Issuu on Google+

Brand Identity

YPG The Young Professionals Group Style guide overview 1


Brand Guidelines

YPG Mission Statement These guidelines outline a framework for creating communication for the Young Peoples Group. All artwork elements can be supplied in digital format. The goal is to always make sure that these guidelines shall be followed through projects and pieces.

2


Logos Selected Version

YPG

Alternate Version

YPG Full text logo Version

Text Version

YPG

Y P oung

rofessionals

G

roup

These are the logos that associate with YPG. Notice that there are different styles with the logos. When creating these logos i wanted to create a buisness oriented piece that will attrack the eye of a customer. Choosing gray for these logos at first was hard, but using my creativity i have worked my way around it, to make this a great logo. 3


Logo size

The standard logo size should be in only in this range of size shown below.

W: 20p 6.2 H: 10p 6

W: 10p 6.1 H: 10p 6

YPG

4

W: 14p 5.82 H: 14p 4

YPG

YPG


Do Not

• Do not se the logo in brown, orange or yellow • Do not use any artistic filters on the logo, gradents or embossing. • Do not stretch, rotate, or distort the logo.

YPG

YPG

YPG

YPG

Y P G

YPG

5


Color Pallete

6

RGB: 124 133 140

PMS: 430 C

Hex: 7C858 C

#: 000000

RGB: 0,0,0

CMYK: 0,0,0,1


Helvetica Font

YPG abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

7


Clear Space

Space equal to the size of the YPG logo should remain free of any type on all sides.

YPG

YPG

YPG YPG

8


Ypg style guide