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Wednesday, November 1, 2006 METRO 11

Metro needs you! IFE – it can be a pain. You commute, you work, you queue, you pay bills, you commute some more. But it’s not all bad. There’s food and drink, celebrities and fashion, shopping and gadgets, music and sport, and even the odd bit of sunshine, too. Love it or hate it, Metro wants to know what YOU think about it. We are calling on all ‘Urbanites’ – young, full-time working professionals in Dublin – to give Metro a piece of your mind. We want you to tell us your opinions on everything from clothes to cars, entertainment to the environment. Who do you love? Who do you hate? Which politicians are crooked? Which celebrities are straight? Tell us! Taking part could not be easier. By simply logging onto, you can instantly become part of the Metro Urban Life panel. The quick survey won’t take more than 15 minutes. There will be six main surveys, starting in November, followed by one every six weeks. Don’t worry, we’ll e-mail you when they’re ready. But places are limited, so sign up ASAP! Each questionnaire is broken down into five sections: There’s Have Your Say, where you’ll be asked your opinion on ‘hot topics’, such as Third World debt, Madonna’s adoption, or Bertie’s payments scandal. Urban Life poses questions relevant to city living; for example, the most desirable neighbourhoods to live in, the size of your friendship network, the best nightlife in town and the worst urban social problems. Media and Entertainment asks about your favourite movies, music and books. In the Products section, we’ll be asking what brands you must have – and must not. And then there’s the best bit – Urban Rant. You are given free rein to sound off about a particular topic to your heart’s content, such as fashion crimes, parents, public transport, or what’s on TV. ‘What’s the point?’ you say, ‘And what’s in it for me?’ You will be helping Metro understand exactly what it is our readers want. And in return for your help, we are giving away E27,000 in prizes. There are hundreds of E30 HMV vouchers up for grabs, and everyone who completes a main survey is entered into a draw for a E1,000 cash prize. And if you stick with us and complete five of our six main surveys, you could win E3,000 in cash. Metro is giving you a voice – use it! It could be worth your while…


So, what is it all about? Urban Life is Metro’s new and innovative study of ‘Urbanites’ – young, full-time working professionals in Greater Dublin. Every year we will research the opinions, attitudes and lifestyles of up 2,000 Metro readers, asking for their views on everything from current affairs to cool brands; environmental issues to mustsee movies; mobile phones to multiculturalism.

What do I get out of it? We’re genuinely interested in your opinions on the key issues of the day and you can share these views with Metro’s editorial team. The results will help to fuel a large number of stories in Metro next year. As if that wasn’t enough, we’re also giving away e27,000 in prizes – hundreds of e30 HMV vouchers and one e1,000 cash prize after each of our main surveys. And if you stay with us for a whole year and complete five or more of our six main surveys, you will be entered into our prize draw for one e3,000 cash prize.

What’s involved? Taking part is easy. Urban Life is comprised of six main surveys, the first one in November and then one every six weeks. All surveys are online, so you can take them any time of day or night that suits you (within our survey periods). We’ll e-mail you when each one is ready to complete, with each one taking only about 15 minutes.

Sign me up now If you are interested in taking part in Urban Life, please go to the website and follow the simple instructions. Alternatively, FREE TEXT to 50100 to register your interest. Text TNS (space) first name (space) e-mail address (for example, text TNS then your name, then, Places are limited on the Urban Life project, so please register early to avoid disappointment.