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STYLEBOOK By: Jordan Hladik History of Graphic Design I University of Central Oklahoma

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Pictograph Ideograph Petroglyph Hieratic Scale Trademark Ligature Ampersand Calligraphy Woodcut Interlaces

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Rose Window Pointed Arch Ribbed Vaults Stained Glass Rococo Information Graphics Doric Ionic Perspective Foreshortening

A Pictograph is the most elementary version of an image. The above image is a series of pictographs, because it shows stick figures playing different sports in the most basic form.

An ideograph is an image that has a meaning that you have to learn. This image is an ideograph because, it represents the support from our country for our troops that are over seas in hope that the troops will be returning home safely.

A petroglyph is when an image is carved into a rock by removing some of the rock surface. This image is a petroglyph, because the surface of the rock has been removed to produce an image of a person riding a horse.

Hieratic scale is when the importance of something is pointed out by the size. The image above is an example of hieratic scale, because Mary is much larger than the angels to emphasize her importance.

A trademark is an image that represents a company and helps make the company easily recognizable by consumers. This image is considered a trademark, because when consumers see it they automatically know it represents the World Wildlife Fund.

A ligature is when two or more letters are joined together to make a single image. The ae above is a ligature, because the e is joined to the vertical line of the a making it one.

An ampersand is a type of ligature where an e and t are joined together to make a symbol that stands for the word and. The above is image is balloons that are joined together to make an ampersand.

Calligraphy is a type of decorative lettering and once was more of an art form than just a hobby. The above image is an example of calligraphy, because it is beautiful and flows well together to form decorative letters.

A woodcut is made by carving out the wood and forming an image with the relief. When using a wood cut the part that is still flush with the original part will print on a piece of paper when covered in ink. The piece above is a woodcut where the words motel and the outlines are level while the rest has been gouged out to form the image.

Interlacing is when the lines connect and overlap to form a beautiful pattern to add detail to different things. The above image is an example of interlacing, because the dark line overlaps and connects to the other pieces of tile.

A rose window is a stained glass window that has several pieces that come together to form a circle. The piece above is a rose window from a church in Maine.

Pointed arches are a type of arch used during the Gothic Era, because it was actually stronger then a rounded window. The example above has pointed arches around the stained glass windows.

Ribbed vaults are a type of molded concrete beam system that covers seams in the building. Ribbed vaults can be decorative as well as a necessity for structural reasons. The ceiling in the above pictures has rib vaults that have designs placed around the groin joints.

Stained glass is a type of decorative glass, mainly used in churches. The glass is different colors and sometimes and different scenes in them. Stained glass is held together with lead. The image above is an example of stained glass from CathĂŠdrale Saint Pierre et Saint Paul.

Rococo is a style that was popular during the late 1800s. It is very ornate and contained a lot of gold gilded pieces and pastel colors. The above piece is a Rococo style console table. You can see several flourishes, as well as c and s curves. The top would most likely we marble and the legs gold gilded.

Information graphics contain an image and sometimes wording to give information to the viewer. The above image is an example of information graphics, because it contains pie charts and bar graphs relaying information and statistics to the viewer. The information graphics make it easy for the viewer to glance at the image and receive the information quickly.

Doric is one of the three orders from the Ancient Greece. It is a type of column that has a square capital and voluting around the shaft. It is one of the more simplistic columns. The above is an example of a Doric column, because it has a square capital with the simple voluting around the shaft. This a popular order that is still used a lot today on government buildings and other structures.

Ionic is one of the three orders from Ancient Greece. Ionic is more ornate than Doric, but has the same type of voluting around the shaft. The image above is an example of the Ionic order, because the column has the voluting on the shaft but egg and dart on the capital, as well as a scrolls on either side.

Perspective is where there is one or more points that everything comes off of and revolves around. The picture above is a great example of one point perspective, because everything goes back to one point at the end of the tunnel.

Foreshortening happens when an object is made to look shorter than it actually is. This effect is usually created by bringing an object closer to the front of the piece, which makes it look larger while everything else looks smaller and further away. The piece above uses foreshortening to bring attention to the keys being given to St. Peter. Peter and all of the apostles are brought to the forefront while the buildings look much further away.

Jordan Hladik's Stylebook  

Stylebook for History of Graphic Design i

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