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Preliminary Report Pinterest.com - What is PINTEREST? - What can we do on it? - Somebody said - & Some Numbers 1,2,3 jhchae@cnhholdings.com | May-29, 2012


WHAT IS PINTEREST? Pinterest is a Virtual Pinboard Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.

Barack Obama’s Board

Michael Kors’s Board

Martha Stewart’s Board


WHAT CAN WE DO ON IT? Pinterest is a content curating platform which allows users to organize

and share beautiful and interesting content they find on the web. Think of it as a bookmarking site, a social network, a gift finder and a platform for collaboration all rolled in to one. Content is organized in “Boards” that work as categories. Each piece of content is called a “Pin”

People can ‘like’ your pins or they can “repin” them on to their boards, comment on them and share on Facebook and Twitter. You can follow people and they can follow you. Or you can just follow a particular board of theirs rather than following all back.


SOMEBODY SAID

"I was always collecting images on the web in folders on the desktop of my computer, but it wasn’t a very good system for remembering where things came from or who made them. We wanted to create a place where you can go to upload or collect things on the web and simply organize it the way you want to.� - Evan Sharp, Pinterest Co-Founder and Designer


& SOME NUMBERS (1)

Pinterest hit 10 millions U.S monthly Unique Visitors faster than any independent site in history. September 2011 ~ December 2011,

Unique Visitors of Pinterest increased by 429 percent, and growing 2012.


& SOME NUMBERS (2) 25~44 Age (55%), Female (80%), $25,000~75,000 Income (69%),

Some College Graduate (60%), Living in mid-south-west states than typical social media.

To sum up; MEDIOCRE, Jack and Jill Neighbors (more Jill), Conservative, No Tech-Friendly Person. BUT they have ENOUGH MONEY AND TIME to spend for BEAUTIFUL THINGS in their life. (Personal Estheticization)


& SOME NUMBERS (3)

Pinterest, REFERER MAKER. Due to it’s basic Action(Scrapping, Commenting, Recommending)-Object(Food, Fashion, Travel, Gadget, Jewelry focused)-Feature(Pinning, Curating Personal Dashboard). So business model of pinterest can be easily evolved to Direct & Close AD Inventory, Affiliate Platform, Own E-Commerce Platform.


Pinterest 101