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Restraint in Design. Designers often undervalue restraint. Restraint is establishing a solution in the simplest way possible. It adds meaning to each mark, making each element an integral part of your communication. This solution allows for simplicity, elegance, and clarity.


less is more.

Eliminate the Arbitrary.


WALL CLOCK by howard miller clock company, 1969–1970


KITCHEN SCOOP by vollrath company, pre–1956


EAMES MOLDED PLASTIC DOWEL LEG ARMCHAIR by charles & ray eames, 1950


FLATWARE by arne jacobsen, 1957


BLIP SPOON REST by paolo gerosa, 2010


CREATE A CLEAR HIERARCHY of INFORMATION. Consider size, weight, tracking, placement and leading of type.


EAMES WIRE CHAIR WITH VILCINI—DKR2 by charles & ray eames, 1950


HAYDN + HAUER POSTER by bohatsch visual communication


MINIMAL CUTLERY by david mellor, 2002


GLASSES by hans theo baumann, 1966


67 DESIGN/CONSTRUCTION, INC. by sametez blackstone association, 1982


use only what you need information / composition / typography / color / material.


MINIATURE CHAIR, TULIP by eero saarinen, 2006


ABC LOGO by paul rand, 1961


WESTINGHOUSE ANNUAL REPORT by paul rand, 1974


THE GUGGENHEIM MUSEUM PROMOTION by malcolm grear designers


CASSEROLE POT by bjorn dahistrom, 1996


communicate with economy.


SALT AND PEPPER SHAKERS by william lescaze, 1935


BIG DRAWINGS by mit design services, 1982


FUTURIST EVENING by two twelve associates, 1982


ITALICUS POULTRY SHEARS by antonia campi, 1960


GARBO WASTE BIN by karim rashid, 1990


chose your color palette purposely.


COMPACT SOFA by charles & ray eames, 1954


CONVEYING A MOOD by kelley mcintyre & kim bentley


O—SERIES SCISSORS by olaf backstrom, 1967


AIGA POSTER by paul rand, 1968


QUAKE MUGS by gustaf nordensklold, 2011


THINK

SUSTAINABLY

your

when SELECTING

MATERIALS


LOW LOUNGE CHAIR by jens risom, 1941


FJORD CUTLERY by jens h. quintgaard, 1953


WOOD CHAIR by marc newson, 1998


STRAWBOWLS by kristiina lassus, 2000


TEA KETTLE by harold l. van doren & gordon rideout, 1936


be

not

CREATIVE,

EXCESSIVE


DESIGN 63 by paul rand, 1963


TABLE LAMP by bauhaus metal workshop, 1928


COCKTAIL GOBLETS by desney, 1930


iPHONE 4S by steve jobs, 2011


SIDE CHAIR by peer bucking, 1928


USE ONLY THREE TYPEFACES

unless the context dictates

otherwise.


WINTER AID POSTER 1960


NEW YORK CITY BALLET IDENTITY by paula scher, 2008


DESIGN AND CHAOS by paul rand, 1987


WUJU TV47 SPANISH TELEVISION by the handler group, 1982



Restraint... in Design