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N E H C T I K D BR-N branding game to create ven i r d y g e t a r A st ds n a r b g n i l a ppe a r o f s e p reci


A collaborative game to cocreate appealing brands in an inspiring and fun way


Based on scientific research


Brands stimulate desire when they trigger specific human drives

<< Vision

Brands are build by intensive collaboration


Combining fun, science, play and a diďŹ&#x20AC;erent mindset helps people create appealing brands

<< Insight


The SIX-C-MODEL速 provides insights and direction


Interdisciplinary branding team

<< Who


Game goals >> Discussion

Inspiration

BR-ND KITCHEN

Team building

Playing with science

Creating appealing brands

Knowledge transfer

Co-creation

A strategy driven branding game for co-creating appealing brand recipies

Client relation development

(sub) conscious selection

Category drives

Sub-goals of the game Goal of the game Game essence


When >> BR-ND KITCHEN

Analysis

Creation

Decision

The game is the kick-oďŹ&#x20AC; in the creation phase in branding

Implementation


MORE INFO?

ne e o K r e d Alexan -nd.com br koene@ 3801287 5 +31(0)6 mer a r C m i K .com d n r b @ cramer 2973804 2 +31(0)6 jart l a G t s Joo .com d n r b @ galjart 17780 0 8 4 6 ) +31(0 m r-nd.co b . w w visit w


BR-ND Kitchen