Page 1

UX/Interaction Design

Service Design

Resume & Portfolio of XIE Jiasheng

Design Research

Brand & Visual Design

2014 ~ 2017

Trust me, he is good.


Curriculum Vitae

Trust me, he is good.

XIE Jiasheng

a passionate, creative and happy young man :)

1992/03/30

619285118@qq.com

+86 15502175293

Shanghai, China

Education

Resume of XIE Jiasheng

2010-2014

2014-2017

2015-2018

Southeast University Bachelor of Industry design

Tongji University Master of Design

Politecnico di Milano, Italy Master of Design

Graphic design Industrial design Design thinking

UX/Interaction design Inclusive design Brand strategy Design research

Service design (PSSD) Leadership & Innovation Visualization & Prototyping Design thinking


Curriculum Vitae

Why me?

Core Competitiveness

Design Skills

Experienced and skilled in diverse design filed Innovation-focused process in all design activities Leadership and strong insight

Design research

Syetematic research abilities in both business & academic field

UX/Inteaction design Visual communication

Design research

Service design

As a member of Inclusive Design Research Centre, I participated in diverse research projects, including design techniques research, way-finding system for Tongji campus(Jiading), creativity research, human factors in design.

Industrial design

Service design & User experience As a service design student in Polimi. We worked with many companies to discuss about user experience and product innovation, such as megebus, cometa & apoteca natula. Through the process, I systematically mastered the service design process and diverse design tools, above which, I also find the strong connection between service performance and user experience.

Creativity trainning

Software

Creaive thinking A man always finding something new: Originality and innovation play important roles in my design outcomes. To better boost creativity in design, I also made researches on creativity theory.

Great design expression Skilled in graphic expression and story-telling.

Resume of XIE Jiasheng

Illustrator Photoshop

After Effect Sketch

Rhino Keyshot


Curriculum Vitae

These also make me good.

Experiences

2013/02 ~ 2013/06 2014/09 ~ 2015/04

Awards

Drum washing machine design research - Samsung, Nanjing

CHNT - International industrial design competion finalist

2013/10

Scholarship of principal - Southeast university

design researcher, product designer, UX designer

VI for College of Art & media and way-finding system for Tongji Jiading campus - Tongji university (Jiading), Shanghai design researcher, graphic designer, product designer

2014/09 ~ 2017/06

2013/03

2015/08

Inclusive design research - Inclusive Design Research Center, Shanghai design researcher, UX designer, Industrial designer

2016/02 ~ 2016/06

Service design & UX/Interaction redesign - megabus, Europe

2016/03 ~ 2016/05

Store conception for Apoteca Natura - Apoteca Natura, Italy

service designer, UX designer

2016/03

2016/12

best creative award

reddot design concept 2016 winner National scholarship - Tongji university

service designer, UX designer

Resume of XIE Jiasheng


Portfolio Content

Portfolio of XIE Jiasheng

Ready? Go!

01

02

03

04

Service Design & UX / Interaction Redesign for Megabus.com

Concept Store Design for Apoteca Natura Service Strategy & UX design

Program Research & Development: Creatvity Techniques in the Early satge of Product Design

Brand & Visual Design Collection


01 Design Portfolio of XIE Jiasheng

02/2016~06/2016

SERVICE DESIGN and UX / INTERACTION REDESIGN for

This project is a service design helping megabus improve their overall customer experiences. Through offline on-spot observation, online operation recordings, interviews and competitive analysis, we focus on specific period in the customer journey trying to find proposals for booking and boarding experiences.

Milano, Italy


01.0 Design process

1

2

Understand the context of service

3

Specify user and provider’s requirement

4

Find pain-spots and define problems

5

Provide design solutions

Evaluate proposal agaist requirements

Firsthand experiences Interview with employees On-spot observation Pain-spots extraction Operation recording Deep Interviews Problems summary Redesign UX of the service Create a new UI

Key research methods

Design Portfolio of XIE Jiasheng

Define other service supports

Service design and UX/Interaction redesign


01.1 Offering Map of Megabus LOW COST TRANSPORTATION

ADDED OFFERINGS

MOBILITY

TOURISM

WORK

MINIMUM FARES

LOGISTIC

ONLINE BOOKING

Megabus offers low cost bus trips starting from $1 or €1 covering most main cities in Europe & America.

ONLINE PURCHASE

INSURANCE

POWER OUTLETS

WI-FI

CUSTOMER SERVICE

LINKS

SERVICE VALUES From perspective of Service Provider:

EFFICIENCY

From perspective of Customer:

CONVENIENCE


01.2 Customer Research To better understand the pain-spots and needs of customer, we spent 2 months in user research stage, observing customer behaviors on-spot, recording online operations and facial reactions, making deep interviews with long-term customers.

ON-SPOT OBSERVATIONS

100

On-spot observations & Interviews

- 7 different boarding spots - Boarding behavior & Interaction - Short Interviews & Feedbacks

Design Portfolio of XIE Jiasheng

OPERATION RECORDINGS

14

Online Operation Recordings

- People with diverse backgrounds - Operation time & Facial reactions - Feelings & Feedbacks

INTERVIEWS

16

Deep Interviews

- 2 Drivers & 14 Passengers - Why megabus - Booking process - Experiences for every stage - Expectations ...... Service design and UX/Interaction redesign


01.3 Customer Journey BOARDING

BOOKING FINDING MEGABUS

LOOKING FOR CONNECTIONS

LOOKING FOR DATES

SELECTING TRIP

CONFIRMATION

ENTERING PASSANGER

PAYMENT INFORMATION

PAYMENT

TRAVELLING

ARRIVAL

RECIEVING CONFIRMATION

SAVING BOOKING

ARRIVING TO TERMINAL

WAITING FOR BUS

BUS ARRIVAL

STORING BAGGAGE

PASSENGER CHECK-IN

LOOKING FOR A SEAT

CONNECTING WI-FI

DRIVER’S WELCOMING

INTERMIDIATE STOP

EVENTUAL STOP

DRIVER’S FAREWELL

FINDING OWN BAGGAGE

STATION DEPARTURE

two mails with payment and booking confirmation

save page on mobile device or print

not always well connected

uncertainty. am I in the right place?

magabus graphic identity

driver gives a ticket

driver check passenger code

hurry to find the right spot

free service

driver and company introduction

and on

gas station with small shop

confirmation of destiny

self-service

no feedback asked

queue and stress

stressful moment

baggage tension

avarage 25min

farewall in name of company

INFORMATION

word of mouth

illogical field order

third-party apps

unconfortale refreshing

navigation between days to check prices and timetables

add trip to cart

accept terms and conditions

passing day-by-day

fill personal data autamatic for regular users

credit card transaction

not well indicated

often collapsed

+1 GREAT Delight

Released

0 OK

- Emotion(Experience)

Vexed

Nightmare 2.0

-1 AWFUL

Confused Anxious

Nightmare

Angry(Boarding failed)

How do you feel with megabus? Looking for Connections

Selecting dates

Entering personal informations

Payment

Reseiving

1(AWFUL)

2

3(OK)

4

5(GREAT)

1(AWFUL)

2

3(OK)

4

5(GREAT)

1(AWFUL)

2

3(OK)

4

5(GREAT)

1(AWFUL)

2

3(OK)

4

5(GREAT)

1(AWFUL)

2

3(OK)

4

5(GREAT)

Emotion/Experience Satisfaction Curve The questionnaires in on-spot observation & deep Interviews require users to mark each service stage. By averaging scores of each user for each service stage, we drew the Emotion/Experience Satisfaction Curve, whcih will help us extract pain-spots during the whole customer journey.

worrys until it appears


01.4 Insights

First Time User A “I don’t want to spend so much time to end up paying €1,50”

Frequent User from Torino - Naples “I developed a strategy: whenever I find a €1 ticket, I buy it. Then if I use it or not, it’s not a big deal.”

The UX/UI of the website should be reconsidered: simplified & smooth.

Low fare tickets, as the selling point and motivation for a lot of users, should be highlighted more.

First Time User B

User finding the stop

“I have no idea what the ticket is, I thought I can check-in with ID.”

“Where is the megabus stop? I didn’t find any sign.”

Here are several critical sayings spotted in on-spot observations (with short interviews) and deep interviews, from which we can find insights for service or UX problems.

Driver B checking tickets “I only check those initial numbers, every customer has diiferent version of ticket, it will take some time.”

The ticket should “make” itself more useful to passengers.

The sinage system around stops should be well presented. GPS will also help user find the right spot.

The checking stage should be reconsidered: 1. Redesign tickets. 2. Find a more efficient way.

User waiting at the stop

User being denied from boarding

Driver A checking tickets

“When does my bus arrive?”

Real time information is useful for user waiting.

Design Portfolio of XIE Jiasheng

“How is it possible that I am not on the list? I bought my ticket this morning.” Problems happen a lot in boarding stage. On driver’s side, they only have a namelist sheet.

“I have a paper with names and if problem happens, I will call the center to check.” Drivers have few capabilities in handling problems happened in boarding stage.

Service design and UX/Interaction redesign


01.5

- Operation recording research

Zoom in: UX/UI of the website

The previous research shows most users do not hava a pleasant experience in online booking. To dig into problems, 14 users from different backgrounds participated into the recording research. The front camera records the facial reactions of users while using the website, from entering to confirmation of tickets. Meanwhile, screens are also recorded. - Data collected in recording

Total operation time

Time being confused

Facial reactions

Screenshots

(finding or understanding the page)

After recording, we made a short review to better understand their feelings. Focusing on those critical moments when they hesitated to continue, we asked them what stopped them, what are they thinking & what they thought it would be. By analyzing these critical moments, we described problems in more detail. - Data collected after recording Camera A: Facial reaction

Design Portfolio of XIE Jiasheng

Camera B: Screenshot (Previous homepage of megabus Europe, booking part highlighted)

Overall experiences

Feelings

The worst part

Other feedbacks

(while being hesitating or confused )

Service design and UX/Interaction redesign


01.6 Problems Summary After the complete understanding of the pain-spots and other unperceived problems spotted in operation recording research, we defined the main problems existing in the service of megabus.

- Website Service Problems

- Other Service Problems

(from Recordings Interviews)

(Observations&Interviews)

Illogical Sequence of Interaction

Lack of clear stop signs

Redundant Steps

Delayed Infomation for both customers & drivers

Excess of Text

Irrelevant Infomations on ticket (html version)

Irrelevant Infomations Incompatibility in Mobile devices

Design Portfolio of XIE Jiasheng

Service design and UX/Interaction redesign


01.7 Proposal To solve problems we found, I re-design the stages from online booking to boarding, changing the website UI, adjusting a more concise webapp for mobile devices, changing the former html ticket design, and provide a real-time updated passenger list for drivers.

ENGAGEMENT

BOOKING

NOTIFICATION

BOARDING

TRAVELLING

REMINDER WEB APP

PDF Ticket (for both)

Design Portfolio of XIE Jiasheng

UPDATED LIST (for drivers)

ARRIVAL


01.8 UX/UI Redeisgn

Web & Mobile webapp Redesign (Responsive)

Service design and UX/Interaction redesign


01.8

Start booking

The new User Flow

The new User flow of megabus booking experience

Select an origin & destination

Yes

One way?

No

Add return date

Yes

To improve the logic of former website, I took serveral other similar websites as examples, such as Flixbus, Ryanair and Easyjet. After comparison study of the User flow of these website services, combined with the key steps recorded in previous research, I made a new User Flow for booking process of megabus website service.

Add leaving date

Reserve seats?

No

Choose seats Yes

One passenger?

No

Add more

Yes

Other special needs?

Yes

Add a trip?

No

No Payment

Add needs

Yes Find tickets

Yes

Found?

Payment successfully?

No

No

Change dates/Edit info.

Receive comfirmation e-mail

End booking Add to basket

Design Portfolio of XIE Jiasheng

Service design and UX/Interaction redesign


01.8 Website UI

- Key page: Booking & Selecting

Simplified interact steps Clear graphic layout Selected infomations

- Color Palette #FFE219

Design Portfolio of XIE Jiasheng

#EC820C

#018ED4

#033186

Service design and UX/Interaction redesign


01.8 Mobile/Webapp UI

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Design Portfolio of XIE Jiasheng

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E-mail Notification

01.9 GPS service: 1. Help users find the right spot waiting for boarding. 2. Help users check where the bus is to reduce anxiety while waiting.

M I L A N O

MLN

03 stops

Autostazione Lampugnano

Megabus Coming in

Service Design / Service Improvement - The new touchpoint The E-mail Notification will be sent every 5 minutes from 10 minutes before departure. The real time map shows users where boarding spots and coming buses are.

P A R I G I

PAR Corso Vittorio Emanuele 131

10

06:00

Boarding

22 FEB 2016

mins Tips: Boarding at 30mins before departure Passport required for going abroad

Luggage service available

Key informations: 1. Let users know the updated boarding time in case of plan changed. 2. Let users know the current conditions: waiting, boarding or departured.

10

mins

boarding

departured

Follow us on:

Design Portfolio of XIE Jiasheng

Service design and UX/Interaction redesign


01.9 Service Design / Service Improvement Former ticket

The new ticket

Drivers’ check-in List

order No.

ACV3VPY

Bus No.

ticket number:

12-9621 -270516-MV-2010-ERU7,00-MLN-PAR passenger:

Jiasheng Xie

M I L A N O

Check-in: 1. Show Number 2. Scan QRcode More clear Graphic Layout

Boarding at 30mins before departure

Luggage service available

Passport required for going abroad

M I L A N O

MLN Autostazione Lampugnano

06:30 Departure 22 FEB 2016 06:00

P A R I G I

PAR

03 stops

Corso Vittorio Emanuele 131 01hrs 45mins

08:15 Arrival

06:00

Boarding

PAR Corso Vittorio Emanuele 131

22 FEB 2016

06:30

Departure

10 Mins left

Jiasheng Xie

12-9621-270516-MV-2010-ERU7,00-MLN-PAR

Jason Brown

11-9321-232516-MV-2010-ERU7,00-MLN-PAR

Kobe Bryant

10-9221-270516-MV-2010-ERU7,00-MLN-PAR

Lili Chung

12-9451-234516-MV-2010-ERU7,00-MLN-PAR

Jan Donig

12-2321-270616-MV-2010-ERU7,00-MLN-PAR

Chris Anderson

10-9231-270516-MV-2010-ERU7,00-MLN-PAR

Larry Wong

11-9611-278666-MV-2010-ERU7,00-MLN-PAR

Wavyer Adam

12-9311-270666-MV-2010-ERU7,00-MLN-PAR

Ross Kimi

12-4521-130516-MV-2010-ERU7,00-MLN-PAR

12/36 Danny Green

12-9321-223516-MV-2010-ERU7,00-MLN-PAR Ready to Check-in

Kobe Bryant

10-9221-270516-MV-2010-ERU7,00-MLN-PAR

Lili Chung

12-9451-234516-MV-2010-ERU7,00-MLN-PAR

Jan Donig

12-2321-270616-MV-2010-ERU7,00-MLN-PAR

Chris Anderson

10-9231-270516-MV-2010-ERU7,00-MLN-PAR

Larry Wong

11-9611-278666-MV-2010-ERU7,00-MLN-PAR

Boarding time countdown reminder

Tap & Scroll to see more info.

22 FEB 2016

Boarding

Service line: 39-6666-666

The New Ticket is no longer a html version that is hard to read. It highlights key informations which both customers and drivers need. It can be printed or just show it on mobile devices. Design Portfolio of XIE Jiasheng

More Convenient for Customers More Efficient for Drivers

MLN

P A R I G I

03 stops

Autostazione Lampugnano

DY944SN

24/36

Checked in

The Drivers’ Check-in List will help drivers do their work easily with the real time updated customers’ list and two ways to check-in.

Service design and UX/Interaction redesign


01.10 Improvement - The New Customer Journey NOTIFICATION

BOOKING FINDING MEGABUS

LOOKING FOR CONNECTIONS

LOOKING FOR DATES

SELECTING TRIP

CONFIRMATION

ENTERING PASSANGER

PAYMENT INFORMATION

PAYMENT

RECIEVING CONFIRMATION

SAVING BOOKING

INFORMATION

New Logic of Interactions

New ways of Visualization

Selected Infomation

New Boarding Pass

EMAIL NOTIFICATION

BOARDING ARRIVING TO TERMINAL

New TouchPoint

WAITING FOR BUS

Real time Infomation

TRAVELLING BUS ARRIVAL

STORING BAGGAGE

PASSENGER CHECK-IN

LOOKING FOR A SEAT

CONNECTING WI-FI

More Efficient Check-in

Vexed Nightmare 2.0

Confused Anxious

Nightmare

Angry(Boarding failed)

01. EFFICIENCY DRIVEN PROCESS 02. SERVICE ESSENCE 03. SMALL DETAILED IMPROVEMENTS

Design Portfolio of XIE Jiasheng

Service design and UX/Interaction redesign


Main Outcomes

Web & Mobile UX/Interaction re-design

SERVICE DESIGN and UX / INTERACTION REDESIGN for

Better Boarding & Check-in Experience

Small service improvenments


08/2015~07/2016

CONCEPT STORE DESIGN for APOTECARE KNOW YOU LIKE FRIENDS

PRODUCT CODE

USER NAME

AN-90087

Jemmie XIE

E-MAIL

619285118@qq.com

APOTECA NATURA - SERVICE STRATEGY and UX DESIGN

PASSWORD

JOIN IN NOW

SIGN IN WITH

Design Portfolio of XIE Jiasheng

Already have an account?

This is a cooperative project with the company Apoteca Natura. We made service strategy for Apoteca’s new distribution channel, the concept store, defining online service performance and offline face-to-face interactions. The next pages will show the steps that we went through while developing the preliminary analysis, the ideation process and the creation of the output.

Milano, Italy


02.1 Introduction

About Apoteca Natura is a network of farmacies able to listen to people and guide them not only in the treatment of diseases, but also in the maintenance, support and optimisation of the physiological balance.

Business Model Apoteca’s products are commercialized mostly in 550 pharmacies of Italy and 230 drugstores in Spain. All these points of sales are non-proprietary. As a consequence, in order to put in practice its strategy, the company provides technical and managerial training courses to help the staff to answer customer’s expectations.

The Make-up of the Team We are a team of five people. Capurso, from business administration apartment, is the leader of this team, with three other researchers from different backgrounds and me as the only UX and Service designer. We went through the whole process all together.

Design Portfolio of XIE Jiasheng

Concept store Design for Apoteca Natura


02.2 Market Analysis

STEEP analysis

Porter’s five forces

Help to gain an insight into past, current and future of the external environment developments.

- Understand Apoteca as a distributor - Assess the profitability to understand investment.

STEEP ANALYSIS

PORTER’S FORCES

Business Exploration In-depth Analysis

Competitors analysis

User segment research Deeply analyze clients’ characteristics to formulate an effective solution.

Design Portfolio of XIE Jiasheng

USER SEGMENT RESEARCH

1

2

3

4

COMPETITORS ANALYSIS

- Learn about the existing solutions in the market. - Classify the competitors into three different categories for further study.

Research stages/process

Concept store Design for Apoteca Natura


02.3 User Segment Research To deeply analyze the users’ needs we classified and grouped them into segments, in particular we focused our attention to the market of both natural and classic pharmaceutical products. To start with, key variables were chosen in order to better define the different customer segments.

SEGMENTS VARIABLES

DEMOGRAPHIC

Using the Successive Elimination Approach, by confronting all variables between them and eliminating the absurd or not relevant segments, we ultimately identify the important ones.

Young/adults, male, no freq., no green, for sport/study/recovery CULTURAL

PURCHASING PROCESS

BENEFITS SOUGHT

Young/adult, female, frequent, green mid/upper wellbeing/recovery/products for physical appearance Young/adult, female, no freq., no green, study/work/recovery

Age

Gender

Propension to green PDTS

Frequency in buying

Purchasing power

Well being

Elderly man, no green, frequent, wellbeing/ recovery Elderly women, no green, frequent, wellbeing / recovery

Sport

Elderly women, green, frequent, wellbeing / recovery Study/work

Recovery

Design Portfolio of XIE Jiasheng

Concept store Design for Apoteca Natura


Iconic and conceptual names have been assigned to each segment in order to better identify them. The important segments and their description follow:

She looks for basic non-sophisticated and effective products, having neither time nor interest in self-care and aesthetics. While she is looking for clear and simple information about the products’ characteristics, she could also rely on professional advice and support.

He goes frequently to the pharmacy, looking for effective medical products to cure particular illnesses and stay healthy. He only looks for information regarding the products’ usage in order to follow up to his particular health situation.

Occasional buyer. He would like to have access to an easier source of information as he wants clear solutions to his particular needs.

Similar profile to the elderly men, although she is more interested in gathering information about the reasons and features of medicines. In addition, she feels comfortable by establishing a personal and close relationship with the specialist.

He has a particular attraction for green, natural and environmentally sustainable products. He is looking forward to staying healthy and good looking.

She prefers natural and green products, trying to find general and sophisticated medicinal drugs within a large variety, to recover from her illnesses and to preserve her well-being. She wants to be fully informed and up to date with the latest products.

She likes to take care of her body and believes deeply in the power of nature. She loves green products, as well as human interactions. She wants to be advised about innovative products, and share her experiences and philosophy with other people.

She purchases the best products on the market for her children. She likes products respecting the fragility of her children, preferring a natural solution. She likes being fully informed, supported by experts and a comprehensive variety of products.

Design Portfolio of XIE Jiasheng

02.3 User Segment Research

Concept store Design for Apoteca Natura


02.4 Competitors Analysis HIGH PERFORMANCE

ment stores Gym e l p Sup arket Massag m r e e ce up s c e n A t e P r nte S Bio r

Homeopathy Pharmacies Herborists Shops sa le s Fo cu s

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CT RE DI IN

Pr ic e

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opathy Pharma e c m Ho tional Pharma ies ad pharma cies r T ara cie s P

Apoteca Natura

CT RE DI

Competitors of Apoteca Natura

Strategy Canvas of Apoteca Natura

We study the competitors in three different categories: Indirect, Broad and Direct competitors, as is shown above.

Strategy Canvas helps us better understand Apoteca’s current situation, comparing its performance with the those Direct Competitors.

ANALYSIS RESULT Main Competitors With same vision: Those who want to either help the customer’s recovery or introduce them to the wellness culture.

From Strategy Canvas - Competitors with wide-range products - The naturalness of AN’s products - Focus on prevention and strong collaboration with doctors - Lack of personal & sustained assitances

Insights From SC - Avoid direct competition in product line - Moodboard for concept store interior - Make more use of the strong knowledge hub of the firm - Create long-term relationship with users


02.5 Vision & Proposal

Chanllenge & Opportunity Main competitors only provide a wide range of standardized products, making their offer generic because they neglect the diversity between people. 2 key aspects are pointed in this condition: - One solution to a specific problem can derive in further imbalance & disequilibria. - Not all human beings react in the same way to the same stimulus.

Key value & New vision Instead of competing in product lines covering more problems, Apoteca should find another way. A new business value is proposed on the comprehensive understanding of the previous analysis:

KNOWLEDGE Apoteca Knows customers like friends. Apoteca helps customers better Know themselves. New pharmacies supply not only products but also Knowledge.

Design Portfolio of XIE Jiasheng

Proposal for Concept store To implement the new Value, we propose: New pharmacies layout and pharmacists’ behavior, creation of an online platform, management of events and creation of ad hoc solutions for our clients.

Pharmacists Behavior

Pharmacies Layout

Concept Store

Online Solutions

The Community

Concept store Design for Apoteca Natura


02.6

Events set-up & Support Communication/Learning/Feedbacks Purchase products/Trade show

Concept Store Design

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Online seggestion/Customers’ profiles

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Consulting

Provide Professions

Online performance rewards/Incentive system

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Sp

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Salary

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Other working materials

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Knowledge

or ki Sa ng le s Em pa & lc lo o e th ym e r en in t/ fo Sa la ry

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APOTECA NATURA (THE FIRM) Em

Contents of application

Events

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PHARMACIES

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Customers and pharmacists’ data

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The new system map shows strong connection between customers and the service. We defined new touchpoints like applications and events, and refined pharmacists’ role inside the store, which allow them better know and support customers like friends. The new strategy also contains the vision of the firm Apoteca: Slove problem and Sprend knowledge.

Specialists /L ng ni ai Tr

The new system map

Pharmacists

po re es al le /S ta sa da ase er h rc om Pu st e Cu lin On

Application

Database

Store owner

Factory & plant

Infomation flow Concept Store

Material flow Financial flow Data for Supplier mapping/Application contents Management/Maintain

Design Portfolio of XIE Jiasheng

Concept store Design for Apoteca Natura


02.6

Service blueprint The service blueprint focuses mainly on the journey of customer purchasing phase. From engagement to leaving the store, we spot the critical moments & touchpoints to fullfill the service value: knowing customer like friends. The blueprint shows clearly how pharmacists interact with customers in store and the internal actions and support from the firm.

Concept Store Design

PHYSICAL EVIDENCE

Word of mouth Internet ad. Official promotion

Mobile devices Websites

Sign&logo of the Store

Shelvies with products

Samples Pads Pictures

Coversation between

Prodcut Samples

Pads in store Mobile devices

Shelvies with products

Prodcut Samples*2

Shopping cart

CUSTOMER ACTIONS

Gather information Brand imagery

Browse Webpages Search

Arrive Store/ Pharmacy

Find Shelvies/ Products

Find more detailed Introductions

Ask Suggestions

Have a try

Review Feedbacks

Browse related products

Have a try*2

Decide final choice

Greeting Welcome Call names (if)

Guide to precise shelf/product (just if)

Present (just if) Remove misunderstanding

Check user’s data & answer questions

Guide Avoid mistakes

Guide & give suggestions (just if)

Guide Avoid mistakes *2

Present clear zone

Update info. online & physical medias

Manage feedbacks

Database provide update

Provide platform

Payment spot

Bar Billboard Brochure

The gate

Mobile devices Websites*2

Chech out Payment

Check in-doing events/upcomi ng activities

Leave store/pharmacy

Use & feedback

Process Chech out

Present informations

Goodbye

LINE OF INTERACTION

ONSTAGE VISIBLE CONTACT EMPLOYEE ACTIONS

Ready to help Being energetic

LINE OF VISIBLITY

BACKSTAGE INVISIBLE CONTACT EMPLOYEE ACTIONS

Eevents set-up Brand identity & rules

Provide Q&A Online

Provide promotion resources Marketing

Database search system

Update content online

Provide Q&A Online*2

LINE OF INTERNAL INTERACTION

SUPPORT PROCESSES

Fast-payment & 3rd-party service

Design Portfolio of XIE Jiasheng


02.7 The development of the Application The application: ApoteCare The application plays an important role in new concept store service system, as it is the platform allowing customers to share knowledge and to connect with pharmacies & specialists. Only those who have bought Apoteca’s products can access into the app and use it free of charge, as the service contains premium functions & professions of knowledge.

The Incentive of using the platform The official website has limited service and information. To implment a new touchpoint with investment, the motivation & benefits should be clarified:

Customer

Pharmacist

The Firm

Free, personalized and professional suggestions Share knowledge & get informations(forum & events) Buy products online

Needs to Functions To clarify what functions do the app contains, we focused on the target customers, collecting their needs by ethnography research & scenario simulation. And here lists the main needs od customers and providers in online solutions.

Customers

Service provider

1. Ask questions & suggestions 2. Evaluate pharmacists’ performance 3. Feedback to Stores 4. Feedback to Prodcuts 5. Recommendations of medicines 6. Find health care products 7. Online purchasing 8. Follow the up-to-date topics 9. Know the indoing or upcoming events 10. Receive personalized solutions 11. Share experiences & knowledges

1. Set long-term relationship 2. Earn extra income by Q&A 3. Build personal image 4. Learn & share knowledges 5. Advertising & promotion 6. Big data collection 7. Build Brand image 8. New distribution channel

Five main modules/functions are defined to fulfill the needs above:

Performance reward(the incentive system) Learning & training BOS strategy: “Sell” service instead of products New distribution & media channel Better collect feedbacks to benefit in research Big data helps the firm to monitor the performance of market, adjust supply chains and product lines with flexibility.

Design Portfolio of XIE Jiasheng

Topics & Events

Online Forum

Knowledge Hub

Personal database

Recommendations

Concept store Design for Apoteca Natura


01

02

LOGIN/SIGN IN PAGE

Carrier

00:00 AM

03

PROFILE PAGE

Carrier

00:00 AM

Carrier

00:00 AM

PROFILE

know you like friends

PRODUCT CODE

XX000

GENDER

XXXX

XXXX

12345678@XXX.com PASSWORD

category 1

category 2

Area displayed for official categories: 1. A representative image 2. Logo of the category

BIRTHDAY

Reminder for correct or wrong information /format: correct wrong

category 3

OTHER 2

Tap & show to confirm choice. category 5

category 6

NEXT

image

XXXXX XXXXXXXX XXX XXX XXXXXX...

XXXXX XXXXXXXX XXX XXX XXXXXX...

0000

0000

00-00

00-00

image

image

XXXXX XXXXXXXX XXX XXX XXXXXX...

XXXXX XXXXXXXX XXX XXX XXXXXX...

0000

0000

00-00

00-00

After comprehensive understanding of what function does the application contain, a wireframe is made to make sure the contents & interactions of different pages. Here we take the customer journey “Ask for help” as an example to show how it works.

07 PHARMACIST PAGE

06 KOWNLEDGE HUB PAGE

Carrier

Contact with other medias

00:00 AM

00:00 AM

Related search Related search...

Role/Specialist/Pha.. 0000

100%

ASK ME NOW

TOPICS (000)

image

image

image

Q&A (0000)

ABOUT

XXXXX TITLE XXXXXXXXXXX... 0000

00-00-0000

XXXXX TITLE XXXXXXXXXXX... 0000

00-00-0000

XXXXX TITLE XXXXXXXXXXX... 0000

00-00-0000

XXXXX TITLE XXXXXXXXXXX... 0000

00-00-0000

XXXXX TITLE XXXXXXXXXXX...

Related searches (maximum 6 results)

Area displayed for contents 1. A topic/event image 2. Caption (maximum 2 rows, end with...) 3. Comments 4. Release time

Tap & Link to particular results page Example: search pharmacists

WaterFall layout

KEYBOARD

slide to see drag end to refresh

Sort by Nearest

NAME XXX

Profile: 1. Roles 2. Names 3. Question answered & rating Topics involved & Questions answered Tap & switch all the content below

Link to “Topic detail page”

avatar

0000

100%

XXX’S PROFILE XXX’S PROFILE XXX’S PROFILE...

NAME XXX avatar

0000

100%

XXX’S PROFILE XXX’S PROFILE XXX’S PROFILE...

NAME XXX avatar

0000

100%

XXX’S PROFILE XXX’S PROFILE XXX’S PROFILE...

slide to see

<0000M Store No. 000

SPECIALISTS ONLINE

avatar

0000

<0000M Store No. 000

ASK ME NOW

<0000M Store No. 000

08b

Q&A PAGE

XXX’S PROFILE XXX’S PROFILE XXX’S PROFILE...

NAME XXX avatar

0000

100%

XXX’S PROFILE XXX’S PROFILE XXX’S PROFILE...

00:00 AM

CHAT 1

Drop-down list avatar

List of pharmacists: 1. Avatar 2. Name 3. Sort condition 4. Self-introduction within 2rows & ends with...

CHAT 2

BUSY 00 Users on line

ASK ME NOW

Shows how many results more.

CHAT 3

Q&A RATING PAGE

En sajdi adkco ok fa faji,faszlq falo ca cjai adsko, aijx ckao xko ap adhsaofkcao akoc En sajdi adkco ok fa faji. faszlq falo ca cjai adsko aijx ckao xko ap adhsaofkcao akoc.

slide to see

BUSY

List of specialists online: 1. Avatar 2. Name 3. Condition 3.1 Busy 3.2 Free 4. Self-introduction within 2rows & ends with...

00:00 AM

CHAT 1

Navigation for maximum 3 dialogs Tap to switch

avatar

CHAT 2

Cover with dark transparency

Enjoy time with me ?

Any advices ?

En sajdi adkco ok fa faji.

avatar

Icons for rating: Negtive and positive form

En sajdi adkco ok fa faji.

avatar

avatar

image link

CHAT 3

En sajdi adkco ok fa faji,faszlq falo ca cjai adsko, aijx ckao xko ap adhsaofkcao akoc En sajdi adkco ok fa faji. faszlq falo ca cjai adsko aijx ckao xko ap adhsaofkcao akoc.

En sajdi adkco ok fa faji,faszlq falo ca cjai adsko, aijx ckao xko ap adhsaofkcao akoc En sajdi adkco ok fa faji. faszlq falo ca cjai adsko aijx ckao xko ap adhsaofkcao akoc.

avatar

Content of conversation slide to see

Tap & load more results.

00 Users on line

ASK ME NOW

Carrier

En sajdi adkco ok fa faji,faszlq falo ca cjai adsko, aijx ckao xko ap adhsaofkcao akoc En sajdi adkco ok fa faji. faszlq falo ca cjai adsko aijx ckao xko ap adhsaofkcao akoc.

ASK ME NOW

Sort by Nearest

100%

Sort rules: 1. Distance 2. Rating 3. Experiences

ASK ME NOW

000+ MORE

NAME XXX

Topics: 1. Title ends with... 2. Comments & time Q&A: 1. Question title end with... 2. Rating About: Detailed profile

Enter

Return to previous page Carrier

Store

RECOMMEND FOR YOU

NAME XXXXXX

Drop-down list

Related search Related search...

Tap & link to Carrier

Pharmacist

avatar

08a Icon for notification of the dialog box (maximum shows 99)

Return to previous page

image

The development of the Application

Related search Related search...

The navigation: 1. Homepage 2. Knowledge hub 3. Forum 4. Setting/profile

image

Contents & description Interaction (movement & feedback)

Banner (maximum 3 pages)

NEXT

Tap to open 3 third party apps or website.

WIREFRAME

Icons for different search category: 1. Pharmacist 2. Store 3. Topics/Events

Related search Related search... image

Icon for choice with negative form

Show 3 third party platforms’ logos: Facebook, twitter, google+.

00:00 AM

Related search Related search...

slide to see

XXxx XXXXXX

SIGN IN WITH

Cancel search & rerurn to previous page

Related search Related search...

Tap to switch

1/3

category 4

Already have an account?

SEARCH PAGE

TYPE

Banner 01

Drop-down list

XXxx XXXXXX

Carrier

2 main categories of homepage

slide to see

Icon for open the calendar

XXxx XXXXXX

Link to “Topic detail page”

00:00 AM

WaterFall layout

OTHER 1

E-MAIL

JOIN IN NOW

XXxx XXXXXX

05

HOMEPAGE

TOPICS EVENTS

INTERESTED IN

Detailed information: 1. Name 2. Gender 3. Birthday 4-N. Other info.

NAME

Sign in informations: 1. invited code in prodcuts of apoteca natura 2. Email address 3. Password (display 20digits)

Carrier

PROFILE

Application Logo & Slogan

APOTECARE

04

PREFERENCE PAGE

image link

Anonymous

Blank for comments (maximum 140 characters)

SUBMIT

Link to “Product information page”

End of the journey

Icon for entering Typing area Icons for adding other medias Open related media category of the phone

Concept store Design for Apoteca Natura


02.8

Sign in page

UI/Visual Design

Visual Identity

APOTECARE KNOW YOU LIKE FRIENDS

Title/Display

Futura bold/medium

Text/Contents Gotham book

APOTECARE KNOW YOU LIKE FRIENDS

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?#$%&,.â&#x20AC;&#x2122;+-()

PRODUCT CODE

USER NAME

AN-90087

Jemmie XIE

E-MAIL

619285118@qq.com PASSWORD

JOIN IN NOW

SIGN IN WITH

Design Portfolio of XIE Jiasheng

Already have an account?


02.8

Homepage

Knowledge Hub page

UI/Visual Design TOPICS

99

EVENTS

PHARMACIST

STORE

RECOMMEND FOR YOU

Sort by

Jena Dean 313

1/3

APP Navigation

87%

Jena is a pharmcist with 12 years’ experiences in fitn...

81%

Ken is a pharmcist with 14 years’ experiences in heal...

Homepage

Healthy life tips with Apoetca 08-06

Top 10 products for fitness! 31

18-05

221

92%

Bitreo is a pharmcist with 9 years’ experiences in cold...

SPECIALISTS ONLINE

ASK ME NOW

<1000M Store No. 320

ASK ME NOW

Sort by

Baraden Srgeo 2539

Go healthy with Baraden 02 78

Design Portfolio of XIE Jiasheng

<500M Store No. 311

100+ MORE

Knowledge Hub

Setting

ASK ME NOW

Bietro Anderson

1123

Online Forum

<500M Store No. 311

Ken Jacobach 1007

Nearest

06-03

Everything with Neaud Apoto 1006

02-06

92%

Baraden works on heart of disease treatment for 3...

Nearest BUSY

11 Users on line

ASK ME NOW

Lileon Porsha 3111

96%

Lileon is a specialst with 22 years’ experiences in cold...

2 Users on line

ASK ME NOW

The development of the Application


Pharmacist page

Q&A page

Baraden Srg...

Apotecare Specialist

Baraden Srgeo 2539

Sean Han

What can I help you?

92%

Hi, Im Jack, I don’t sleep well these days, it’s just headache allnight. I used Upoiso everyday, but it doesn’t go well.

ASK ME NOW

TOPICS (21)

Balien Sasha

End dialog & Rating

Q&A (2539)

ABOUT

You have to take it with this

Any advices?

Healthy life tips with AN 1123

Enjoy talking with me?

08-06-2016

Everything with Neaud Apoto 1006

02-06-2016

Top 10 products for fitness! 31

Anonymous

Thank you so much.

SUBMIT

18-05-2016

You are welcome.

How to deal with Neaud Hililk 234

08-04-2016

Go healthy with Baraden 02 78

Concept store design for Apoteca Natura

06-03-2016

The development of the Application


Main Outcomes

New business value for future development

Service Startegy for Concept on/offline Implement

CONCEPT STORE DESIGN for

- SERVICE STRATEGY and UX DESIGN

A platform between customer & service: the UX/UI of the app Apotecare


03 Design Portfolio of XIE Jiasheng

06/2016~06/2017

PROGRAM RESEARCH and DEVELOPMENT :

CREATIVITY TECHNIQUES in THE EARLY STAGE of

PRODUCT DESIGN

With the transformation of China's industrial structure, from mass production to innovation & creation, creativity has become the new core competency of enterprises, and creative industries have attracted people from all walks of life to join in. Product design creativity is the key of enterprise innovation. Varieties of creativity techniques are effective ways to help people stimulate creativity. This research project focuses on the features of these creativity techniques, trying to help different people better choose suitable technique in different product design activities.

Shanghai, China


03.1 Research Background

01

The Role of Creativity: Industry upgrading: from Mass Production to Creative Industries Boosting Creativity = Improving the competitiveness of industries Lack of systematic researches about Design creativity & Applications

02

Diverse Creativity Techniques: Different characteristics: Strong targeted with Strong Limitations Most of the techniques are not known by people who participate in design activities

Design Research

Creativity techniques in the early stage of Product Design


03.2 Research Process

Research Frame: Design Research Methodology DRM (Blessing & Chakrabarti, 2009)

RC

Through literature research & questionnaire to clear the theoretical basis, discover the research deficiency, find the research focus.

DS I

Summarize the specific factors that make up the characteristics of creativity techniques, give unified standard to each factor by means of paired-comparison method, so as to better describe the characteristics of creativity techniques.

PS: Prescriptive Study

PS

Based on conclusions above, develop a creativity techniques select system to assist users in the process of choosing suitable methods for product design activities.

DS II: Descriptive Study II

DS II

Make an evaluation of all the outcomes and improve.

RC: Research Clarification

DS I: Descriptive Study I

Design Portfolio of XIE Jiasheng

Creativity techniques in the early stage of Product Design


Creativity techniques in the early stage of Product Design

03.3 Research: Product Design

DESIGN PROCESS

DISCOVERING

ANALYSIS

CONCEPTION

INCUBATION

COMMERICIALAZATION

Comparison: Design Process 5 general steps

Dynamics of 1. divergence and convergence - Bela H. Banathy

Four stage design 2. process - Nigel Cross

Design process and 3. practice - Richard Buchannan

4. Creative process - Bryan Lawson

Genesis

Confergence I

Divergence I

Divergence II

Exploration

Gneration

Vision&Strategy

Conception

Design Brief

First Insight

Future System Model

Evaluation

Realization

Preparation

Observation

5.

Confergence II

Incubation

Illumination

Brainstorm

Communication

Delivery

On the basis of comprehensive understanding of product design, The research focused on 6 represeantitive design processes to conclude the key steps hiden behind (as is shown left). As the creativity in commericialazation focuses more on marketing, technology and business planning, this research will discuss about the creativity from the step discovering to incubation-the early stage of product design, which focus more on mindset and innovation.

Verification

Rapid Prototyping

Implementation

IDEO process -2004

Psychology

Refining

Creativity Product Design

Common process

6. - Zhang Fei, 2005

Planning

Communication

Conception

Modeling

Manufacture

Marketing Design

research domain research subject


03.4

APT Model: focus on problem solving (Baer & Kaufman, 2005)

Research: Creativity theory Intelligence Environment Motivation

4Ps theory: historical research frame (Rhodes, 1961)

01

PRODUCT

1

Implicit theories Consensus Assessment Technique (CAT) ……

2

PROCESS

6

Key factors: for this research

7

2

design 4

5

From 4ps theory & APT Model, the researcher concluded 2 key factors that play important roles in creativity in product deisgn : Knowledge & Flexibility (the ability to combine knowledge fragments)

Motivation Knowledge Personality ......

Creative mindset Creativity techniques ......

5

03 1

PEOPLE

problem solving

3

1

02

2

the research4

5

APT Model shows 3 Initial Requirements, 7 General Thematic Areas, and other domains or micro domains(tasks) in creativity research. This research focuses on a micro domain, belonging to the “problem solving” area, in which serveral abilities are considered to be important to generate creativity.

Psychology

Creativity Product Design

Design

PRESS

Physical environment Emotion, Atmosphere ......

research domain research subject


03.5 Zoom in: Creativity techniques researches Questionnaire & Interview: Product Design & Creativity techniques (focus group research)

Over

Existing Creativity Techniques/Tools

141 designers, design students are involved in this stage. Over 80% know serveral design processes and have applied them very often. Over 68% use Brainstorm as their only choice in conception and barely know other creativity techniques. 15% of them know or used more than 3 creativity techniques.

Literature research: Existing achievements (Geschka,2009; Gaubinger, 2015; Lau, 2009)

Features of Creativity techniques research -Geschka

focusing on problems confronted

A study of creative thinking tools-5 categories -Lau

focusing on Inspiration mindset

Features Comparison of 7 creativity techniques -Gaubinger

focusing on techniques themselves

Diverse research perspectives the features research outcomes

Different achievements

this features research

Combine 3 perspectives

Limitation in apllications

Creativity techniques in the early stage of Product Design


03.6 Further Study: Characteristics factors research of Creativity Techniques in PD Research process (Descriptive Study I)

Characteristics factors (Combine 3 Perspectives) conclude from previous studies

Conclude characteristics factors

Select research samples

1st Round: Understanding techniques

2nd Round: Verification of feature factors

A Degree of generated ideas

time

users Knowledge

B

C

Problem difficulty

Flexibility

A B C

From the perspective of techniques From the perspective of problems From the perspective of creators

3rd Round: Classification & Definition

Evaluation & Improvement

Number of users, Time, Knowledge, Flexibility, Design difficulty and Degree of generated ideas are the 6 characteristics factors of creativity techniques in the early stage of profuct design.

Research outcomes

Design Research

Program Research and Development


03.6 Research Samples selection & 1st Round study

The number of selected techniques left each round

99

56

1st selection: Collect as much as possible

2nd selection: Preliminary screening

3rd selection: Catalogue selection

Academic platform search, website about creativity techniques and related books.

Remove techniques whcih are lack of information and do not work well with product design. Remove techniques which share similar operation or same principle.

According to Lauâ&#x20AC;&#x2122;s classification catalogue to choose the most representative techniques as the final research sample: 1. Select the most widely used techniques in each category. 2. Select techniques that are unique in their working process.

Design Portfolio of XIE Jiasheng

27

27 Creativity techniques: Research Samples (no order)

01. Brainstorm 02. Mind-mapping 03. Six thinking hats 04. SCAMPER 05. Doodling technique 06. Attributes listing technique 07. Synectics 08. Storyboarding 09. Think tank 10. Wishing technique 11. Concept fan technique 12. False faces/Reversal 13. Guided Imagery 14. Forced Conflict 15. CATWOE 16. Role-play 17. Paired comparison analysis 18. Collective notebook technique 19. Cherry split/Fractionism 20. The Kipling method/5W1H 21. Circle of opportunity technique 22. Lotus blossom/diagramming 23. TRIZ contradiction matrix 24. Algorithm of inventive/ARIZ 25. Reverse brainstorm 26. SIL-Method 27. Creative problem solving


03.6 2nd Round study: Verification of Characteristics factors Further thinking

How do better describe these different levels of factors that make up the characteristics of creativity techniques?

Verification of universality: Number of users Time Knowledge Flexibility Problem difficulty Degree of generated ideas

Creativity techniques Samples

The 6 characteristics factors are reflected in all the 27 creativity techniques. The diffenert levels of factors are the embodiment of techniquesâ&#x20AC;&#x2122; characteristics.

For each factor, Use one unified standard to describe the different level of it.

Use paired comparison method to sort, classify 6 factors of each creativity technique.

Program Research and Development


03.6 3nd Round study: Classification & Definition of 6 factors How it works: Paired Comparison Method for each factor

Technique A

Technique B

Technique C

.......

Level score

Technique A

-

2

1

......

21

Technique B

0

-

0

......

9 41 ......

Technique C

1

2

-

......

......

......

......

......

-

Taking the factor “Time” as an example, as the table shown above, we will compare techniques in the column to techniques in the row. The comparison study between technique A & B, if A costs more time than B, A gets 2pts, so when it comes to B comparing to A, B gets 0pt. The comparison study between technique A & C, if A costs the same or similar time to C, they both get 1pt. A few of the comparisons may not be clear or hard to decide, they get 1pt for each (the nature of the paired comparison method will greatly reduce the error). In the end, aftr 1755 pairs of comparison study (except the factor“Number of users”), each technique will get a level score for each factor, ready for further study.

Design Portfolio of XIE Jiasheng

1755 In total

Pairs of comparison study are invloved


03.6 3nd Round study: Classification & Definition of 6 factors Data Analysis: Hierarchical classification

The Classification & definition of 6 factors: Characteristics of 27 creativity techniques

supported by SPSS

Taking the factor “Time” as an example, first, we will rank techniques due to the level scores they get for this factor from small to large number. Secondly, supported by SPSS, we classified these techniques into 3 numerical clusters. By studying these clusters individually, we defined each level of the factor.

02

01 Doodling technique Wishing technique Brainstorm False faces/Reversal Reverse Brainstorm Forced Conflict Kipling method CATWOE

level 1

within 1 hour

Design Research

3 5 7 9 10 13 13 16

Mind-mapping Attributes listing TRIZ contradiction ma.. SCAMPER Cherry split Concept fan technique Six thinking hats Lotus blossom Role-play Paired comparison Circle of opportunity

level 2

serveral hours (within 1 day)

03 20 20 21 22 25 26 27 27 28 31 32

Storyboarding SIL-method Synectics Guided Imagery Algorithm of inventive Collective notebook Creative problem sol.. Think Tank

level 3

serveral days or periodic repetition

36 38 39 42 47 48 48 49

Through paired comparison study, 4 of the 6 factors are classified and defined. The factor ”Number of users” has clear numbers to classify and defined. The level scores of the factor ”Design difficulty”are too average to be studied. So we classify and define this factor according to product complexity theory & Creative problem level metioned in TRIZ.


Creativity techniques in the early stage of Product Design

03.6 Study Outcome Characteristics factors level table with classification & definition of 6 factors

Evaluation: Experts Interviews (1hour for each)

After all 3 rounds of characteristics study, we can use 3 levels of each factors to describe each technique. From 6 aspects, the level table can already offer help in choosing suitable creativity techniques in the early stage of product design activities.

TECHNIQUE

Mr. Zhang Automobile designer 6yrs experiences

Mr. Kong ID, Creative training 6yrs experiences

Prof. Yang ID, design education expert 15yrs experiences

USERS

TIME

KNOWLEDGE

FLEXIBILTY

DIFFICULTY

IDEA DEGREE

Brainstorm

2,3

1

1

2

1,2

1

Mind-mapping

1,2

1,2

1

2

1,2

2

Six thinking hats

2

2

2

1

3

2,3

SCAMPER

2

1,2

1

2

1,2

2,3

Doodling technique

1

1

1

3

1

1

Attributes listing technique

1,2

1,2

2

1

2

1,2

Synectics

2,3

2,3

3

3

3

2,3

Storyboarding

2,3

2,3

1

2

1,2

2

3

3

3

1

3

3

2,3

1

1

2

1,2

1,2

1

1,2

2

2

2

3

1,2,3

1

2

3

2,3

1,2

Guided Imagery

1

3

1

2

1

1

Forced Conflict

1,2

1,2

1

3

2,3

1

CATWOE

1

1

3

1

2

1,2

Role-play

2

2

2

Think tank Wishing technique Concept fan technique False faces/Reversal

2

Group members of Inclusive Design Research Center 22 members


03.7 Developing Support: Creativity techniques select system

Creatidea: A creativity technique select system for product design

the homepage of “Creatidea”(Demo)

CREATIDEA

40 Creativity techniques in total, 27 Basic Creativity Techniques, 13 New added

A creativity technique select system

Brianstorm

How to use

CREATIDEA To better take advantage of the outcomes we mentioned before, I developed”Creatidea”. The creatvity technique select system is an online database that help people to choose the most suitable technique to certain problems they are facing in product design activities. The sizer logic takes inspiration from e-commerce’s filter and the database is on the basis of the “Characteristics factors level table”.

Design Portfolio of XIE Jiasheng

Number of Users

Lv1

Time

Lv2

Knowledge level

Lv2

Flexibility level

Lv1

Problem Difficulty

Lv3

Degree of Generated Ideas

-

Find your technique !

image

Introduction Preparation How to use

Best Choice

Examples Other techniques

Mind-mapping image

Introduction Preparation How to use

Examples Other techniques

Six Thinking Hats image

Introduction Preparation How to use

Examples Other techniques

Detailed definition of the 3 levels for each factor

Program Research and Development


03.7 Developing Support: Creativity techniques select system

How to use Number of Users

Sizer: Logics & Principles Lv1

CREATIDEA

Policy

User right: add new & change old

A creativity technique select system

Time

Knowledge level

Lv2

Lv2

Flexibility level

Lv1

Problem Difficulty

Lv3

Degree of Generated Ideas

-

Find your technique !

01. The user can set any factors they think are important in the sizer, if some of the factors level are not clear even after reading the definition, they can leave it blank. 02. Priority setting: For the chosen factors, the user can grab to sort the priority of the factors to better select techniques. 03. The demo was supported by Excel sorting.

Technique name: Number of Users

Flexibility level

Time

Problem Difficulty

Knowledge level

Degree of Generated Ideas

Introduction Preparation How to use

edit edit edit

Examples Other techniques

edit edit

40 Creativity techniques in total, 27 Basic Creativity Techniques, 13 New added

01. The user can upload any other creativity techniques, after it being admited by the administrator of the system, they will be part of the database. 02. Any user can add more or remove some details of techniques in the system, administrators will guide the process but let the database to self-improvement with the help of all the creators using this system.

Confirm & Upload

Design Research

Program Research and Development


Main Outcomes

Classification & Definition of 6 charcteristic factors

Characteristics factors level table

Creativity techniques select system”Creatidea”

PROGRAM RESEARCH and DEVELOPMENT:

CREATIVITY TECHNIQUES in THE EARLY STAGE of

PRODUCT DESIGN


04 04.1

Design Portfolio of XIE Jiasheng

Brand&Visual design

Visual Identity for College of Art & Media, Tongji University, Shanghai, China.

04.2

VI & Brand strategy for TRAVERS Energy, Europe

Shanghai, China


04

Brand&Visual design

04.3

Brand & Packaging design for SHIZHIHENG

Design Portfolio of XIE Jiasheng

04.4

VI & Packaging deisgn for Yusag

Shanghai, China


UX/Interaction Design

Service Design

+86 15502175293 619285118@qq.com

Design Portfolio of XIE Jiasheng

Brand & Visual Design

Thank you for Your time :)

Trust me, he is good.

Profile for Jemmie Xie

Resume & portfolio of xie jiasheng  

Resume & portfolio of xie jiasheng  

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