Page 1

Jackson Hole


October 19, 2011

Real food, Real energy The Tram Bar story, page 10.

Head first:

Helmets prevent brain injuries, page 5.

From recreation to racing Competitions bring out confidence in Amy Fulwyler, page 20.

2 - JACKSON HOLE WOMAN, Jackson Hole News&Guide, Wednesday, October 19, 2011

table of contents


P lace P lus




3 Do you need shrinking?

Could you benefit from counseling? Therapists Jean Ferguson, Elizabeth Cheroutes and Sharon Walls discuss issues that bring women to their offices.


4 Revisiting the family budget

Celebrating a wonderful team of women dedicated to offering exceptional service and information on nutritional foods, fun toys and great supplies so our pets can be healthy and happy!

In these uncertain economic times, it is wiser than ever to make a budget for your family and stick to it. Experts talk about tracking expenses and making fiscal priorities.

5 Bright idea: Brain buckets

The statistics are clear. Helmets help reduce traumatic brain injury. See examples of protective headgear for four sports: climbing, skiing, skating and cycling.



6 Officers engage in ‘verbal judo’

In the old Gymnastics Building Mon-Fri 9:30am-6pm Sat 9:30am-5pm


The patrolwomen in the Jackson Police Department say knowing how to talk to people they encounter is just as important as physical strength.



Brenda Crocco is not pictured but definitely appreciated!

8 Soroptimists recruit tonight

The women’s service organization will host a mixer at Cafe Boheme, telling prospective members about its efforts to fund breast cancer research, education in far-flung countries and local ladies in need.


Therapy for & s l a C u oupl d i v i d

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9 Executive says communication key

Valley native Carol Buchenroth Tome, honored Saturday as a distinguished alumna by the University of Wyoming, says clear communication has been essential for her in her work as executive vice president and chief financial officer of Home Depot.


10 Kate prefers real food

Former ski bum and waitress Kate Schade has created an empire of energy bars that actually taste good, are good for the organic farming industry and fuel outdoor adventure.

13 Health care reform helps women

Preventive care is a huge part of the health care reform that will go into effect in summer 2012. From no-cost mammograms to pap smears, the legislation promises a more disease-free tomorrow.

Tell Me Your Story

14 ‘I do’ want to marry in the mountains

Penny Mohan, LCSW



420 S. Jackson St. 224159


Destination weddings in the Tetons showed no dip due to the recession, and women in the industry — from invitation designers to florists — help to make the big day perfect.

16 From library to law library

Betsy Bernfeld, former director of Teton County Library, went to law school later in life, and now has revitalized the county’s small law library.

18 Attorney helps abused immigrants

Elisabeth Trefonas never turns away victims of domestic violence seeking green cards under the Violence Against Women Act.

20 Randonee racer and cyclist

When Amy Fulwyler moved here, she was far from a professional athlete, but road cyclist Robin McGee talked her into tackling a 206-mile race, which she aced, giving her the confidence to pursue more sports goals.

22 Forest fan

Bridger-Teton National Forest Supervisor Jacque Buchanan doesn’t just manage the land, she gets out and enjoys it: kayaking, horseback riding and bow hunting.

24 Professional wardrobe help

Legacy Gallery co-owner Jinger Richardson knows how hard it is for women in Jackson to find career clothes, so she became a consultant for a fashion company that specializes in a professional appearance.

25 Looking Back on women

This week 45 years ago, Teton Laundry was targeting Cub Scout den mothers in its newspaper advertisements, and women in the newspaper were usually referred to by their husbands’ first and last names, like Mrs. Elmer Armstrong.

Special supplement written, produced and printed  by the Jackson Hole News&Guide

Shelly Pew, Charlene Smiley, Gwen Jones, Carol Saez, Kathleen Scott, Kathryn Parker, Kelsie Remer

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Publishers: Michael Sellett, Elizabeth McCabe Chief Operating Officer: Kevin Olson Special Sections Editor: Angus M. Thuermer Jr. Project Editor: Johanna Love Editorial Layout: Kathryn Holloway Features: Thomas Dewell, Cory Hatch, Kevin Huelsmann, Johanna Love, Katy Niner, Sarah Reese, Brielle Schaeffer, Tram Whitehurst, Brandon Zimmerman Editorial Photography: Bradly J. Boner, Price Chambers Copy Editors: Richard Anderson, Jennifer Dorsey Director of Sales and Marketing: Kate Sollitt Advertising Sales: Karen Brennan, Viki Cross, Meredith Faulkner, Amy Golightly, Adam Meyer Advertising Photography: Brent McWhirter Advertising Production Manager: Caryn Wooldridge Ad Design: Stacey Oldham, Lydia Wanner, Audrey Williams Customer Service: Kathleen Godines, Ben Medina, Lucia Perez Circulation: Pat Brodnik, Kyra Griffin, Corry Koski Prepress: Jeff Young Pressmen: Greg Grutzmacher, Hank Smith, Jeff Williams, Dale Fjeldsted, Bryan Williams

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Jackson Hole News&Guide P.O. Box 7445 Jackson, WY 83002 307-733-2047; fax 307-734-2138 ©2011 Jackson Hole News&Guide Cover: Photo by Bradly J. Boner Amy Fulwyler is a competitive cyclist and ski mountaineer.

JACKSON HOLE WOMAN, Jackson Hole News&Guide, Wednesday, October 19, 2011 - 3

Family therapist Elizabeth Cheroutes often helps her clients learn mindfulness techniques.

Do you need



Take a hot bath. Get out for a walk. Call a friend. If none of that works, professional mental health help is available. By Johanna Love


re you in a funk? Have a case of the blahs? Obsessing about something? You might benefit from one or more counseling sessions. Although confidentiality is mandated for them, three mental health professionals spoke in general terms about the stresses and emotional challenges that Jackson Hole women and their families face.

Depression One in 10 adults in the United States suffer from depression, the Centers for Disease Control and Prevention reports. Depressed women, family therapist Elizabeth Cheroutes said, feel “unhappy with their life,” she said. “They can’t seem to find happiness in anything.” If you have a fever, going to the doctor is a logical step. But if you’re depressed or have some other mental problem, many people don’t seek help. “People still think that it’s somehow a character flaw rather than a real illness,” Cheroutes said. “Depression, anxiety, OCD, these are all things we can inherit from our families. When you’re dealing with a mood or anxiety disorder, there’s a biological component to that.”

Parenting anxiety Being a mother is an emotional challenge for many women. Especially in the first year or two after childbirth, some women are anxious or disappointed with their experiences and have trouble resolving perfectionist tendencies, Cheroutes said. “They’re having a really hard time not being perfect,” Cheroutes said. “I tell my clients we’re shooting for 65 percent. Sometimes good enough is good enough, particularly with parenting.” Lower your expectations, she said. “When your standard is at the top rung of the ladder, there’s only one way to go.” Trying too hard to protect your children can lead to over-parenting, counselor Jean Ferguson says.

That’s a relatively new trend, but one that can harm kids: being on constant cellphone contact, doing things your children should be doing for themselves, trying to protect them from the slightest bit of pain. “In order to keep them completely safe,” Ferguson said, “you’d have to anesthetize them and put them in a box. “We’re creating a generation that can’t make a decision. They call and ask about every little thing. They can’t cope with life,” she said. Many women have trouble shifting gears from caring for helpless babies to allowing children to do developmentally appropriate tasks. “Look at the big picture,” Ferguson said. “You’ve got to have an adult at 18, pretty much at 16.”

Family dynamics No woman is an island. Often a person reacts to another family member’s mental health issue, and counseling for both is needed, Ferguson said. “If one person is struggling,” Ferguson said, “the whole family is part of the problem or the solution. They tend to want to send the child in for a quick fix.” One of the classic examples is a father is dangerously depressed, and a child begins acting out, forcing the parent to engage with them. “Many times the child is reacting to balance someone else,” Ferguson said.

Romantic relationships Licensed marriage and family therapist Sharon Walls said most couples seek counseling as a last resort. “I think couples come in seven years too late,” Walls said. “They’re struggling, they keep thinking they can figure it out.” She prefers to use therapy as more preventive medicine than crisis management. She asks each partner to grade their relationship, separately, and then she talks to them about what they could do to improve their satisfaction. If a woman doesn’t ask for what she

wants and expects her partner to read her mind, she often will feel resentful if her needs are not met. “People stop talking and then resentment builds up,” Walls said. “It’s such an easy place to get into. People are trying to make a living, those are needs that get met.” She asks couples to consider what brought them together that is missing now. Infatuation lasts 15 months, maximum, and friendship, respect and feeling supported and loved are the things that last. She recommends and teaches principles of relationship strengthening based on the research of John Gottman, author of “The Seven Principles of Making Marriage Work.” Speaking of work, Ferguson says, because Jackson is a hedonistic place, it draws people who prefer fun to work. “Both women and men are surprised at what hard work being in a relationship is,” Ferguson said. “Also what I see is a lot of people haven’t built the basis for their relationship on anything other than their activities. There isn’t a lot of emotional sharing and communication. There’s a lot of competition, power struggles.”

Over-exercising Although extreme exercise sessions seem to be normal in Jackson, it can be a symptom of emotional turmoil, Ferguson said. “It can be a manifestation of a lot of internal problems,” Ferguson said, “a way of escaping anxiety.” Oftentimes, over-exercising is exacerbated by eating disorders in women, she said.

What help looks like After a counselor understands what a person’s issues are, the first portion of therapy might be spent learning to cope or manage a particular symptom, Ferguson said. Then it’s time to root out and address the cause of the behavior. “That’s really the excitement of being a therapist,” she said, “the puzzle and the possible causes and solutions.”

Often, Cheroutes uses mindfulness techniques to “teach people how to relax and be quiet for a little bit.” She refers clients to a physician for medication if necessary. Choosing a counselor you feel comfortable with is one of the major factors in getting the results you want, she said.

Why wait? Getting help before a small problem becomes a big one could save you a lot of anguish. “Most people don’t want to spend their time and money in therapy,” Ferguson said, “so they don’t come until they absolutely have to, until they’re miserable individually and relationally.” Premarital counseling is an example of a few therapy sessions that can go a long way, Ferguson said. “I recommend couples say to each other, ‘I’m starting to feel ...’ instead of ‘I’ve had it!’ ” Don’t consider counseling as the last resort for a relationship, Walls said, but more like an annual checkup. “Ask yourself, ‘What would a tuneup look like?’ ” Walls said. “It’s not the whole relationship that’s not working, just this part.”

Do you need help? Could you benefit from one or more sessions with a counselor? Here are some helpful questions to ask yourself. How am I functioning? Am I capable of doing day-to-day things? Am I constantly thinking about my problems? Is anxiety keeping me awake at night? Are my relationships starting to suffer? Am I isolating myself from family and friends? Do I have thoughts of hurting myself or someone else? Could I be more satisfied with life? — Elizabeth Cheroutes, therapist

4 - JACKSON HOLE WOMAN, Jackson Hole News&Guide, Wednesday, October 19, 2011

FAMILY BUDGET: TWO PARENTS, TWO CHILDREN The following table uses Wyoming Cost of Living Index data to adapt family budgets created by the Economic Policy Institute. Data can be found at

Jackson on a

$535 Taxes


Sitting down and finalizing a financial plan can help people focus on needs vs. wants.

$395 Other necessities

$1,700 Housing

By Thomas Dewell


n these difficult economic times, a budget can help families and individuals set spending priorities and prepare for the day when there may be little money coming in and too much going out. The key to making ends meet for families and individuals is analyzing income, bills and expenses from recent months, separating needs from wants, and then setting a budget. Jackson poses particular challenges, such as expensive housing and high transportation costs. The valley lifestyle also skews values: What many in other communities may see as a want — ski passes, for example — may be considered a necessity in Jackson, where the winters are long and children have few outdoor activities. Given the tough economic times, people may need to learn new skills. When it comes to food, for instance, it can pay significantly for people to spend more time at their stoves, sinks and countertops preparing their own meals. “Many people don’t know how to cook a meal from scratch,” said Mary Martin, University of Wyoming extension educator. Through the years Martin has led budget classes in Pinedale, Star Valley and Jackson. She plans to offer one in Jackson in January. While helping people with finances, she has determined there See FINANCIAL PLAN on 12

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JACKSON HOLE WOMAN, Jackson Hole News&Guide, Wednesday, October 19, 2011 - 5

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Use your

Helmet use drastically reduces head-injury risk. By Tram Whitehurst


or veteran adventurer, photographer and alpinist Jimmy Chin, a timely helmet purchase probably helped save his life. On March 31, he bought a helmet. On April 1, he was caught in an avalanche that carried him 2,000 feet down Shadow Peak in Grand Teton National Park. “It’s the first time I ever skied with a helmet on,” Chin said days after the avalanche. “There are definitely some dents in the helmet — not crushed. It definitely helped to have it, to some degree.” Chin’s dramatic story reinforces what a number of studies have shown: Helmet use reduces the risk of head injury and death in activities with the potential for head impact. Traumatic brain injury is a serious public health problem. Caused by blows or jolts to the head, the injuries can range in severity from mild concussions to extended periods of unconsciousness. The Centers for Disease Control and Prevention estimates about 1.7 million people sustain traumatic brain injuries each year. And while only a portion of those injuries are sports related, researchers and doctors say helmet use can lower the risk




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By the numbers: Helmets and head injury 1.7 million: Number of traumatic brain injuries (TBIs) each year 52,000: Number of TBI deaths each year 75: Percent of TBIs that are concussions Unknown: Number of people who don’t receive medical care for a TBI 85: Percent reduction in head injury risk for bicyclists who wear helmets 91: Percent of bicyclists killed who weren’t wearing a helmet 13: Percent of bicyclists killed who were women 44: Percent of head injuries to skiers and snowboarders that could be prevented by helmet use 43: Percent of all skiers and snowboarders who wear helmets — Centers for Disease Control and Prevention, Insurance Institute for Highway Safety, U.S. Consumer Product Safety Commission

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associated with those activities. For example, helmet use has been estimated to reduce head injury risk by 85 percent for bicyclists, according to the Insurance Institute for Highway Safety. Of all bicyclists killed in 2009, 91 percent were not wearing a helmet. Of those killed, only 13 percent were women. During the winter months, skiers and snowboarders could reduce their risk of head injury by 44 percent by simply wearing a helmet, according to a study by the U.S. Consumer Product Safety Commission. “We see people frequently in the ER with sports-related head injuries,” said Dr. AJ Wheeler, an emergency room doctor at St. John’s Medical Center. “The people wearing helmets have less severe injuries and quicker recoveries. You can still get injured wearing a helmet, but it definitely improves your chances.” Wheeler said protecting against even mild concussions is important, because such injuries can cause brain damage and can have cumulative effects over a lifetime. He encourages people of all ages to wear a helmet. “I see parents all the time putting helmets on kids but not on themselves,” Wheeler said. “Helmets are not just for kids.”

6 - JACKSON HOLE WOMAN, Jackson Hole News&Guide, Wednesday, October 19, 2011

Female officers use

‘verbal judo’ Cops say knowing how to talk to people is as important as physical fitness. By Sarah Reese


fter helping one of her male co-workers handcuff a man who had passed out on someone else’s porch, it was Jackson Police Patrolwoman Stephanie Zaroban’s job to take him to jail. “You sound beautiful,” the man told her as he sat in the backseat of her cruiser.


Jackson Police Patrolwomen Jamie Colvin and Stephanie Zaroban try to talk things out with troublemakers but will get physical, if necessary. “Sometimes we get the respect, but if not, we have to go in tough,” Colvin said.

“Well, thank you,” Zaroban told the man, who was arrested on a public intoxication charge after a homeowner called police in mid-July to report the unwanted visitor. The exchange is just one example of what the Jackson Police Department’s patrolwomen face on a daily basis. Jackson is a good place to be a female police officer, said

Zaroban, Patrolwoman Jamie Colvin and patrol Sgt. Michelle Weber. While they occasionally deal with men who have a problem with a woman in blue, being female can sometimes work to their advantage, they said. “It can go both ways,” Weber said. “Either guys will like women and be OK to talk to you, or they hate women and they won’t talk to you. Everyone has a different

personality.” Colvin calls the communication tactics police use “verbal judo.” “We have to use it a lot more,” she said of female officers. “You’ve got to talk to people in a certain way to get them to do what you want them to do without them knowing.” Colvin has been in confrontations at her previous police job


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The mother of four got her first Skin Rejuvenation Police gear is designed for men, job as a cop five years ago in Denton Photo Facials she said, so it’s hard to find belts, after working four years as a teachTattoo Removal pants, shirts and vests that fit er. One of the reasons Colvin wanted Varicose Vein Treatment properly. to work in law enforcement was per“It’s kind of like when you wear sonal, she said. She was the victim of an outfit that a violent sexual you don’t really assault when she like,” she said. was 19. “You’re con“That was stantly pulling part of my first at it.” realization that Some people people are bad,” have treated she said. her differently Woman often A new Event Planning Business in Wyoming! don’t get the because she’s a “fair shake” woman, but it’s From Invitations and Thank You Notes to Set Up and – Stephanie Zaroban when it comes to mostly because Attire let Robyn Reynolds Fischer, Etiquette Consultant she is “a tourJackson Police patrolwoman sexual assault, and Author, help you maneuver the she said. Many ist attraction,” perplexing dictums of etiquette. For cases go unreZaroban said. years, Fischer has worked with clients “Most of the time, it’s kind of like, ported, and victims just regret what ‘Oh, we didn’t know that Jackson had happened in the days after. Other on the East Coast, from New York to any female cops,’ ” she said. “When times, women are dismissed when Florida, and now resides in Casper. someone treats me disrespectfully, I they talk about an assault. “I wanted to go in and give women don’t think it’s me as a woman usualIf you’re hosting an upcoming special event,hire ly. It’s me as a police officer. If it was a voice for that reason,” she said. a professional who knows proper protocol. Weber has been with the departa man in my shoes, they would find Because the difference between “acceptable” ment for eight years. Working in law something to say to degrade them.” and “proper” is worlds apart. Whether or not a police officer is a enforcement was a natural continuawoman shouldn’t matter, Weber said. tion of her military career, she said, (307) 472-5715 Weber, 42, served 22 years in because she enjoys helping people and 224654 the Army Reserve and retired as a serving her country and community. Zaroban started at Boise State major. She was a combat engineer University in Idaho with an interin pipeline construction. “We build things and blow them up. est in meteorology. A career in law It’s all males,” she said, so she’s used enforcement was an unexpected turn to working in a male-dominated field. in her life, she said. “I just didn’t think I could sit in Colvin came to Jackson in January from the Denton Police front of a computer and forecast weather for the next 10 years,” she Department outside Dallas. She and Zaroban, who joined the said. “I like to be more active. There’s force in August 2010, both said they nothing wrong with people who do never felt they had to work harder that, but I would get too antsy.” She became interested in law to prove themselves in Jackson enforcement after completing a citibecause they’re women. “Where I came from before, you zens police academy at the Boise did have to prove yourself in the Police Department. “I really liked what the officers physical confrontations and the fights and stuff like that,” Colvin had to say and really liked the peosaid. “You did have to prove your- ple that I met through that,” she self, as a female, pretty much as said. “The whole thing just was real down and dirty as much as the men, appealing to me.”

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8 - JACKSON HOLE WOMAN, Jackson Hole News&Guide, Wednesday, October 19, 2011

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fter more than four decades and countless events, Soroptomist of Jackson Hole can be considered a valley institution. The service group’s members, who range in age from early 20s to upper 70s, help raise thousands of dollars each year for a wide variety of international humanitarian causes as well as for local women’s health care initiatives. To keep that momentum, members reach out to the community each year, hoping to bring new blood and innovative ideas into the fold. Every year, the organization hosts a recruitment event to give valley women a chance to meet current members and find out what exactly the group does. This year, the recruitment reception is scheduled to run from 5 to 7:30 p.m. today at Cafe Boheme, 1110 Maple Way. “As we get new members, we try to get fresh ideas,” Soroptomist member Karen Brennan said. “Everyone who comes into the group has a chance to push their ideas.” The group, which now boasts about 65 members, offers valley women a chance to get to know other women in the community and affords them a fundraising vehicle, Brennan said. Aside from the organization’s highprofile annual events, such as Bras for a Cause and the Christmas tree


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auction, Soroptomist also drums up money for a variety of other causes. Members have put together events to benefit Rwanda Partners, a humanitarian group that helps residents of the tiny East African country, and Children of Peace, which focuses its efforts on children in Vietnam. Locally, Soroptomist members raise tens of thousands of dollars each year for efforts such as women’s health care at St. John’s Medical Center and the Wyoming chapter of the Susan G. Komen Foundation, which supports breast cancer research and education. Whether they were trying to meet other women in the community, broaden support for nonprofit organizations or simply get more involved in the community, many Soroptimist members fondly remember their decision to join. “It’s knowing that my voice was being heard in the community and that I had an effect,” Brennan said, summing up the importance of her involvement in the group. Even for longtime members, participation still carries a lot of meaning. “I have gained the knowledge of needs around the world,” said Gay Houchens, who has been a Soroptomist for more than two decades. “I have discovered that volunteering and giving is just being a good steward of the world, and I have discovered that giving is larger than myself and personal needs.”


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Carol Buchenroth Tome, a native of Jackson Hole, is recognized as a distinguished University of Wyoming alumna Saturday during halftime of the school’s homecoming football game in Laramie. Tome, chief financial officer of Home Depot, graduated from UW in 1979.

‘Communication skills essential to


If you’re part of a place, take care of it! And you all do just that.

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leadership’ UW honors woman who has found success in corporate world. By Thomas Dewell


ommunication skills have been a key part of being a business leader for Jackson native Carol Buchenroth Tome. Tome was named a distinguished alumna at a ceremony Saturday at the University of Wyoming in Laramie. She graduated from UW in 1979 with a degree in communications and has gone on to work as executive vice president and chief financial officer for Home Depot, a New York Stock Exchange-traded corporation that had a market capitalization of more than $54 billion last week. “Excellent communication skills are essential to effective leadership,” Tome said. “The University of Wyoming taught me that communication isn’t just what you say, it is how you say it. Like one of the principles of the Code of the West, I learned to talk less and say more.” At Home Depot, Tome provides leadership in the areas of finance, real estate, store construction, financial services, strategic business development and growth initiatives. The job keeps her on the move every week, traveling around the world for activities such as new store launches and meetings with investors and suppliers, a press release from the university stated. She serves as board chairwoman of the Federal Reserve Bank of Atlanta, received a No. 16 ranking in Forbes’ 2008 list of the world’s most powerful women, and was named an executive fellow at the Goizueta Business School at Emory University in Atlanta. A member of the Atlanta Botanical

Garden’s board of directors, Tome received the 2009 Lettie Pate Whitehead Evans award from BDN Network and the 2009 CFO of the Year award from the CFO Roundtable. “As impressive as her business accomplishments are,” Francis S. Blake, Home Depot chairman and chief executive officer, said, “even more impressive are her strength of character, her generosity and the role model she sets for all of our associates in Home Depot.” Tome holds a Master of Business Administration in finance from the University of Denver. She joined Home Depot in 1995. Before that, she was vice president and treasurer of Riverwood International Corporation. She began her career as a commercial lender with United Bank of Denver (now Wells Fargo) and then spent several years as director of banking for the Johns-Manville Corporation. Professional and personal accomplishments are rooted in Tome’s Wyoming experience. “I’m grateful to the University of Wyoming for providing me with a solid educational foundation,” she said. She also was grateful for the support from her spouse, Ramon Tome, and parents, Marion Buchenroth and Felix Buchenroth Jr. All three, she noted, attended UW. The other recipients of this year’s distinguished alumni award are Wheatland business owner Chuck Brown and Newcastle physician Michael A. Jording. “I’m humbled by this recognition,” Tome said, “especially when I look at the list of past and fellow recipients. I’m honored to be among them.”

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Kate Binger & Karey Furan

Kate Schade started selling the original Tram Bar at only a few locations in Jackson Hole. Her idea has expanded to include five varieties of bars packaged in Victor, Idaho, and a much larger distribution.

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he business, staff and digs may be bigger, but the ethos of Kate’s Real Food remains the same as when Kate Schade first started making energy bars in her kitchen more than a decade ago. Schade has always believed that good food fuels long play. A native of New York state, Schade moved to the Tetons to adventure outside. Work — waiting tables — financially sustained her days spent skiing, but nutritionally, she found herself wanting. Unsatisfied by the French

toast PB&Js and banana-peanutbutter-honey sandwiches she would pack for long days at Jackson Hole Mountain Resort, she began concocting energy bars from the real ingredients she had on hand. She tweaked the recipe with each batch. She would share the 3-ounce bricks with neighbors in the Tram line. Packable and delicious even when cold, her bars stood up to the ultimate play test: They fueled a full day of Tram laps. Her friends urged her to translate her Tram bars into a business, an idea See ENERGY BAR on 11

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she resisted. She had never imagined herself as an entrepreneur. An artist or writer, yes, but not a business owner. “I never dreamed of starting my own business,” she said. “It didn’t seem like my thing.” The tipping point came when a friend offered to go in on it with her. His health ultimately barred him from the business, but she still made the leap and began Tram Bar LLC. Schade’s other jobs helped her business grow. A server at Nora’s, she would make the bars in the restaurant’s kitchen at night and include nugs — end bits of Tram Bars — with patrons’ bills. She would sell the bars at her other employer, Wilson Backcountry Sports. Summers, she worked at Cosmic Apple Gardens as the work-share manager. The Victor, Idaho, farm nurtured her awareness of using organic ingredients. “They are why I went organic,” she said. After soldiering on solo for so long, Schade hired a cook. For years, she sold her bars only locally, but visitors to the valley soon called from home, keen to order a stash. A friend at Cosmic Apple, unbidden, designed a label for her. Another friend, eager to learn web programming, built her first website. “So many people helped along the way,” Schade said. She nurtured the business with new recipes. For the Jenny Lake boat crew, she added dark chocolate to make the Grizzly Bar. The nutty Stash Bar features flax, hempseed and extra protein. The Caz Bar features the punch of organic garam masala, a blend of Indian spices. As the business has grown, so too have the challenges, particularly in this economy. A bigger business means more complicated logistics, Schade said: “You have to be more organized.”

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JACKSON HOLE WOMAN, Jackson Hole News&Guide, Wednesday, October 19, 2011 - 11 She has learned how to weather the “roller coaster” of building a business. “It’s about keeping a grasp on constant change,” she said. A year ago, Schade partnered with Bruce Thaler, a Pennsylvania businessman who lives part-time in the Tetons. They revised the business name to be Tram Bar LLC doing business as “A journey of a thousand miles Kate’s Real Food, a shift that reflects the person behind the brand. must begin with a single step.” - Lao Tzu In May, Kate’s Real Food moved from a basement in Driggs, Idaho, to a Offering Psychotherapy and Nutrition Counseling 2,500-square-foot space in Victor, home to both the production facility and office. for Adolescents and Adults Kate’s now employs 14 people. Specializing in: In June, Kate’s became certified organic and kosher, and three weeks Eating Disorder Recovery • Adolescent Concerns • Food & Mood ago, the brand introduced fancy new packaging. Currently selling bars directly to retailers in 40 states, Kate’s is startPondera Counseling LLC ing to court national distributors 307.690.4179 • 125 E. Pearl St, Suite 209 by attending its first food show, the Natural Products Expo in Baltimore. 225103 Kate’s sales have increased threefold since March, and more growth is in store. This winter, Schade hopes to develop two new flavors, recipes that Please proof and call Amy at 739-9542 or return via Fax at 733-2138. Thanks! PDF PROOF? require her to spend some kitchen time tweaking. She also plans to travFALL ACCESSORIES el to more specialty food shows. to fit In spite of all the growth, Kate’s remains true to its mission. To fur& ther its support of sustainable organic farms, the office participates in a Cosmic Apple summer work share. INTRODUCING Every week, one Kate’s employee spends Friday in the fields. Schade also donates empty honey drums to Cosmic Apple to help warm its greenhouses at night. To further opportunities for outdoor play, Kate’s sends nug bags to Teton Freedom Riders and their trailbuilding crews. Nug bags also go to her retailers, for their employees. 734-9693 • 1325 S. HWY 89 • Smith’s Plaza Suite 106 While work consumes much of NOW CARRYING : MISS ME JESSICA SIMPSON MICHE FRASIER FUR her time, Schade still tries to get out and much more! every day, even if it means waking up at 5 a.m. to hike Mount Glory. For information about Kate’s Real Food, visit

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is no standard budget in Jackson, because there are so many different people living different kinds of lives. Families, for example, may be able to follow relatively standard spending models (see table), but there are also service workers whose main emphasis may be buying a ski pass as opposed to health insurance. At the same time, there are the elderly, who find themselves paying 80 percent of their income to cover housing expenses. “That doesn’t leave much for everything else,” Martin said. Martin says people need to consider two main topics when budgeting: First, people have to review their expenses to understand how they are spending money — something most people really don’t think about. Second, they need to have a conversation, as a couple or as a family, about what one needs to survive and what one wants. In tight times, the needs must prevail. Martin also suggested people accumulate an emergency fund that will cover them for three to six months if they lose their job or can’t work because of health issues. Smokey Rhea, executive director at the Community Resource Center, has in recent months found that she and her staff are helping people who have exhausted their emergency funds because they no longer have employment. They aren’t even opening the envelopes containing bills, because they know they can’t pay them. Rhea’s organization is ready to help people try to regain their financial footing. Although she hopes people plan for rainy days, she also says people who have exhausted their options should know where to turn in the community for help.


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People in need have access to a food cupboard and energy assistance programs. The key is turning to the center without shame. Even for those who think they don’t have any money to save, analyzing spending is a crucial first step toward getting out of any financial problem. “A budget is really imperative right now,” Rhea said, “much more so than it used to be. People don’t know how their money is being spent.” Like the University of Wyoming extension office, the resource center also offers budgeting and financial tools for people — whether they are facing tough times or not. Martin can be reached at 7333087 or The number for the community resource center is 739-4500.

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New services for women covered under health care reform. By Tram Whitehurst


tarting next year, women will be able to access preventive health services such as mammograms, screenings for cervical cancer and wellness checkups without cost sharing. As part of the Affordable Care Act, the new “Guidelines for Women’s Preventive Services” require that certain services with proven health benefits be covered with no copayment, coinsurance or deductible. The provisions are meant to address the importance of prevention in overall health as well as the unique health care needs of women. “The Affordable Care Act helps stop health problems before they start,” U.S. Department of Health and Human Services Secretary Kathleen Sebelius said in a statement. “These historic guidelines are based on science and existing literature and will help ensure women get the preventive health benefits they need.” Non-grandfathered group health plans must provide the preventive services to women with no cost-sharing in plan years starting on or after Aug. 1, 2012. Grandfathered plans are not subject to the preventive services rules under health care reform. The list of services covered includes well-woman visits, gestational diabetes screenings, human papillomavirus testing, sexually transmitted infection counseling, HIV screenings and counseling, contraceptive methods and counseling, counseling for interpersonal and domestic violence, and breast-feeding support, supplies and counseling. “From a patient’s perspective, this does take away the financial barrier to getting these preventive services,” said Gary Trauner, chief operations officer of St. John’s Medical Center.

Left to Right: Bella Michel, Laura Kelly, Carol Bowers, Lynnette Gaertner, Shannon Nichols, Laurie Coe, Sharel Love The women at Community Safety Network help victims of domestic violence, sexual assault and stalking find safety and hope. Any time of the day or night.

The Affordable Care Act, a health Thank you to the many women and men who help as insurance reform measure passed volunteers, colleagues, donors and board members. by Congress, was signed into law by President Obama in March 2010. A Office line: 733-3711 • number of states have filed lawsuits to Shelter • Emotional Support • Counseling • Advocacy • Transitional Housing challenge a portion of the law requirProtection & Stalking Orders • Prevention Education Designed for Any Audience ing citizens to buy health insurance, and it’s possible the Supreme Court 24 Hour Crisis Line: 733-SAFE (7233) 223458 will rule on the matter. Trauner said he would be surprised if the entire law was struck down. The guidelines are the result ofPlease an proof and call Karen at 739-9541 or return via Fax at 733-2138. Thanks! PDF PROOF? independent report by the Institute Order photo reprints from of Medicine, a nonprofit organization

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14 - JACKSON HOLE WOMAN, Jackson Hole News&Guide, Wednesday, October 19, 2011


Sarah Seymour of Gild the Lily Too creates artful bouquets, Ali Scheier crafts sweet placecards and Persephone Bakery whips up tasty and elegant treats. Jackson Hole has an entire industry that caters to weddings.

Mountain marriage Couples flock to Tetons to tie knot, and valley ladies get ’er done. By Johanna Love


ove might be recession-proof. Folks in the valley’s wedding industry braced themselves for a slowdown of nuptials after the economy dipped in 2008, but couples kept getting married, both residents and those flying in for destination weddings. “We haven’t seen a drop,” A Grand Wedding editor Rebecca Mitchell said. “People may have had to modify their plans, but they still go forth with their weddings. It’s a steady market.” At its launch in 1999 by Johanna Marcell and Katie MacKenzie, the magazine was a modest 32 pages. Powder Mountain Press purchased the title in 2006, and the 2011 issue is a weighty 104 pages, chock-full of photos, wedding stories, advice and vendor information. Rugged or elegant, simple or elaborate, all weddings look stunning against the backdrop of the Tetons. In the largely woman-driven fields of event planning, cake baking, flower arranging and invitation creation, ladies

work hard to ensure each wedding reflects the personalities of the bride and groom, Mitchell said. After her own wedding in September 2009 was featured by Martha Stewart and the Style Me Pretty blog, Cara Rank

“People may have had to modify their plans, but they still go forth with their weddings. It’s a steady market.” – Rebecca Mitchell Editor, A Grand Wedding

was inundated by brides asking her to create their invitation suites. Jenny Francis, the friend who designed the Rank invitations, became her business partner. About half the invitations they craft are for destination weddings, Rank

said, and the brides want Western elements presented in a contemporary or sweet way. “They want them to reflect a sense of place,” Rank said. “They want their paper goods to set the tone. The first impression you get of a wedding is the ‘save the date’ you get in the mail.” Alison Kyle, who has been helping execute weddings since 1994 for Destination Jackson Hole, said women are the ones who care about the tiny details that make a wedding special. “I think women have always planned for their weddings since they’ve been little girls,” Kyle said, “always had weddings in the forefront of our minds.” Women in the industry who aren’t married get an opportunity to live some of their dreams vicariously, and those who are already married can put ideas into play that they didn’t use at their own event, she said. “Men don’t put much thought into that stuff,” she said. “Men like to stay out of the dress and florist planning. They just want to end the day being married to the woman they love.”

JACKSON HOLE WOMAN, Jackson Hole News&Guide, Wednesday, October 19, 2011 - 15


Nebraska residents Padraic “Paddy” McElroy and Erin Sheckells seal their vows with a kiss Aug. 13 at Schwabachers Landing.

16 - JACKSON HOLE WOMAN, Jackson Hole News&Guide, Wednesday, October 19, 2011

From the library to the

annals of law Bernfeld translates lifelong passion for information to helping people get legal aid. By Brielle Schaeffer


etsy Bernfeld just can’t seem to stay away from the library. The former director of Teton County Library was taking classes to get a doctorate in library science but ended up going to the University of Wyoming Law School. When she graduated in 2007 and began working at the Teton County District Court as a law clerk and staff attorney, she immediately took to the little law library, located on the bottom floor of the county administration building and managed by the Teton County Bar Association. “It was too small, and it wasn’t cared for well enough,” she said. “My vision for it was to turn it into a self-help center.” Fast forward a few years: Now Bernfeld is hoping to find a bigger area for the law library to hold workshops and to provide free, one-on-one legal help for people. Calling it the Teton County Access to Justice Center, she hopes to eventually provide a whole range of services for people, from family law to collections help. For criminal cases, a person has a right to a public


Betsy Bernfeld, former director of Teton County Library, discovered a room in the county courthouse with a small collection of law books. Under her care, it has become the Teton County Access to Justice Center.

defender, but for civil cases there is very little aid. “If someone sues you, you can’t help it if you don’t have enough money,” Bernfeld said. “I’ve learned through the court there are a lot of people that don’t have representation, and they’re in over their heads.” Especially in Teton County, with the high cost of living, some people cannot afford legal help. “There’s just a great need,” she said.

Loving the library Bernfeld’s passion for libraries started when she was a young girl in Tucson, Ariz. “My sister wouldn’t let me borrow books,” Bernfeld said. “She made me check them out.” She also loved stamping things, she said. Bernfeld would go around her house marking everything with a stamp of her father’s. “I always wanted to be a librarian,” she said.

But when she went to the University of Arizona as a reluctant student, administrators said she couldn’t get a bachelor’s degree in library science at that time, only a master’s. “I had to get a bachelor’s degree in something else,” she said, So Bernfeld majored in creative writing and sociology. After she graduated, she did social research in Tucson and then began graduate coursework in statistics to help with her social work. “I’m a lifelong-learner type,” she said. But in 1975, she moved to Jackson with her husband, after he had worked seasonally at the Teton Valley Ranch in Kelly. Her husband loved it, she said. He came back to the desert obsessed and unable to stop talking about the mountains. See ANNALS OF LAW on 17

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ANNALS OF LAW Continued from 16

“I didn’t even know what a canyon was, let alone a route,” Bernfeld said. But when she moved here, like most valley transplants, she fell in love. Back then, there wasn’t a lot of work for a statistician, let alone a sociologist, in Jackson. She began working as a freelance reporter for the Casper Star-Tribune. She covered everything from local government to crime to environmental topics. But the spotty work was not ideal for her young family, which by then included a small daughter, and Bernfeld decided she needed a steady job. “I went to work for the library,” she said. That was when the library was in a log building on King Street. Bernfeld was the adult services supervisor. While working there, and with some urging from the state, she began taking classes to get a master’s in library science. She took distance classes with the University of Arizona. With her advanced degree in hand, Bernfeld took the library director job and began overseeing the library after its move to the location on Virginian Lane. “It was a big transition,” she said.

A life of law Never satisfied, Bernfeld took more classes in library science on the Internet, working toward a doctorate. Eventually, that became working on a joint degree in library and law. Her mentor-professor told her, “I would sponsor you for that, but you’d have to go to law school.” And that was that. Bernfeld got into the University of Wyoming and left Jackson — and her husband — for three years to get a Juris Doctor degree. “I just loved it,” she said. “I never


JACKSON HOLE WOMAN, Jackson Hole News&Guide, Wednesday, October 19, 2011 - 17 loved anything as much as I loved law school.” In school, she wrote law reviews and worked in a defender aid program, among other things. After graduation, she returned to Jackson and worked for former State District Court Judge Nancy Guthrie, doing all the research needed as well as writing. That’s when she took the law library Rejuvenation under her wing. Retreats But she missed working with people. for Law clerks “don’t work with people,” Bernfeld said. “You work with Women ideas and books and stuff. I like to a Horse Warriors™ Program work with clients and feel like I’m helping them.” In August, she left her job at the court to focus on her vision for Teton County Access to Justice Center. “I had to take a leap,” Bernfeld said. Many things can be mediated without going to court, and Bernfeld is hoping to help people get the legal support 224646 they need. “The lawyers I talked to in town are very willing to help out,” she said. “I don’t have any solid data that says yes, this is going to work, [but] we might as well give it a try.” Serving your Real Estate needs since 1989. Bernfeld said she doesn’t see her foray into law as a second career, but Linda Walker, Associate Broker & Hannah more of a culmination of all of her “The Spouses Selling Houses” team – work experiences. “It’s more of a tapestry,” she said. “A lot of strings keep coming together and going apart. ... Here I am, back in the library.” Any woman thinking about going back to school later in life should go for it, Bernfeld said. “It’s kind of scary when you first think about it,” she said. “I thought, ‘Oh my gosh, can I study now? Can I remember anything?’ ” But Bernfeld was able to stay afloat, she said. “It worked for me, and I don’t think it should hold people back,” she said. PO Box 2297, Jackson, WY 83001 ◆ (307) 733-6170 ◆ “What’s the worst thing that’s going to happen?” 224641

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18 - JACKSON HOLE WOMAN, Jackson Hole News&Guide, Wednesday, October 19, 2011

Lawyer finds niche in

immigration cases Trefonas Law defends people facing deportation, represents those seeking asylum. By Sarah Reese


ot many attorneys have to hang a stop sign on their door, but that’s what Elisabeth Trefonas and associate Rosslyn Read sometimes do. The two handle most of the valley’s immigration cases. In some of their clients’ cultures, dropping by a professional’s office without an appointment is how business gets done. The two attorneys have about 200 cases between them and consult with up to 10 new clients each week. Since Trefonas began her immigration practice in Jackson in 2006, her client base has steadily grown. Like many of the valley’s other businesses, Trefonas Law has taken a beating during the recession. Many clients simply can’t make paying their legal bills a priority, Trefonas said. She sees construction workers, hotel and cleaning employees, cooks and dishwashers. They will work two jobs if they can get them, but they have been struggling recently to get from season to season, she said. Trefonas Law defends immigrants facing deportation and handles a lot of asylum cases, she said. However, there are two types of clients Trefonas and Read won’t turn away: victim visa applicants and victims of domestic violence seeking green cards under the Violence Against Women Act. “It’s not a good business model,” Trefonas admits, “but it’s the right one.” Victims of serious crimes who have experienced substantial mental suffering might be eligible for a temporary visa — even if they’ve been living in the U.S. unlawfully for years and entered unlawfully, Trefonas said.

“The U.S. has said, ‘Not only are we not going to deport you, we’re going to give you a carrot for reporting crime, because it’s safer for all of us,’ ” Trefonas said. Some of the serious crimes that qualify include rape, kidnapping and domestic violence. “The amount of domestic violence here is astounding,” Trefonas said. The immigrant bears the burden of proof when applying for the visa, but there’s no statute of limitations on how long ago the abuse could have occurred, she said. “If you were a victim of crime 20 years ago, as long as you have evidence and can show that you reported it and cooperated with law enforcement and prosecution, you could qualify for a visa,” she said. To obtain a green card under the Violence Against Women Act, a victim does not have to separate from her abuser, Trefonas said. The reason is because an abuser uses his victim’s immigration status as a weapon, threatening to get her deported if she reports the abuse. “We’ve done some cases where the husband never quite figured out how wifey got her green card,” Trefonas said. While Trefonas often sees discrimination directed at her clients, she has not experienced it as a female attorney, she said. The legal profession has transformed in the past 40 years from being a male-dominated field to being fairly balanced. About 50 percent of law school graduates are now women. If not for the many strong women who came before her, Trefonas might have faced more challenges, she said. She also arrived in Jackson


During a discussion of the three branches of the United States government on Liberty Day in April, attorney Elisabeth Trefonas calls on members of Robin Miller’s fifth-grade class.

with a specialty that made gender a nonissue, she said. “I’m taking clients no one else wanted,” she said. “People, instead of competing for clients, were actually referring them to me.” Trefonas has a bachelor’s degree in microbiology and worked in a laboratory in San Diego before starting to attend law school part time. When she decided she liked the law, she began working as a paralegal on immigration cases for an attorney in California. She did research for him and prepared him for immigration court, she said. “You get really used to not having the right answer and then sitting down and finding it,” she said. “After years of finding the right answer, you realize that you have a specialty.”

From the ladies at the bank to the ladies of the valley… here’s to you. We’re proud to live in Wyoming, the first state to give women the right to vote and the first state to elect a female governor. We’re proud to live in an era when women have more influence and make more financial decisions than they ever have in history. In keeping with this community’s remarkable tradition of empowering women, we’re proud to be in a position to help the women of Jackson Hole achieve their own personal and financial goals. Broadway office hours: Monday-Friday 8:30 am to 5 pm — Saturday 8:30 am to 12 pm | 307-739-9000

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JACKSON HOLE WOMAN, Jackson Hole News&Guide, Wednesday, October 19, 2011 - 19 to be healthy. Options that can be discussed include mammograms and The women of cervical cancer screenings. First American Women will also have access to a variety of other important health Title Insurance screenings. For example, women who Company are 30 or older will have access to human papillomavirus DNA testing thank you for every three years, regardless of pap choosing Teton smear results, in order to reduce the County’s oldest prevalence of cervical cancer.

prevention Continued from 13

commissioned by Health and Human Services to conduct a scientific review and to provide recommendations on specific preventive measures. Its report, released in July, relied on independent physicians, nurses, scientists and other experts to make determinations based on scientific evidence. The measures were adopted on Aug. 1. “The inclusion of evidence-based screenings, counseling and procedures that address women’s greater need for services over the course of a lifetime may have a profound impact for individuals and the nation as a whole,” the report states.

title company.

STD counseling covered Sexually active women can get annual counseling on sexually transmitted infections and HIV. Only 28 percent of women ages 18 to 44 reported that they had discussed sexually transmitted infections with a doctor or nurse, according to the CDC. Food and Drug Administrationapproved contraceptive methods, sterilization procedures and patient education and counseling will also be available, although with certain limitations. An interim rule was released alongside the women’s prevention guidelines to give religious organizations the choice of buying or sponsoring group health insurance that does not cover contraception if it is inconsistent with their beliefs. The proposal is modeled on a common exemption used in states that already require insurance companies to cover contraception. Pregnant and postpartum women will have access to comprehensive lactation support and counseling from trained providers, as well as breast-feeding equipment. The guidelines note that breast-feeding is one of the most effective preventive measures mothers can take to protect their health and the health of their children. Visit or information about the services that will be covered under the Affordable Care Act.

An underutilized tool Preventive care is a critical but underutilized health tool in the United States. Research has show that, for various reasons, Americans typically take advantage of preventive care at about half the recommended rate. For example, the Centers for Disease Control and Prevention have noted that higher rates of screenings for breast cancer could dramatically reduce the number of deaths from the disease, which kills more than 40,000 women a year. The new guidelines therefore provide free mammograms every one to two years for women ages 40 and older. Patients who are identified as high-risk candidates for breast cancer will receive consultation on chemoprevention and genetic evaluation. Many of the other provisions are based on the same principle of prevention. Similar to well-baby visits and the annual Medicare wellness visit, the annual well-woman visit is meant to help women and their doctors determine what preventive services are appropriate and set up a plan to help women get the care they need

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Screening for gestational diabetes In pregnant women between 24 and 28 weeks of gestation and at the first prenatal visit for pregnant women identified to be at high risk for diabetes Human papillomavirus testing Every three years starting at 30 years of age Counseling for sexually transmitted infections Annually Counseling and screening for HIV Annually Contraceptive methods and counseling As prescribed Breast-feeding support, supplies and counseling In conjunction with each birth Screening and counseling for interpersonal and domestic violence Annually — U.S. Department of Health and Human Services

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20 - JACKSON HOLE WOMAN, Jackson Hole News&Guide, Wednesday, October 19, 2011

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Though busy as dean of faculty at Jackson Hole Community School, Amy Fulwyler squeezes in time to train for ski mountaineering races.

Exploding onto the

race scene Mountain biking, randonee racing occupy Fulwyler’s summers, winters. By Brandon Zimmerman


hen Amy Fulwyler moved to Jackson 11 years ago, she wasn’t much of a competitive cyclist or ski mountaineer.

Funny how Jackson brings that out in some athletes. After a few years of getting out and cycling with new friends she met in the valley and spending her

See RACE SCENE on 21

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JACKSON HOLE WOMAN, Jackson Hole News&Guide, Wednesday, October 19, 2011 - 21 good day,” she said. For Fulwyler, who grew up as an ® Continued from 20 alpine ski racer, becoming a competiwinters backcountry skiing with her tive cyclist was an interesting journey. husband, endurance athlete Cary “It was an eye-opener,” she said. Smith, Fulwyler emerged as one of “I just didn’t have any sense for the more accomplished female ath- what riding fast was like. I grew up letes in the valley. as a ski racer, and I used to run a “I was just a recreational cyclist lot. I just never thought of myself Kristin Painter before moving here,” she said. “I as a cyclist later in life. It’s been an Pam Woodson didn’t race.” adventure for me.” Michele Dorsey Fulwyler and Smith moved to Fulwyler grew up in Boise, Idaho, Jackson in 2000 from Portland, Ore. and began competing as an alpine Fulwyler was excited to embrace skier at age 8. She moved to Vermont the abundance of climbing opportu- during high school to attend a ski nities in the area. academy and eventually skied comHowever, it would be cycling that petitively at Dartmouth College in instantly commanded much of her New Hampshire. 1325 South Highway 89 time in the summer. Fulwyler’s experience in downhill Fulwyler met Craig Prather, skiing was a big reason why she has Eagle Village, Suite 109 at Smith’s owner of Teton Cycle Works, and also become an accomplished ski began road biking with him. One mountaineer. As with competitive (307) 732.2292 of the people who had the greatest cycling, she was first introduced to 224584 influence on her was Robin McGee. ski mountaineering upon arriving Serving the Jackson Community for 10 years! “She ended up being a really big in Jackson. She and her husband influence on me in cycling and build- decided to enter a ski mountaineering my confidence,” Fulwyler said. ing randonee race at Jackson Hole Fulwyler was already a well-con- Mountain Resort early in the 2000s. ditioned athlete. She placed high What she lacked in the recreation was the confidivision and dence to believe was instantly she could ride hooked. competitively. “I find ski That changed mountaineering in 2002 when the hardest racOnly McGee and ing, for sure,” she cyclist Kate said. “Getting Lynch, of Victor, and – Amy Fulwyler stronger Gift certificates and Idaho, talked stronger and competitive ski mountaineer, mountain biker her into competfaster over the punch cards available ing in LOTOJA, years has been the 206-mile bike super-gratifying. at sale price. race from Logan, Utah, to Jackson. I stumbled into it and decided it was Karen R.M. Rasmussen | 307.690.1403 The three women ended up standing fun and realized I liked the challenge Nationally Certified Massage Therapist on the podium together after finishing of it.” 430 S. Jackson St., upstairs suite Offer valid for office visits only. Fulwyler’s success at ranone-two-three in the female division. Expires Nov 30, 2011. “That was the start of it,” donee races allowed her to Fulwyler said. “That’s when I said, ify for the United States team at the World Championships of Ski ‘I can do this.’ ” Serving the valley’s locals since 2004, practicing since 1999. 224587 While Fulwyler was emerging as Mountaineering in 2010 in Andorra. “It was a super-great experience an accomplished cyclist, her passion would soon lead her into the just seeing how fast the Europeans mountains. Not long after her first are,” she said. “It was so cool. We LOTOJA, Fulwyler left the pave- had USA on our jackets. It was a ment and began falling in love with great experience.” Fulwyler, 43, said she plans on mountain biking. “Mountain biking is so much more doing a few randonee races this winINDIVIDUAL, MARRIAGE & FAMILY COUNSELING fun, so much more exciting,” she ter, but her days of traveling around said. “I find it challenging aerobical- the globe competing at world chamLaura Santomauro LMFT 307-690-2152 ly, physically, but also mentally. It’s pionships are likely over, even if she about balance and coordination and qualifies. how quickly you can react. I love not “I’m kind of winding that down a Counseling & Consultations being on the road with cars. I prefer little bit,” she said. being up in the mountains on trails. Fulwyler works as the dean of Parenting Individual We all love being in the mountains.” faculty at Jackson Hole Community Adolescents Couples Fulwyler has also produced some School. Her biggest challenge, at impressive results on her mountain times, is fitting training into her Addictions Families bike, finishing first in last year’s schedule. In the winter, she gets a Pierre’s Hole 50-mile race at Grand few ski laps in on Snow King after Upcoming Workshop: Connections Targhee Resort in Alta. She has work. In the summer, with school 3 night workshop for couples seeking to deepen marital connections through building competed in all three Pierre’s Hole out, she has more free time to cycle. shared meaning, strengthening communication skills and postively processing conflict. races. She took first in the inaugu“I have a pretty light workload in ral race in 2009 and fifth in 2010. the summer, but balance is lacking “Even though it was a small field in the winter,” she said. then, it was nice to know I could Whatever her formula, it’s proven 224580 ride hard for 50 miles and have a successful.

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22 - JACKSON HOLE WOMAN, Jackson Hole News&Guide, Wednesday, October 19, 2011

Every day, over

4000 babies,

each with a beating heart, die by the "choice" of abortion The baby's heart starts beating regularly between day 18 and day 25 after fertilization. www. • www. • www.

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Please proof and call Karen at 739-9541 or return via Fax at 733-2138. Thanks!

Bridger-Teton National Forest Supervisor Jacque Buchanan is an avid hunter, something she learned growing up in Pennsylvania.

New Bridger-Teton chief aims high,


Supporting the mental health of women in Jackson Hole:

shoots straight

• Prenatal and postpartum anxiety and mood disorders • Trauma, including abuse issues • Depression, anxiety and grief • Phase of life issues

“It is never too late to be what you would have been.”

Buchanan loves being in forest, whether with horse, bow or kayak.

- George Eliot

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email: 224508

Please proof and call Karen at 739-9541 or return via Fax at 733-2138. Thanks! • To date, 116 families have been served through the Teton Area program. PDF Proof?

• The program has an 84% graduation rate.

• 41% of participants are employed in low-wage jobs prior to joining CLIMB; 74% are employed in higher paying jobs two years after program completion. • Before joining CLIMB, participants’ average monthly wage income is $957.66, after completing CLIMB these women earn an average of $2,324.01. CLIMB Wyoming, a non-profit organization, trains and places low-income single mothers in careers that successfully support their families, leading to economic security and self-sufficiency.

~ Ashley, 2011 CLIMB Wyoming Graduate 224514


By Cory Hatch


acque Buchanan was only 12 when she shot her first deer on a hunting trip with her father and older brother in Potter County, Pa. “The deer was still taking its last breath,” she says. “I remember it being one of my happiest moments and a really sad moment. It was the first thing I ever killed.” That mixture of emotions is one reason why hunting is so appealing to the recently anointed BridgerTeton National Forest supervisor. “Someone who is passionate about hunting has both pieces of that,” Buchanan said. Buchanan’s father helped her develop her hunter’s ethic in the woods of North Carolina, where she spent much of her childhood, and in Pennsylvania, where her family often vacationed. Her childhood was defined by the outdoors. She got her first pony at age 5 and her first quarter horse at 12. “Twelve was a big year for me,”

she said. During that time, she participated in 4-H, showing steers, sheep and a pig. “I did one pig, and that was enough,” she said. “It’s hard to love a pig. Sheep are sheep. The lambs are so cute. You spend a lot of time with steers walking them and conditioning them. You just don’t want to spend a lot of time with a pig.” In eighth grade, Buchanan was the first female member and first president of the hunting and fishing club. In high school, she went to forestry camp, which put her on a path to natural resources management, from which she never strayed. “I was passionate about forestry and I was passionate about wildlife, and I knew I wanted to do something that combined both of those.” Buchanan attended a year of college in New Mexico before taking a year off to work on a cattle ranch in Australia. “I worked on the show circuit and hauled them all over Australia,” she said. “I didn’t see my family for a See SHOOTS STRAIGHT on 23

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JACKSON HOLE WOMAN, Jackson Hole News&Guide, Wednesday, October 19, 2011 - 23 After college, Buchanan moved back to New Mexico and began comContinued from 22 peting in archery competitions. year. It was like going cold turkey.” “I was a pretty avid 3-D shoot perWhen she returned, she decided son,” she said. “Every weekend, there to transfer to Pennsylvania State was a competition somewhere. University, where she continued to “One of things with 3-D shootpursue her passion for hunting. ing is you’re guessing at the range,” “I took up bow hunting in college, Buchanan said. “It’s up to you to and I’ve been a bow hunter ever gauge the distance. It really helps since,” she said. you hone your skills.” Though she doesn’t condemn rifle By that point, Buchanan had hunting, bow hunting and muzzle worked her way through the U.S. loading is “kind of meeting the ani- Department of Agriculture as a mal on equal terms,” Buchanan Forest Service employee and agrisaid. “You’re not on some hillside culture specialist, helping farm600 yards away. You’re up close and ers and ranchers. She eventually moved on to the personal. Forest Service “In some reTherese Lowe Metherell, RD full time, servgards, that shows Peak NutritioN ing on the Gila a lot of respect Registered Dietitian • Nutrition Consultant National Forest for the animals,” INDIVIDUALIZED in the southshe said. “You’re NUTRITION western part of really giving that COUNSELING the state for five animal a fighting years, then the chance.” Lincoln National During her juForest, where nior year of colshe left as forest lege, she man– Jacque Buchanan supervisor. aged to hunt Bridger-Teton National Forest Supervisor Buchanan has every day durhad little time ing the month of to hunt since moving to Jackson, October. “I had what I consider my best but she says the prospect of hunting year of hunting,” she said. “Every here is exciting. The difference here hunting day of that month, I spent is large predators, more specifically, in a tree stand. I don’t think I killed grizzly bears. “In New Mexico, I thought nothing anything that year.” Buchanan said hunting experienc- of going into the Gila Wilderness for es like that have allowed her to see four or five days by myself,” she said. some elusive wildlife species, includ- “You have to set about doing things ing a lynx, which she said was one of differently here. I want to make sure the most beautiful animals she has there are no bad interactions for myself or a grizzly. I would probably ever seen. “If you hunt, it’s not because you choose not to [hunt by myself]. want to kill something, it’s because “It’s wonderful to be here,” you want to be in the woods,” Buchanan said. “I do a lot more than Buchanan said. “You work so hard to hunt. I have my horse here, I kayak, reserve online @ be scentless, you get an opportunity ski, fish and hunt. I don’t know if to see things you probably wouldn’t there’s a better place to be than open wed-sun 6pm til close Jackson for all of that.” otherwise see.”


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ALL Insurance Accepted - Payment Plans Available

Serving Jackson Since 2008

307 739 7434 224772


Please proof and call Karen at 739-9541 or return via Fax at 733-2138. Thanks!


Wood, Linen, Paper: Three Women, Three Mediums 24 - JACKSON HOLE WOMAN, Jackson Hole News&Guide, Wednesday, October 19, 2011

AnAndA KhAlsA Clementine Art Courtney leAvAll deliCA dormouse elisAbethAn FluF inKlore Jill Zeidler K studio mAde by e.e. lAurA CooKe lAurel denise lindsAy yost molly m. designs PAmelA bosCo PerCh design PoPPy shAnnA murrAy susAn Fleming Jewelry suPerJennylove trACey tAnner whitney smith winter wAter FACtory wiZbAng AnAndA KhAlsA Clementine Art Courtney leAvAll deliCA dormouse elisAbethAn FluF inKlore Jill Zeidler K studio mAde by e.e. lAurA CooKe lAurel denise lindsAy yost molly m. designs PAmelA bosCo PerCh design PoPPy shAnnA murrAy susAn Fleming Jewelry suPerJennylove trACey tAnner whitney smith winter wAter FACtory wiZbAng AnAndA KhAlsA Clementine Art Courtney leAvAll deliCA dormouse elisAbethAn FluF inKlore Jill Zeidler K studio mAde by e.e. lAurA CooKe lAurel denise lindsAy yost molly m. designs PAmelA bosCo PerCh design PoPPy shAnnA murrAy susAn Fleming Jewelry suPerJennylove trACey tAnner whitney smith winter wAter FACtory wiZbAng AnAndA KhAlsA Clementine Art Courtney leAvAll deliCA dormouse elisAbethAn FluF inKlore Jill Zeidler K studio mAde by e.e. lAurA CooKe lAurel denise lindsAy yost molly m. designs PAmelA bosCo PerCh design PoPPy shAnnA murrAy susAn Fleming Jewelry suPerJennylove trACey tAnner whitney smith winter wAter FACtory wiZbAng AnAndA KhAlsA Clementine Art Courtney leAvAll deliCA dorJoinmAde us for anlAurA opening reception by e.e. mouse elisAbethAn FluF inKlore Jill Zeidler K studio CooKe lAurel denise lindsAy yost molly m. designs PAmelA bosCo PerCh Friday, September 9th design PoPPy shAnnA murrAy susAn Fleming Jewelry suPerJennylove trACey tAnner whitney smith winter wAter FACtory AnAndA -wiZbAng 8pm Please mention this advertisement to receive a 15% discount5pm until the end of October. COURTESY PHOTO Clementine Art Courtney leAvAll deliCA dormouse elisAbethAn KhAlsA FluF inKlore Jill Zeidler K studio mAde by e.e. lAurA CooKe lAurel de- Jinger Richardson, right, and daughter Janell Grady, sell Etcetera clothing. 180 e. deloney | 307.733.5520 nise lindsAy yost molly m. designs PAmelA bosCo PerCh design PoPPy is open Monday through Jewelry Saturday from 10-6PM murrAy susAn Fleming suPerJennylove trACey tAnner shAnnAWorkshop 224076 whitney smith winter wAter FACtory wiZbAng AnAndA KhAlsA Clemen-


Wardrobe consultant

delivers easy style

Expecting or newly parenting?

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baby clothes, maternity clothes, diapers, baby furniture, and more!

Richardson hosts private trunk shows for career women.

With Turning Point’s new

Earn While You Learn Program

By Brielle Schaeffer

The more you LEARN, the more you EARN!



hink of Jinger Richardson as a personal shopper, style consultant and good girlfriend all wrapped into one. The Jackson Hole resident and coowner of Legacy Gallery sells Etcetera brand clothing and gives outfit advice

307-733-5162 • 260 E Broadway, PO Box 436 Jackson, WY 83001 225351

Due Date 2012

Please proof and call Karen at 739-9541 or return via Fax at 733-2138. Thanks!

St. John’s New Maternity Care and Family Birth Center

about three times a year from her home north of town. “It’s by appointment, so it’s a little more private,” she said. Etcetera is marketed as a “chic everyday lifestyle brand for women on the go” and is available only at privately scheduled trunk shows, sort of like an See EXCLUSIVE LINE on 26


We offer exceptional care, comfort and privacy for mothers, newborns and families. Our new family birth center will feature 12 state-ofthe-art patient rooms and a new expanded nursery.

jackson whole family health Kerry Carr FNP-BC • Charlotte Mason FNP-BC

Maternity care and birth services include: - Childbirth education classes - Prenatal testing - Clinics for higher risk pregnancies with University of Utah physician specialists

(L to R) Amy Wilson, Amber Henderson, Charlotte Mason FNP,BC, Kerry Carr FNP, BC, Arlene Rudd

- Gestational diabetes services - Variety of relaxation techniques for mothers choosing natural labor

Family Practice & Urgent Care

Walk-ins Welcome

- Pain management options - Lactation support

Wellness Care • Women’s, men’s and children’s health needs Family planning services • School and employment physicals Accidents and injuries • Occupational Health Botox • Dermal Fillers • Lattisse

307 739 6175

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1110 Maple Way

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(across from the new Post Office)

625 S. Broadway


Visit for a complete list of services and physicians. Jackson Wyoming


Monday through Friday 9-5 224706

Please proof and call Karen at 739-9541 or return via Fax at 733-2138. Thanks!


JACKSON HOLE WOMAN, Jackson Hole News&Guide, Wednesday, October 19, 2011 - 25



Thursday, November 10th at Noon Rendezvous Bistro $25 admission (scholarships available) Join us for a panel discussion featuring the insights and experiences of five women political leaders.

Advertisements 45 years ago often played to the social roles of the day.

Health program Best Beginnings and had accompanied more than a dozen Hispanic women during labor. She also began interpreting for the court system. “It’s just really frustrating for people when they come across obstacles because of the language barrier.” Although the Community Foundation of Jackson Hole paid her $5,000 a year for translating 10 hours a week, Neathery volunteered at least 20 to 30 hours a month on top of that because of the demand for her services. ... Katherine Uitz, an Austrian artist, won the $50,000 grand prize in the Arts for the Parks competition.

Rep. Ruth Ann Petroff • Rep. Sue Wallis Leslie Petersen • Liz Brimmer • Faith Winter Westminster Councilwoman Faith Winter

To purchase tickets, contact Melissa at 307.690.7690 or

For lunch menu and other details, visit

Event sponsored by

Please proof and call Adam at 739-9538, or return via Fax at 733-2138. Thanks!


Jackson-Wilson High School chose Connie Linn as homecoming queen, along with attendants Rita May, Bertie Van Deburg and Kristi Peterson. ... “Den mothers! Let us do your laundry with care and efficiency,” an advertisement in the Jackson Hole Guide suggested. “You’ll have more time for Cub Scout projects — and your laundry will come back clean and sparkling. Teton Laundry.” ... Some newspaper articles still referred to women by their husbands’ names. In the wedding announcement for Jean Elizabeth Dilley and Michael Joseph McCollister, Mrs. Lester Thrasher played the wedding march on organ, Mrs. Glen Cole decorated the altar, and attendees at the bride’s table during the reception included Mrs. Kenny Neal, Mrs. Elmer Armstrong, Mrs. Ed Graves and Mrs. Alex Morley. ... Mrs. Maude Bircher entertained the Wilson Sewing Club at her home. ... The Wyoming Real Estate Board announced that Marguerite Anderson had passed its brokers examination. She was the first woman real estate broker to live and work in Jackson Hole. ... “Help wanted” advertisements in the classifieds were split into male and female. Jobs for women included working in the hospital kitchen, housekeeping for an elderly man and conducting telephone surveys. Jobs for men included service station mechanic and hunting camp packers.

Leadership Luncheon

Women in

45 years ago ...


30 years ago ... Muffy Moore served as chairwoman of the Teton County Commission. ... Lori McKenna was named director of the Task Force on Family Violence and Sexual Assault for Teton County. She planned to train volunteer advocates to staff a 24-hour help line. ... Jackson Hole Airport Manager Carol Lewis procured money for a runway overlay, a pickup truck for snow removal, installation of a taxiway to new hangars and expansion of the maintenance building. ... Broncs volleyball players included Cindy Stone, Diana Kudar, Gretchen Heltbrunner and Cindy Hayes on the varsity team, Michelle Rooks, Brenda Macy and Ingrid Berg on junior varsity and Cindy Harger, Julie Wilson, Vered Seaton and Lisa Seaton on the C squad. ... Doris and Dan Moody started a food bank, distributing meat, produce, dairy products and canned goods to about 20 families per week. ... Womankind, a film, literature and discussion festival, planned to screen “Portrait of Teresa,” “Sambizanga,” “The All-Round Reduced Personality” and “A Geisha.” ... District Judge Robert Ranck sentenced a Colorado man to 12 to 16 years in the Wyoming penitentiary. The man was convicted of first-degree sexual assault for abducting a valley woman at gunpoint and raping her ... Of seven “People” column items in the Oct. 15, 1981, Jackson Hole News, none were about women.

15 years ago ... Spike Camp Sports advertised itself as “a shop for sportsmen.” ... Kristie Grigg with Cellular West, an agent of CommNet Cellular, advertised 90 minutes of airtime for $34.99 per month. She touted new automatic call delivery when traveling: No more dialing star 18 to get calls. ... State Superintendent of Public Schools Judy Catchpole traveled to the Wilson School to present teacher Kathy Milburn with one of four Milken Educator Awards given to Wyoming teachers. The honor included a $25,000 prize. ... Alicia Neathery was one of the only Spanish-English interpreters in Jackson. She began by interpreting for the Teton County Public

Our Most Valuable Assets Are Not In The Vault.

Chief Warmth Officer - Jackie Deghi Yes, that’s a title worth making in the world of small-town banking. Since 1997, Jackie Deghi wakes every weekday morning to join the Bank of Jackson Hole team. Many would say her job as teller is the most important job at the bank, as she is the front line for our industry. If one never gets a second chance at making a first impression, then Bank of Jackson Hole feels very fortunate to have Jackie. Many customers will forgo the drive thru to walk into the bank because of their personal relationship with her. She is not just a teller, she is our friend. Thank you, Jackie, for your 14 years of service and your warm smile at Bank of Jackson Hole.

We answer to no one but you. Headquartered in Jackson Main Branch 990 West Broadway 733-8064

Locally Owned and Managed

Town Square Branch 10 East Pearl St. 733-8067

Wilson Branch 5590 West Highway 22 733-8066

10 Branches

21 ATMs

Smith’s Food & Drug Branch 1425 South Highway 89 732-7676

Commercial Loans Hillside Facility 975 West Broadway 734-8111

Real Estate Loans Teton Village Branch 3285 West Village Dr. 734-9037

Mortgage Loans Aspens Branch 4010 W. Lake Creek Dr. 733-8065


26 - JACKSON HOLE WOMAN, Jackson Hole News&Guide, Wednesday, October 19, 2011

courtesy Photo

Etcetera clothing provides great options for professional women in Jackson Hole, says Jinger Richardson, who wears the line and also sells it.

exclusive line Continued from 24

(left to right) Katie Wolitarsky, Maureen Murphy, Casey Stout, Heather Falk, Jenny Hansen, Kate Foster, Renee Bruch, Kathy Erickson, Sandra Bockman, Christie Maurais (not pictured)

The Jackson Hole Chamber of Commerce champions the interests of, and creates vibrancy within the business community through effective use of resources, forums, outreach programs, and partnerships. We are proud to support the women who contribute to the creativity and success of businesses in our community. 224666

individual Tupperware or Pampered Chef party but with sartorial instead of culinary items. “I find there’s a lot of women out there that don’t like to shop, so they don’t really know what goes good together,” Richardson explained. A former model, Richardson has been wearing Etcetera clothing for about a decade now, she said. She first bought the line in Scottsdale, Ariz., where she has a second home. “I always wore them up there [in Jackson], and a lot of my friends would always say, ‘Where did you get those clothes?’” she said. “I still have clothes that I’ve worn for 10 years. They last really well.” Richardson said the Etcetera brand is more laid-back than Carlisle, its sister clothing brand. Carlisle clothes are popular in the East and South, she said. “That brand is more expensive and more conservative,” she said. Etcetera “is more casual.” “It’s more like nice casual to dressy casual, and they have a lot of fun shirts.” No wonder the clothes are all the rage in the West. When Richardson couldn’t locate

Etcetera clothing in Jackson, the company asked if she wanted to be the representative. “I started to bring the clothes for all my friends,” she said. Because the items are available exclusively from trunk shows, they’re different from what everyone is wearing in town, Richardson said. “I always enjoyed that,” she said. “Nobody else has the same shirt as you.” Richardson likes wearing the classicstyle pants and shirts that have a little stretch to them, she said. “They’re not so confining,” she said. “I can work in them.” The collection provides great options for career women, Richardson said. “It’s also good for some professional women in Jackson that don’t have any good place to buy clothing,” she said. Prices for Etcetera clothing range from $95 for some shirts and blouses to $425 for jackets and coats. Richardson’s daughter, Janell Grady, helps her out with Etcetera in Jackson and also sells the brand herself in Scottsdale. Women interested in booking an appointment can call Etcetera at 212262-6432 or send an email to

The Women’s Health Center & Family Care Clinic

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PEDIATRICS We take care of your entire family!

Please call 734-1313 for an appointment THE WOMEN’S HEALTH CENTER and FAMILY CARE CLINIC

Left to Right: Katie Stanger, Lucy Stevens, Marjorie Boyd, Cindy Haines, Denise Topp, Dr. Laura Vignaroli, Lisa Mangis, Robyn Burt, Dr. Giovannina Anthony, Joy Miller

555 E. Broadway, Suite 108


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JACKSON HOLE WOMAN, Jackson Hole News&Guide, Wednesday, October 19, 2011 - 27 Search

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Sarah Lison Reese Headed to the Midwest, gonna miss this place Katy Niner Keeping up with Arts & Entertainment Johanna Love Stamping leather, chasing a toddler and wondering when mom's night out is? Like • Comment October 19 at 9:15 am via mobile

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Cara Rank Looking forward to a week of wining and dining in the Bay Area, particularly hitting Le Diner a San Francisco.

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Linda Grimm Redesigning Jackson Hole Magazine

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Meredith Faulkner happy to be joining the ranks of the Sale Force @ News&Guide Like • Comment October 19 at 10:29 am via mobile

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Life in the Tetons

Kyra Griffin Keeping the papers stocked

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A Grand Wedding

Pamela Periconi wandering the Old Pass Road listening for birds Like • Comment October 19 at 10:39 am via mobile

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28 - JACKSON HOLE WOMAN, Jackson Hole News&Guide, Wednesday, October 19, 2011


I N T E R N AT I O N A L OF JACKSON Soroptimist is the World’s largest service organization for women 43 years of service to Jackson Hole

Mark Your Calendar For These Exciting Events! Join Soroptimist for a

Recruitment Reception Tonight, October 19th 5:00-7:30pm at Café Boheme 1110 Maple Way

December 4th

26th Annual Christmas Tree Festival & Brunch Start now!

Decorate and Donate a tree for the auction! Reserve your Sunday Buffet Table for the live auction!

Enjoy appetizers and refreshments while learning about Soroptimist, who we are and what we do!

For more info: Call Karen 413.6772 Auction proceeds fund scholarships, The Women’s Opportunity Award and many other community projects.

Please proof and call Karen at 739-9541 or return via Fax at 733-2138. Thanks!

An event to promote awareness and raise money for women’s issues and Breast Cancer Research. Live Fashion show & Silent Auction. Saturday, May 19th 2012 216244


Jackson Hole Woman  

Recognizing the valuable contribution of women in the community.

Jackson Hole Woman  

Recognizing the valuable contribution of women in the community.