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The three-day cross-country drive from one sunny location to another began my six-month journey with the Fiesta Bowl. The following projects were complete during my internship.

Enjoy!


The Aerospace Challenge Overview

The Honeywell Fiesta Bowl Aerospace Challenge is an academic contest for Arizona youth in 5th8th grades that tests their knowledge of space technology. A preliminary round of competition took place over a three day period, with the top teams from each day advancing to a final round on a later date. NASA astronauts from STS-131 made presentation to the finalists.

Strategy To make an age appropriate theme for the challenge that was not gender specific. A magazine for the event containing the pictures of the teams, signage and shirts were requested.

Concept To use illustrations of planets and space shuttles with lots of movement, and I chose a blue and orange color scheme to allude to being deep in space.


The Aerospace Chronicle The Aerospace Chronicle is a thirty-two page magazine for participants and visitors at the Aerospace Challenge preliminaries and finals competition. The Chronicle features all 215 participating teams, solar system facts and feature articles on NASA astronauts.


Coach’s t-shirt for competition


Illustrations for the Chronicle


2011 Fiesta Bowl Invitational Overview The Fiesta Bowl Invitational is an elegant New Years Eve celebration complete with entertainment, dining and a silent auction that benefits local charities.

Strategy To create a sophisticated look for the event that subtley incorporated college football into the design.

Concept The inspiration for the event was the countdown for the New Year and how it is relevant to a kickoff at the start of a football game. The simple “3..2..1� connected the Invitational to the Tostitos Fiesta Bowl game in a subtle and elegant manner.


Event Invitation


Invitational Auction Program and Event Invitation


Player Installations


The Big Huddle Pregame Party Overview The Big Huddle is the ultimate tailgating experience. Football fans from all over the country gather o kick-off their college experience at Sun Devil Stadium in Tempe, Arizona prior to the Insight Bowl.

Strategy To create a non-team specific feel and fun environment for football fans to enjoy. It is important to keep the collateral team neutral prior to the announcement of the teams. The design must also incorporate team specific elements at the event.

Concept To create consistency amongst the two events. A bright blue was used as the main color for the event to remain team neutral. Similar design elements were used in the Insight Bowl collateral pieces.


Entrance Facade


Event Ticket VOId IF dETacHEd

EvENT ENTRy TIckET ValUE: $15

DECEMBER 30, 2011 | 4:30 – 7:30 p.M.

SUN DEVIL STADIUM LOT E

SUBMIT THIS FOR ONE

DRINK

SUBMIT THIS FOR ONE

PLATED MEAL


Event Credentials

VOLUNTEER

VENDOR

OFFICIAL

DECEMBER 30, 2011 | 4:30 – 7:30 P.M.

DECEMBER 30, 2011 | 4:30 – 7:30 P.M.

DECEMBER 30, 2011 | 4:30 – 7:30 P.M.

ALLOWS ACCESS TO THE BIG HUDDLE PREGAME PARTY

ALLOWS ACCESS TO THE BIG HUDDLE PREGAME PARTY

ALLOWS ACCESS TO THE BIG HUDDLE PREGAME PARTY


23rd Annual Insight Bowl Overview The 23rd Annual Insight Bowl held at Sun Devil Stadium features a Big Ten vs. Big 12 match-up that is televised nationally on ESPN. The Insight Bowl remains one of the best values for a major sporting event.

Strategy The challenge of the Insight Bowl is to make the growing prestige of the game reflect in the branding and advertising pieces.

Concept The tagline “Big Ten, Big 12, Big Game” was created to allude to the best matchup in the bowl’s history. A texture and color scheme were chosen to emulate the checkered pattern in the Insight Bowl logo.


Game Program


Insight Bowl Ticket

Bigger & Better. Gates open 6:30 p.m. Game Ceremonies 7:30 p.m. Kickoff 8:00 pm

December 30, 2011 Sun Devil Stadium tempe, arizona

SEC : 39 5PriCE:12345

SEC :

row : 39 * aCCoUNt

row :

SEat :

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SEat :


Insight Bowl Ticket Brochure


Game Day Guide for Fans


Media Information


Parking Passes

DECEMBER 30, 2011

DECEMBER 30, 2011

DECEMBER 30, 2011

DECEMBER 30, 2011

DECEMBER 30, 2011

VOID IF BOTTOM STUB IS DETACHED

VOID IF BOTTOM STUB IS DETACHED

VOID IF BOTTOM STUB IS DETACHED

VOID IF BOTTOM STUB IS DETACHED

VOID IF BOTTOM STUB IS DETACHED

VOID IF BOTTOM STUB IS DETACHED

Parking Lots Open at 4:00 p.m. Gates Open at 6:30 p.m. Game Ceremonies begin at 7:30 p.m. Kick Off at 8:00 p.m.

Parking Lots Open at 4:00 p.m. Gates Open at 6:30 p.m. Game Ceremonies begin at 7:30 p.m. Kick Off at 8:00 p.m.

Parking Lots Open at 4:00 p.m. Gates Open at 6:30 p.m. Game Ceremonies begin at 7:30 p.m. Kick Off at 8:00 p.m.

Parking Lots Open at 4:00 p.m. Gates Open at 6:30 p.m. Game Ceremonies begin at 7:30 p.m. Kick Off at 8:00 p.m.

Parking Lots Open at 4:00 p.m. Gates Open at 6:30 p.m. Game Ceremonies begin at 7:30 p.m. Kick Off at 8:00 p.m.

Parking Lots Open at 4:00 p.m. Gates Open at 6:30 p.m. Game Ceremonies begin at 7:30 p.m. Kick Off at 8:00 p.m.

INSIGHT BOWL DECEMBER 30, 2011

INSIGHT BOWL DECEMBER 30, 2011

A

B

C

D

E

E

Big Huddle On Site

DECEMBER 30, 2011

*A disabled plate/placard is required to enter this lot.

INSIGHT BOWL DECEMBER 30, 2011

INSIGHT BOWL DECEMBER 30, 2011

INSIGHT BOWL DECEMBER 30, 2011

INSIGHT BOWL DECEMBER 30, 2011

DECEMBER 30, 2011

DECEMBER 30, 2011

DECEMBER 30, 2011

DECEMBER 30, 2011

DECEMBER 30, 2011

VOID IF BOTTOM STUB IS DETACHED

VOID IF BOTTOM STUB IS DETACHED

VOID IF BOTTOM STUB IS DETACHED

VOID IF BOTTOM STUB IS DETACHED

VOID IF BOTTOM STUB IS DETACHED

VOID IF BOTTOM STUB IS DETACHED

Parking Lots Open at 4:00 p.m. Gates Open at 6:30 p.m. Game Ceremonies begin at 7:30 p.m. Kick Off at 8:00 p.m.

Parking Lots Open at 4:00 p.m. Gates Open at 6:30 p.m. Game Ceremonies begin at 7:30 p.m. Kick Off at 8:00 p.m.

Parking Lots Open at 4:00 p.m. Gates Open at 6:30 p.m. Game Ceremonies begin at 7:30 p.m. Kick Off at 8:00 p.m.

Parking Lots Open at 4:00 p.m. Gates Open at 6:30 p.m. Game Ceremonies begin at 7:30 p.m. Kick Off at 8:00 p.m.

Parking Lots Open at 4:00 p.m. Gates Open at 6:30 p.m. Game Ceremonies begin at 7:30 p.m. Kick Off at 8:00 p.m.

Parking Lots Open at 4:00 p.m. Gates Open at 6:30 p.m. Game Ceremonies begin at 7:30 p.m. Kick Off at 8:00 p.m.

INSIGHT BOWL DECEMBER 30, 2011

INSIGHT BOWL DECEMBER 30, 2011

INSIGHT BOWL DECEMBER 30, 2011

INSIGHT BOWL DECEMBER 30, 2011

INSIGHT BOWL DECEMBER 30, 2011

G

H

I

J

K

DECEMBER 30, 2011

tv pad

PASS LIMITED TO RV, BUS, AND LIMO ONLY

INSIGHT BOWL DECEMBER 30, 2011


Digital Marketing


Projects were completed during August 2011 - January 2012 under the direction of Fiesta Bowl Graphics Manager, Julie Baker.



2011 Fiesta Bowl Internship Portfolio