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Update from The Jewish Federation in the Heart of New Jersey • March 2016 • Volume 3

Fueling more ways to connect with fellow Jews locally and around the world.

So Much is Happening in the Heart of New Jersey. The Jewish Federation in the Heart of New Jersey is connecting more people to programs, services, resources and activities that matter to them. It is connecting more people who need help with those who can help. And it is connecting Jews to each other as friends, colleagues, neighbors and fellow community members. Its impact is dramatic because of its reach within the Jewish community, its outreach to the wider community, its strong partnerships with religious, secular, and government leadership, and the value it brings to all those relationships. As a result, the Federation is the one organization in the heart of NJ that impacts more Jews and Jewish concerns locally and worldwide than any other. What follows is a very compact, and far from complete, sampling of activities, programs, and services that are part of what makes this community and this Federation so special. Each one represents an opportunity for you to get involved. Join us.

Why I Care…

About Israel advocacy

More people than ever are engaged in Jewish life. For example: • 30 people traveled to Cuba with the Federation to see how we’re helping Jews wherever they are in need. Check out their photo album on the Federation’s Facebook page,

• Another 40 are set to go on the next Federation mission to Israel, this May, and people are still signing up. (You can too, at missions.)

• Thousands of little ones are enjoying free PJ Library books and music each month. (

• PJ Library parents are organizing events for all PJ families to be a part of a vibrant community. Contact

• Tons of teens participated in the Israel Advocacy information and training programs organized by continued on page 2

Alexander Kemeny, Member of Federation Israel Action Committee

I learned from an early age that it’s important to support family – and Israel is family. I feel that my support for the only true democracy in the Middle East makes me a better Jew, better American, and better person. The Federation provides me with a unique opportunity to bring the diversity of the Jewish community together, to better reach and persuade people of the importance of supporting Israel.


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empowers the Jewish Federation, 12 local partners in the program, and several additional Jewish communal organizations who are “auditing” the program to secure legacy gifts investing in a strong Jewish future.

a group of synagogues and Jewish youth groups, funded in part by a Federation grant, and open for free to teens throughout the area.

• Women’s Philanthropy raised thousands of dollars selling gently-used, donated clothing at its Pop-Up Boutique. Then they donated unsold items to six area non-profits, increasing the impact of Jewish philanthropy.

• Networking groups for medical, legal, and business professionals are more active than ever. The next event is April 5 at Bentley of Central NJ. Sign up at

Meanwhile, many active adult communities have joined forces to provide interesting programming throughout the area, all because of the Federation. On June 8, self-proclaimed Herring Maven Emeritus, Mark Federman of Lower East

• The organizations joined with Side appetizing destination, Russ & Daughters, will deliver the keynote as we celebrate long-time supporters of the Federation. Active adults are invited to join us for “cheers and shmears.” For details, contact Jason: jasonk@jewishheartnj. org or 732-588-1800. The Life and Legacy off to a great start.


program is

• In August, 2015, the Jewish Federation was selected by The Harold Grinspoon Foundation to bring the LIFE & LEGACY program to the heart of NJ.

the Federation because they recognize LIFE & LEGACY benefits the entire Jewish community for generations to come.

• Legacy giving, or endowments, enable individuals and families to express their commitment to the future of Jewish life.

• The program provides synagogues, Jewish schools, Jewish cultural and social service organizations, as well as the Federation, access to training, support, and for those who qualify, monetary incentives for securing legacy gifts to their respective organizations. For details contact Paul:

Why I care… The Caring Initiative Healthcare has been both my passion and my profession. When I retired, I volunteered to staff the Welcome Desk at a hospital. But I missed personal interaction. The Federation’s Caring Initiative gives me the opportunity to talk with Jewish patients in area hospitals. A visitor helps them pass days that can be very long. And I’ve found that the fact that we’re both Jewish provides an important link between the patient and myself.

Beth Jacobs, Hospital visitation volunteer with the Federation’s Caring Initiative

Why I care… About the Life and Legacy Program I want to do what I can to help secure the future of the Jewish community and that of my synagogue, Highland Park Conservative Temple – Congregation Anshe Emeth. Both are important to me, and must have the financial resources necessary to provide for the long term. The Harold Grinspoon Foundation’s Life and Legacy program makes sense. It works for the community and for individual Jewish organizations. So when I learned that this Federation had been invited to participate, I wanted to be involved.

Sheldon Friedenrich, Life & Legacy program representative, Highland Park Conservative Temple — Congregation Anshe Emeth

• The Federation’s Security Initiative has touched every area synagogue, school, and Jewish organization.

• Responding to today’s needs, the Federation launched a program to improve security awareness, communications, and practices, as well as access to resources available to the entire community.

• Training with FBI, NJ Dept. of Homeland Security, prosecutors’ offices and sheriffs’ departments in Middlesex and Monmouth have attracted many participants.

• Many area organizations have taken advantage of the Federation’s offer to conduct security assessments, as well as support applying for funding for security equipment. For more information, contact Amy:

• Remember to ask your More money, more solutions, more impact. The Federation is breathing new life into this Jewish community, getting people excited again about being part of it, and inspiring participants to invest in it.

• As the Federation raised more dollars in 2015, the funds were leveraged for those in need, wherever they live.

• The Federation is the only organization bringing together leaders and participants from every corner of the Jewish community to address issues of global and local concern, including anti-Israel sentiment on college campuses, professional networking, sharing organizational best practices, or helping agencies write compelling grant applications.

• More funds mean more grants to community programs, more camp scholarships, more underwritten trips to Israel, and more Federation support for Jewish organizations locally, in Israel and elsewhere around the globe.

employer! Many companies match charitable contributions, so your company may be able to double your donation. To see a partial list of companies with matching gifts programs, go to matching. For details contact Elena: Local activities have far-reaching results.

• Two dozen interfaith clergy from religious institutions in our area traveled to Israel together on a Jewish Federation mission. They experienced the reality of Israel as only possible when in the country. Viewpoints were shared and minds were opened while strong bonds formed. For more information, go to

• The first-ever U.S. government grants will be awarded to agencies serving aging Holocaust survivors. This Federation worked with the Washington, D.C. office of the Jewish Federations of North America to make Congress

Don’t Miss Community Call Day is April 3, a great opportunity to help the Federation make a difference in the world. When you get on the phone, you get to know your neighbors and you get to raise funds for people in need. Sign up to volunteer at For details contact Jason: A Grammy® winner and an Oscar® winner both coming to the heart of NJ! March 27, Latin Grammy® winner and children’s entertainer, Mr. G, comes to the Axelrod Performing Arts Center. This family concert is co-sponsored by PJ Library, Axelrod, and the Federation with preschools and synagogues throughout the area. Tickets at or 732-531-9106. May 22, Academy Award winner, Marlee Matlin, headlines Women’s Philanthropy’s Main Event at Ocean Place Resort & Spa. For details contact Iris: aware that, of the 100,000 survivors in the U.S., almost a quarter are 85 or older and 1 in 4 lives in poverty. The grants are part of a fiveyear initiative that will also involve matching funds. For more information, contact Laura:

so it can do even more for those in need.

• Executive Director, Keith

The Federation’s innovations have attracted national attention. This Federation has become known throughout the country for successful execution of innovations that increase awareness of the Federation and its accomplishments while encouraging more people to support the Federation

Krivitzky, spoke about the “100 Days of ImpACT” initiative at a major plenary during the Jewish Federations of North America’s annual meeting, the General Assembly. The 100 Days campaign lets real people tell how the Federation and its partners made their life better. The program, about to begin its third year, is now being replicated by other Federations throughout the country. See last year’s stories at The re-usable blue Bagel Bags made available to many area bagel shops in time for the

Why I care… The Security Initiative I’ve dedicated my life to keeping people safe. I served in the IDF, and work for the world’s premier global counter-terror and security training academy. Based in Israel, it designs effective security solutions for the military, the government, police, and civilians. I am honored to be part of a Federation committee that exists to help every Jewish organization in this area do the most they can to keep us all safe.

Lou Krupkin, Member of the Federation’s Security Leadership Committee

annual break-the-fast rush have also caught national attention. The bags imprinted with the Federation logo and a wish for a sweet new year typify the Federation’s focus on reaching out to the entire Jewish community.

• Don’t miss this year’s Annual Report. The bulk of the report – which does have a chart or two – is made up of stories featuring people. These are people who live near and far who benefit because of what the Federation, its partners, and supporters like you do on behalf of the Jewish community. Read it online at report.

Why I care… About being a Tanzman Fellow

I love bridging bridges. I’m a married, observant mother and grandmother with children here and in Israel, and I have a full time job. So my “spare time” is limited. But my involvement with the Federation has helped me — in all sorts of ways. And I believe that if any group can build bridges, it’s the Federation. So I was thrilled to be included in the first group of the new Tanzman Fellows Leadership Program for Women. I’m looking forward to helping set a foundation on which others can build. And build bridges.

Marsha Cohen, Member, Tanzman Fellowship, Class of 2016

Check out the community calendar... It’s brimming with something for everyone. A small sampling is listed below. See it all — and add your own events — at

March 30 & May 18

April 5

Wild Women of the Book of Judges (Shoftim) Rabbi Lisa Malik 11:00 AM - 12:30 PM Marlboro Public Library, 1 Library Court (off of Wyncrest Road) Marlboro, NJ

Networking event for professionals 7:00 PM Bentley of Central Jersey 808 Rt. 1, Edison, NJ

April 3

April 7

April 10

PJ Library Moms Paint the Town 5:00 - 7:00 PM Wine & Design 75 N. Main St., Milltown, NJ

community Jewish Federation Community Call Out Day Come anytime from 10:00 AM - 4:00 PM Jewish Federation office 230 Old Bridge Tpke South River, NJ

Women’s Philanthropy Ladies Night Out Save the date and watch your email for details.

April 14

Women’s Philanthropy Lunch and Learn 12 NOON The Jewish Federation 960 Holmdel Rd., Bldg 2 Holmdel, NJ

calendar April 3

Fools by Neil Simon, performed by Studio J Theater 2:00 PM - 4:00 PM Highland Park Conservative Temple Congregation Anshe Emeth Highland Park, NJ

April 3

Safam SUSY SCHWARTZ Memorial Fund CONCERT 6:30 PM - 10:00 PM Congregation Neve Shalom 250 Grove Avenue, Metuchen, NJ

April 10

Jewish Adventure for 3 and 4 year olds 10:00 AM East Brunswick Jewish Center 511 Ryders Lane, East Brunswick, NJ

April 10

J-SERVE International Day of Jewish Youth Service for students 6th - 12th grade 1:00 - 4:00 PM Solomon Schechter Day School of Greater Monmouth County 22 School Road East, Marlboro, NJ.

Through April 28

“Voices & Visions” Poster Series 10:00AM - 3:00PM The Jewish Heritage Museum of Monmouth County

May 22

The Main Event with Academy Award winner, Marlee Matlin Ocean Place Resort & Spa, Long Branch, NJ

Also check the calendar for Yom HaShoah observances taking place throughout the area in May.

Federation Leadership Mitchell Frumkin PRESIDENT Jeffrey Schwartz 1ST VICE PRESIDENT

230 Old Bridge Turnpike South River, NJ 08882

Non-Profit Org. U.S. Postage PAID New Brunswick, NJ Permit No. 885

Ken Philmus 2ND VICE PRESIDENT Murray Katz TREASURER Cheryl Markbreiter SECRETARY EXECUTIVE COMMITTEE Stuart Abraham Sheryl Grutman Naomi Lasky Amy Mallet Adrienne Ross Keith Krivitzky CHIEF EXECUTIVE OFFICER Susan Antman EXECUTIVE VICE PRESIDENT

Our Locations 230 Old Bridge Turnpike South River, NJ 08882 Phone: (732) 588-1800 960 Holmdel Road Building II, 2nd Floor Holmdel, NJ 07733 Phone: (732) 866-4300

What can you do? Lots! Donate Your gift makes a difference. Whether you make a pledge by phone, or mail, give online to meet urgent needs, or create an endowment that will impact future generations, your donation makes a marked difference – here in the heart of New Jersey, in Israel, and around the world. Contact 732-588-1800 or go to

Volunteer Together, we care for people in need, advocate for Israel, and work to ensure a vibrant Jewish community and Jewish future. One great way to volunteer is with the Federation’s Caring Initiative. Visit Jewish patients in area hospitals and more. For details contact Lori: or 732-588-1800.

Go to Israel, May 8-15 Stand with Israel IN Israel. Experience the celebratory atmosphere of Yom HaAtzmaut, Israel Independence Day, and the solemnity of Yom HaZikaron, Israel Remembrance Day, with others from the heart of New Jersey. Go to or call 732-588-1800.

Newsletter Spring 2016  
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