GeoCentral PURE 2023

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4 TABLE OF CONTENTS Collection Introduction Sustainable Packaging Crystalline Facial Beauty Tools Matte Mineral Collection Cleansing Herb Bundles Merchandising Inspiration 54 56 58 66 72 76 PURE EARTH COLLECTION
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INTRODUCING

What is PURE Earth Collection?

PURE Earth Collection is a capsule collection by Shoppe Geo. It is an offering of beauty and wellness products from the earth, with colors reminiscent of those found in serene landscapes. Inspiration gathered from ancient wellness tools is reimagined and modernized for current self-nourishment practices. Products include a crystalline facial grid, two styles of gua sha tools, three types of natural palm stones, and three varieties of dried herb bundles. Holistic design principles, such as sustainable sourcing and regenerative product life cycles, are present throughout the collection. Mindful design details allow for retailers to easily merchandise products as a full collection or feature individual items in a curated environment.

Why Now?

The increased interest in holistic self-care practices across multiple demographics is an important cultural shift to note. Trend forecasting shows that wellness, relaxation, and rejuvenation, alongside environmentally impactful practices will remain key topics throughout the foreseeable future. PURE Earth Collection answers this call for personally and environmentally sustainable, nourishing products with crystal-infused beauty rituals and energy cleansing practices.

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What makes PURE Earth Collection Different?

Holistic design, attention to well-being, and a genuine connection to nature are key concepts in PURE Earth Collection. Zero plastic is used in the entirety of the collection. Instead, the packages feature high-quality paper boxes with cut-outs to view the products and unbleached cotton fabric elements. We aim to create our products responsibly and with respect for natural resources and cultural heritage.

100% cotton fabric, unbleached

sustainably sourced paper - FSC certified

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PURE EARTH COLLECTION

colors inspired by soothing aspects of nature

integrated packaging enhances the customer experience

soy-based inks + non-toxic glue

product interaction – see and touch through packaging cut-outs

plastic-free, 100% recyclable packaging

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CRYSTALLINE FACIAL BEAUTY TOOLS

Crystalline Facial Beauty Tools offer a modern take on the ancient practice of incorporating crystals into skincare rituals. Increased consumer focus on holistic lifestyle practices (those intended for overall well-being) reminds us that beauty is not skin deep – we must address beauty from the inside out. Our beauty tools are designed to enhance an inner glow that shines through to the surface.

PURE Crystalline Facial Grid blends the practice of acupressure massage with the sacred geometry of crystal grids. GLOW Crystal Massage Tool gently reduces facial puffiness and tension, in addition to the soothing benefits of rose quartz. SUBLIME Crystal Sculpting Tool rejuvenates skin and activates circulation in combination with the uplifting benefits of green aventurine.

PURE GLOW SUBLIME

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THE FACE AS A CANVAS

PURE Crystalline Facial Grid combines a potent, yet gentle interplay of sacred geometry and acupressure points along the nerve meridians of the face and neck. When used with intention, crystalline facial grids can clear discordant energy, repair energetic disconnections, and soothe all systems of the body. This product includes three suggested grid layouts and intentions: Energetic Detoxification, Meditative Bliss, and Divine Illumination.

crystals are a mix of raw, matte, and polished finishes

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14 flat .5” crystals to create facial grid layouts illustrated guidebook on luxe, ivory paper 100% cotton canvas drawstring bag for storage 100% cotton muslin panel with printed facial grid for practice
CLICK TO READ FULL BLOG POST

PURE CRYSTALLINE FACIAL GRID

Item # G5096 • Unit of 4 • 5.5”L x 6”W x 1.25”D $15.00 | $60.00 MSRP $40.00

Each unit includes a merchandising display card as seen on pg. 58

sustainable packaging: high-quality paper with 12 cut-outs for viewing the crystals and guidebook

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THE ART OF SOOTHING

GLOW Crystal Massage Tool gently reduces facial puffiness and tension, in addition to the soothing benefits of rose quartz. The practice of gua sha massage has roots in Traditional Chinese Medicine. This technique is a relaxing and rejuvenating method of self-care, where internal benefits improve overall skin appearance.

100% cotton muslin panel with facial massage instructions

rose quartz crystal massage tool: soothes the skin, mind, and heart

card with information about the history of gua sha and skincare ritual tips

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100% cotton canvas bag for storage
CRYSTALLINE FACIAL BEAUTY TOOLS CLICK TO READ FULL BLOG POST

GLOW ROSE QUARTZ CRYSTAL MASSAGE TOOL

Item # G5094 • Unit of 4 • 6”L x 4.75”W

$12.00 | $48.00 MSRP $30.00

Each unit includes a merchandising display card as seen on pg. 58

CRYSTALLINE FACIAL BEAUTY TOOLS

ENERGIZE FROM THE OUTSIDE,

SUBLIME Crystal Sculpting Tool rejuvenates skin and activates circulation in combination with the uplifting benefits of green aventurine. Gua sha massage boosts immune health, reduces tension, and generates inner vitality as a refreshing method of self-care.

IN

instructions

green aventurine crystal sculpting tool: energizes the skin, mind, and heart

card with information about the history of gua sha and skincare ritual tips

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100% cotton muslin panel with facial sculpting 100% cotton canvas bag for storage
CRYSTALLINE FACIAL BEAUTY TOOLS
CLICK TO READ FULL BLOG POST

SUBLIME GREEN AVENTURINE CRYSTAL SCULPTING TOOL

Item # G5095 • Unit of 4 • 6”L x 4.75”W

$12.00 | $48.00 MSRP $30.00

Each unit includes a merchandising display card as seen on pg. 58

CRYSTALLINE FACIAL BEAUTY TOOLS
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MATTE MINERAL COLLECTION

Matte Mineral Collection features a line of natural palm stones inspired by smooth river rocks organically tumbled over time. These palm stones can be used to assist in focus, self-soothing practices, and meditation. The soft, matte finish is a sophisticated take on the traditional polished palm stone. Each stone type is curated based on its metaphysical properties. Palm stones serve as natural tools for enhancing one’s wellness practice.

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MOOKAITE
MAHOGANY OBSIDIAN XIUYAN JADE
JASPER

perfectly palm-sized at approx. 2”

soft matte finish inspired by nature

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CLICK TO READ FULL BLOG POST

cut-out for seeing and feeling the stone while packaged

21 NATURAL PALM STONE: MAHOGANY OBSIDIAN Item # G5098 • Unit of 4 • 2.5”L x 2.5”W x 1.5”D $6.00 | $24.00 MSRP $15.00
PALM STONE: XIUYAN JADE Item # G5097 • Unit of 4 • 2.5”L x 2.5”W x 1.5”D $6.00 | $24.00 MSRP $15.00 NATURAL PALM STONE: MOOKAITE JASPER Item # G5099 • Unit of 4 • 2.5”L x 2.5”W x 1.5”D $6.00 | $24.00 MSRP $15.00 MATTE MINERAL COLLECTION
NATURAL

sanded edges offer a soft and natural finish

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sustainably sourced birch wood made locally in Cincinnati, OH
23 MATTE MINERAL COLLECTION PURE PALM STONE WOODEN DISPLAY Item # G9042 • Unit of 1 • 6.5”L x 8.25”W x 9.25”H Product sold separately $45.00
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CLEANSING HERB BUNDLES

Cleansing Herb Bundles offer a way to engage in a sacred ancient practice with respect and intention. Energy cleansing with herb bundles has been practiced throughout history, remaining popular throughout the contemporary wellness lifestyle movement. It is important to approach herbal cleansing with cultural acknowledgment and appreciation – we encourage users to be present and connected to the mind and body while using these bundles with heartfelt intention. Each variety of dried herb is curated for this collection based on its healing and cleansing properties.

WHITE SAGE ROSEMARY RED CEDAR

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cut-out for viewing and air circulation around herbs

instructions for safety and usage included on packaging

bundles gently secured with cotton string

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CLICK TO READ FULL BLOG POST

Item # G5111 • Unit of 4 • 5”L x 2”W x 2”D

$6.00 | $24.00 MSRP $15.00

Item # G5112 • Unit of 4 • 5”L x 2”W x 2”D

$6.00 | $24.00 MSRP $15.00

Item # G5110 • Unit of 4 • 5”L x 2”W x 2”D

$6.00 | $24.00 MSRP $15.00

WHITE SAGE BUNDLE BOX RED CEDAR BUNDLE BOX ROSEMARY BUNDLE BOX
CLEANSING HERB BUNDLES
28 MERCHANDISING INSPIRATION Display case for editorial purposes only - not for sale.
29 MERCHANDISING INSPIRATION Merchandising cards are included with each unit of facial tools.

Take a step into nature, letting the roots of life reach through the soil, across time. Return to the essence of your most pure self. Natural beauty is Mother Earth’s greatest strength –she is honored when you radiate from the inside out.

I am a product Of the beauty of the earth. In this I am PURE.