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WOD Manual

CONTENTS

3 4 6 7 8 8 9 10

Overview World Oceans Day Theme Sponsors Activities Name Tags Crowns

11 12 13 14 15 16 17 18

Word Search Can You Match Me? Size Me Up Ocean Fortune Plastic in the Ocean Dimensional Fish Ornaments Fact Finding Hunt Fish Rulers Activity Booklet

19 23 24 25

Additional Activity Ideas Giveaways and Materials Materials Coming To You! Advertising

26 27 28 29 30 31 32 35 36

Full-Page Ad Half-Page Ad Web Ads Banners Posters Labels Logos and Design Elements Legal Information Frequently Asked Questions

37 39 40 41

“Say! what a lot of fish there are.”

Big Fish Awards Retail Downloadable Files Contacts

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OVERVIEW

Event Objective

rate awareness e n e G

to conse

rve an

d prot ect our world oceans

Event Timing

Promotion Window: April-June 7, 2011 Weekend Before World Oceans Day: Saturday-Sunday, June 4-5, 2011

World Oceans Day: Wednesday, June 8 , 2011 Concept The Association of Zoos and Aquariums, The Ocean Project and their affiliated zoos, aquariums and institutions, play host to World Oceans Day events where kids and families are encouraged to use their imaginations to explore and learn about the world’s oceans. Organizers are provided Dr. Seuss’ One Fish, Two Fish, Red Fish, Blue Fish - themed creative materials to help develop exciting, custom World Oceans Day plans for their community.

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WORLD OCEANS DAY

The concept for World Oceans Day was proposed in 1992 by the government of Canada at the Earth Summit in Rio de Janeiro, and it has been unofficially celebrated every year since then. World Oceans Day provides an opportunity each year to celebrate our world’s oceans and our personal connection to the sea. The Ocean Project, working closely with the World Ocean Network each year, helps to coordinate events and activities with aquariums, zoos, museums, conservation organizations, universities, schools and businesses. Together, through this collaboration, aquariums, zoos, and others widely circulated a petition to the United Nations urging them to officially recognize World Oceans Day. Tens of thousands of people from all parts of the world signed the petition and, as of 2009, World Oceans Day has been officially declared by the United Nations as June 8th each year! To help promote and coordinate this event, The Ocean Project created a dedicated website: www.WorldOceansDay.org.

Reasons to Celebrate World Oceans Day The world’s oceans: • Generate most of the oxygen we breathe • Help feed us • Regulate our climate • Clean the water we drink • Offer us a pharmacopoeia of potential medicines • Provide limitless inspiration! Yet for too long, human society has taken the world’s oceans for granted.

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WorlD OCEANS DAY The aim is to challenge participants to view ocean protection as a way of life.

Take part in World Oceans Day events and activities this year and help protect our oceans for the future! It’s up to each one of us to help ensure that our ocean is protected and conserved for future generations. World Oceans Day allows us to:

Change perspective - encourage individuals to think about what

the ocean means to them and what it has to offer all of us with hopes of conserving it for present and the future generations.

Learn - discover the wealth of diverse and beautiful ocean creatures and habitats, how our daily actions affect them, and how we are all interconnected.

Change our ways - we are all linked to the ocean! By taking care of

your backyard, you are acting as a caretaker of our ocean. Making small modifications to your everyday habits will greatly benefit our blue planet.

Celebrate - whether you live inland or on the coast, you are affected by

the ocean. Take time to think about how, and then organize or participate in activities that celebrate our world’s oceans.

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WOD Manual

THEME and the Seas

The colorful fish from Dr. Seuss’ classic children’s book One Fish, Two Fish, Red Fish, Blue Fish are back again as the official ambassadors of World Oceans Day. Since 1960, Fishes One, Two and Three have been introducing readers to a fantastic world of amazing creatures, inhabited by more than a few recognizable and iconic fish. A simple yet utterly silly book, Dr. Seuss’ beloved tale combines exuberant illustrations and text, while providing an entertaining parallel to this year’s 1, 2, 3 and the Seas - World Oceans Day activities. The Ocean Project’s market research shows that youth (especially ages 1217) are the most promising members of the public to reach out to if we want to bring about lasting change. Young people are the most knowledgeable and motivated segment of the population when it comes to the environment and its protection. Working to achieve The Ocean Project’s mission to engage kids, this year’s theme, 1, 2, 3 and the Seas, encourages children of all ages to creatively examine how numbers and counting play an important role in protecting our oceans. The 1, 2, 3 and the Seas numeric theme can be directed to pre-school children who are just learning about numbers, and expanded to more complex mathematical activities for older adolescents. From tracking fish populations to monitoring the amount of plastic in our oceans, we hope that event organizers will use the materials provided as building blocks to create their own custom 1, 2, 3 and the Seas - World Oceans Day events. With the help of Dr. Seuss, Random House, The Ocean Project and AZA partners, we are committed in our effort to reach out and collaborate with young people, helping inspire them to care for our world’s oceans, now and throughout their lives.

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WOD Manual

SPONSORS

Founded in 1993 by Audrey Geisel, Dr. Seuss Enterprises maintains the integrity of the original Dr. Seuss books, characters and their invaluable contribution to children’s literacy. The company actively works with its licensees, providing them strategic direction and helping them build synergistic relationships with one another to ensure the books and characters will maintain their original personalities for future generations. In his lifetime, Theodor “Seuss” Geisel, a.k.a. Dr. Seuss, was an early advocate for conservation. Dr. Seuss Enterprises remains committed to this vision, partnering with organizations who are doing their part to make a difference. Random House Children’s Books is the world’s largest English-language children’s trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books, novels, and ebooks, the imprints of Random House Children’s Books bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. Random House is the longtime home of the beloved and bestselling Dr. Seuss books, which continue to make learning to read fun for millions of children everywhere. One Fish, Two Fish, Red Fish, Blue Fish has sold over 10 million copies and celebrated its 50th anniversary in 2010. For more information about Dr. Seuss and his books, including games, activities and more, visit www.seussville.com. Founded in 1924, the Association of Zoos and Aquariums (AZA) is a nonprofit 501c(3) organization dedicated to the advancement of zoos and aquariums in the areas of conservation, education, science, and recreation. Look for the AZA logo whenever you visit a zoo or aquarium as your assurance that you are supporting an institution dedicated to providing excellent care for animals, a great experience for you, and a better future for all living things. With its more than 200 accredited members, the AZA is a leader in global wildlife conservation, and your link to helping animals in their native habitats. Since its formation in the late 1990s, The Ocean Project has grown from a handful of founding North American aquariums and conservation organizations into the world’s most extensive network for advancing ocean education and action, with over 1,200 partner zoos, aquariums, and museums, plus conservation and education organizations, agencies, and institutions in all 50 United States and 85 countries. The Ocean Project leads global efforts to promote and coordinate World Oceans Day: www.WorldOceansDay.org.

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WOD Manual

ACTIVITIES

The World Oceans Day materials contained within this manual have been designed to be flexible in their use. Aquariums and zoos can utilize and modify elements to fit within each institution’s objectives and goals. Feel free to put your own spin on any of the materials provided. Here are a few activity ideas to get you started.

World Oceans Day Name Tags Pre-designed name tags featuring colorful Seuss characters are ready to print out on adhesive paper or Avery labels. Kids can easily add their names or opt to use a tag that can be decorated at a project station. Name tags help alert kids that something special is going on and makes them feel like a valued participant in World Oceans Day. To tie into the 1, 2, 3 and the Seas, Counting on You theme, add numbers to your name tags to let kids know they are being tagged, just as fish populations are tracked by scientists. Use name tag numbers to help select volunteers for games and activities. Request kids who have numbers that fall within a specific sequence set up a tracking station, where every 15 minutes a new range of numbers is posted. Kids get stars to add to their tags if their number falls within the posted range.

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ACTIVITIES

World Oceans Day - Crowns The feedback from last year’s World Oceans Day activities was that kids and parents alike loved decorating and wearing their World Oceans Day crowns. By request, the crowns are back with a new design and a few added twists. Kids can get creative by coloring and decorating their crowns, and younger tots can be prompted to count and see how many fish they can find. On each of the five crown points, shapes have been included for kids to fill in with colorful stars, earned by completing World Oceans Day challenges and activities. Everyone loves getting a star for their efforts, so Dr. Seuss is supplying AZA hosts with packets of shiny stars to use as rewards and giveaways for World Oceans Day participants. The recommendation is to have activity leaders or parents affix the stars so they get posted where you want them (versus windows and walls).

How many fish are on this crown?

TM & Š 2011 Dr. Seuss Enterprises, L.P. All Rights Reserved.

Keep our oceans clean!

Counting on you to make a difference!

OUTSIDE LAYOUT

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ACTIVITIES

World Oceans Day - Word Search This activity can be used to find specific fish and animals for a World Oceans Day scavenger hunt. For locations without aquatic displays, create an activity station where everyone can test their knowledge about the featured creatures, who depend on a healthy water source for their continued survival. Once the answers are complete, take the circled letters and combine them to find three very important words. For older kids, increase the difficulty factor by having them write three facts on the back of the printout that pertains to each image. For the letter “D” they can search for an animal, fish or plant in the aquarium or zoo that starts with this letter, accompanied with three facts. Facts can include average size, length, habitat, scientific information and genus names.

WORD SearcH

WOD ACTIVITY Guess the name of each image. Do any of these exist in your aquarium or zoo? Can you find them? Example:

ABC_ W

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S

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Activity Answers: Whale Shark Octopus Ray Lemon Shark D Take all the circled letters and combine them to find three important words.

hint

_EF

D Angelfish Yellowfin Tuna

TM & © 2011 Dr. Seuss Enterprises, L.P. All Rights Reserved.

WOD_2011_Ac_Word_Search.pdf

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Otter Clownfish Eel Anemone Nurse Shark Seal

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WOD Manual

ACTIVITIES

World Oceans Day - Can You Match Me? What is it? It sure looks familiar. Some of the most beautiful designs are found in nature. Can you match the pattern of the object to the actual item in your aquarium or zoo? If it can’t be found, can you guess what it is? Use the blank World Oceans Day labels to add some clues to displays to help patrons locate these items, or add conservation tips and interesting facts.

WOD ACTIVITY Like humans, plants and animals are dependent on clean water for their health. Try to match each pattern to life forms found at your aquarium or zoo. If they can’t be found at your location, can you guess what they are? How does water quality impact their survival?

CAN YOU MATCH Me?

Activity Answers Top Row, L-R: Lionfish Clownfish Sand Dollar (Urchin) Sea Urchin Bottom Row, L-R: Jellyfish Starfish Kelp Brain Coral

TM & © 2011 Dr. Seuss Enterprises, L.P. All Rights Reserved.

WOD_2011_Ac_Match_Me.pdf

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ACTIVITIES

World Oceans Day - Size Me Up Numbers and basic math help scientists calculate the size of large ocean mammals that can’t quite fit on a bathroom scale. This activity for older kids showcases how simple math can be a valuable tool in estimating the length and weight of an ocean whale. Create charts for your own aquarium and zoo to see if visitors can approximate the weight of a few select inhabitants.

SIZE ME UP

WOD ACTIVITY Basic math is a useful tool when estimating the size of our ocean friends. Use the key below to help answer the following questions. LENGTH

WEIGHT

30 feet

30,000 pounds

10 yards

15 tons

24.5 feet

24,500 pounds

46.8 feet

23.4 tons

You can estimate the weight of an adult whale if you know its length!

WHALE 1 2 3 4 5 6 7 8 9 10 11

LENGTH

WEIGHT

40 feet

40,000 pounds

20 yards

30 tons

46 feet

46,000 pounds

25 feet

25,000 pounds

120 inches

10,000 pounds

35 feet

35,000 pounds

36 feet

18 tons

12 1/3 yards 42,7000 pounds 35.7 feet

Activity Answers 1. 40,000 pounds

360 inches

2. 30 tons 3. 46 feet 4. 25,000 pounds TM & Š 2011 Dr. Seuss Enterprises, L.P. All Rights Reserved.

5. 10,000 pounds 6. 35 feet

WOD_2011_Ac_Size_Me_Up.pdf

7. 36 feet 8. 37,000 pounds 9. 42.7 feet 10. 35,700 pounds 11. 30,000 pounds

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ACTIVITIES

World Oceans Day - Ocean Fortune The future of our oceans depends on our actions today. This printable template can be copied and trimmed to create an origami fortune teller game providing conservation tips and an ocean fortune. Keep playing until you have a positive outcome!

WOD ACTIVITY

Ocean Fortune

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1. Trim printout to a square shape. 2. Place face down and fold corner points to center of square. 3. Flip over and repeat. 4. Fold in half and crease, undo step. Fold in half in other direction to create another crease. 5. Place fingers under flaps and pinch fingers together to create fortune teller shape.

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How to Play:

Jun

1. Pick a fish. Open and close fortune teller to correspond to the number of letters in fish color. For example “red” fish open and close 3 times. 2. Pick a number. Open and close to correspond to the number selected. 3. Pick a new number and repeat. 4. Pick a third number, open fortune teller to reveal a World Oceans Day message underneath the number selected.

e 8 , 2 0 11

Please use recycled paper to print this activity!

TM & © 2011 Dr. Seuss Enterprises, L.P. All Rights Reserved.

WOD_2011_Ac_Fortune.pdf

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ACTIVITIES

World Oceans Day - Plastic in the Ocean Plastic odds and ends have a way of showing up in storm drains and river beds, and congregating in our oceans. Take this opportunity to educate your audience about some of the top culprits that are causing havoc across our blue planet. Participants will try to identify as many ocean offenders (examples: plastic bags, water bottles, cups, lighters, lids, toy parts, etc.) as possible by producing an inventory list and item count for each container. Answers within an acceptable range are rewarded with a star. Discuss with kids the positive steps people are taking to make things better. Can they guess what types of actions are helping to keep the oceans clean?

WOD ACTIVITY This activity demonstrates the types of everyday plastics that often find their way into the ocean environment. Begin with a set of clear containers filled with water, and use a printout of Dr. Seuss' Blue Fish on the back of each vessel to communicate his feelings about what is inside. Printouts are legal size (8.5” x 14”).

HAPPY FISH

SAD FISH

VERY SAD FISH

PLASTIC IN THE OCEAN The goal is to inform viewers about the effects of objects that are commonly discarded into the ocean. Select a wide range of common plastic debris to add to your containers. Participants can try to list and approximate the number of objects in each container. Younger kids can use the “Sad Fish” model with less objects, and older participants can try their luck at listing and estimating a count of the cluttered “Very Sad Fish” scene. Before you get started, create an inventory of all the objects placed in the containers for everyone to reference once they have their answers. Reward those who are within range of the actual number of items. Follow up with discussions about the positive impact that awareness, community clean-ups, and recycling are making. Have kids guess what everyday actions help the oceans.

TM & © 2011 Dr. Seuss Enterprises, rises, L.P. All Rights Rights Reserved.

WOD_2011_Ac_Plastic.pdf

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ACTIVITIES

World Oceans Day - Dimensional Fish Ornaments Supplied Dr. Seuss fish cut-outs are decorated and assembled into a dimensional ornament that can be used to create a colorful group display in support of World Oceans Day. This original “make and take� activity will remind kids at home that caring for our oceans is an everyday event. Four fish designs are supplied in two interlocking pieces that come on a perforated environmentally-friendly sheet of card stock. All you need are non-toxic washable markers, crayons, string (or thread) and a bit of tape for additional construction support.

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ACTIVITIES

World Oceans Day - Fact Finding Hunt Challenge your guests to see if they can find ten World Oceans Day facts that have been placed throughout your aquarium, zoo or event location. Each fact corresponds to a Dr. Seuss fish character and number. On a supplied fact checklist, guests must indicate where they found the World Oceans Day fact. As families and kids conclude their visit, they can turn in their completed list to sign a “we did it” World Oceans Day mural, receive a World Oceans Day giveaway or become eligible for a larger World Oceans Day drawing.

The Earth has one big ocean with many features.

Most of Earth’s water (97%) is in the ocean. Seawater has unique properties: it is saline, its freezing point is slightly lower than fresh water, and its density is slightly higher.

The ocean is the dominant physical feature on our planet Earth— covering approximately 70% of the planet’s surface. There is one ocean with many ocean basins, such as the North Pacific, South Pacific, North Atlantic, South Atlantic, Indian and Arctic.

World Oceans Day Facts List location where fact was found.

1.

The ocean is connected to major lakes, watersheds and waterways because all major watersheds on Earth drain to the ocean. Rivers and streams transport nutrients, salts, sediments and pollutants from watersheds to estuaries and to the ocean.

The salt in seawater comes from eroding land, volcanic emissions, reactions at the seafloor, and atmospheric deposition.

2. The ocean is a major influence on weather and climate.

3.

Source: Ocean Literacy, The Essential Principles f Ocean Sciences, NOAA

Source: Ocean Literacy, The Essential Principles f Ocean Sciences, NOAA

Most rain that falls on land originally evaporated from the tropical ocean.

4. 5. 6. 7.

Everyone is responsible for caring for the ocean. The ocean sustains life on Earth and humans must live in ways that sustain the ocean. Individual and collective actions are needed to effectively manage ocean resources for all.

Source: Ocean Literacy, The Essential Principles f Ocean Sciences, NOAA

8. Source: Ocean Literacy, The Essential Principles f Ocean Sciences, NOAA

9. 10.

TM & © 2011 Dr. Seuss Enterprises, L.P. All Rights Reserved.

The ocean controls weather and climate by dominating the Earth’s energy, water and carbon systems.

TM & © 2011 Dr. Seuss Enterprises, L.P. All Rights Reserved.

The ocean supports a great diversity of life and ecosystems. Ocean life ranges in size from the smallest virus to the largest animal that has lived on Earth, the blue whale.

Source: Ocean Literacy, The Essential Principles f Ocean Sciences, NOAA

TM & © 2011 Dr. Seuss Enterprises, L.P. All Rights Reserved.

The ocean is largely unexplored. The ocean is the last and largest unexplored place on Earth— less than 5% of it has been explored. This is the great frontier for the next generation’s explorers and researchers, where they will find great opportunities for inquiry and investigation. TM & © 2011 Dr. Seuss Enterprises, L.P. All Rights Reserved.

Source: Ocean Literacy, The Essential Principles f Ocean Sciences, NOAA

Use of mathematical models is now an essential part of ocean sciences. Models help us understand the complexity of the ocean and of its interaction with Earth’s climate.

TM & © 2011 Dr. Seuss Enterprises, L.P. All Rights Reserved.

Source: Ocean Literacy, The Essential Principles f Ocean Sciences, NOAA

Ocean exploration is truly interdisciplinary. It requires close collaboration among biologists, chemists, climatologists, computer programmers, engineers, geologists, meteorologists, and physicists, and new ways of thinking.

The ocean is three-dimensional, offering vast living space and diverse habitats from the surface through the water column to the seafloor. Most of the living space on Earth is in the ocean.

TM & © 2011 Dr. Seuss Enterprises, L.P. All Rights Reserved.

The ocean affects every human life. It supplies freshwater (most rain comes from the ocean) and nearly all Earth’s oxygen. It moderates the Earth’s climate, influences our weather, and affects human health.

TM & © 2011 Dr. Seuss Enterprises, L.P. All Rights Reserved.

Source: Ocean Literacy, The Essential Principles f Ocean Sciences, NOAA

TM & © 2011 Dr. Seuss Enterprises, L.P. All Rights Reserved.

From the ocean we get foods, medicines, and mineral and energy resources.

TM & © 2011 DSE

WOD_2011_Ac_Facts.pdf

Source: Ocean Literacy, The Essential Principles f Ocean Sciences, NOAA

TM & © 2011 Dr. Seuss Enterprises, L.P. All Rights Reserved.

Source: Ocean Literacy, The Essential Principles f Ocean Sciences, NOAA

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ACTIVITIES

10”

9”

11

12

FISH RULERS

10

11”

The size of objects can be estimated using non-standard measurement. Young kids can use this method when first beginning to explore the concept of measurement.

9

12”

World Oceans Day - Fish Rulers

8”

7”

6”

5”

Non-standard measurement can include using a piece of string or a body part, such as a hand or arm, to estimate the length of an object. In this activity, kids use a 12” and 6” fish ruler printout that allows them to gauge if their feet and hands are the size of a minnow or the size of a salmon. Charts laminated and taped to the floor will give kids an opportunity to see “what size fish” their feet are compared to actual fish. Add a tabletop chart so kids can also measure and compare their hand sizes. After guests have been measured up, encourage them to explore the aquarium or zoo to see if they can estimate the size of the inhabitants. For larger comparisons, use multiple copies of the fish ruler laid out end to end, and create a wall chart so families can see how they stack up against even bigger critters such as sharks and elephants.

4”

3”

2”

1”

TM & © 2011 Dr. Seuss Enterprises, L.P. All Rights Reserved.

WOD_2011_Ac_Rulers.pdf Use the lines to the right of the inch marks to write the names of fish or animals with comparable sizes found at your location.

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ACTIVITIES

World Oceans Day - Activity Booklet With over 10 million copies sold, One Fish, Two Fish, Red Fish, Blue Fish remains one of Dr. Seuss’s favorite classic tales. Random House Children’s Books has put together a special digital activity booklet inspired by the book’s characters that can be copied, distributed or uploaded to your organization’s website for online access. The booklet comes in pdf format and contains an assortment of fun One Fish, Two Fish, Red Fish, Blue Fish coloring activities and games.

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ADDITIONAL ACTIVITY IDEAS

Included are a few additional activity ideas for World Oceans Day. Most of these are general concepts that would need to be fully developed and require the creation of your own materials and staging to facilitate. These ideas have been included as reference and to inspire you with your own unique 1, 2, 3 and the Seas World Oceans Day activities.

Count Me In Mural - ACTIVITY IDEA Using an outline shape of Dr. Seuss fish, kids will use their creativity to decorate a fish cut-out and add it to a wall-sized, blue, paper mural. As part of this activity, kids will receive a number to add to their fish art, which is logged into a registry that includes the child’s name and fish creation. Fish are displayed on the wall in sequence so kids must find the nearest number before posting their decorated fish. The goal leading up to World Oceans Day is to see how many fish can be added to the mural. Following the event, the mural can be posted online in sections with a list where kids can proudly see their name as the credited artists and World Oceans Day participant.

What’s for Dinner? Fishing Game - ACTIVITY IDEA Through this activity, kids learn about the good and bad things consumed by fish. Using a covered table or large recycled boxes to create a visual barrier, kids select from several strings with hidden attachments to reveal what ends up in the oceans and inadvertently gets consumed by fish. Only the tops of the strings, labeled with numbers to identify them, are visible to the players. Kids choose a number and the facilitator pulls up the string to reveal whether a good or bad object is attached. (Or, kids can pull their own strings depending on the set-up.) The child wins a small prize or star if a good food source, such as plankton, plantlife or other sea life is revealed. If kids select a string with a bad consumable object (actual plastic objects and debris found in fish in the ocean), they must go to the back of the line and take another turn. Through this process, kids will become aware of the potential dangers of how everyday objects are inadvertently consumed by fish.

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ADDITIONAL ACTIVITY IDEAS

Fishing for Keepers - ACTIVITY IDEA Scientists use body measurements to categorize fish and animals by age. A fish can only be caught and removed from a lake or ocean when it fits into a certain category. Juveniles and fish of good breeding age can’t be taken so that the population can remain healthy. If you go fishing, you need to be able to measure the fish and determine its category. For this activity, kids will fish with strings and magnets for paper fish. Only those of the right size may be kept. Small and endangered species that are caught are sent back into the pond. Participants will evaluate length, data and measurements. Kids can keep fishing until they reach the three fish limit.

How Much of the Earth Is Ocean? - ACTIVITY IDEA Using an inflatable globe, kids gently toss it to each other to see if they can catch the ball without having their thumbs touch on the ocean areas. Is it possible to catch it without touching the ocean? In the end they will discover that 70 percent of the world is covered in water. Use the globe as a reference to showcase the different ocean basins and seas. Have kids see if they can find their location on the globe and can name their nearest ocean. 12� inflatable globes by Toysmith are available online at amazon. com. Prices range from $2.99-$6.00.

Talking Trash - ACTIVITY IDEA What is marine debris? This activity focuses on some of the major culprits that we may take for granted that threaten our ocean habitats. Kids will learn what marine debris is and how it affects animals and ocean ecosystems. Activity coordinators will compile a collection of trash commonly found washed up on shores as marine debris, such as plastic bags, drinking straws, ballpoint pens, toothbrushes, cigarette lighters, caps from milk and soda bottles, water bottles, small plastic toys, and grocery bags. Each object will receive a number so participants can rank what types of trash are the biggest offenders. Participants who have more than three correct answers receive a star. Answer sheets come with informative facts about marine debris and what we can do to reduce it. Kids can continue play-

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ADDITIONAL ACTIVITY IDEAS

ing until they get most of the answers correct. Alternative game play is to pose a mystery question that corresponds to each numbered debris object. Participants try to correctly match which question goes with what object. Sample question: “If I don’t get recycled, the wind may toss and turn me and send me into the ocean. I may be thin, but my lifespan littering the ocean may be 15 to 1,000 years as I take this long to decompose. I am one of the ocean’s biggest marine debris problems. Who am I?” (Answer : A Plastic Bag.)

Ocean Objects - ACTIVITY IDEA Containers filled with ocean specimens (good and bad) are designed to get kids thinking about what’s in the ocean, while at the same time, challenging viewers to identify and calculate the number of objects contained within. To make a big statement, fill a small portable fish tank with organic elements such as sand, rocks, plants and water to create a natural environment. Add to this peaceful scene ocean debris like toothbrushes, toys, and everyday discarded items. The goal is to juxtapose a serene aquarium setting with unrelated objects that pollute the display. Next to the tank, place a poster with some thought-provoking questions. Can you count the fish? (There are purposefully no fish in the tank.) Would you like to live here? How did all this stuff get here?, etc. The tank can be used as a visual statement or it can be incorporated into a guessing game that helps identifies some of the problems that recycling and reduced use can prevent.

Counting Populations - ACTIVITY IDEA Using the supplied name tags with assigned numbers and a central chalkboard, children attending World Oceans Day can be part of an allday number lottery. Akin to tagging and tracking fish in nature, kids will be able to see a regular posting of how many fellow children have entered the aquarium or zoo. Every half-hour, a few random numbers will be selected as World Oceans Day superstars. A chalkboard in a central location will list the selected numbers each half-hour, as well as what the total number of entries (kids) for the hour. The child’s chance of being selected (percentage) can also be calculated and listed each period. Through this activity, kids gain an understanding of how their chances

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ADDITIONAL ACTIVITY IDEAS

of being selected shifts as more kids enter the facility. Tracking entrants can also be monitored by handing out commercially printed red entry tickets with sequential numbers. The facilitator writes the child’s number on their name tag and places the other half of the ticket in a fish bowl for a random drawing. Each hour the facilitator updates the blackboard to show how many tickets have been distributed and the odds for winning.

Counting the Fish in the Sea - ACTIVITY IDEA

B÷C = ? x A

Scientists don’t count every fish or animal. Instead, they count some of the animals, and then make an estimate using basic math. In this experiment, which is geared for older kids, buttons, beans, pennies or small, flat rocks are placed in a jar or bowl. A handful of objects are removed and tagged with a mark. They are counted and then listed as group “A.“ The items are introduced back into the jar and mixed in with the non-marked objects. The participant then reaches into the jar with eyes closed to select a handful of objects. From this group, the objects are counted and listed as group “B.” The number of tagged objects from this group is then counted and becomes group “C.” To estimate the total number of objects in the jar, participants multiply “A” times “B,” and divide the result by “C.” Thus, (A x B)/C = an approximate number of objects in jar. This process can be repeated several times, trying different-sized samples: two handfuls, a cupful, etc. The larger the sample, the closer the guess will be to the exact total of items in the jar. After many guesses, the objects are counted to see how close the guesses were. Through this process, kids will learn that scientists estimate fish populations in the same way.

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WOD Manual

Giveaways -andMaterials

Along with the downloadable activities, World Oceans Day crowns and dimensional fish ornaments, Dr. Seuss and friends are supplying added giveaways and promotional materials to help support your World Oceans Day celebration. We’re counting on you to creatively put it all together for an exciting month, week or day-long event.

How many fish are on this crown?

TM & © 2011 Dr. Seuss Enterprises, L.P. All Rights Reserved.

Keep our oceans clean!

Counting on you to make a difference!

OUTSIDE LAYOUT

d Oceans Da orl

y

W

World Oceans Day Crowns

Jun

e 8 , 2 0 11

Buttons Dimensional Fish Ornaments Posters

Adhesive Foil Stars

T-shirts Dr. Seuss Assorted Pencils

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MATERIALS COMING TO YOU!

Due to space limitations at many of the zoos and aquariums, materials will not ship until May to keep storage time to a minimum. Pencils and erasers are being provided this year to support the written activities. Make sure a few pencil sharpeners are on site during your event as the pencils will arrive without sharpened ends. Hybrid Apparel, one of Dr. Seuss’s authorized licensees, has graciously donated 2 One Fish, Two Fish, Red Fish, Blue Fish t-shirts to each AZA member that is also a TOP partner and participating in World Oceans Day. The t-shirts can be used for drawings, raffles, or however they can best serve your promotional efforts. T-shirts are limited to the quantity donated and are only available in a large youth size.

World Oceans Day Shipment and Quantity List ITEM

PKGS

WOD Crowns

TOTAL 2,000

Multi-Color Adhesive Stars

4 pks of 440

1,760

WOD Seuss Fish Ornaments 8 fish per sheet

250 sheets

2,000

WOD Posters 24” x 36”

30

WOD Buttons 3”

2 bags of 50

100

Dr. Seuss Pencils

2 bags of 1,000

2,000

Dr. Seuss Book Erasers

2 bags of 1,000

2,000

One Fish, Two Fish T-Shirt Prizes Youth LG

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WOD Manual

ADVERTISING

Advertising templates are available in a variety of formats to market and promote your 1, 2, 3 and the Seas - World Oceans Day event. The size and design of the layouts can be adjusted to fit your content. Logos, character artwork and legal lines are the only elements that cannot be modified or removed. These items must appear in all advertising as required by Dr. Seuss Enterprises’s contractual agreement with the AZA, TOP and affiliated aquariums, zoos and institutions. The typeface you choose for advertising headlines and text can be changed to accommodate individual corporate identity standards or artistic preferences. Design files are supplied as pdf’s and as original Adobe Illustrator files.

Advertising Template Specifications Full-Page Ad (8.5” x 11” - cmyk, 300 dpi) Half-Page Ad (7.5” x 4.5” - cmyk, 300 dpi) Web Banner Ad (468 px x 60 px - 60 dpi) Web Vertical Ad (240 px x 400 px - 60 dpi) TM & © 2011 Dr. Seuss Enterprises, L.P. All Rights Reserved.

Banner Specifications Vertical Banner (2’ x 4’ - 300 dpi)

Posters Specifications Large Poster (24” x 36” - 300 dpi) Small Poster (18” x 24” - 300 dpi)

The countdown has started! Join us for for 4 days of family fun in honor of

Multi-use Labels Labels 2-up (8.5” x 11” - cmyk, 300 dpi)

World Oceans Day  Fun World Oceans Day activities for kids!  FREE giveaways and prizes while supplies last!  Learn how to be a steward of our seas and oceans.  Find out about fish counting and how they measure up.  It all ADDS UP to caring for our planet and ocean friends.

June 4 - 7

Saturday-Tuesday 10am-5pm

Counting on you to make a difference 2300 Expedition Way La Jolla, CA 92037 Phone: 858-534-FISH (3474)

www.aquarium.ucsd.edu

TM & © 2011 Dr. Seuss Enterprises, L.P. All Rights Reserved.

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ADVERTISING

Full-Page Ad

The countdown has started! Join us for for 4 days of family fun in honor of

World Oceans Day  Fun World Oceans Day activities for kids!  FREE giveaways and prizes while supplies last!  Learn how to be a steward of our seas and oceans.  Find out about fish counting and how they measure up.  It all ADDS UP to caring for our planet and ocean friends.

June 4 - 7

Saturday-Tuesday 10am-5pm

Counting on you to make a difference 2300 Expedition Way La Jolla, CA 92037 Phone: 858-534-FISH (3474)

www.aquarium.ucsd.edu

TM & © 2011 Dr. Seuss Enterprises, L.P. All Rights Reserved.

WOD_2011_Full-Page_Ad_Sample.ai

(8.5” x 11” - cmyk, 300 dpi)

TM & © 2011 Dr. Seuss Enterprises, L.P. All Rights Reserved.

WOD_2011_Full-Page_Ad_Template.ai

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ADVERTISING

Half-Page Ad

The countdown has started! Dr. Seuss’s One Fish, Two Fish, Red Fish, Blue Fish return to the Boston Aquariums for a fun-filled World Oceans Day. Kids are invited to join hands on activites and games demonstrating how counting and tracking fish populations are helping to monitor our ocean’s health.

 Fun World Oceans Day activities for kids!  FREE Dr. Seuss surprises  Learn how to be a steward of our seas and oceans.

www.bostonaquariums.net

Counting on you to make a difference

 It all ADDS UP to caring for our planet and ocean friends.

Wednesday 9am-4pm

WOD_2011_Half-Page_Ad_Sample.ai

(7.5” x 4.5” - cmyk, 300 dpi)

World Oceans Day TM & © 2011 DSE

WOD_2011_Half-Page_Ad_Template.ai

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WOD Manual

Web Ads

Join us for a day of fishy fun!

TM & © 2011 DSE

Special “1,2,3 and the Seas” activities for kids from 9am-5pm.

WOD_2011_Web_Banner_Ad_Sample.ai

(468 px x 60 px - 60 dpi)

World Oceans Day June 8th Wednesday

TM & © 2011 DSE

WOD_2011_Web_Banner_Ad_Template.ai

June 1-8 Kids Activities

10a-3p

WOD_2011_Web_Vert_Ad_Sample.ai (240 x 400 - 60 dpi)

1, 2, 3 and THE SEAS - World Oceans Day 2011

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WOD Manual

BANNERS

TM & © 2011 Dr. Seuss Enterprises, L.P. All Rights Reserved.

WOD_2011_Banner.ai

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(2’ x 4’ - 300 dpi)

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WOD Manual

POSTERS

WOD_2011_Small_Poster.ai

WOD_2011_Large_Poster.ai

(18” x 24” - 300 dpi)

(24” x 36” - 300 dpi)

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WOD Manual

LABELS

TM & © 2011 DSE

ACTIVITIES TM & © 2011 DSE

TM & © 2011 DSE

WOD_2011_Labels,pdf

(2 up - 8.5” x 11”)

MATCH ME ACTIVITY FISH TM & © 2011 DSE

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WOD Manual

LOGOS -and-

DESIGN ELEMENTS

Logos and design elements must be accompanied by a Dr. Seuss legal line. (See the legal section in this manual for complete details.) Use of the graphic materials outlined in this manual are restricted to the 2011 World Oceans Day promotion and cannot be utilized on ancillary materials unrelated to World Oceans Day. Any questions regarding usage should be directed to Dr. Seuss Enterprises.

WOD_2011_Logo.eps

WOD_2011_Logo_Web.gif For Web Only - 60 dpi

WOD_2011_Script.eps

WOD_2011_Stars.eps

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DESIGN ELEMENTS FISH-2.eps

FISH-3.eps

FISH-5.eps

Oceans D d l a or

y

FISH-4.eps

W

FISH-1.eps

Jun

e 8 , 2 0 11

WOD_2011_Button.eps

WOD_2011_Numbers.ai FISH-6.eps

1, 2, 3 and THE SEAS - World Oceans Day 2011

FISH-7.eps

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WOD Manual

DESIGN ELEMENTS Dr. Seuss Fonts Dr. Seuss Fonts

FISH-10.eps

FISH-15a.eps

Dr. Seuss Font

Myriad Pro Font

The countdown has started! Dr. Seuss’s One Fish, Two Fish, Red Fish, Blue Fish return to the Boston Aquariums for a fun-filled World Oceans Day. Kids are invited to join handson activites and games demonstrating how counting and tracking fish populations are helping to monitor our ocean’s health.

 Fun World Oceans Day activities for kids!  FREE Dr. Seuss surprises while supplies last!  Learn how to be a steward of our seas and oceans.

www.bostonaquariums.net

 It all ADDS UP to caring for our planet

Counting on you to make a difference

and ocean friends.

Wednesday 9am-4pm

June 8th

World Oceans Day

TM & © 2011 DSE

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WOD Manual

LEGAL INFO

The following copyright lines must appear with all uses of Dr. Seuss text and images. Please use the complete long form legal line on all materials:

TM & © 2011 Dr. Seuss Enterprises, L.P. All Rights Reserved. When space limitations preclude the use of the long form legal line:

TM & © Dr. Seuss Enterprises The abbreviated legal line is only permissible when the above legal lines are not legible on smaller objects, and advertising and marketing materials cannot accommodate the longer versions of the trademark and copyright lines. For Dr. Seuss legal questions contact:

TM & © DSE

Dr. Seuss Enterprises 1200 Prospect St., Suite 575 La Jolla, CA 92037 Susan Brandt (858) 459-9744 susanb@drseuss.com

“Say! what a lot of fish there are.” TM & © Dr. Seuss Enterprises

TM & © DSE

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FAQs Frequently asked QUESTIONS

Q: Can we alter the supplied One Fish Two Fish images in any way? A: No, except to enlarge, crop or rearrange placement to fit the space. This includes the restriction of adding other characters, objects, unrelated Dr. Seuss quotes or bubbles to depict speech. Q: Can our organization use images from Dr. Seuss books other than the ones provided in this guide? A: No, except if a unique situation arises that cannot be fulfilled by the materials provided. New or adapted materials must be pre-approved in each case by Dr. Seuss Enterprises. Q: Can we promote this event using Dr. Seuss visuals on our website? A: Yes, provided that the images are used solely for promotional or publicity purposes in conjunction with World Oceans Day 2011 and are accompanied by appropriate copyright and trademark notices as specified in the Legal Info section of this manual. Q: Can we create our own Seuss-like rhymes or adapt existing text? A: Yes. We encourage you to be as creative as possible when promoting your event. You can also use quotes directly from the pages of One Fish, Two Fish, Red Fish, Blue Fish. Q: Can we develop our own Dr. Seuss products, either for sale to the public or for promotional purposes? A: No. All Dr. Seuss products must be purchased from a licensee of Dr. Seuss. A list of such products and vendors is included with this manual. Q: Can we create our own promotional World Oceans Day t-shirt using Dr. Seuss characters? A: No. However, upon approval from Dr. Seuss Enterprises, you may be able to order t-shirts or other products, personalized with your institution’s name, directly from an authorized licensee/vendor. Arrangements to do this are dependent on order quantities, the manufacturer’s consent, as well as written approval from Dr. Seuss Enterprises. Q: Can we create our own educational materials, activities and event materials using elements supplied in the manual? A: Yes, provided that the materials you create that contain Dr. Seuss visuals and text are accompanied with a Dr. Seuss Enterprises legal line, and that the usage of the materials directly supports World Oceans Day 2011.

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BIG FISH AWARDS

Are You a World Oceans Day Star? Please document your World Oceans Day activities! Dr. Seuss Enterprises will be on the lookout to find AZA and TOP partners who have embraced the spirit of Dr. Seuss and One Fish, Two Fish, Red Fish, Blue Fish to turn World Oceans Day into a momentous occasion. Whether you are a small fish in a big pond or a big fish in a little pond, we will be recognizing participants who have elevated World Oceans Day to new heights. Some of the things we will be looking for is how you utilized the materials in this manual and executed them into your World Oceans Days event. How did you use the advertising materials? How did you decorate your space for World Oceans Day? What types of added activities did you do? How did your retail store promote World Oceans Day? How was the response to your event? These are all questions we are looking forward to having you answer! Make the time to send us a recap with images and we will include you in our contest that will credit and benefit your institution and team. Results will be distributed to all AZA members and TOP participants.

2010 Big Fish Winners! Mote Aquarium and Oklahoma City Zoo

Please include your contact information and team member names. Your recap information and visuals need to be sent by July 30, 2011 to: World Oceans Day Recap c/o Jessie Greger Association of Zoos and Aquariums 8403 Colesville Rd., Suite 710 Silver Springs, MD 20910-3314 Information can also be emailed to JGreger@aza.org. Winners to be announced at the annual AZA conference in August 2011 and posted on the AZA and TOP websites. Even if you decide not to enter the Big Fish Awards, we ask that you post your pre-event plans and follow-up information on the official World Oceans Day website. It’s quick and easy to share your stories with the world, media and fellow World Oceans Day participants. To input your WOD 2011 information contact: World Oceans Day Coordinator Alyssa Isakower aisakower@theoceanproject.org

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BIG FISH AWARDS

Participant Highlights from 2010 World Oceans Day

World Oceans Day Stars! Monterey Bay Aquarium • Virginia Aquarium • Lion Country Safari • The National Aquarium • Florida Aquarium • Newport Aquarium • North Carolina Aquariums • Sequoia Park Zoo • New England Aquarium • Lincoln Children’s Zoo • Oregon Coast Aquarium • Children’s Zoo at Celebration Square • Virginia Zoo • Georgia Aquarium

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RETAIL

Transform retail spaces into colorful, eye-catching product displays using a variety of licensed One Fish, Two Fish, Red Fish, Blue Fish books and merchandise. Provided with the World Oceans Day downloadable files is a Dr. Seuss product and licensee list to give gift shops the contacts to create their own World Oceans Day boutiques. Store managers will find One Fish, Two Fish, Red Fish, Blue Fish products make a wonderful retail statement for aquariums and zoos every day of the year! As part of the BIG FISH contest for AZA and TOP members, Dr. Seuss Enterprises will be looking at individual retailers to see how signage and product displays were used to build excitement for World Oceans Day. Make sure you photograph your store windows and product displays to be eligible for the BIG FISH award.

TM & Š 2011 Dr. Seuss Enterprises, L.P. All Rights Reserved.

2010 World Oceans Day Star! The Monterey Bay Aquarium Gift Shop

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WOD Manual

Word Search WOD_2011_Ac_Word_Search.pdf Can You Match Me? WOD_2011_Ac_Match_Me.pdf Size Me Up WOD_2011_Ac_Size_Me_Up.pdf Ocean Fortune WOD_2011_Ac_Fortune.pdf Plastic in the Ocean WOD_2011_Ac_Plastic.pdf (3 page pdf requires legal size paper) Fact Finding Hunt WOD_2011_Ac_Facts.pdf (11 pages) Fish Rulers WOD_2011_Ac_Rulers.pdf (requires legal size paper)

Logos WOD_2011_Logo.eps WOD_2011_Logo.jpeg WOD_2011_Logo.png WOD_2011_Logo.tif

Half-Page Ad WOD_2011_Half-Page_Ad_Sample.ai WOD_2011_Half-Page_Ad_Sample.pdf WOD_2011_Half-Page_Ad_Template.ai WOD_2011_Half-Page_Ad_Template.pdf

For Web Use Only: WOD_2011_Logo_Web.gif Design Elements WOD_2011_Script.eps WOD_2011_Date.eps WOD_2011_Date_Vert.eps WOD_2011_Stars.eps WOD_2011_Numbers.ai WOD_2011_Button.eps FISH-1.eps FISH-2.eps FISH-3.eps FISH-4.eps FISH-5.eps FISH-6.eps FISH-7.eps FISH-10.eps FISH-15a.eps (png versions are also included for the files listed above.)

Web Ads WOD_2011_Web_Banner_Ad_Sample.ai WOD_2011_Web_Banner_Ad_Sample.pdf WOD_2011_Web_Banner_Ad_Template.ai WOD_2011_Web_Banner_Ad_Template.pdf WOD_2011_Web_Vert_Ad_Template.ai WOD_2011_Web_Vert_Ad_Template.pdf WOD_2011_Web_Vert_Ad_Sample.ai WOD_2011_Web_Vert_Ad_Sample.pdf Banners WOD_2011_Banner.ai WOD_2011_Banner.pdf Posters WOD_2011_Large_Poster.ai WOD_2011_Large_Poster.pdf WOD_2011_Small_Poster.ai WOD_2011_Small_Poster.pdf

Dr. Seuss Fonts WOD

ACTIVIT

Y

14 2 5 3 6 My na

me is

NAME

My na

TM &

Labels WOD_2011_Labels.ai WOD_2011_Labels.pdf

© 2011

TM &

M nam y e is

WOD

ACTIVIT

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O-GO READY-T

© 2011

Retail - Seuss Licensee List

DSE

GS

NAME TA

M me is nam y e is

me is

M nam y e is

Count

me in! Count © 2011

DSE

TM

& © 2011

TM &

me is

© 2011

me in! TM &

© 2011

DSE

me in! Count

me in! Count

TM &

TM &

me My na

© 2011

me in!

DSE

me in! TM &

TM &

Counting on You!

© 2011

me is

My na

DSE

is

Count Count

2011 Domestic Licensee List.doc

DSE

M nam y is eme My na is

DSE

My na

1, 2, 3 and THE SEAS - World Oceans Day 2011

TAGS

My na

My na

TM &

Activity Booklet WOD_2011_Activity_Booklet.pdf

me is

DSE

DSE

World Oceans Day Name Tags WOD_2011_Ac_Name_Tags.pdf WOD_2011_Name_Tags.pdf

Full-Page Ad WOD_2011_Full-Page_Ad_Sample.ai WOD_2011_Full-Page_Ad_Sample.pdf WOD_2011_Full-Page_Ad_Template.ai WOD_2011_Full-Page_Ad_Template.pdf

© 2011

Activities

Logos & Design Elements

Advertising

TM &

DownloADABLE FILES

© 2011

© 2011

DSE

DSE

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WOD Manual

Contacts

For event material questions contact: Association of Zoos and Aquariums (AZA) 8403 Colesville Rd., Suite 710 Silver Spring, MD 20910-3314 Jessie Greger (301) 562-0777 ext. 245 JGreger@aza.org www.aza.org

For Dr. Seuss and related character questions contact: Dr. Seuss Enterprises 1200 Prospect St., Suite 575 La Jolla, CA 92037 Susan Brandt (858) 459-9744 susanb@drseuss.com www.seussville.com

For book and related publishing questions contact: Random House Children’s Books 1745 Broadway New York, NY 10019 Kerry Milliron (212) 782-8221 KMilliron@randomhouse.com www.randomhouse.com/kids

For questions regarding World Oceans Day and The Ocean Project contact: The Ocean Project PO Box 2506 Providence, RI 02906 Bill Mott (401) 709-4071 bmott@theoceanproject.org www.WorldOceansDay.org World Oceans Day Coordinator Alyssa Isakower (401) 709-4071 aisakower@theoceanproject.org www.WorldOceansDay.org

1, 2, 3 and THE SEAS - World Oceans Day 2011

Remember to post your pre-event plans and follow up information on the official World Oceans Day website. Contact: World Oceans Day Coordinator Alyssa Isakower aisakower@theoceanproject.org

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Go!

This manual was created by Dr. Seuss Enterprises in conjunction with the Association of Zoos and Aquariums, The Ocean Project, and Random House Children’s Books. Thank you to the numerous educators and marketing staffs for their invaluable suggestions which inspired the development of the 1, 2, 3 and the Seas World Oceans Day plans and manual for 2011. Special thanks to Melanie Nelson from the Phoenix Zoo, Karen Burns at the Virginia Aquarium, Jessie Mechling at Provincetown Center for Coastal Studies, Monterey Aquarium, NOAA, Aquarium of the Bay in San Francisco and Derrick Bacca of Hybrid Apparel for his generous support.

To conserve our natural resources, please utilize this manual in its digital format. Where possible, the printed elements for this promotion have been printed on FSC certified stock with soy-based inks. TM & Š 2011 Dr. Seuss Enterprises, L.P. All Rights Reserved.

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AZA WOD 2011 Manual