Preparing For A Successful Sale with Heineck & Company

PREPARING FOR A SUCCESSFUL SALE AT L A N TA H O M E S E L L I N G G U I D E

Heineck and Company’s customized marketing strategy to get you to sold.

H E I N E C K & C O M PA N Y | H E I N E C K A N D C O M PA N Y. C O M | 4 0 4 . 4 1 8 . 4 1 9 7 HEINECK & COMPANY | HEINECKANDCOMPANY.COM | 404.418.9157

our

mission.

At Heineck & Company, we advocate for our clients, advise and guide them through real estate transitions with uncompromising ethics and experiential, seasoned market knowledge. We are committed to providing the best possible experience for each of our clients, with integrity and professionalism.

what to expect covid-19 safety pre-market prep go live marketing national reach now what? competitive advantage selling roadmap

meet the team

client testimonials HEINECK & COMPANY | HEINECKANDCOMPANY.COM | 404.418.9157

committed to covid-19 safety

covid-19 safety HEINECK & COMPANY | HEINECKANDCOMPANY.COM | 404.418.9157

pre-market prep

pre-market prep HEINECK & COMPANY | HEINECKANDCOMPANY.COM | 404.418.9157

the value of foreknowledge pre-market inspection A thorough home inspection covers the interior and exterior condition of all structures, including roofing, and mechanical systems (heating and cooling, plumbing, and electrical). If the inspection turns up anything concerning, my client and I can decide the best strategy: either fix things before going to market or be prepared to pay for any costly fixes when negotiating with an interested buyer.

Whether your home gets a clean bill of health or has some issues, being able to give the inspection report to a potential buyer can boost your home’s standing with them. It shows transparency and good faith on your part and helps the buyer feel more secure in the decision to buy your house.

pre-market appraisal The best way to maximize the appraised value of your home is to prep it so that it outshines the competition. And the best way to prevent a gap between selling price and a figure the bank will go for is to start out with a realistic asking price.

These are the same things that put your home in a favorable position with buyers’ agents and their clients. They are also the same things my clients and I strive to get right well before the “for sale” sign goes up.

pre-market prep HEINECK & COMPANY | HEINECKANDCOMPANY.COM | 404.418.9157

getting your home

Before

After

You’ve decided to sell your home. Now, make this your mantra: Staged homes sell faster and for more money.

It’s true. Staging done right maximizes a home’s appeal and helps potential buyers visualize it as their own. The professional stagers I work with see the homes they stage sell 80% faster. As with most things, time is money, and the longer a house sits on the market, the lower the selling price. So, it pays to invest in prepping your home before the “for sale” sign goes up.

Think of it as pre-packing and getting started on the inevitable! pre-market prep HEINECK & COMPANY | HEINECKANDCOMPANY.COM | 404.418.9157

market-ready

Before

After

You’ll get the most bang for the buck from a staging pro who knows how to highlight your home’s strengths and make sure there isn’t undue attention drawn to any weaknesses. Even a well-maintained and nicely furnished home can benefit from the professional stager’s eye and experience. He or she will see things you’ve become blind to or just didn’t realize had an effect on a buyer’s perception of a home. We don’t consider a home market-ready until it has been properly staged to be displayed in the best light possible.

Staging Photos © Design2Sell | HomeDesign2Sell.com

pre-market prep HEINECK & COMPANY | HEINECKANDCOMPANY.COM | 404.418.9157

lights camera

action! .

Professional photography is a MUST in today’s real estate marketing practices.

According to a Realtor.com study that compared 350 homes which used professional photos to market the home vs. 350 homes that used standard selftaken photos, homes with professional photos sold 50% faster and 39% closer to the original listing price in comparison. We utilize professional photographers for every listing we market.

pre-market prep HEINECK & COMPANY | HEINECKANDCOMPANY.COM | 404.418.9157

pre-market broker launch event This is an event we coordinate with you, the seller, to invite other market experts to tour the home before it hits the market, typically one week before*. While we may have already discussed a price range, this event creates a buzz around your property while giving us additional data to help set the price correctly out of the gate. After all, you never get a second chance at a first impression! *when timing permits.

pre-market prep HEINECK & COMPANY | HEINECKANDCOMPANY.COM | 404.418.9157

go live online The initial listing period (typically the first 7-10 days) is the most important throughout all of the marketing of your home. Most agents and buyers have saved searches alerting them of listings in “new” status so they receive “first dibs” to view the home and make an offer. With our enhanced marketing efforts, we ensure that the property is fully marketed the second it’s put into public view.

THREE MLS LISTINGS SERVICES Our office is a member of three Multiple Listings Services: Keller Williams Listing Service (KWLS), First Multiple Listing Service (FMLS) and Georgia Multiple Listing Service (GAMLS). All of our listings are immediately listed in all three MLS systems with the maximum number of allowed images (25) for increased exposure. We input detailed information on each property to ensure that our listing will appear when agents search for properties with certain amenities.

LISTHUB SYNDICATION TO OVER 500 WEBSITES Your home will be syndicated across 950+ searchable real estate websites, dramatically increasing the opportunity for buyers to find your home. The graphic on the next page shows a few example sites from the long list of consumer property website your home will be displayed on for maximum buyer exposure.

online marketing HEINECK & COMPANY | HEINECKANDCOMPANY.COM | 404.418.9157

marketing

online marketing HEINECK & COMPANY | HEINECKANDCOMPANY.COM | 404.418.9157

our website heineckandcompany.com We will redefine how you think about working with a Realtor®.

Not so long ago, a Realtor® was practically a requirement for anyone buying or selling a home. Today’s home buyers and sellers have myriad options when marketing or searching for a home. Resources once accessible only to industry professionals are now at your fingertips. But there is no Internet substitute for market-specific knowledge, experience and shrewd negotiating skills.

We’re not just your Realtors®. We are striving for trusted advisor status. There is no more important purchase than your home — your respite after long, productive day. You deserve someone who is with you every step of the way, listening to your needs and looking out for your best interests.

What should you expect from your Realtor®?

Responsiveness.

Market-specific knowledge.

Transparency.

Someone who intently listens to your needs, and fulfills them.

We promise to change what you think of when you think about Realtors®, and the real estate experience.

online marketing HEINECK & COMPANY | HEINECKANDCOMPANY.COM | 404.418.9157

online property promotion

These are the top three websites buyers use to find property, and this is where you will find your listing, enhanced with more advertising language than what is allowed in the MLSes in ordered to be ranked higher in online searches.

PROFESSIONAL PHOTOS

Buyers are online perusing for two weeks before they ever contact a Realtor.

They are looking at photos of properties that meet their general criteria, and building a "Must-See” list. Then, they share this list with their Realtor, and the Realtor then reviews the properties and their photos to qualify them one way or the other. In order for you to make that list and stay on it, the photos and online gallery must be of the highest quality.

Every single property we represent will have a professional photography session to maximize marketing power.

online marketing HEINECK & COMPANY | HEINECKANDCOMPANY.COM | 404.418.9157

social media marketing There are over 2..4 billion Facebook users. We will showcase each home on our various social media channels to reach out to as many users as possible.

YOUTUBE Videos are shared 1200% more times than links and text combined. Video attracts two to three times as many monthly visitors and doubles their time spent on the site.

(Source: MarketingSherpa)

online marketing HEINECK & COMPANY | HEINECKANDCOMPANY.COM | 404.418.9157

marketing brochure We prepare a Custom Home Brochure that showcases each property photos and features which are left at the property and updated immediately when needed with price adjustments or updated photos.

print marketing HEINECK & COMPANY | HEINECKANDCOMPANY.COM | 404.418.9157

making the

connection.

Leverage Benefiting YOU

While social media and internet tools are integral in the marketing of property, cooperation with other brokers via private networking groups has and will always be an important means of promoting your property. The sharing of your property prior to the MLS often results in the pairing of motivated buyers for a quick sale. Buyers needs are also shared at these events. These are private sites, not available to the general public.

Live Luxury, a luxury division of the Award Winning Southeast Region of Keller Williams Realty, is an exclusive group of elite real estate consultants raising the bar of excellence in the luxury home market.

Live Luxury members are highly trained professionals supported by Keller Williams International Luxury Homes and have earned the distinctive Certified Luxury Home Marketing Specialist (CLHMS) designation.

CREW Atlanta exists to influence the success of the commercial real estate industry by advancing the achievements of women. This professional women’s group provides additional networking opportunity as commercial moves often lead to residential ones.

network HEINECK & COMPANY | HEINECKANDCOMPANY.COM | 404.418.9157

national reach CERTIFIED LUXURY HOME MARKETING SPECIALIST | CLHMS Recognized as the mark of accomplishment in luxury markets around the world, Jill is one of the Certified Luxury Home Marketing Specialist (CLHMS) designees who collaborate to bring the wants and needs of affluent buyers and sellers together.

Members of The Institute who hold the CLHMS designation have documented performance in the TOP 10% of their markets, and have successfully demonstrated their expertise in the luxury home and estate market.

SENIOR CERTIFIED RELOCATION SPECIALIST | (S)CRP® | Worldwide ERC® The Certified Relocation Professional® is a highly regarded competency-based designation program recommended for all mobility professionals primarily engaged in corporate/employee mobility within the United States.

KELLER WILLIAMS LUXURY HOMES DIVISION Jill has been a long-time active member of this nationally networked exclusive, elite and sophisticated group of real estate consultants raising the bar for service in the upper- tier home market. With agents operating in more than 700 market offices, the reach is incomparable to any other brokerage in the city. This, in additional to the global reach via technology and partnerships with other platforms, gets all of our listings the maximum exposure.

national reach HEINECK & COMPANY | HEINECKANDCOMPANY.COM | 404.418.9157

ONCE THE LISTING PAPERWORK IS SIGNED…

now what?

HEINECK & COMPANY DUTIES §

Schedule two hour consult with staging team

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Schedule professional photography

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Provide signage, electronic lockbox, and dedicated showing appointment service

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List in three MLSs: KWLS, FMLS, GAMLS

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Communicate with you on a regular basis, providing traffic reports and feedback reports

Plan pre-market Broker launch event Design marketing materials and ad copy to market and promote your property

our duties HEINECK & COMPANY | HEINECKANDCOMPANY.COM | 404.418.9157

YOUR DUTIES

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Complete all repairs and cleaning

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Keep your home staged and ready for showings

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Try to leave the property during scheduled showing times

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Hide valuables and prescriptions

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Keep marketing information out for prospective buyers

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Contact us with any questions, concerns or updates

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Market your home to your friends and acquaintances

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Keep us advised where to reach you or give permission to show if you are unavailable

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Refuse to discuss terms with buyers or their agents without Jill or one of our team present

your duties HEINECK & COMPANY | HEINECKANDCOMPANY.COM | 404.418.9157

competitive advantage

past performance Over the past several years, Heineck & Company’s average days on the market is 25 vs. the average agent’s 57. We have worked hard over the years to master the art of LISTING & SELLING versus listing and sitting. money in your pocket The average agent’s listings sell within 91% of list price. Heineck & Company listings sell, on average, within 95% of asking, ultimately netting you 4% more in your pocket. referrals 98% of our business comes from past clients and sphere of influence referrals.

Clients re-hire us due to our professionalism and delivery on our service promise. team We have (3) dedicated team members who specialize in different areas of the transaction to best serve you and your needs. technology We are known for our superior integration of social media, relevant websites, luxury property platforms and mobile apps to maximize exposure for your property. expertise As corporate relocation specialists, we have access to prospects and marketing opportunities that others do not. We leverage our corporate network to sell listings faster, to well-qualified buyers. communication Our #1 tenant is to Listen to Understand. Secondly, we work to set expectations around your primary goals. Then we will establish the best way to keep you in the loop about what is happening behind the scenes. track record Jill has been a licensed Realtor® in Atlanta since 1998 and is a founding partner of Keller Williams Realty Southeast. She has experienced many real estate cycles, adjusting business practices to benefit the clients that she serves.

competitive advantage HEINECK & COMPANY | HEINECKANDCOMPANY.COM | 404.418.9157

home selling

road map

HEINECK & COMPANY | HEINECKANDCOMPANY.COM | 404.418.9157

meet the team With Jill's creative approach, positive personality and marketing background, real estate proved to be the perfect way for her to apply her unique talents and an ideal chance to make a positive difference in the lives of her clients, and of her family and friends. Since joining Keller Williams Southeast as a founding partner in 1999, Jill has experienced great success and grown her business to become widely referred to as the "Relo" expert when it comes to corporate relocation. Also known for her “uber- connectedness", she has connected people from all over the globe with homes, people and communities that have positively impacted their transitions, and their lives.

Jill Heineck

Jill is involved in the global relocation

Founder | Managing Partner

community as a frequent contributing writer to Mobility, an active member Worldwide ERC, as well as an active member of CREW, Commercial Real Estate Women, and host of the Customer Experience Radio show on the Business RadioX network.

meet the team HEINECK & COMPANY | HEINECKANDCOMPANY.COM | 404.418.9157

HEINECK & COMPANY SUPPORT TEAM

Amanda Churchwell & Team | Listing Initiation With a passion for real estate, Amanda and her team’s role as Listing Managers includes the responsibility to make sure our clients’ listings are promptly inputted into all of our MLS’s, coordinate the showing center availability, and initiate the process behind the scenes. With many years of experience as a Realtor® herself, Amanda knows the intricate details involved in a Real Estate transaction. Once the listing is inputted, the listing is turned over to our Marketing Specialist.

RealSupport | Marketing Department An essential component of our team that you are unlikely to meet is RealSupport Inc. Working just outside of Chicago, the RealSupport team specialize in real estate marketing. Our virtual team undertakes many of our marketing projects such as ads and postcard campaigns, monthly newsletters and email blasts, social media marketing, blogging and website design. Using high-tech solutions, our virtual team members blend innovation, experience and peerless dedication to client care. The team is one extraordinarily important reason that we can pledge, with utter confidence, that we will deliver consistent, high quality marketing materials for all of our listings.

meet the team HEINECK & COMPANY | HEINECKANDCOMPANY.COM | 404.418.9157

in their words

CLIENT TESTIMONIALS

“Jill is a true professional in the real estate market. She is on top of all transaction details and has her clients interest first.”

- Reece Cohen “Jill is a true motivator and a "let's get it done" leader. Her energy and enthusiasm are infectious and she knows how to get the best out of everyone working with her. She is a true professional and knows the real estate market in Atlanta as well as anyone else in the city. I highly recommend Jill and her company to anyone buying or selling a home."

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John Dowd

“Ten minutes with Jill and you will see that she has the broadest most up-to-date market knowledge available, that she loves her job, and that she is passionate about her profession. It has bee n my great pleasure to refer my clients to Jill when they are in need of relocation services and the feedback from those clients has been sterling."

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Bonnie Klein

“Jill is a sincere and dynamic individual, a successful business owner and a community leader. She serves on the Board of Directors of the Buckhead Business Association, is a tireless volunteer for the BBA, and is a strong advocate for First Responders, as cofounder of Neighborhood HEROES, a program which assists first responders with home ownership."

- Sharon T. Silva FIND MORE REVIEWS ON REALTOR.COM AND ZILLOW.COM

testimonials HEINECK & COMPANY | HEINECKANDCOMPANY.COM | 404.418.9157

PREPARING FORTO A YOUR GUIDE SUCCESSFUL SALE SOLD AT L A N TA H O M E S E L L I N G G U I D E ATLANTA HOME SELLING GUIDE

H E I N E C K & C O M PA N Y | H E I N E C K A N D C O M PA N Y. C O M | 4 0 4 . 4 1 8 . 4 1 9 7 Each Keller Williams Realty office is independently owned and operated.

HEINECK & COMPANY | HEINECKANDCOMPANY.COM | 404.418.9157