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"A food designer is someb working with food, with no of cooking". Inga Knรถlke, 1999

CONTENIDO


body o idea

PORTADA BIOGRAFÍA ENE KORSETTO No.17 PACKAGING FOR TIDE LÁMPARA


Jimena Czitrom was born in 1992 in the City of Mexico. The world of the arts and academia have always been part of her life. Her father, formation architect and professional photographer introduced her to model making from an early age. Her mother, philosopher, has been involved in Mexico’s world of the arts through cultural management and, in the academic scope of professor and researcher. In 2010, Jimena moved to the city of Madrid, Spain, to begin her superior studies in Industrial Design in the Istituto Europeo di Design. During this period, she contributed in projects of collaboration with companies like Sony, Formica, JTI and the Rijksmuseum of Amsterdam. In 2011 she exhibited a lamp of her creation in the salon Madrid recycles in the building Cosmo Caixa of the spanish capital and in 2012 she was selected in the top ten best projects in IED for a Sony competition. When she arrived in Spain, she discovered the work of Ferran Adria in the kitchen through the concept proposed with Bulli and molecular food. His projects, motivated her to take an interest in food design, focusing on the design of food, new forms to enjoy and create relationships between the user and the tools of the kitchen and table. Currently, her interests revolve in this area; searching to create a new concept and relationship between industrial design and gastronomy, offering new sensations that exalt and sharpen the senses and an easy interaction filled with energy between the user and the product.


Biography


E E

ENE 2012

Formica Aluminum Colors: White, Grey, Red, Blue y Green Black edge 350x450x100mm


In this design, we focused on making the dimensions of the product as small as possible, but with the most storage capacity. Eight plates, four cups, and silverware can be accommodated. This is possible because the product targets homes with few members and that the drainer also does not interfere and can be easily dismantled and put away.


To dismantle the drainer is very simple, slide the arms of the silverware tray upwards and being the three bars independent, they can be put away easily. ENE plays with the idea that there is no established order so that the users can accommodate their dishes as they see fit.


Korsetto

2013

Steel Blue Fabric of the style Alcantara cream and beige 550x460x950mm


One of the biggest challenges of a product designer, is designing and building a chair. The creation process is laborious, you need to see the ergonomics, materials, forms, production, etc., which makes each chair unique and wonderful. In this project the architect Pedro Feduchi and Fernando Ochoa collaborated; Feduchi directing the first phase of the project, the design, and Fernando Ochoa, specialized in the structural design, and the Mecedorama collective formed by Mary Mallo, Lys Villalba and Juanito Jones.


Korestto seeks to emphasize the feeling of a cantilever chair, with a structure steel rod and retaining its geometric essence. The structure simulated diamonds on both views, creating a unique geometric profile from triangulations and rigid joints.


One of the most important factors was to find a fabric for the back and seat, taking into account the points of support and comfort. Interweaved fabric of the style Alcantara was introduced with a finish of suede in a cream on one side and beige on the other; showing both finishes along the chair. Alcantara suede type finish in cream beige on one side and on the other, showing both finishes along the chair. Playing with both finishes of the fabric, the characteristic geometric shape of KORSETTO , a rhombus, was the figure that was used with the entire fabric.


No.17 2013 thermoforming PET plastic 200x67mm

No. 17


The definition of home is very subjective; every individual has a different perception of what embodies the concept, the culture, language, education and perception of the world, that defines the person and at the same time their home.


This plate with different sections allows three different ingredients to be within reach to condiment the food, instead of having to go in circles to prepare each bite. Its double height allows greater control and stability in the plate, leaning on the wrist and holding itself.


PACKAGING

Packaging

2013

Cardboard Troquel Blue, Green, Yellow, Red, Purple y Cyan. 75x286mm


TIDE Pods gave us a challenge, , redesigning the packaging of their product to focus on a younger audience. They wanted a modern, attractive and reflective of their lifestyles packaging.


The package’s structure was created with hexagons, was able to store Pods because of the different compartments created by the folds. To get to the Pods, it is proposed to change the gesture of the opening of the package, this is achieved by the user tearing the packaging.


ILMONDARIAN 2011 PP containers

Steel structure 200x67mm


Ilmondarian surged through three concepts, the works of Piet Mondrian, reusage and basketry. The works of Mondrian are highlighted by their geometry and their use of primary colors. Basketry is a process of construction used from the beginning of civilizations. Recently, the reutilization of materials has not only become a tendency, but also a necessity.


Ilmondarian creates an illumination and ambiance due to the folds and patterns of the basket; the light escapes through the spaces that are created between every weave and it reflects throughout the entire structure by the PP containers with which it has been built. It creates new forms of illumination because of its form, with three dimensional squares and rectangles coming out of the lamp.


JIMENA CZITROM Product Designer

+34 629 63 15 65 czitromj@gmail.com

www.czitromdesign.com


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