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Four Sales and Marketing Strategies That Grow Your Business by Jim Giovinazzo An ever-evolving sales and marketing strategy, which takes into consideration the changing technology, business environment, and customers' preferences, should bring improved results. However if you don't get it right the investment you are making in your sales and marketing could end up going into a 'black hole' It is terrible how many companies around Australia are still spending their budgets every year and hope that something will happen differently and better. The reality is that, according to Australia's leading Sales Training, Sales Management training and Call Centre Training organisation in Sydney Australia, HOPE IS NOT A STRATEGY! A Case Study A client approached the KONA Group, with a request to look at their current sales and marketing strategy and make immediate improvements. The client had previously invested a vast amount of time and money to improve their business however, after 12 months, the sales figures were actually lower than the previous year's. KONA's sales and marketing specialists studied their strategy and realised the company was still selling the same way they were 30 years ago. Sales People going out and having cups of coffee, 'flogging products' and picking up orders, while the Marketing People were still creating 'sexy, shiny' brochures and catalogues, most of which were on their 'set and forget' website How to solve the issue?


KONA's specialists in Marketing Strategy and Sales Management Training in Sydney Australia provided the client a tailor-made training program to address their specific issues, not an "off the shelf, by the book" sales training course which gives same old solutions for every problem. The program covered many areas of business improvement however 4 simple but highly effective strategies were: Align Sales and Marketing Targets Most companies launch a new marketing strategy with aplomb, which is all good, but they forgot a crucial thing-how will it contribute to the overall sales revenue and profit results Far too often we hear Sales People asking "why have marketing created this as it is no help to us in the field" and Marketing People say "why don't the Sales People use all of the wonderful tools we have created for them If you want to really drive your results forward give your Sales and Marketing teams the same targets where they will have to work together and listen to each other to get results. Employ a Social Media specialists Online marketing in social media sites, like Facebook, Linked In, Twitter, etc is a very inexpensive way to stay in contact with your customers however far too few companies are using it to their advantage or don't really understand it. Setting a Facebook page might not cost you anything however it is not enough; you must constantly monitor the data it is generating in form of likes, dislikes, shares, and comments. Facebook and other social media sites allow you to receive valuable feedback and insight into customers' likes and dislikes. But then you must address the complaints or feedback raised by customers quickly. (The case study company had 5 VERY negative pieces of customer feedback on their Facebook site and 3 positive responses however they had absolutely NO idea, so had done nothing about them)


Accept positive feedback with a thank you note and work on this initial goodwill to build a strong relationship with your customers as by doing so, you give yourself a chance to win or keep their trust. Add content regularly 'Set and forget' website are not that effective so it is necessary that you regularly update content on your website. This includes links to other websites, blog posts, new website pages, videos, testimonials, and articles. New content not only offer visitors new reason for checking out your website but it also ensure your website is ranked favourably by Google. Websites that are never updated after going online consistently slip back in their Google rankings. Mobile management Gone are the days when employees or customers worked only from an office and during regular working hours. Thanks to the Internet, they are able to work from any place at any time. Your sales and marketing strategy must adapt to new changes like this. Your customers and employees must be able to access information and make presentations from anywhere at any time. Going forward: Generating Sales and Marketing ROI is a complex mix of winning customer's Hearts and Minds so if the KONA Group can help you to grow your business please contact Australia's leading Sales Training and Marketing Strategy organisation as their customised Call Centre Training, Sales Training and Sales Management Training in Sydney Australia have helped 100s of organisation across Australia and New Zealand across many industries to grow and keep their customers. Hi, This is Glenn Dobson. I really love to share this useful information. My content is about Sales management training and Call centre training.

Jim Giovinazzo  
Jim Giovinazzo  
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