Ways to Help (Or Infuriate)
A TOURISM PRO LESSONS TO LEARN FOR A TRAVEL WRITER By Arline Zatz
As a travel writer, I frequently rely on tourism professionals for information. Curious as to what they require, I queried several to learn what they need and appreciate from journalists and photographers. All were unanimous in the importance of receiving tear sheets, and a few discussed some of their good—and bad—experiences with writers. “Honesty is appreciated,” said Jay Humphreys (Communications Director/St. Augustine, Ponte
Vedra & The Beaches V&CB). “We don’t mind if a spouse or significant other accompanies the writer, but please don’t tell us the companion is an experienced travel photographer. Sometimes we spend time and effort setting up photo opportunities only to find the ‘photographer’ forgot to bring a camera! The ideal writer comes to us with a definite assignment, is a professional and an affable person. We provide a form for writers to complete well in ad-
ILLUSTRATION: ISTOCKPHOTO.COM
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FAMILY TRAVEL SPOTLIGHT
TRAVELWORLD MAGAZINE / 10.2 MAR.APR