Sumter County Chamber of Commerce 12 July 2018
Principles of Branding
An effective logo is read only once and recognized in fewer than 7 impressions.
A powerful logo stands out from other marks in its category.
The best logos are deceptively simple.
Alongside their full-color versions, correctly designed logos work in one-color applications as found on writing instruments, mugs, and banners. In addition, they work at any size.
Logos set the tone and style of the brand.
Logos must speak to the targeted audience. Our favorite test: â€œWould you wear it on a t-shirt?â€?
Wouldnâ€™t it be great
if we could marry a brand to a
THE QUESTION IS...
HOW HAVE OTHER COMMUNITIES BEEN SUCCESSFUL?
So what Is Sumter Countyâ€™s most recognizable animal?
Sucarnochee IS THE CHOCTAW WORD FOR hog river Or A PLACE WHERE HOGS BATHE
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