©Tweezerman International 2022 2023 Retail New Items February 15th Ship Date
2021-2022 HIGHLIGHTS
We continue to make strides forward to increase our brand awareness and distribution channels. With an omni-channel marketing strategy, we strive to provide our customers with a seamless and integrated shopping experience while globally unifying our brand aesthetic, message and voice.
Key achievements of the past year include:
• Our Classic Slant Tweezer is awarded Allure’s Hall of Fame Award.
• Our Classic Slant Tweezer celebrates its 40th birthday!
• Tweezerman makes up 8 of the top 20 items in total US Mulo sales in 2021.
• We successfully partnered with Bobbi Brow, Jessica Alba, and Tom Bachik.
• We launched and sold out of our Tom Bachik Nailcare Set, with a 99% growth over LY.
• We launched new post-consumer recycled plastic packaging.
• We launched our sustainability landing page, highlighting key company initiatives to achieve carbon neutrality.
• We launched Tiktok and rebuilt our Youtube channel.
• We grew our holiday program globally:
• 2021: 50% vs LY
• 2022: 114% vs LY
©Tweezerman International 2022
We are honored to be recognized in the Best of Beauty Awards by Allure Magazine. The Slant Tweezer, Mini Cuticle Nipper and the Angled Brow Brush & Spoolie were named Best Tools for 2021. We are proud to be continuously recognized by prestigious beauty awards for our best in quality beauty tools.
Slant
Slant
Slant
©Tweezerman International 2022
2021 AWARDS Angled Brow Brush & Spoolie Smooth Nail Buffer Block
Tweezer
Tweezer
Tweezer
OUR SUSTAINABILITY JOURNEY
We take our commitment to a cleaner and greener Tweezerman seriously. We are on a mission to achieve carbon neutrality by 2030 to manifest our contribution in reaching the global climate target. With the support and leadership of our parent company, the ZWILLING Beauty Group, it has always been part of our core values to conduct business in a socially responsible manner and give back to our global community in a meaningful way. While we celebrate those achievements, we know there is more work to be done. We are on a continuous journey to maximize our sustainable efforts to reduce our impact on the environment.
SUSTAINABLE PRODUCTS
MINDFUL PACKAGING
SOCIAL RESPONSIBILITY
ECO-FRIENDLY PRACTICES
We make durable, high-quality beauty tools. We fully believe in buying better, wasting less.
We use recycled plastic and responsibly sourced materials.
We conduct business with responsibility, respect, and social awareness.
We continue to reduce our consumption of electricity and plastic.
©Tweezerman International 2022
• Professional quality, 25-degree slanted tip is the perfect angle for working against the brow bone.
• Perfectly aligned, hand-filed tips close evenly and firmly to remove hair from the root.
2023 NEW COLOR & PATTERN ©Tweezerman International 2022
Inspired by iconic Portuguese Azulejo ceramic tiles, this new color & pattern are a nod to this classic 14th century hand-made craftsmanship. Historic in style and design, these tiles are famous world-wide and attract millions of tourists year-round.
Lapis Blue Slant Tweezer Item code: 1230-BLR MSRP: $24.00 Lisbon Sea Mini Slant Tweezer Item code: 1252-PWR MSRP: $18.00 Prepack Tweezer Display Item code:
MSRP: $216.00
• Superior calibrated tension for comfort, control and true precision. • This product is not tested on animals. • Pre-pack display holds 12 mini tweezers in tube.
8860-R
BROW RAZOR ©Tweezerman International 2022 The brow razor is perfectly sized to shape brows with precision. High quality blades gently remove brow hair for quick and pain-free touchups. • Premium quality stainless steel blades are perfectly sized for precision brow shaping. • Metal handle is designed for easy handling and optimal performance. • Stainless steel is sanitary, durable, and easy to clean. • Safety cap included for safe storage. • For optimal performance, replace razor blades every 2-3 months or as needed; 3 replacement blades included. • Pack of 4 replacement blades also sold separately. Brow Razor Item code: 1601-R MSRP: $18.00 Replacement Blades Item code: 1022-R MSRP: $10.00 OUT OF BEAUTY CONSUMERS TESTED 61% stated this product was innovative 63% considered this relevant to their beauty routines 54% would purchase this product MARKET TRENDS 47% of adults are searching for “clean beauty” encompassing products that are made of durable materials and reduce waste. Sources: NPD Screener July 2021, Mintel’s Clean Beauty Report
REUSABLE MAKEUP REMOVER PADS
Our Reusable Makeup Remover Pads delicately wipe away excess makeup when used with cleanser.
• Reusable Makeup Removal Cloths are a sustainable option to single use cotton pads - 6 cloths included in kit.
• Use with water and / or cleanser to wipe away makeup and reveal clean skin.
• Upheld perfect condition after durability lab testing conducted. Testing included soaking cloths in makeup remover for up to 4 minutes, through 20 machine washing and drying cycles.
• One pack can replace up to 480 cotton pads per year based on an average use of 4 cotton pads daily.**
• Machine washable cloths.
OUT OF BEAUTY CONSUMERS
TESTED
63% stated this product was innovative 66% considered this relevant to their beauty routines 56% would purchase this product
MARKET TRENDS
Sustainable beauty brands are discouraging one-time use products that can be replaced with alternatives that can replaced with washable cotton cloth cleansing pads.
Sources: NPD Screener July 2021, Fait Avec Coeur: 14
Sustainable Beauty Trends, Best Eco-Friendly Skincare Trends
©Tweezerman International 2021
©Tweezerman International 2022
Item code: 6100-R MSRP: $15.00
Our Glass Nailcare Set is designed to gently shape nail edges, buff nail beds and push back cuticles with precision and ease. Longlasting and durable, glass tools are a great, sustainable substitute to replaceable manicure tools.
• Nail file shapes and smooths nail edges.
• Nail buffer smooths and polishes nail bed to a high shine.
• Cuticle Pushy gently pushes back cuticles without damaging nail beds.
MARKET TRENDS
Consumers are looking for gentler, longer-lasting products. Shopping behaviors are slowing down in purchase frequency to prioritize quality and durability while looking for materials with increased benefits for sanitization such as glass.
one
GLASS NAILCARE SET
Item code: 4026-R MSRP: $26.00 ©Tweezerman International 2022
Sources: Mintel Clean Beauty Inclusivity Impact, Cosmopolitan Glass Nail Files: Why you should be using
Premium quality glass nail buffer buffs away imperfections on nail beds, gently filing against the nail surface to smooth the nail bed.
Long-lasting and durable, glass tools are a great, sustainable substitute to replaceable manicure tools.
• Nail buffer smooths and polishes nail bed to a high shine.
• Includes a filemate for storage and safe keeping.
MARKET TRENDS
Consumers are looking for gentler, longer-lasting products. Shopping behaviors are slowing down in purchase frequency to prioritize quality and durability while looking for materials with increased benefits for sanitization such as glass.
REUSABLE GLASS NAIL BUFFER
Item code: 3402-R MSRP: $15.00 ©Tweezerman International 2022
Sources: Mintel Clean Beauty Inclusivity Impact, Cosmopolitan Glass Nail Files: Why you should be using one
•
•
•
TESTED
•
•
STRENGTH TOENAIL CLIPPER ©Tweezerman International 2021
EXTRA
Constructed with increased strength and an extra wide jaw opening, this nail clipper is designed to cut thicker toenails.
Sharp cutting edges with wider opening fit for enlarged toenails.
Flat blade edges are ideal to prevent splitting and ingrown toenails.
Ergonomic large handle for added strength, comfort and control. Recommended for users who require advanced stability and control.
Item code: 5161-R MSRP: $12.00 ©Tweezerman International 2022
• Premium quality stainless steel is durable and easy to clean.
OUT OF BEAUTY CONSUMERS
78% stated this product was innovative
51% considered this relevant to their beauty routines
• 66% would purchase this product MARKET TRENDS
Clean Beauty encompasses inclusivity. Inclusivity in beauty will move beyond diverse imagery with an increased attention for brands known for advancing product inclusivity.
Sources: NPD Screener July 2021, Mintel Clean Beauty Inclusivity Impact, WGSN Beauty Forecast A/W 23/24: Care Culture
TRENDS
NAIL BRUSH & CALLUS REMOVER Dual sided Nail Brush & Callus Remover brushes away dirt and removes calluses with ease.
Nail brush removes dirt and impurities for clean, healthy nails.
Callus remover stone removes hardened skin to reveal smoother and softer skin.
Pumice made from recycled glass material. Nail Brush & Callus Remover Item code: 3087-R MSRP: $12.00 ©Tweezerman International 2022 OUT OF BEAUTY CONSUMERS
64%
product
innovative
55%
54% would purchase this product
•
•
•
TESTED •
stated this
was
•
considered this relevant to their beauty routines •
NPD Screener July 2021, Fait Avec Coeur: 14 Sustainable Beauty Trends, Best
Skincare Trends
MARKET
Consumers are looking for upcycled products that contain ingredients that would have otherwise been discarded and banished to landfills. Multifunctional products are preferred in place of purchasing multiple products to reduce waste. Sources:
Eco-Friendly
CLEAN SOLE FOOT SCRUBBER
Reveal softer and smoother skin with this all-in-one foot scrubber. Soft, silicone fibers scrub away dead skin while the detachable pumice stone removes hardened calluses. Hands-free design allows for easy grooming.
•
• 73% considered this relevant to their beauty routines
• Silicone fibers are easy to clean and gentle for everyday use.
• Pumice stone removes hardened skin to reveal softer skin.
•
TRENDS
Attaches to shower or bath floor to allow a hands-free use. Recommended for anyone experiencing back pain or difficulty with reach.
Scrubber Item code:
MSRP: $26.00 ©Tweezerman International 2022 OUT OF BEAUTY CONSUMERS
Pumice stone is made of natural stone. Clean Sole Foot
5081-R
TESTED
• 67% stated this product was innovative
• 57% would purchase this product
MARKET
Multi-functional products are preferred in place of purchasing multiple products to reduce waste. There is increased attention for brands known for advancing product inclusivity.
Sources: NPD Screener July 2021, Fait Avec Coeur: 14 Sustainable Beauty Trends, Best Eco-Friendly Skincare Trends
THANK YOU