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Brand Proposal

Sumter County Chamber of Commerce 12 July 2018


7

Principles of Branding


Brandable

An effective logo is read only once and recognized in fewer than 7 impressions.


Distinctive

A powerful logo stands out from other marks in its category.


simple

The best logos are deceptively simple.


Versatile

Alongside their full-color versions, correctly designed logos work in one-color applications as found on writing instruments, mugs, and banners. In addition, they work at any size.


RELEVAnt

Logos set the tone and style of the brand.


TARgeted

Logos must speak to the targeted audience. Our favorite test: “Would you wear it on a t-shirt?�


Wouldn’t it be great


if we could marry a brand to a

long-term campaign?

YES!


THE QUESTION IS...


HOW HAVE OTHER COMMUNITIES BEEN SUCCESSFUL?


So what Is Sumter County’s most recognizable animal?

WELL...


Sucarnochee IS THE CHOCTAW WORD FOR hog river Or A PLACE WHERE HOGS BATHE


BIGGER-THANLIFE-STATUES


Communities UWA Colleges Individuals Organizations


WhoopassBranding.com © Flying Pig Brand LLC FlyingPigBrand.com Greg Jones: 601-513-1833 Weldon Fultz: 334-422-5739

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