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SRAM

April - October, 2011

WORLD HEADQUARTERS CHICAGO ILLINOIS U.S.A. EUROPEAN HEADQUARTERS NIJKERK, THE NETHERLANDS ASIAN HEADQUARTERS TAICHUNG, TAIWAN

2011 Gold Rusch Tour Tour Summary and Highlights

Our goal is to provide experiences that motivate and empower women & girls to pick up their bicycles and get outside”

– REBECCA RUSCH

3X LEADVILLE 100 MTB AND 24 HOUR SOLO WORLD CHAMPION

September 2011 -

Partnering with SRAM for the 2011 Gold Rusch Tour has allowed Rebecca to reach out to women and girls and encourage them to ride their bikes. Each of the first four tour stops featured unique settings and opportunities to encourage female riders to get on trails, try new gear and overcome barriers that may have kept them from enjoying mountain biking. All of the events exceeded expectations with high participation, extremely positive feedback and massive skill improvement. Providing professional women as role models in these learning experiences was the highlight of the tour.

Rusch Relations PO Box 7241 Ketchum, ID 83340 | rebecca@rebeccarusch.com www.rebeccarusch.com


April - October, 2011 | SRAM Gold Rusch Tour Summary

Overview April 14 - 17: Ladies Lounge, Sea Otter Classic • 3 days of Ladies Only clinics with SRAM Pro Riders and female mechanic • 300+ women participated June 11 - 12: Beti Bike Bash, Denver, CO • one day of clinics and one day of racing with SRAM pros • premier women’s only mountain bike race with 200+ participants • two days of SRAM Ride Experiece 2 x 10 Sprinter Van June 17 - 19: Ashland Super-D Media Camp, Ashland, OR • 6 female writers and editors ride Ashland Super-D trails with Rebecca, Katie Holden & Lindsey Voreis • writers use SRAM 2 x 10 drivetrains, participate in race, learn a lot June - July: Wheel Girls Mountain Bike Club, Sun Valley, ID • first girls only MTB club in Sun Valley (ages 12-17) • girls learn to love the bike and their trails; amazing personal achievements • riders inspired by US XC National Championships, riding with Lea Davision and Katie Holden October 6-8: NYC Urban Media Tour, Highbridge Park, NYC • 3 days of media meetings, rides, women’s bike clinics and SRAM 2 x 10 Experience The latest crop of riders...Beti Bike Bash

NEXT STOP New York City Urban Media Tour October 6-8, 2011 SRAM Ladies Lounge, Sea Otter Chain-less DH with “spice”, Ashland

Wheel Girl in the Rock Garden, Sun Valley

Wheel Girls Session, Sun Valley

Rusch Relations PO Box 7241 Ketchum, ID 83340 | rebecca@rebeccarusch.com www.rebeccarusch.com


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