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SELECTED WORKS 2017–2019 PROJECT > COLLISION AND FUSION

Design is about balance.

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Collision &Fusion Project AIGA Design Conference/ Category Branding/Course Type Systems/ Instructor John Nettleton/Semester Fall 2018/

PROJECT > COLLISION AND FUSION

Objective — Select a conference and redesign the visual system. The objective is to coordinate details and information following the theme of the conference, which is about design and cooperation. Approach — I emphasized the exchange and learning of different ideas to inject new thinking into innovation. I come up with the concept of “collision and fusion” to show people how different ideas interact with each other. To visualize the collision and fusion, I used graphic elements and high contrast colors to show the process.

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Inheritance &Innovation Project Audi Annual Report Design/ Category Editorial Design/Course Type Systems/ Instructor John Nettleton/Semester Fall 2018/

PROJECT > INHERITANCE AND INNOVATION

Objective — Create a comprehensive book to design typography layout with more than four levels of hierarchy. Design an annual report or a CSR report for a company or an organization. This book is an annual report for Audi in 2017 with many charts and terms. Approach — Audi is a German multinational corporation and it is one of the largest auto dealers. To keep the high-tech and high-performance visual style for Audi, I redesigned the annual report in 2017 with a direct and intuitive layout. The main color tone, is inspired by speed and high-tech materials.

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Sense &Sensibility Project Suit Up/ Category Branding/Course Visual Thinking/ Instructor Hannah Coward/Semester Fall 2018/

PROJECT > SENSE AND SENSIBILITY

Objective — Create a well researched case study and find a problem within this area of interest. Create deliverables to solve this problem. I’ve seen a lot of injuries over the years when I’ve been snowboarding and also I broke my bone because of it. Experience tells me how important safety awareness is for beginners, but there is often a gap between reality and ideal. Approach — The topic I chose to explore throughout this course was snowboarding safety in Lake Tahoe. My design solution are promote snowboarding safety awareness and to get fully equipped before you snowboarding. It will give you inner and outer support. I hope that through my work can let more beginners can enjoy the fun of snowboarding safely.

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•SUIT UP, GO FOR IT•TRAJE, VE A POR ELLO•SUIT UP, GO FOR IT•

SUIT UP

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SUIT UP, GO FOR IT•TRAJE, VE A POR ELLO

SUIT UP, GO FOR IT•TRAJE, VE A POR ELLO

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•SUIT UP, GO FOR IT•TRAJE, VE A POR ELLO•SUIT UP, GO FOR IT•

SUIT UP

GO FOR IT 穿好装备 勇敢去做

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SUIT UP, GO FOR IT•TRAJE, VE A POR ELLO

SUIT UP, GO FOR IT•TRAJE, VE A POR ELLO

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Adventure &Discover Project Eat Sleep Ride Repeat/ Category Editorial Design/Course Type Experiments/ Instructor Stanley Zienka/Semester Spring 2019/

PROJECT > ADVENTURE AND DISCOVER

Objective — Develop a book based on research. The primary source of research material is your environment or habitat. You will mentally and physically be recording things that you see, hear, touch, and smell as you go about your daily routines. It was similar to a journal but with more depth. Approach — This book is about a two days snowboarding trip, but not just snowboarding, but what we see and hear along the way, the stories of people and all kinds of feelings. This trip was told in the form of writing, photography, and drawing. The experimental type and layout convey a variety of emotions in different situations during the journey.

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Tradition &Modernity Project The Name of The People/ Category Editorial Design/Course Type Composition/ Instructor Andrew Loesel/Semester Spring 2018/

PROJECT > TRADITION AND MODERNITY

Objective — For this project, we had to brand an upcoming exhibition at a museum or gallery of our choice. By creating harmony between image and typography to generate a mood that connects with the theme of the exhibition, we then created a companion book and poster. Approach — The artist’s work I selected is Ilya Repin. Influenced by Repin’s Barge Haulers on the Volga, I used the elegant typeface to communicate the academic and classical tone.

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Copyright @ 2019 Jiahua Han All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission.

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