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SOCIAL MEDIA DEVELOPMENT _____________________________ JOEY GROON NETWORKS 2012-2014

delivered in the interests of:


Photographers: Frederik Gøeg Bygholm Lior Zilberstein Lea Kaae Hansen (Clothing Sinthu Nathan) Sources of insights & analytics: Facebook for Advertising, Pagealyzer.com, Sina Weibo, Google Analytics, Tunecore.com, Spotify Brought to you by: Sound Soldier Records info@soundsoldierrecords.com +45) 60 28 39 24


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SOCIAL MEDIA DEVELOPMENT _____________________________

ABOUT THIS REPORT In November 2012 I began working on the initial preparations on developing my networks globally. First of all I began produce several network platforms and master those in several timezones thanks to the scheduling system within facebook and the likewise systems on other platforms such as Sina Weibo in China. During the beginning of December 2012 did I launch the first CPC and CNC clickrate online advertisements through the Facebook for advertising - system. First of all did I promote in Scandinavia solely, but slowly spreading out the audience and targeting. Developing massive attention in Indonesia, Thailand, India and Brazil. Though it has been advertised on a very low budget, it has been possible to develop my networks globally within a year. And furthermore reaching an audience of 7.5 Million users on Social Media platforms worldwide.

I have campaigned my singles and released two EP albums during 2013. All releases were very well recieved and campaigned within the overall strategy. Furthermore was a content marketing strategy 2013/2014 implemented to make sure the newly engaged audience would be returning regularily for more content, information and music. I do hope you will enjoy this report and find it interesting to review the statistics. Sincerely Johannes Holt Iversen Joey Groon


2012/2013 NETWORK DEVELOPMENT Social Media Network Development


2012/2013


2012/2013


2012/2013 facebook.com/joeygroon November 2013


2012/2013 facebook.com/joeygroonchina November 2013


2013 Campaign Statistics Single Releases & Album Releases


2013 Campaign Statistics Maybe September EP & Let It Go - Single

facebook.com/joeygroon

DETAILED Statistics SEE THE NEXT PAGES


2013 Campaign Statistics Maybe September EP & Let It Go - Single

facebook.com/joeygroon

MAYBE SEPTEMBER - EP


2013 Campaign Statistics Maybe September EP & Let It Go - Single

facebook.com/joeygroon

MAYBE SEPTEMBER - EP


2013 Campaign Statistics Maybe September EP & Let It Go - Single

facebook.com/joeygroon

MAYBE SEPTEMBER - EP


2013 Campaign Statistics Maybe September EP & Let It Go - Single

facebook.com/joeygroon

MAYBE SEPTEMBER - EP


2013 Campaign Statistics Maybe September EP & Let It Go - Single

facebook.com/joeygroon

LET IT GO - SINGLE


2013 Campaign Statistics Maybe September EP & Let It Go - Single

facebook.com/joeygroon

LET IT GO - SINGLE


2013 Campaign Statistics Maybe September EP & Let It Go - Single

facebook.com/joeygroon

LET IT GO - SINGLE


2013 Campaign Statistics Maybe September EP & Let It Go - Single

facebook.com/joeygroon

LET IT GO - SINGLE


2013 Campaign Statistics Throwback Memories - Single


2013 Campaign Statistics Throwback Memories - Single


2013 Campaign Statistics Throwback Memories - Single


2013 Campaign Statistics Throwback Memories - Single


2013 Campaign Statistics Throwback Memories - Single


2013 Campaign Statistics Throwback Memories - Single


2013 Campaign Statistics Throwback Memories - Single


2013 Campaign Statistics Throwback Memories - Single


2013 Campaign Statistics Throwback Memories - Single


2013 Campaign Statistics Throwback Memories - Single


2013 Campaign Statistics Throwback Memories - Single

EXAMPLE ON A BlogPost FROM Joeygroon.com


2013 CONTENT MARKETING Commercial Flyers & Content Published Online


2013 Content marketing commercial flyers & Content Published Online


2013 Content marketing commercial flyers & Content Published Online


2013 Content marketing commercial flyers & Content Published Online


2013 Content marketing commercial flyers & Content Published Online


2013 Content marketing commercial flyers & Content Published Online


2013 Content marketing commercial flyers & Content Published Online


2013 Content marketing commercial flyers & Content Published Online


2013 Content marketing commercial flyers & Content Published Online


2013 Content marketing commercial flyers & Content Published Online


2013 Content marketing commercial flyers & Content Published Online


2013 Content marketing commercial flyers & Content Published Online


2013 Content marketing commercial flyers & Content Published Online


2013 Content marketing commercial flyers & Content Published Online


2013 Content marketing commercial flyers & Content Published Online


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SOCIAL MEDIA DEVELOPMENT _____________________________

PROSPECTS OF 2014 (EPILOGUE) Thank you for reading this report. Further data will be retrieved for the next report of 2014-2016, in this chapter I will be reflecting on future prospects and what is being planned during the future network development; aiming towards an reached audience of 10 million users as well as 20,000 likes and followers within the end of 2014. Right now is exclusivity the key to all future work for Joey Groon as well as collaboration. In exchange of an audience of more than 12,000 followers and a weekly reach of 44,000 people, Joey Groon would need to serve his listeners with exclusive content and stories delivered by reliable platforms who can cross-promote. Furthermore is Joey Groon an unsigned act which is in line of the DIY method these statistics and campaigns were developed. However, I am always looking towards

collaborations with companies and labels which has a potential maschinery that can be implemented with the already founded structure of Joey Groon. As long as the authenticity can be maintained and the prospects are kept as they were planned from my hand. I hope you enjoyed this small insight in the world of Joey Groon, I look forward for the future years to come. Sincerely Johannes Holt Iversen Joey Groon


Š All Rights Reserved by Joey Groon & Sound Soldier Records. Intellectual property maintained by Sound Soldier Records and the U.S. Copyright Office.


Joey Groon - Social Media Development 2012-2014