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SublimeNZ

Credentials document 2011

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Contents

"SublimeNZ is a premium experiential marketing agency that specialisies in the creation of credible, authentic interactions between brands and customers, which we call ‘Sublime Experiences’. We just love delivering amazing campaigns that truly add value to our clients - and we look forward to working with you too”.

Robert Bruce Managing Director

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Contents Definition About us Our Philosophy Meet Our Team What We Do In The Media Our Clients Case Studies


Sublime - sub-lime –Adjective 1.

Of such excellence, grandeur, or beauty as to inspire great admiration or awe

2.

Used to denote the extreme or unparalleled nature of a person’s attitude or behaviour


About us

History 2006 - Today SublimeNZ is a premium experiential marketing agency that specialises in creating memorable, authentic, ‘sublime’ moments between customers and brands. The business was started in 2006 by Kiwi entrepreneur Robert Bruce, who identified a need in the market for experiential marketing that was not all about ‘promo girls’. Robert gained his experience working for leading brand activation agencies around Australia and is an active member of the local experiential marketing industry Today the business employs more than 400 experienced brand ambassadors nationwide, and is based out of a vibrant office in Aucklands CBD. SublimeNZ has represented many of the leading brands in the country (and the world) and plans to become New Zealands leading experiential marketing agency.


Our philosophy

What’s Your Sublime Moment? SublimeNZ is in the business of creating special ‘sublime’ experiences, between customers and brands that lead to changed buyer behaviour. The driving force of the agency is to create measurable outcomes, so that our clients can evaluate their return on investment and success.

Things we do differently at SublimeNZ: • Train all brand ambassadors to the highest of standards • Offer comprehensive wrap up reporting and statistics during and post campaign • Offer full creative consultation & strategy • Have an unrivalled network in the events and marketing industry • Run team building exercises, social events & staff meetings to build our team • Participate in charity events to “give back”


Meet our team

SublimeNZ supply only the most experienced, vibrant, and well presented brand ambassadors in all major cities of New Zealand. We have a pool of more than 300 amazing staff to choose from, in all shapes and sizes.

Above: SublimeNZ Crew Training

Our clients can choose the perfect team to represent their brand.


W h a t w e do

Experiential marketing is more than just supplying promotional staff at events. It is one of the fastest growing marketing channels, because of its ability to engage, excite, and delight consumers. Experiential is about creating meaningful, credible moments between customers and brands: we call this the ‘Sublime Moment’, when a customer ‘gets it’. SublimeNZ can create campaigns from beginning to end. We project manage the creation of zones, events, tours, vehicles, uniforms and integrate with social media. We work as a partner to our clients which includes many other agencies.


New Zealand

I s t a k in g Notice


Our c lient s

SublimeNZ has worked with many leading local and international brands. Clients include New Zealand and Australian advertising, PR and experiential agencies looking to use the ‘local experts’. SublimeNZ is extremely comfortable managing trans-tasman business, and looks after many Australian agencies and brands.


C as e s tu d i es

Vitasport

The Product: A new powdered isotonic sports drink The Brief: To engage with 18-50 year old male and female sporty ‘weekend warriors’. To create trial opportunities and increase desire to purchase in supermarkets. Objectives: To double sales, support retailers (grocery channel), and build authenticity for the brand amongst the target market. Deliverables: Branded custom-made Landrover, custom uniforms, a facebook contest (search for the ultimate athletes) and sponsored events including Triathlon NZ and Bike NZ. Further to this SublimeNZ provided a promotional team sampling at over 100 events, nationwide.

Vitasport Facebook Statistics Vitasport Website Statistics

Promotional Period

Results from search for the ultimate athlete contest

American express The product: American Express Air New Zealand Platinum Card

The Brief: To engage with high net worth target market (100k+ salary) and encourage them to apply for a card. Objectives: To interact with consumers in the Koru Lounge, give them information about the offer, and encourage them to sign up. Deliverables: Premium brand ambassadors supplied for 3 months in 3 cities, full product training, premium branded (embroidered) uniforms and all logistics. Results: Sampled 500 bottles of Moet & Chandon


Bacardi global The Product: Bombay Sapphire

The Brief: to support an in-store marketing campaign at JR Duty Free (Auckland Wellington Christchurch) and drive increased sales. Objectives: Increase sales, convert customers from competitor products, use GWP (gift with purchase) to close sales. Results: • An estimated total of 10,040 samples were given out in Auckland, Wellington and Christchurch. • Approximately 3079 bottles of Bombay Sapphire were sold over the six-week period. • Total budget : NZD $ 24,560 • Cost per sample: NZD $ 2.40 • Cost per sale: NZD $7.97 • Average sales per hour: 4 bottles

SublimeNZ HQ Level 1, Stanbeth House, 22-28 Customs Street East Auckland CBD, New Zealand PH: +64 9 360 9777 Mob: + 6421 238 7758 Email: info@sublimenz.co.nz

www.sublimenz.co.nz


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