Issuu on Google+

Jul – Aug 2013

GET READY FOR A

NEON REVOLUTION

NEW AVOJUICE

PEONY & POPPY VIOLET ORCHID HAND & BODY LOTION

NEW LOWER PRICE

GELCOLOR LED LIGHT

Model is wearing In the Cable Car-Pool Lane on nails.

Domestic Edition


2|

A-Piers to Be Tan I shore do like this chocolaty tan. NL F53

Dining al Frisco

Just feast your eyes on this fresh-air blue! NL F54

Haven’t the Foggiest

Peace & Love & OPI

Keeping Suzi at Bay

Incognito in Sausalito

Can’t tell you why I love this misty gray...I just do!

This holographic sage and eggplant is far out!

There’s no holding back this assertive navy blue.

You better keep this almost-black blue under wraps.

NL F55

NL F56

NL F57

NL F58

Lost on Lombard Oh garn-et! I’m all turned around! NL F59

I Kn Sour-D

Are you to wear t warm NL


|3 FALL/WINTER 2013 URBAN INSPIRED. STREET CHIC STYLE.

EVERYONE HAS THEIR OWN GO-TO WHEN SEEKING INSPIRATION. For some, it’s a scenic spot, where they can gaze at the panorama of nature’s beauty or maybe the lights of the city at night. Others allow themselves to be carried away by the rise and fall or pulsating rhythms of a favorite piece of music. I find inspiration in the people who surround me – more specifically by the intelligent, creative, and highly capable women in my life -- women who manage to strike a balance between their extremely busy personal lives and their demanding careers. Women are amazing creatures. Just like jewels, they are multifaceted, their passions reflected in so many different ways – nurturing their families, serving their communities, excelling in their chosen fields, and expressing their individuality in thoughts, words, and actions. Their lives are a canvas on which they paint every day, completely covered in shapes and colors, but always evolving and never finished. These are the thoughts that filled my mind when choosing the destination for this fall’s collection, and I realized there is one city that epitomizes the multifaceted spirit of today’s woman – San Francisco. I love to sit in an open café, enjoying an amazing bowl of cioppino and watching people as they hurry past – probably on their way to a museum exhibit, a theatrical performance, shopping, or to meet friends for lunch -- dressed in a sophisticated combination of high fashion and eclectic street style that is urban chic and very west coast. The San Francisco Collection by OPI palette reflects a wonderful fall mélange of colors mixed with textures and finishes that represent the hues in the masterpieces of all our lives. Sky and sea shades (Dining al Frisco, Haven’t the Foggiest, Peace & Love & OPI, Keeping Suzi at Bay, and Incognito in Sausalito); chocolaty hues of brown (A-Piers to Be Tan and I Knead Sour-Dough); east meets west coast reds of Chinatown (Lost on Lombard, In the Cable Car-Pool Lane and First Date at the Golden Gate); and the flower gardens of Golden Gate Park (Muir Muir on the Wall and Embarca-Dare Ya!). San Francisco’s multidimensional spirit is captured in the collection’s release of three new OPI Liquid Sand™ Nail Lacquer shades: It’s All San Andreas’s Fault, Wharf! Wharf! Wharf!, and Alcatraz...Rocks. Fluid as sand in an hourglass, Liquid Sand dries to a textured matte finish infused with reflective glints of light. I dedicate this collection to all the women who inspire me and to the City by the Bay, where I can always find my muse in her diversity, her strangely chic ambiance, her undeniably unique style, and always – the perfect meal! LIMITED EDITION

liquid sand

Model is wearing Keeping Suzi at Bay on nails.

nead Dough

u bready this toasty brown? F60

Muir Muir on the Wall

This trailblazing plum is the fairest of all. NL F61

In the Cable Car-Pool Lane

Good golly, Miss Trolley, this rich burgundy takes me away! NL F62

Embarca-Dare Ya!

Betcha can’t pass up this marvelous magenta. NL F63

First Date at the Golden Gate

It’s All San Andreas’s Fault

TM

Dries to a textured matte finish. To use: apply base coat and two coats of color; do not use top coat.

Wharf! Wharf! Wharf!

You and me and this shimmery ruby make three.

I’d move mountains to get this textured earthy taupe!

Dog-gone it...fetch me that textured matte blue!

NL F64

NL F65

NL F66

Alcatraz...Rocks

There’s no escaping this arresting textured gray. NL F67


4|

Edition A

OPI ITEM NO. DC F35

12 - Nail Lacquers (1 per shade), 1 - color chart, 1 - chipboard counter display, 1 - color palette with chain and label, set-up instructions

Salon Price . . . . . . . $ 52.50 U.S. Total Retail Value. . . $ 108.00 U.S. Salon Profit . . . . . . . $ 55.50 U.S.

$ 65.50 CAN $ 131.40 CAN $ 65.90 CAN

Edition A+

OPI ITEM NO. DC F36

24 - Nail Lacquers (2 per shade), 1 - color chart, 1 - chipboard counter display, 1 - color palette with chain and label, set-up instructions Salon Price . . . . . . .$ 104.95 U.S. $ 129.95 CAN Total Retail Value. . .$ 216.00 U.S. $ 262.80 CAN Salon Profit . . . . . . .$ 111.05 U.S. $ 132.85 CAN

Edition F OPI ITEM NO. DC F39

24 - Nail Lacquers (2 per shade), 1 - aluminum Add-a-Shelf wall display with mounting hardware, 1 - chipboard header, 1 - color chart, 1 - color palette with chain and label, set-up instructions

Salon Price . . . . . . . . . . .$ 109.95 U.S. Total Retail Value. . . . . . .$ 216.00 U.S. Salon Profit . . . . . . . . . . .$ 106.05 U.S.

$ 139.95 CAN $ 262.80 CAN $ 122.85 CAN

For more information about the San Francisco Collection by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.


|5 Edition C

OPI ITEM NO. DC F37

36 - Nail Lacquers (3 per shade), 1 – acrylic counter display with printed footers, 1 - chipboard header, 10 - color charts, 1 - painted color palette with chain, set-up instructions

Salon Price . . . . . . . . $ 159.95 U.S. Total Retail Value. . . . $ 324.00 U.S. Salon Profit . . . . . . . . $ 164.05 U.S.

$ 199.95 CAN $ 394.20 CAN $ 194.25 CAN

Edition C+A OPI ITEM NO. DC F38

48 - Nail Lacquers (4 per shade), 1 - acrylic counter display with printed footers, 1 - chipboard header, 1 - chipboard counter display, 10 - color charts, 1 - painted color palette with chain, set-up instructions

Salon Price . . . . . . . . . . .$ 212.50 U.S. Total Retail Value. . . . . . .$ 432.00 U.S. Salon Profit . . . . . . . . . . .$ 219.50 U.S.

$ 265.50 CAN $ 525.60 CAN $ 260.10 CAN

Edition COF OPI ITEM NO. DC F40

72 - Nail Lacquers (6 per shade), 6 - Top Coat, 6 - Natural Nail Base Coat, 3 - Natural Nail Strengthener, 3 - Ridge Filler, 1 - acrylic Colors of Fashion display (as shown), 25 - color charts, 1 - painted color palette with chain, set-up instructions

Salon Price . . . . . . . . . . .$ 399.95 U.S. Total Retail Value. . . . . . .$ 810.00 U.S. Salon Profit . . . . . . . . . . .$ 410.05 U.S.

$ 499.95 CAN $ 985.50 CAN $ 485.55 CAN

NATIONAL RELEASE DATE 8/7/13 - Pre-orders for the San Francisco Collection may be placed beginning 6/26/13 For more information about the San Francisco Collection by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.


6|

STARTING JUNE 26!

FREE

MERCHANDISING MATERIALS ONLINE OPI offers free salon merchandising materials for the San Francisco Collection online — so you can build excitement, salon traffic, and profits by letting your clients know you’ve got the must-have shades for fall! You’ll find an entire range of materials that you can download, customize, and bring to your business-printing store for the quantity you need. It’s all at:

Little Bits of Chic Mini Pack OPI Item No. DC F41

4 - mini Nail Lacquers: First Date at the Golden Gate, Muir Muir on the Wall, In the Cable Car-Pool Lane, Peace & Love & OPI Salon Price . . . . . . . . . . .$ 6.95 U.S. Suggested Retail . . . . . . .$ 12.95 U.S. Salon Profit . . . . . . . . . . .$ 6.00 U.S.

$ 8.75 CAN $ 14.95 CAN $ 6.20 CAN

www.opi.com/download/sanfrancisco

Choose the materials that work best for your salon and just click: Coming Soon Announcement

Email it to all your clients, friends, and family to invite them to try the new shades on August 7, 2013. No email? Download it, print it, make copies, and mail it or hand it to your clients!

Client Referral Postcard

Use this postcard to bring in new clients. Have your current clients fill out the address of a friend, and you mail the postcard. You can decide to give both your clients and their friends savings off of a service – you decide how much. The postcard describes the San Francisco Collection and is sure to get noticed!

Liquid Sand Edition TM

OPI ITEM NO. DC F48

9 - Limited Edition Liquid Sand Nail Lacquers (3 per shade), 1 - color chart, 1 - chipboard counter display, 1 - painted color palette with chain, set-up instructions TM

Appointment Card

Keep your salon top of mind with customized appointment cards featuring the San Francisco Collection.

Salon Price . . . . . . . . . . .$ Total Retail Value. . . . . . .$ Salon Profit . . . . . . . . . . .$

39.95 U.S. 81.00 U.S. 41.05 U.S.

$ $ $

49.95 CAN 98.55 CAN 48.60 CAN

Computer Screensaver & Desktop Wallpaper

An inside look at the runway-ready fashion images from the photo shoot for the San Francisco Collection, as well as inspiring images of San Francisco.

OPEN STOCK LACQUER SEE PAGE 2-3 FOR COLORS, NAMES AND ITEM NUMBERS

Salon Price . . . . . . . . . . .$ 4.50 U.S. Suggested Retail . . . . . . .$ 9.00 U.S.

$ 5.75 CAN $ 10.95 CAN


GET READY FOR A

|7

SHAKE THINGS UP IN THESE HOT NEON SHADES! For those who aren’t satisfied with ever standing still, a pack of four noisy neon shades that shout, "Seize the day!" Make bright, happy color your new favorite cause with neon shades on fingers and toes. To use: Apply color-intensifying white base, two coats of color, and finish with top coat to shine and protect. Then watch the world marvel as you break the mold for bold!

DON’T SAY IT–YELLOW IT! PINK OUTSIDE THE BOX MAKE A STATEMENT IN THIS SPIKED LEMONADE YELLOW. WEARING THIS HOT PINK IS YOUR BEST IDEA YET! THE TIME IS POW! AND THE COLOR IS THIS FIERY ORANGE. OPI Item No. SR E71 Salon Price ........................$ 9.95 U.S. Suggested Retail ..................$19.95 U.S. Salon Profit ...........................$10.00 U.S.

BLUE IT OUT OF PROPORTION NO I’M NOT OVERREACTING...I CAN’T LIVE WITHOUT THIS COBALT BLUE!!

$ 12.50 CAN $ 24.95 CAN $ 12.45 CAN

For more information about Neon Revolution, log on as a professional at www.opi.com or contact your local Authorized OPI Distributor.


8|

NEW FLAVORS

Fragrance your summer with new enchanting floral scents!

peony & poppy The soft, warm scent of a sun-filled garden.

violet orchid

The hypnotic scent of an exotic flower.

Nothing lifts the spirit quite like fresh flowers. Festive, romantic, or simply sentimental, they just make us feel good. Now the feel-good scent of florals is available in two new Avojuice Skin Quenchers – bursting with naturally hydrating essences, for silkier, smoother, more touchable skin. In Stores Now


|9

INTRODUCTORY PROMOTION

6 PIECE DEAL - WHILE SUPPLIES LAST! Free on-pack 1 Oz. Peony & Poppy with each 6.6 Oz. Violet Orchid OPI Item No. SR AE4 6 – Violet Orchid Hand & Body Lotion 200 mL – 6.6 Fl. Oz. 6 – FREE Peony & Poppy Hand & Body Lotion 30 mL – 1 Fl. Oz. OPI Item No. SR AE3 6 – Peony & Poppy Hand & Body Lotion 200 mL – 6.6 Fl. Oz. 6 – FREE Violet Orchid Hand & Body Lotion 30 mL – 1 Fl. Oz. U.S.

CAN

Salon Price .........................................$ 23.70 Retail Price ............................................$ 29.64

$ 29.70 $ 29.95

Open Stock Peony & Poppy Skin Quenchers Lotion Item No. AV 341 / 30 mL – 1 Fl. Oz. Item No. AV 348 / 200 mL – 6.6 Fl. Oz. Item No. AV 346 / 600 mL – 20 Fl. Oz. Testers Available For Sale

Salon Price

Retail Price

$ 0.99 ($ 1.25 CAN) $ 3.95 ($ 4.95 CAN) $ 7.95 ($ 9.95 CAN)

$ 1.95 ($ 2.50 CAN) $ 7.95 ($ 9.95 CAN) $ 14.95 ($19.95 CAN)

Open Stock Violet Orchid Skin Quenchers Lotion Item No. AV 351 / 30 mL – 1 Fl. Oz. Item No. AV 358 / 200 mL – 6.6 Fl. Oz. Item No. AV 356 / 600 mL – 20 Fl. Oz. Testers Available For Sale

Salon Price

Retail Price

$ 0.99 ($ 1.25 CAN) $ 3.95 ($ 4.95 CAN) $ 7.95 ($ 9.95 CAN)

$ 1.95 ($ 2.50 CAN) $ 7.95 ($ 9.95 CAN) $ 14.95 ($19.95 CAN)

30 pc Retail Display 30 mL -1 Fl. Oz.

60 pc Retail Display 30 mL -1 Fl. Oz.

OPI Item No. AV 205

OPI Item No. AV 206

(3 each Hibiscus Blossom, Mango, Ginger Lily, Sweet Tea, Cran & Berry, Coconut Melon, 4 each Jasmine, Peony & Poppy, Violet Orchid)

2 FREE TESTERS (6 each 1 Fl. Oz. Cran & Berry, Ginger Lily, Sweet Tea, Mango, Coconut Melon, Hibiscus Blossom, 8 each 1 Fl. Oz. Jasmine, Peony & Poppy, Violet Orchid, 1 each 6.6 Fl. Oz. TESTERS - Peony & Poppy and Violet Orchid)

U.S.

CAN

Salon Price ............$ 29.50 Retail Value ..............$ 58.50 Salon Profit ...............$ 29.00

$ 36.95 $ 75.00 $ 38.05

U.S.

CAN

Salon Price ..........$ 59.40 Retail Value ............$ 117.00 Salon Profit .............$ 57.60

$ 74.95 $ 150.00 $ 75.05

6 pack 30 mL -1 Fl. Oz. OPI Item No. AV 802 (1 each Mango, Jasmine, Coconut Melon, Sweet Tea, Peony & Poppy, Violet Orchid)

U.S.

CAN

Salon Price ..............$ 4.95 Retail Price .................$ 9.95

$ 6.25 $ 12.50

For more information about Avojuice Violet Orchid & Peony & Poppy by OPI, log on as a professional at www.opi.com or contact your local Authorized OPI Distributor.


retailpromotions

SUMMER

THE

10 |

EXPRESS It’s summertime! Who wants to be stuck waiting around for lacquer to dry? There are fun things to do, fun places to go, fun people to meet... not to mention hot sales and sizzling profits for you to make! Here are four grab-me-quick promos designed to get your clients perfectly polished and out-the-door faster than they can say, "Waiter, another iced tea, please!"

Top It. Spray It. Done! Free RapiDry Top Coat with purchase of RapiDry Spray Nail Polish Dryer! Purchase: 1 – 120 mL – 4 Fl. Oz. RapiDry Spray Nail Polish Dryer Get clients out the door fast!

Get FREE: 1 – 15 mL – 0.5 Fl. Oz. RapiDry Quick-Dry Top Coat Dries to a tough, long-lasting, non-yellowing, high-gloss shine in minutes.

OPEN STOCK:

U.S.

CAN

Salon Price .............................................. $ 9.95 Suggested Retail ........................................ $ 19.95 Retail Value ................................................ $ 32.90

$ 12.50 $ 24.95 $ 40.90

SR E42

Bright & Brighter Better get your shades to hang with this perfect pair! Special Price: 1 – 15 mL - 0.5 Fl. Oz. OPI Nail Lacquer in Strawberry Margarita Sip into this bright pink and enjoy! 1 – 15 mL - 0.5 Fl. Oz. OPI Nail Lacquer in Hot & Spicy A sizzling coral that’s a kung pao wow!

Get FREE: Cosmetic Bag OPEN STOCK: SR E43

U.S

CAN

Salon Price .............................................. $ 8.50 Suggested Retail ........................................ $ 15.95 Retail Value ................................................ $ 18.00

$ 10.95 $ 19.95 $ 21.90

For more information about OPI July/August Retail Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.


retailpromotions Pedi Refresh Pack Essentials for sandal-ready toes all summer long! Purchase at a Special Price: 1 – 15 mL – 0.5 Fl. Oz. Start-to-Finish 1 – 30 mL – 1 Fl. Oz. Mani-Pedi Cucumber Massage Lotion, Tropical Citrus Massage Lotion, & Pedicure Smooth Lotion 1 – 30 mL – 1 Fl. Oz. Expert Touch Lacquer Remover 1 – Nail Wipes 25ct. 1 – Toe Separators

OPEN STOCK: SR E44

U.S

CAN

Salon Price .............................................. $ 10.97 Suggested Retail ........................................ $ 19.95 Retail Value ................................................ $ 32.69

$ 13.75 $ 24.95 $ 40.95

Ready to Go! Free Nail Lacquer with DripDry Lacquer Drying Drops Purchase 1 – 9 mL – 0.3 Fl. Oz. DripDry Lacquer Drying Drops Wet to set in 60 seconds!

Get FREE: 1 – 15 mL – 0.5 Fl. Oz. OPI Nail Laquer in Purple with a Purpose Amethyst that makes a statement. U.S

CAN

Salon Price .............................................. $ 6.25 Suggested Retail ........................................ $ 12.50 Retail Value .................................................$ 21.50

$ 7.95 $ 14.95 $ 25.90

OPEN STOCK: SR E45

Retail Promo Center Display OPI Item No. SR 540 U.S

CAN

Salon Price ............................................$ 250.00

$ 299.00

For more information about OPI July/August Retail Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

| 11


A TRANSFORMATIONAL NEW TOP COAT THAT REDEFINES COLOR!

12 |

PRO TIPS

• Provides matte protection for all GelColor shades (remember to cap free edges just like regular GelColor Top Coat!) • Ideal for nail art! • Paint OPI Nail Lacquer palettes to show clients new matte effects.

GELCOLOR BY OPI MATTE TOP COAT Mysterious. Stealthy. Edgy. For velvety colors and oxidized shimmers that fly under the radar.

ICONIC OPI SHADES • LASTS FOR WEEKS • CURES IN 30 SECONDS • AMAZING SERVICE POSSIBILITIES

MODEL IS WEARING GELCOLOR BY OPI MY CHIHUAHUA BITES!, GELCOLOR MATTE TOP COAT & GELCOLOR TOP COAT

For more information about GelColor by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.


NEW OPI Gelcolor Matte top coat

Mysterious. Stealthy. Edgy. For clients who want on-trend nails, clue them into the luxe look of matte nails that last! An application of OPI’s new GelColor Matte Top Coat gives any GelColor shade a lush new twist!

DARKS fly under the radar in velvety luxury. BRIGHTS take a modern, edgy punch. NEUTRALS exude cashmere-like elegance. SHIMMERS morph into oxidized metals.

GelColor Matte Top Coat for matte gel services only your salon can deliver! OPI Item No. GC 031 Salon Price ..................$ 17.50 U.S.

$ 22.50 CAN

Matte is the new Black! Whether swirled, striped, dotted, Frenched, or embellished with shimmer dust, OPI GelColor Matte Top Coat makes magic. You can almost feel it just by looking at it! –Suzi Weiss-Fischmann,

OPI Executive Vice President & Artistic Director

INCLUDED IN ALL OPI CLASSES!

NEW MATTE TOP COAT!

An edgy matte finish for all GelColor shades… the ‘haute’ new trend in nail design!

ATTEND ANY OPI CLASS TO SEE NEW GELCOLOR MATTE TOP COAT IN ACTION! For more information about OPI’s Educational Programs, log on as a professional at www.opi.com or ask your Authorized OPI Distributor.

| 13


OPI GEL SYSTEM LIGHTS M NEW, LOW PRICE

ON OPI

LED LIGHT! OPI LED LIGHT OPI Item No. GC 900

Salon Price.....................................$299.95 U.S.

$374.95 CAN

• Includes registration card for salon referrals! • Cures all five fingers! • Hand sensor-activated • Spacious, comfortable interior for all hand sizes & nail lengths • Adjustable "feet" for convenient pedicure use • 15, 30, 45, & 60-second memory settings • 32 silicone encapsulated LEDs • Mirror-finish interior for even light distribution • 50,000 hours of LED performance • Durable metal construction • 2 easy-access power ports • 1-year manufacturer warranty • Meets or exceeds safety approvals in all countries of distribution

NEW, LOW PRICE

ON AXXIUM

UV LIGHT! AXXIUM UV LIGHT OPI Item No. AX 900

Salon Price.....................................$ 99.95 U.S.

$124.95 CAN

• Includes registration card for salon referrals! • Cures GelColor in minutes • Unique design concentrates curing energy with only two 9W bulbs! • Mirror-finish interior for even light distribution • Five preset curing times, plus continuous “ON” • Two removable, disinfectable platforms • Gel pad for client comfort and ideal hand positioning • Built-in cooling fan • Convenient bulb replacement indicator light • Easily converts for gel pedicure services • Easy-to-follow DVD For more information about OPI’s Professional Products, log on as a professional at www.opi.com or ask your Authorized OPI Distributor.


MADE MORE AFFORDABLE! OPI TruVIEW LED WORKSTATION LAMP

LEDs last 25x longer

Plugs into OPI LED Light

PERFECT ILLUMINATION • LED ECONOMY • SPACE-SAVING DESIGN!

BATHE YOUR WORK AREA IN DAYLIGHT BRILLIANCE! NEW OPI TRUVIEW LED WORKSTATION LAMP • Daylight brilliance makes skin tones and product colors pop • Improves working visibility and reduces eye fatigue • Zero-footprint! Space-saving design plugs directly into OPI LED Light • Never change a bulb again! Energy-saving LEDs last 25X longer than traditional bulbs for 50,000 hours of performance • Adjustable for right-handed or left-handed users. TruView LED Workstation Lamp OPI Item No. GC 990

Salon Price.....................................$ 49.95 U.S.

$ 62.50 CAN

NEW, LOW PRICE ON OPI GELCOLOR INTRO KIT AND LED LIGHT COMBO PACK! GELCOLOR INTRO KIT WITH LED LIGHT OPI Item No. GC 916 OPI LED Light GelColor Intro Kit – The Icons GelColor Poster Set (4 Posters!)

Salon Price .................................$349.95 Salon Value ....................................$442.85 Salon Savings ................................$ 92.90

$449.95 $544.85 $ 94.90

For more information about OPI’s Professional Products, log on as a professional at www.opi.com or ask your Authorized OPI Distributor.


16 | professionalpromotions Get the Expert Touch!

Save on GelColor by OPI FREE Add-A-Shelf Display with Purchase of GelColor at Savings!

Save $5.00 on 500 count Expert Touch Salon Mitts! OPI Item No. AC 082

U.S.

CAN

Salon Price ........................................................................$ 14.95 Salon Value..........................................................................$ 19.95 Salon Savings ......................................................................$ 5.00

$ 19.95 $ 24.95 $ 5.00

Save over $7.00 on Expert Touch Lacquer Remover Gallons! OPI Item No. AL 419 4 - 960 mL – 32 Fl. Oz

U.S.

CAN

Salon Price ........................................................................$ 45.00 Salon Value..........................................................................$ 52.50 Salon Savings ......................................................................$ 7.50

$ 56.25 $ 65.50 $ 9.25

Don't Just Dry, RapiDry!

U.S.

Salon Price .............................................$ 375.00 Salon Value...............................................$ 460.00 Salon Savings ...........................................$ 85.00

CAN

$ 490.00 $ 597.95 $ 107.95

Save 20% on select Titanium Tooling Implements! OPI Item No. SP E55 PusherPlus Titanium Multi-Use Pusher

OPI Item No. AL 707 960 mL – 32 Fl. Oz. RapiDry Spray

U.S.

OPI Item No. SP E59 GelColor Add-A-Shelf Display

Cool Tools!

Save 20% on RapiDry Spray Quart Refills!

Salon Price ........................................................................$ 39.95 Salon Value..........................................................................$ 49.95 Salon Savings ......................................................................$ 10.00

Includes one each of 22 popular shades 15ml - .5 Fl. Oz. bottle: Base Coat My Chihuahua Bites Top Coat Passion Alpine Snow Pedal Faster Suzi! Are We There Yet? Pompeii Purple Big Apple Red Roadhouse Blues Black Cherry Chutney Russian Navy Brisbane Bronze Schnapps Out of It! Bubble Bath Strawberry Margarita Cajun Shrimp Suzi Says Feng Shui Color to Diner For Thanks a Windmillion I’m Not Really a Waitress You Don’t Know Jacques! My Address Is “Hollywood” Vampsterdam

OPI Item No. SP E56 Dexterity Titanium Dual-Edged Nail Plate Cleaner CAN

$ 51.95 $ 64.95 $ 13.00

Save on Avoplex Oil! OPI Item No. SR E47 120 mL – 4 Oz. Avoplex Nail & Cuticle Replenishing Oil U.S.

U.S.

Salon Price ............ $ 34.95 Salon Value.............. $ 39.95 Savings ................... $ 5.00

CAN

$ 44.95 $ 49.95 $ 5.00

Salon Price ...............................................$ 19.95 Salon Value.................................................$ 24.95 Salon Savings .............................................$ 5.00 Plus FREE Avoplex Exfoliating Cuticle Treatment! (a $5.95 Salon Value!)

For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

CAN

$ 24.95 $ 32.50 $ 7.55


opinews

| 17

OPI FEATURES BIG AT NEW YORK FASHION WEEK 2013 It was anything goes at New York Fashion Week this February where designers introduced looks that were rustic and romantic, woodsy and country chic, metallic and edgy, or even inspired by the Occupy Wall Street movement. Lace, metallics, and fur appeared on color palettes ranging from baby pastels to bold brights, with earth-toned neutrals and ubiquitous black mixed in. OPI was in the midst of it all, providing complementing hues or pops of colorfully-contrasting shades on the nails of spectacularly-fashioned models. Don’t Pretzel My Buttons harmonized with Grabriela Perezutti’s romantic feel as well as Lauren Moffatt’s sporting country chic. Moffatt also BCBG

Joanna Mastroianni

Karen Walker

chose OY—Another Polish Joke! and Glitzerland to add color dimension. Chloë Sevigny selected My Very First Knockwurst to add a warm neutral complement to eclectic designs. MonSooner or Later added a bold pop of color to Jenni Kayne’s collection mix of camel, black, nude, emerald and gold. OPI’s go-to shades Samoan Sand and Black Onyx were on hand for designers Katharine Polk and Karen Walker. Walker also used new OPI Matte Top Coat to give nails an edgy finish to match her overall collection – a look also seen on BCBG MAXAZRIA models. Finally, the metallic sheen of Lucerne-tainly Look Marvelous and My Private Jet set off the black, gold, silver, and bronze dresses, and the jewel-toned designs by Joanna Mastroianni. Karen Walker

Chloë Sevigny

Jenni Kayne

Lauren Moffatt


18 |

opinews

SPOTTED AT THE GRAMMYS:

CARRIE UNDERWOOD & ADELE WEARING OPI Country singer Carrie Underwood walked the 55th Annual Grammy Awards red carpet wearing OPI Nail Lacquer in Danke-Shiny Red with accent shade OPI Liquid Sand in What Wizardry is This? on each ring finger, and Danke-Shiny Red on her toes. Also seen wearing OPI was singer-songwriter Adele. Adele wore Hands Off My Kielbasa! topped with OPI Matte Nail Envy to accessorize her chic custom Valentino Couture floral embroidered dress. Adele won Best Pop Solo Performance for "Set Fire to the Rain”. Hats off to these two beautiful and talented ladies!

SAFETY FIRST!

At OPI, maintaining a safe workplace is top priority and nobody knows this better than nineyear old Nathan Schaffer, son of OPI employee, Julie. When the American Society of Safety Engineers sponsored a “Safety on the Job” poster contest for kids, Nathan’s “I -got-this” attitude got him busy designing a poster showing what could happen in a nail salon if basic safety rules are not followed. Obviously, mom taught him well. Good job, Nathan!

SPOTTED AT THE GOLDEN GLOBES: CLAIRE DANES WEARING OPI Actress Claire Danes walked the 70th Annual Golden Globe Awards red carpet wearing sheer pink OPI Nail Lacquer in Passion to complement her bold red Versace dress. Danes won Best Actress in a Drama Series and the show in which she stars – Homeland – was also given top honors as Best Drama Series.


opinews

| 19

TRÈS BIEN, DANNY ET VU!

OPI’s own International Guest Artists Danny Phung and Vu Nguyen teamed up in Paris to host an education update for OPI France distributor AD Beauty. More than 75 educators, nail technicians, and staff received in-depth training on Axxium, GelColor, and Absolute with a special segment on GelColor nail art. Alexandra Falba, AD Beauty head educator reports that all were delighted to get the chance to take their knowledge to the next level with Danny and Vu’s kind attention.

DANNY IN DENMARK OPI Distributor Trademade Cosmetics in Denmark hosted demonstrations and hands-on technical segments during a twoday training for their in-house Educators. International Guest Artist Danny Phung was on hand to train Educators on Axxium, Clarité, GelColor, Manicure and Pedicure systems.

GELCOLOR WINS ASTIR

AWARD

At the yearly Astir Awards organized by the Dutch Association of Cosmetics Journalists in Amsterdam, GelColor by OPI took top honors as the best Salon Product – an award considered the “Oscar” of beauty products. Forty-two leading beauty editors chose winners in ten categories based on innovation, looks and pricequality ratio as well as the way the product is communicated to both consumers and press. Among the judges’ comments: This OPI system...keeps your own nails in good shape! Your nails really stay healthy and they keep their natural look and feel. The gel keeps a perfect shine and lasts for at least 2-3 weeks.

OPI WINS BEST NAIL ENAMEL AT THE NZ BEST IN BEAUTY AWARDS 2013 Beauty editors of NEXT, Fashion Quarterly, The Australian Women’s Weekly, Woman’s Day, Cleo and Good Health voted OPI Nail Lacquer as the Best Nail Enamel at the NZ Best in Beauty Awards 2013, citing memorable colors, and even more memorable names such as I’m Not Really a Waitress and Cajun Shrimp as having made OPI the fastest growing, number one selling product of its type in the world.


OPI Products Inc. 13034 Saticoy Street N. Hollywood, CA 91605/USA July/August 2013 OPI Item No. PR 574 Domestic Edition

Advertising & Marketing You and your clients can see OPI in the July/August issues of these magazines: You’ll also find OPI in American Salon, Modern Salon, Canadian Hairdresser, Day Spa, Launchpad, Nails, Nailpro, Nailco (The Industry Source), Salon Magazine, Spa Magazine, Viet Beauty, & VietSalon.

OPI is available in over 100 countries around the world For your Authorized Distributor within the US or Canada, please call 1-800-341-9999 or go to www.opi.com. For all other countries, please contact international@opi.com or International Customer Service at 818-759-8629.


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