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Portfolio

by Jessica Fertig


Baby Pack Infant Carrier design for Ford with integrated SYNC technology


Research

“3 out of 4 car seats are not used correctly Every year, thousands of young children are killed or injured in crashes, mainly because 3 out of every 4 children in child safety seats are not properly secured, or even worse, not restrained at all.”

“Motor vehicle crashes are the leading cause of death for children from Frontal and frontal offset crashes combine for about 72% of severe crashes. Side impacts are about 24%. Rear and rear offset crashes only account for about 4%.

3 to 14 years old.”

All car seats rated by NHTSA meet Federal Safety Standards & strict crash performance standards Car crashes are the leading cause of death for children ages 3 to 6.


Mary is an active stay-at-home mom who enjoys working on house projects. She normally does most of her errands while her husband is at home so he can watch the children while she is out and about. Mary thinks her baby carrier is too big and bulky for her to handle both children and any extra bags which makes running errands difficult when she has both children with her. Mary and her husband own two vehicles - a sedan and a pickup truck. Each one has a set of front facing seat carriers along with a booster chair because it is easier than having to move the car seat all the time. They also own a sling, a baby backpack and a rear-facing carrier that are stored in their closet because both of their children out-grew them. Ideally Mary is looking for a carseat that is cost-effective, adjusts to children’s size as they grow, and is easy to transport.

Mary, 29 Two children a 12 months old girl and a 3 years old boy Overly Protective Stay Home mom Married

Problems Lack Security, Monitoring (Behavior, Vitals, overall health) Too heavy, time consuming, uncomfortable, car seat expires, awkward handle, weight distribution.

Emotions Insecurity, frustration, impatience, unaware, preoccupation.

Persona

Now What? Parent needs How to design a car seat for families on the go? How can it be easier to hold? How can it be lightweight and still keep the infant safe? How can the parents just use one hand or even have a free hand carrier? How can it be more comfortable to carry and to lock inside the vehicle? How can the parent better monitor their child while driving?

Company Desires How can it be seamlessly integrated to the car and be synchronized with SYNC technology? How can the child be placed in a 180 degree position and still have lumbar support during long trips?


Concept Prototypes


Computer Prototypes


It provides support and comfort

Breathable Material Oekotex and Ă–ko-Tex Standard 100

Thin soft plastic molded shell


Study Abroad Furniture Project

Modular Storage Stool


CRITERIA: SEATING SOLUTIONS - Modular stools - High top stools HIGH-TOP STOOLS - Storage Space for classroom use - Better Back Rest MODULAR STOOLS - Stools and Storage - Stackable bookshelf - Bookshelf OTHER STORAGE IDEAS - Bookshelf - Stackable blocks


STOOL AND STORAGE This concept represents the majority of the initial design criteria goals, and has an organic and ergonomic shape. It opens the possibility to have more than two functions. This concept could be used as a stool, bookshelf, storage compartment or a table. A modular and inspiring look will allow the consumer to arrange it in a series of different ways. The minimalistic shape would facilitate mass production options. It could be made of wood veneer for a more sophisticated look or it can be plastic molded to add color variation and playfulness for a classroom setting.

Developed Concept Sketch


Nubi Lighting Design Project


Inspiration


Ideations


Nubi: Materials: MDF, digital printed Plexiglass, flex-plywood, plastic netting, fluorencent light. Concept: Inspired by the immensity of the sky and the natural light that it creates. I wanted to capture the different color hues and values of the sky throughout the day and bring them inside. Nubi shows the transition of colors, translucency, and reflection that the sky produces between the sun, clouds and moonlight. Inspirational Words: - Time - Color temperature - Transparency - Translucency - Patterns - Color Waves - Artificial/Natural - Inside/Outside


Research Design Research Project


Process

Videotaping Tape Recorder Note Taking Digital Camera Photo Journal Ride Along

Our goal is to identify the needs of small businesses that utilize a fleet of vehicles.

Key Attributes Personalization

To gain a well rounded view of their needs, we will look at two different perspectives; the driver and the manager

Ease of Use Information from a Distance Variety of Prompts Photo References Simplicity


Garmin wants to understand how businesses that utilize a mobile workforce operate.

+

We researched the mobile needs of ...

5 DRIVERS

4 COMPANIES

CATERING

... to find out how Garmin can develop a system to meet the needs of this group.

COMMUNICATIONS

2 MANAGERS

PEST CONTROL

FOOD DELIVERY

a+ survey

Steve

Danny

MANAGER

MANAGER

Maceli’s Catering Time w/ company: 15 yrs Face 2 Face Interview

A+ Pest Control Time w/ company: 5 yrs Audio Interview

Adam

Jake

Eric

Ty

Lloyd

Deanna

DRIVER/TECHNICIAN

DRIVER

DRIVER

DRIVER

DRIVER

INSURANCE AGENT

R&R Telecommunications Time w/ company: 9 yrs Video Interview

Maceli’s Catering Time w/ company: 2 yrs Face 2 Face Interview

Pizza Hut Time w/ company: 11 yrs Face 2 Face Interview

A+ Pest Control Time w/ company: 6 yrs Photo Journal

A+ Pest Control Time w/ company: 3 yrs Ride along

AMERICAN FAMILY Time w/ Company: 26 yrs Secondary Research

lack of gps or radio in vehicle

lack of gps or radio in vehicle

cellphone usage

cellphone usage

alternate routes

alternate routes

redundancy in devices

redundancy in devices

paperwork in vehicle

paperwork in vehicle

use of Mapquest and Google Maps

use of Mapquest and Google Maps

itinerary variance

updated scheduling

updated scheduling

itinerary variance

vehicle maintenence

inventory

inventory

vehicle maintenence using personal devices insurance discounts

personalized settings

personalized settings night settings and larger type multiple display options

using personal devices

directions

directions

night settings and larger type

insurance discounts

direct relay of information

direct relay of information

multiple display options

Research

long battery life

long battery life

alternate routes and maps

alternate routes and maps

updated maps

updated maps

clearly displayed information

clearly displayed information

trusted brand

trusted brand

wifi hotspots

wifi hotspots


Garmin Research Project The most common issues among members of mobile workforces are...

What We Found Out

lack of gps or radio in vehicle

cellphone usage

redundancy in devices

paperwork in vehicle

use of Mapquest and Google Maps

itinerary variance

vehicle maintenence

inventory

using personal devices

directions

insurance discounts

product value

personal vehicles

adaptability

communication

direct relay of information

reliability

long battery life

alternate routes updated scheduling personalized settings night settings and larger type

multiple display options

alternate routes and maps updated maps clearly displayed information trusted brand wifi hotspots


Mail Pet Hallmark Project In-Home Mailbox


Ideations


Hallmark’s Customer Feedback

Prototyping and Marketing


Mail Pet is an in-home mailbox for each member of the family. Mail-Pet will expand to hold notes, candy, or gifts to be shared between family members. When an item is placed in Mail-Pet the expandable area will light up to alert the owner. Each Pet can be customized with colorful markers, notes, and accessories so each member can make their Mail-Pet unique. Use your pet as a creative canvas to make your mailbox different to the rest of the family. Don’t limit yourself,


Jessica Fertig

www.coroflot.com/Jfertig/iD-Portfolio jeyafertig@gmail.com 913.709.5206

Industrial Design Portfolio  

Industrial Design projects

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