RAT IO N

06

Educ at i o n a l

07

Price

08

P o pul a r i t y

09

Size

10

Type

MI D D L E

HIGH

TOOLS

Strong name Exciting label Bright color Need Hierarchy Duration :10 week ACADEMIC RE L AT IVE LY C H EAP

BLADES

FAMO U S Size impression HAND DRAWN

INSTRU CTO R

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THOMAS MCNULTY

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durat ion ( W EEK )

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INSTRU CTO R

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PATIENT # 016008 INFO

NOTES

NAME

SEX

Core

Unisex

PLACE OF BIRTH

AGE

San Francisco

All Age

OCCUPATION

COUNTRY

Private Brand

U.S.A.

COLOR

CHARACTER

LEVEL

Various

Inexpensive

Average

ANALYSIS LO W

01

BRA N D

02

Label

03

C o lo r

04

C h a r a ct e r

05

D U RAT IO N

06

Purpose

07

Price

08

us a b i l i t y

09

D EMA N D

10

Type

MI D D L E

HIGH

TOOLS

Private brand COLOR CODED COLORFULL STUDENT ART SUPPLY 10 week deadline For art student RE L AT IVE LY C H EA P

BLADES

P RAC T I C E Highly replaced BOLD and strong

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04.3 ASPIRE Find the artist within yourself

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TITLE

durat ion ( W EEK )

THOMAS MCNULTY

THE COLLECTIVE

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PRODUCT GUIDELINE (Gn)GENERAL CORE General includes products for storage, cross-media products, cutting and matting materials, and all other miscellaneous supplies that the creative individual may need.

(Dr)DRAWING CORE Drawing covers the wide range of drawing products, from different substrates to various drawing materials. CORE Drawing has all things needed to kicks tart the artist in everyone.

(Pt)PAINTING CORE Painting includes everything the artist needs to complete their own masterpiece on the canvas. From brushes, canvases, paints and paint sets, CORE Painting provides it all.

(Sc)SCULPTING CORE Sculpting provides all the necessary products to get started on your next 3-D project. Clay modeling, foam sculpting, wood building etc. CORE Sculpting has you covered.

(Ad)ADHESIVE CORE Adhesives covers all the artist’s needs f or piecing together components of a project. Whether it be spray mount, fixatives, tape, or other bonding products, CORE is the sure bet.

(Sc)BINDING CORE Book Binding allows for the art of book binding to be at the fingertips of all who are interested in this craft. Products range from PVA glue, stitching, and binding materials.

INSTRU CTO R

TITLE

durat ion ( W EEK )

THOMAS MCNULTY

THE COLLECTIVE

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INSTRU CTO R

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THOMAS MCNULTY

THE COLLECTIVE

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THOMAS MCNULTY

THE COLLECTIVE

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INSTRU CTO R

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THOMAS MCNULTY

THE COLLECTIVE

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04.4 ASPIRE Find the artist within yourself

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PATIENT # 016008 INFO

NOTES

NAME

SEX

Apex

Unisex

PLACE OF BIRTH

AGE

San Francisco

All Age

OCCUPATION

COUNTRY

High-end Brand

U.S.A.

COLOR

CHARACTER

LEVEL

Black, White

Expensive

Advanced

ANALYSIS LO W

01

Name

02

Label

03

C o lo r

04

C h a r a ct e r

05

D U RAT IO N

06

Purpose

07

Price

08

Usability

09

D e m a nd

10

Type

MI D D L E

HIGH

TOOLS

signifies quality Subtle Black and White Sophisticated 10 week deadline art supplies Exp e ns i v e

BLADES

Adva nce d MIDDLE delicate Serif

INSTRU CTO R

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durat ion ( W EEK )

THOMAS MCNULTY

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INSTRU CTO R

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INSTRU CTO R

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Professional Clay

Modeling CLAY

PROFESSIONAL SERIES

Brush set

// Highest quality hog brush set

5 oil brushes

+ Archival quality ink

+ Chemically stable

PORTFOLIO carrier

10 0

Ideal use with other professional APEX® products

1 2 3 4

No.1- VERY HARD: for small f igures-Medallions. No.2- MEDIUM FIRM: A more consistent degree of firmness, plastilina. No.3- MEDIUM: A slightly f irmer consistency- the type most generally used by everyone.

PROFESSIONAL SERIES // Protecting and carrying works

N o . 4 - S O F T : Fo r t h o s e w h o p r e f e r a n e x t r e m e l y plastic modeling plastilina.

15x18 Portfolio Carrier

IV

+ Heavy-duty THE COLLECTIVE

+ Durable

AT

IN E RIA LS

S

TM

Conforms to ASTM D 4236

2lb. G + Ne

+ No

+ Sof

TE

GRADE A

TM

ITU

T & C R E AT

IV

AP

M

ST

AR E

1214 Northwest Couch Street Portland, OR 97209

AP

TU

T & C R E AT

E

TI

AR

+ Wa t e r P r o o f

TE

+ Zippered pocket

PRO

// G o

IN MA T E R IA L S

Conforms to ASTM D 4236

THE COLLECTIVE

9x12

1214 Northwest Couch Street Portland, OR 97209

THE COLLECTIVE

GRADE A

1214 Northwest Couch Street Portland, OR 97209

Oil Colour THE COLLECTIVE ® 1214 Northwest Couch Portland, OR 97209

Apex.com

TU

IV

TI

T & C R E AT

M

TE

AR

AP

E

IN AT E RIALS

S

TM

UT

E

M

S AT E RIAL S IN

AP

T

IT

AR

IV T& C R E AT

E

Conforms to ASTM D 4236

TM

Conforms to ASTM D 4236

Oil Colour THE COLLECTIVE ® 1214 Northwest Couch Portland, OR 97209

Apex.com

TU

IV

TI

T & C R E AT

M

TE

AR

AP

E

AT IN E RIALS

S

TM

1214 Northwest Couch Portland, OR 97209

M

TU

TI

AP AT IN E RIALS

S

TM

Conforms to ASTM D 4236

+ Acid Free

WATErCOLOR

Oil Colour THE COLLECTIVE ® 1214 Northwest Couch Portland, OR 97209

T & C R E AT I

VE

M

TU

AR

AP

TE

Apex.com

TI

+ Heavy weight

+ Cold press paper

+ 12 sheets

+ 140lbs. (300 gsm)

E

TE

Apex.com

IV

// Ideal for a variety of watercolor and other

THE COLLECTIVE ®

T & C R E AT

9x12 Watercolor paper

Oil Colour

AR

PROFESSIONAL SERIES

Conforms to ASTM D 4236

AT IN E RIALS

S

Conforms to ASTM D 4236

T ITLE

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TM


101

12. Phthalo Blue 1214 Northwest Couch Street Portland, OR 97209

2

E IV T& C R E AT

T & C R E ATI

S IA L S I N

8 . Vi o l e t 7. C ri m s o n R e d

2 . Vi o l e t

TI

AP

9 . Pa y n e’s G ra y

3 . Pa y n e’s G ra y

12

TM

1 . C ri m s o n R e d

D

AR

C E R T IF I E

AR

AT ER

1 0. I v o ry B l a c k

4 . I v o ry B l a c k

11 1

Conforms to ASTM D 4236 M

1 1 . Vi o l e t 6. Phthalo Blue 5 . Vi o l e t

10

TE

Ultramar

VE

M

Ultramarin TE

8 9

GRADE A TU

Outremer

AP

TU

7

3

Apex.com

N AT E RIA L S I

S

Blu oltremare

TM

Conforms to ASTM D 4236

Ideal use with other professional APEX

® products

Professional Water Colors Crimson Red

THE COLLECTIVE ®

Apex.com

Carmin Carmin

VE

M

TE

Karminrot TU

T & C R E ATI

WATER COLOUR

AP

TI

AR

PROFESSIONAL SERIES

N AT E RIA L S I

S

Cremisi

TM

Conforms to ASTM D 4236

PROFESSIONAL SERIES

22 ml е 75 fl oz

1214 Northwest Couch St Portland, OR 97209

OIL COLOR

Oil Colour

PROFESSIONAL SERIES

22 ml е 75 fl oz

1214 Northwest Couch St Portland, OR 97209

TI

6

5 4

THE COLLECTIVE

Ultramarine

THE COLLECTIVE ®

OIL COLOR

Oil Colour

OFESSIONAL SERIES

// Great transparent with a high tinting strength

o o d f o r s c u l p t u r e a n d p o tt e r y

12 palettes + brush cloth

Grey clay (No.3) ver will harden

+

o crust

Highly pigmented

+

Japanese palette

+

Use on canvas

Oil Colour

Green Light

THE COLLECTIVE ®

P #04027469

Apex.com

Vert clair

P # 04027469

Verden claro AR

AP

VE

TU

TE

Hell

TI

T & C R E ATI

M

N AT E R IA L S I

S

Verde chiaro

TM

P# 04027469

+ White canvas + 3/4” solid wood frame + Back stapled + Cotton duck

AR

IV T& C R E AT

E

THE COLLECTIVE

GRADE A

E

1214 Northwest Couch Street Portland, OR 97209

TM

ST

T & C E AT I V R

Conforms to ASTM D 4236

AR

M

AT ER

IAL S

IN

AP

E

Ockergelb Ocra Gialla

UT

Ocre amarillo

S R IA L S I N

TI

TM

GRADE A IT

Ocre jaune

PROFESSIONAL SERIES

22 ml е 75 fl oz

AT E

Conforms to ASTM D 4236

OIL COLOR

/ / Ye l l o w O c h r e

St

AP

M

D

+ Acid free

C E R TIF I E

12 . Natura l Gray 01 6 . Natural Gray 07

// Ready for use with any kind of paint

16x20 Canvas + Palette

TE

11 . Natural Gra y 02 5 . Natural Gray 08

PROFESSIONAL SERIES

TU

10. Natu ral Gra y 03 4. Natural Gray 09

6 5

3

CANVAS

9. Natu ral Gray 04 3 . Natural Gra y 10

+ Odorless waterbased inks

+ Flexible brush tip 8. Natura l Gray 05

+ Consistent lines

7. Natural Gray 06

7

2. B lac k

8

10

9

12 Brush marker

// A ch iev e f ine, mediu m, or bold br u sh str okes

BRUSH MARKER

PROFESSIONAL SERIES

11

1. Spec ial Bla ck

B r i l l a nt r o t

4

R o jo br i l l a n t e

R o sso b r i l l a nt e

PROFESSIONAL SERIES

22 ml е 75 fl oz R o u g e br i l l a n t

OIL COLOR

Brilliant Red

St

12

Zi t r o ne n g e l b Ve rd e Li mo ne

PROFESSIONAL SERIES

е 75 fl oz Ja u ne ci t r o n A ma r i l l o l i mó n

1

22 ml

2

St

OIL COLOR

L e m o n Ye l l o w

Professional Brush Marker

T i t a n w e i ss B l a n co t i t a ni o

Ideal use with other professional APEX ® products

B la nco de t i t a ni o

PROFESSIONAL SERIES

22 ml е 75 fl oz B l a n c de t i t a ne

OIL COLOR

Titanium White

St

WHITE 16x20

Conforms to ASTM D 4236

PROFESSIONAL SERIES

22 ml е 75 fl oz

1214 Northwest Couch St Portland, OR 97209

OIL COLOR

ft

BLACK 16x20

THE COLLECTIVE 1214 Northwest Couch Street Portland, OR 97209

INSTRU CTO R

TITLE

durat ion ( W EEK )

THOMAS MCNULTY

THE COLLECTIVE

01

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INSTRU CTO R

TITLE

durat ion ( W EEK )

THOMAS MCNULTY

THE COLLECTIVE

01

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10 4

05 PLAY Don’t let anything stop you.

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105

PATIENT # 016008 INFO

TOOLS

NAME

SEX

Spin 2 the Rim

UNISEX

PLACE OF BIRTH

AGE

England

45 years

OCCUPATION

COUNTRY

Wheelchair Basketball Player

U.S.A.

ANALYSIS LO W

01

T o ughn e ss

02

J o y ful

03

Speed

04

Accu r a c y

05

Endu r a nc e

06

D U RAT IO N

07

T EAM W ORK

08

T E C H N IQ U E

MI D D L E

HIGH

BLADES

NOTES

Toughness required Fun poster

2

2

Movement in graphic

Need energy

2

2

Hard to shoot

Duration : 15 weeks Teamwork Need skill to dribble Event in SF Do not offend anyone Encourage people

INSTRU CTO R

TITLE

durat ion ( W EEK )

NOCOLE FLORES

SPIN 2 THE RIM

01

02

03

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05

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07

08

09

10

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15


10 6

D I A G N O S is Mak e u p a n event that can tak e s p l ac e i n San Fra n c i sc o a n d d e si g n p r omotional item s such as poster, invitation c a rd , p h o n e ap p l i c a t i o n s, l o g o an d e t c .

TR E AT M E N T How do I i nspire people to com e w at c h t h e w h e e l c h ai r b a ske t b al l ? I t w as my fir st q u esti on w hen I started to do th i s p ro je c t . I w a s i n sp i re d b y t h e d o c u me ntar y cal l ed “murder ball” by Henry Alex Rub i n . I t w a s a b o u t p a rap l e g i c s w h o p l ay ful l -contact ru gby i n Mad Max-style w heelc h ai rs. Th i s mo vi e h ad i mp a c t o n me an d star ted to w atch wh eelchair basketball g a me . I t i s amazi n g h o w t h e y c a n p l ay a spor t even th ou gh they have less ability to u se t h e i r b o d y. I ju st w a n t e d t o e n c o u ra ge peopl e to go see these g ames. I w anted t o e n c o u ra g e o t h e r d i sab l e d p e rso n t o par ticipate in th i s event. The solution w a s t o ma ke so me t h i n g t h a t l o o ks fu n and inviting. Th at’ s wh y I chose brig ht color p e l t at e t o u se i n t h i s p ro je c t . TERM

INSTRUCTOR

Spring 2010

Nicole Flores

DELIVERABLE

COURSE

Poster, Identity, Website, Applications

Print 1

FONTS

CATEGORY

Gotham, Clarendon

Print

PAPER

PRINTER

Epson Presentation Matte 4 star

Epson R1900

KEY ADJECTIVES

ILLUSTRATION

Movement,

Jin Fujiwara

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INSTRU CTO R

TITLE

durat ion ( W EEK )

NOCOLE FLORES

SPIN 2 THE RIM

01

02

03

04

05

06

07

08

09

10

11

12

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10 8

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INSTRU CTO R

TITLE

durat ion ( W EEK )

NOCOLE FLORES

SPIN 2 THE RIM

01

02

03

04

05

06

07

08

09

10

11

12

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11 0

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111

INSTRU CTO R

TITLE

durat ion ( W EEK )

NOCOLE FLORES

SPIN 2 THE RIM

01

02

03

04

05

06

07

08

09

10

11

12

13

14

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11 2

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113

2

INSTRU CTO R

TITLE

durat ion ( W EEK )

NOCOLE FLORES

SPIN 2 THE RIM

01

02

03

04

05

06

07

08

2

2

2

2

2

2

2

2

2

2

09

10

11

12

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durat ion ( W EEK )

NOCOLE FLORES

SPIN 2 THE RIM

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PRINT 1


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INSTRU CTO R

TITLE

durat ion ( W EEK )

NOCOLE FLORES

SPIN 2 THE RIM

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PATIENT # 016008 INFO

TOOLS

NAME

SEX

Blink

Unisex

PLACE OF BIRTH

AGE

San Francisco

0 years

OCCUPATION

COUNTRY

Bullet Train

U.S.A.

ANALYSIS LO W

01

Name

02

Usability

03

Comfort

04

Service

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S P EE D

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SHAPE

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Price

08

P o pul a r i t y

MI D D L E

HIGH

BLADES

NOTES

Great name Very convenient Comfortable seats good customer service Speeds up to 186 mph Unique Sleek shape higher fare Rare transportation

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IDNTITY 1


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06 RELAX Releasing your stress from rush hour.

INSTRU CTO R

TITLE

durat ion ( W EEK )

DARRELL HAYDEN

BLINK

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D I A G N O S is Mak e up i mag inary company an d d e si g n I d e n t i t y sy st e m fo r i t .

TR E AT M E N T D o y ou wish that there is bull e t t ra i n t h at g o e s a c ro ss Cal i fo rn i a? I do. That’s w hy h i m ade up this company c al l e d “ B LI NK .” I n ame d t h i s c o mp an y in or der to communi ca te how fast this train w i l l t a ke y o u fro m p o i n t A t o B . So t h e tag l ine of thi s com pany is “ BL INK! and you a re t h e re .” A s fa r as t h e l o g o mark g o e s , I wanted to communicate how the train o p e rat e s. Th e y c o me an d g o . So t h a t ’s why I made thi s logo so that it could read in t w o w ay s. I f y o u l o o k a t t h e l o g o , i t l o o ks not onl y p oi nti n g to the rig ht but also tra i n i s b u rst i n g o u t fro m t h e l e ft si d e o f t h e l ogo. And thi s i s how I made this log o. TERM

INSTRUCTOR

Spring 2010

Darrel Hayden

DELIVERABLE

COURSE

Identity System, Applications

Identity 1

FONTS

CATEGORY

Gotham

Identity

PAPER

PRINTER

Epson Presentation Matte 4 star

Epson R1900

KEY ADJECTIVES

Duration

Fast, Precise, Safe, Comfortable

5 week

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D e s i g n D o c t o r / S E L E C T E D W OR K O F J I N F U J I W A R A

IDNTITY 1


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IDENTITY 1


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INSTRU CTO R

TITLE

durat ion ( W EEK )

DARRELL HAYDEN

BLINK

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IDNTITY 1


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INSTRU CTO R

TITLE

durat ion ( W EEK )

DARRELL HAYDEN

BLINK

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IDENTITY 1


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INSTRU CTO R

TITLE

durat ion ( W EEK )

DARRELL HAYDEN

BLINK

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IDENTITY 1


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INSTRU CTO R

TITLE

durat ion ( W EEK )

DARRELL HAYDEN

BLINK

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D e s i g n D o c t o r / S E L E C T E D W OR K O F J I N F U J I W A R A

IDENTITY 1


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INSTRU CTO R

TITLE

durat ion ( W EEK )

DARRELL HAYDEN

BLINK

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IDNTITY 1


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INSTRU CTO R

TITLE

durat ion ( W EEK )

DARRELL HAYDEN

BLINK

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07 ENJOY Have a taste of another time.

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Pa c ka g i n g 4


135

PATIENT # 016008 INFO

NOTES

NAME

SEX

Old Grand-Dad Whiskey

MALE

PLACE OF BIRTH

AGE

Boston,Kentucky

120 years

OCCUPATION

COUNTRY

Whiskey Bottle

JAPAN

HEIGHT

WEIGHT

ALC%

11.75in

750 ML

46%

ANALYSIS LO W

01

b r a nd

02

Label

03

C o lo r

04

H i e r a r ch y

05

D U RAT IO N

06

SHAPE

07

Price

08

P o pul a r i t y

09

ALCOHOL %

10

Type

MI D D L E

HIGH

TOOLS

MEMORABLE NAME GREAT type lockup Black / orange lacking Hierarchy 5 week deadline diminutive 7 5 0 m l f or $ 1 4

BLADES

i n t op t e n 46% poor legibility

INSTRU CTO R

TITLE

durat ion ( W EEK )

Thomas mcnulty

old grand -dad whisky

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D I A G N O S is Pi ck one existing w hiskey comp an y a n d re d e si g n t h e i r p a c ka g i n g sy st e m by using evoluti on ary and revolution.

TR E AT M E N T The wh i sk ey company that I cho se w as O l d G ra n d - d ad W h i ske y c o mp an y by beam. in c. T he existing packag ing has a st at u e o f B a si l H a y d e n w h o i s t h e o wner of this company. For evolutionary mov e , I w an t e d t o fa c e - l i ft t h i s b o t t l e b y c h a nging the statue to new illustration and fresh c o l o r. Fo r re v o l u t i o n a ry mo ve , I a d d e d one mor e concept that g oes along w ith na me o f t h e b ran d . Th i s b ran d h as a g re at name “Ol d Grand-dad Whiskey” w hich eve ry b o d y c an re l at e s t o . B u t , t h e y ju st B asil Hayden a s thei r branding . I w anted to c re at e so me t h i n g t h a t e v e ry b o d y c an re l ate to. My soluti on was to use Grand-dad c l o c k as a c o n c e p t . TERM

INSTRUCTOR

Spring 2011

Thomas McNulty

DELIVERABLE

COURSE

Whiskey Bottle, Gift Box

Package Design 4

FONTS

CATEGORY

Copperplate Gothic Std, Whitney

Packaging

PAPER

PRINTER

Epson Presentation Matte 4 star

Epson R1900

KEY ADJECTIVES

RUBDOWN

Warm, Traditional, Sophisticated, Kind

Purfect Color

T ITLE

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D e s i g n D o c t o r / S E L E C T E D W OR K O F J I N F U J I W A R A

pa c ka g i n g 4


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pa c ka g i n g 4


139

INSTRU CTO R

TITLE

durat ion ( W EEK )

Thomas mcnulty

old grand -dad whisky

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Pa c ka g i n g 4


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INSTRU CTO R

TITLE

durat ion ( W EEK )

thomas mcnulty

old grand -dad whisky

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pa c ka g i n g 4


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INSTRU CTO R

TITLE

durat ion ( W EEK )

Thomas mcnulty

old grand -dad whisky

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pa c ka g i n g 4


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INSTRU CTO R

TITLE

durat ion ( W EEK )

thomas mcnulty

old grand -dad whisky

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Pa c ka g i n g 4


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INSTRU CTO R

TITLE

durat ion ( W EEK )

Thomas mcnulty

old grand -dad whisky

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08 LIFE One more chance to have your life again.

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Typography 4


149

PATIENT # 016008 INFO

TOOLS

NAME

SEX

Neuropreservation

Unisex

PLACE OF BIRTH

AGE

San Francisco

0 years

OCCUPATIO

COUNTRY

Type promotion book

U.S.A.

ANALYSIS LO W

01

p o t e nt i a l

02

P o pul a r i t y

03

D a ng e r

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Safety

05

S c i e nc e

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S IZE

07

TECHNOLOGY

08

TYPE

MI D D L E

HIGH

BLADES

NOTES

great NOT WELL KNOWN MIGHT FAIL NOT GUARANTEED theoretical Nanometer HIGHLY ADVA NCED MEDICINAL

INSTRU CTO R

T I T LE

durat ion ( W EEK )

Ariel GREY

CRYOGENIC S

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15 0

D I A G N O S is Mak e a type promotional book t h a t g o e s al o n g w i t h t h e t o p i c .

TR E AT M E N T What would you do if you can h a v e y o u r l i fe o n e mo re t i me ? D o y o u take that ri sk? or just die like everybody e l se ? Th e t y p e fa c e t h a t I c h o se w a s K i e vit by Mike Abbi n k. Ki evit occurred in 1995 as p art o f a sc h o o l p ro je c t a n d w as fi n i shed sever al years later for a corporate clie n t o f M e t h o d I n c ., a d e si g n fi rm i n Sa n Fr ancisco. That’ s i s w hy I chose Neurop re se rv a t i o n a s a c o n c e p t si n c e i t d o e s the same thi n g. T he concept of Neuroprese rv a t i o n i s t o fre e z e y o u r b rai n w i t h i n 30 minutes a fter you are dead, and preserv e t h e b rai n i n o rd e r t o w ai t fo r p o ssi b l e futur e to regen erate your body from brain ag ai n . TERM

INSTRUCTOR

Spring 2012

Ariel Grey

DELIVERABLE

COURSE

Type promotional book, website

Type 4

FONTS

CATEGORY

Kievit, baskerville

Print

PAPER

PRINTER

Epson Presentation Matte 4 star

Epson R1900

KEY ADJECTIVES

Duration

Medicinal, Scientific, Serious, Detail

15 week

T ITLE

CL ASS

D e s i g n D o c t o r / S E L E C T E D W OR K O F J I N F U J I W A R A

Typography 4


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18 20

20 1 9

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20 16

20 26

2 20

20

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3

2024

INSTRU CTO R

T I T LE

durat ion ( W EEK )

Ariel GREY

CRYOGENIC S

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2025

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153

INSTRU CTO R

T I T LE

durat ion ( W EEK )

Ariel GREY

CRYOGENIC S

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INSTRU CTO R

T I T LE

durat ion ( W EEK )

Ariel GREY

CRYOGENIC S

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INSTRU CTO R

T I T LE

durat ion ( W EEK )

Ariel GREY

CRYOGENIC S

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INSTRU CTO R

T I T LE

durat ion ( W EEK )

Ariel GREY

CRYOGENIC S

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Typography 4


161

FF KIEVIT ™ HOME ABOUT CONTACT GALLERY SPECIMEN

// TYPE FAMILY Regular

4 Aa

Thin

0

Light Extra Light Book Medium

Aa

No. 124-DL

Aa

0

1 2 3 4 5

Aa

0 0

Aa

Aa

Aa

TYPE : BLACK

CLICK TO SEE THE FONT

Aa

Bold Extra Bold Black

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Italic Think Italic Light Italic Extra Light Italic

Aa

Aa Aa

Aa

Aa

Aa

Book Italic Extra Bold Italic

Aa

Medium Italic Bold Italic

Aa

Enter sample text here....

33 pt

abcdefghijklmn opqrstuvwxyz ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890!@#% ^&*()_+-={}:”<>? ÀÇÐÑÞÙúýŒŠŽ

Black Italic

FF KIEVIT ™ HOME ABOUT CONTACT GALLERY SPECIMEN

// TYPE FAMILY Regular

4 Aa

Thin

0

Light Extra Light Book Medium

Aa

No. 124-DL

Aa

0

1 2 3 4 5

Aa

0 0

Aa

Aa

TYPE : BLACK

CLICK TO SEE THE FONT

Aa Aa

Bold Extra Bold Black

0

Italic Think Italic Light Italic Extra Light Italic

Aa

Aa Aa

Bold Italic

Aa

Aa

Book Italic Extra Bold Italic Medium Italic

Aa

Aa

H

KIEVIT BLACK COUNTER 1.25 H80s 31490 Spirit 3-MAR-2012 03;39;09 CT

Aa GT 0.0 KV 130 mA 80 LD VX 0.59x0 59x0.59 LD 512x5x12x133 (12bit) SL 1.25 SP 0.3-0.8 PX 0.59

Aa

SHADE/SUR LAO/RAO 72 CRAN/CAUD -7

F

B 94 W 3467 o 100 C1685

P

Black Italic

INSTRU CTO R

T I T LE

durat ion ( W EEK )

Ariel GREY

CRYOGENIC S

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16 2

PATIENT # 016008 INFO

TOOLS

NAME

SEX

Logos

Unisex

PLACE OF BIRTH

AGE

My sketches

Various

OCCUPATION

COUNTRY

Logo marks

Worldwide

ANALYSIS LO W

01

Name

02

H i e r a r ch y

03

C OMM U N I C AT IO N

04

C o lo r

05

F L E X IBI L I T Y

06

SHAPE

07

C O H ERE N C E

08

D U RABI L I T Y

MI D D L E

HIGH

BLADES

NOTES

MEMORABLE

Must communicate

OPEN to BE CHANGED

EXPERIE NCE

THINK WHAT IT IS

WHAT is important?

COLOR DECISION

ORGANIC / GEOMETRIC

MUST LONG enough

SIMPLICITY IS THE KEY

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Various


163

09 MARK Identifying thing.

INSTRU CTO R

TITLE

durat ion ( W EEK )

Various

LOGOS

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D e s i g n D o c t o r / S E L E C T E D W OR K O F J I N F U J I W A R A

Various


165

INSTRU CTO R

TITLE

durat ion ( W EEK )

Various

LOGOS

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Various


167

INSTRU CTO R

TITLE

durat ion ( W EEK )

Various

LOGOS

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INSTRU CTO R

TITLE

durat ion ( W EEK )

Various

LOGOS

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17 0

THANK YOU

T ITLE

D e s i g n D o c t o r / S E L E C T E D W OR K O F J I N F U J I W A R A


171

Dear Everybody, I wouldnâ&#x20AC;&#x2122;t be where I am without you guys, appreciate all your love. I thank you all. FAMILY Father Mother Brother Grandmother

being my biggest inspiration in the world understanding and supporting me in any way being my only brother teaching me not to be selfish and respect others

TEACHERs Mary Scott Thomas McNulty Roland Young Darrell Hayden Nicole Flores Ariel Grey

helping me put together my portfolio teaching me packaging design skill yelling at me to be better designer teaching me how to make logos showing me the joy of illustration teaching me about typography

F RIENDS Alan Gonzalez Felicia Chiarello Masaki Itoi Anthony Petti Julian Dittert Inga Guzyte Saldy Jhermaine Colin Miller Marcelo Harris Sean Silk Tanya Mendiola Ana Maria Gonzalez Pongpat Chirakiti Nicola broderick Mike Blumenfeld Kazuki Morimoto Kotaro Sakakibara Fumiaki Ootawara Andreas Gonzalez Robert Guy Adriano Caldas Jonas Ospelt Fujisawa Shinrou

being my best Mexican hermano in U.S.A. making me smile and be conceptional thinker understanding me no matter what I do being my brother from another mother giving me German thinking and being best friend being my Swiss day wife forever being the coolest friend / co-worker being the best boss I have ever had teaching me how to be black and BBQ skating with me before you get hurt being my half Japanese sister being nice and hermana de Colombia being funny thai guy at school great group mate / sister teaching me how to take a picture like champion visiting me from Japan and being best friend supporting me in any way possible for teaching me how to be a man like Samurai having the biggest heart ever being the coolest dude at school being the nicest Brazilian god in the world being my best European roommate ever in SB having the biggest nose that make me laugh

Much love and respect Jin Fujiwara


17 2

Cpyri ght@ 2012. No part of this book may be rep ro d u c e d o r st o ve d i n retri eval or transmitted in anyfo rm o r b y a n y me a n s w i th ou t wri iten permission of Jin Fu ji w ra.

C R E D IT DESIGN

BOOK TITLE

Jin Fujiwara

Design Doctor

CLASS

INSTRUCTOR

Portofolio

Mary Scott

COVER

TEXT STOCK

Syntax Cover

Finch 100 text

BINDERY

PRINTER

The Key

Giant Horse

PLATFORM

DIMENSIONS

iMAC/ ADOVE CS6

8.5/10.75

SCANNER

CAMERA

Epeson 2300

CANON EOS 60D

TYPEFACE

SWISS 721/ AMERICAN TYPEWRITER PHOTOGRAPHER

Jin Fujiwara, Michael Blumenfeld, Nina

T ITLE

D e s i g n D o c t o r / S E L E C T E D W OR K O F J I N F U J I W A R A


173



Design Doctor