Cash Flow The cash flow of a business is often managed by a CFO, chief financial officer, an accountant or a bookkeeper. Cash flow is just above mission and is often called “the bottom line.” If the leader has done a great job, there should be plenty of cash flow for salaries, profits, dividends, and capital to keep the business going forward. If the leader has done a bad job, there are cash shortages, cutbacks, layoffs, and diminishing working capital.
Communications Communications is positioned just above the cash-flow section of the B-I Triangle because communications, both internal and external, directly impacts cash flow—both positively and negatively. There are external communications to customers, often called PR (public relations), marketing, advertising, and sales. There are internal communications to employees, suppliers, management, and shareholders. Organizations with poor internal and external communications suffer in all eight integrities, especially the bottom line.
by Rich Dad, Robert Kiyosaki