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CONFERENCE GUIDE October 23–27, 2013 Los Angeles Convention Center Nokia Theatre L.A. LIVE


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WHY ATTEND ? 1 The multiscreen imperative Last year at MAX, Adobe CTO Kevin Lynch gave a visionary talk about succeeding in the midst of a multiscreen revolution. As the landscape continues and change, MAX will remain the ideal place to learn about new devices and screens, new input methods, new formats, and new distribution models. Adobe MAX keeps you informed and relevant. 2 Visit the real intersection of design and technology We bring together a mix of designers, developers, and business strategists from a wide variety of organizations. No matter what the role or the industry, everyone is focused on creating engaging digital experiences. This shared energy and passion sparks new ideas, drives new partnerships, and breaks new ground every year. 3 Push the envelope There’s no doubt that an organization’s future success and profitability depends on its ability to create compelling applications, content, and video on screens of every size, across operating systems, that are accessible from anywhere at any time. At MAX, you can see how this is already being done and figure out how to adapt your own organization’s approach to customer and market demands. 4 Become more productive MAX will help you work smarter and faster, starting the very next day. You’ll take ideas to market quicker through design and development workflows that support iterative development. Attend hands-on training labs, and learn from real-world case studies of success.

5 Upgrade your organization’s skills The dedicated Design, Develop, and Envision tracks are packed with sessions that directly relate to the work you’re doing now and the work you need to do next. The wide variety of sessions and labs that MAX offers enables you to choose those most applicable to your organization. 6 Learn from the experts All MAX sessions and labs are taught by the best of the best — the kind of people you don’t just run into every day. This is your opportunity to learn from their years of shared experience. 7 Bring home best practices Exchange ideas and build one-on-one relationships with people who have dealt with the same challenges your organization is facing, and learn how they tackled those challenges. And when you leave, those contacts will be part of your organization’s extended network. 8 Bring new visionary energy to your work Get exposed to new ways of thinking about your projects as well as some of the coolest, boundarypushing, experimental work out there. 9 Know that it’s worth the investment The vast majority of MAX 2010 attendees felt their expectations for the event were exceeded. In fact, the number of attendees that told us MAX 2010 far exceeded their expectations tripled year over year. Attendees feel MAX is the place learn about industry trends, gain exposure to new products, and get information that is not accessible anywhere else. 10 Let loose and have fun When your brain is full and you just need some downtime, there are plenty of ways to relax. Hang out and play games in the Community Pavilion; eat, drink and be merry at the MAX Bash; and celebrate all the new inspiration you are bringing back.


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TRACKS Sign up for sessions according to the track that best fits your job role, or mix and match based on your interests.


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Design Dive into the art and science of designing across multiple screens and types of media. The Design track will give you the skills you need to express ideas with precision and ease; work fluidly across media; and produce exceptional results in print, web, interactive, and mobile design.

Who should attend

Featured products

Members of the creative community who are maximizing the latest Adobe tools to design or deliver leading-edge websites, video, web applications, and interactive experiences across multiple screens.

Adobe Acrobat® Pro Adobe After Effects® Adobe AIR® Adobe BrowserLab Adobe Business Catalyst® Adobe Creative Suite Adobe CS Live Adobe Digital Publishing Suite Adobe Dreamweaver® Adobe Encore® Adobe Fireworks® Adobe Flash Catalyst® Adobe Flash Professional Adobe Illustrator® Adobe InDesign® Adobe InDesign Server Adobe Online Marketing Suite® Adobe OnLocation™ Adobe Photoshop® Extended Adobe Photoshop Lightroom® Adobe Premiere® Pro Adobe SiteCatalyst® Adobe Social Analytics® Adobe Test&Target®

What you will learn These sessions will cover everything that is new in Adobe® Creative Suite® 5.5 as well as current trends in design, including multiscreen and mobile design, HTML5 and Web standards, digital publishing, the Adobe Flash® Platform, and online video. Learn about cloud computing, see exciting new apps for devices, and build a successful online business.


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Develop This year’s dedicated Develop track keeps pace with the most innovative techniques and technologies powering the future of web and Internet applications.

Who should attend

Featured products

Members of the developer community who use Adobe tools to develop or deliver web applications, enterprise applications, websites, or interactive experiences across multiple screens.

Adobe Acrobat Pro ActionScript™ Adobe AIR BlazeDS Adobe ColdFusion® Adobe ColdFusion Builder™ Adobe Connect™ Adobe Digital Enterprise Platform Adobe Dreamweaver™ Adobe Flash Builder™ Adobe Flash Catalyst Adobe Flash Media Server Adobe Flash Platform Services Adobe Flash Player Adobe Flex® Adobe LiveCycle® Data Services Adobe LiveCycle ES

What you will learn You will learn best practices for architecting, building, and deploying next-generation multiscreen applications.


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Envision Get a first look at Adobe’s future roadmaps and learn best practices that will help guide your organization to success in a multiscreen world.

Who should attend Decision-makers responsible for the success of their online businesses, either external or internal facing.

What you will learn Gain insight into the Adobe technology roadmap and learn best practices and strategies for building more engaging experiences across multiple screens and devices. Hear real-world success stories about how companies leverage Adobe technologies to increase their business impact, improve usability, and optimize ROI measurements.


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REGISTRATION FEES Sign up early for the lowest pricing. Discounts are also available for government, education, and nonprofit employees and students.


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Conference pass options (All pricing in U.S. dollars)

Early bird pricing Apr. 15-Aug. 31

Regular pricing Sept. 1-Sept. 30

On-site pricing Oct. 1-5

$1,295

$1,495

$1,695

$995 $299 $1,795 $1,795

$995 $299 $1,795 $1,795

$995 $299 $1,795 $1,795

$1,595 $1,795

$1,595 $1,795

$1,595 $1,795

$1,595

$1,595

$1,595

DAY PASSES One-day pass Two-day pass

$595 $995

$595 $995

$595 $995

EXHIBITS AND UNCONFERENCES PASS Exhibits and Unconferences pass

$595

$595

$595

$1,095

$1,095

$1,095

$595

$595

$595

$495 $295

$495 $295

$250

$250

$100

$100

FULL CONFERENCE PASSES Full conference pass Full conference pass for government, education, and nonprofit* Full conference pass for students Russell Brown@MAX bundle pass ADEP@MAX bundle pass ADEP@MAX bundle pass for government, education, and nonprofit* CS5.5@MAX bundle pass (BYOD) CS5.5@MAX bundle pass (BYOD) for government, education, and nonprofit*

GROUP DISCOUNT PASS Three or more attendees from the same company Preconference lab and BYOD lab pass Preconference and BYOD lab passes

PRECONFERENCE AND BYOD LAB PASSES for government, education, and nonprofit $495 Half-day preconference BYOD lab passes $295 Half-day preconference BYOD lab passes for government, education, and nonprofit $250 GUEST SOCIAL PASS (guest must be 21 years of age or older) Guest social pass

$100


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MAP Driving directions from Los Angeles International Airport to Nokia Theatre L.A. Los Angeles International Airport 380 World Way Los Angeles, CA 90045 Nokia Theatre L.A. LIVE 777 Chick Hearn Court Los Angeles, CA 90015

Interstate 105 E and I-110 N 16.9 mi, 21mins


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Vermont Harbor

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Willowbrook


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Keep left at the fork, follow signs for I-10 W/Santa Monica Fwy W/Santa Monica 0.2 mi Keep left at the fork, follow signs for Pico Blvd and merge onto L.A. Live Way 0.5 mi Turn right to stay on L.A. Live Way 43 ft Continue onto Chick Hearn Ct Destination will be on the left 0.2 mi

Nokia Theatre L.A. LIVE 777 Chick Hearn Court Los Angeles, CA 90015


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Hotels & Accommodations 1. Figueroa Hotel (213) 627-8971 939 South Figueroa Street, Los Angeles, CA 90015

2. JW Marriott Los Angeles at L.A. LIVE (213) 765-8600 900 West Olympic Boulevard, Los Angeles, CA 90015

3. Luxe City Center Hotel (213) 748-1291 1020 South Figueroa Street, Los Angeles, CA 90015

4. Sheraton Los Angeles Downtown Hotel (213) 488-3500 711 South Hope Street, Los Angeles, CA 90017

5. The Standard Hotel (213) 892-8080 550 South Flower at West 6th Street, Los Angeles, CA 90071


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THANK YOU TO OUR 2013 PLATINUM SPONSORS:

COPYRIGHT © 2013 ADOBE SYSTEMS INCORPORATED. ALL RIGHTS RESERVED


Adobe MAX 2013 Conference Guide