Page 1

J E W EL L ER Y RUS SI A

INFORMATION-ANALITICAL

â„–

12 September, 2015

M AGA ZINE

Russian Pavilion in Hong Kong Days of Russian Jewellery Market Leaders Focus on JUNWEX

September Hong Kong Jewellery & Gem Fair Hall 3FG, 3F435


Dear Readers! L

Valery Budny, Head of Media-holding RESTEC JUNWEX

et us introduce you the latest issue of international edition of JUNWEX Jewellery Russia Magazine – a project of RESTEC JUNWEX Media-Holding, JEWELLERY RUSSIA Publishing House and RUSSIAN JEWELLERY TRADE CLUB. This issue includes the most interesting and actual for international jewellery market information: analytical reviews, comprehensively characterizing jewellery business in our country, and articles about operational experience of foreign companies on the Russian market, as well as interviews with representatives of the industry reflecting prospects of cooperation with foreign partners. JUNWEX Jewellery Russia, established by the RUSSIAN JEWELLERY TRADE CLUB and RUSJEWELLEREXPERT Consulting Agency is the most distributed and reliable В2В edition in the Russian jewellery market. The target audience of the magazine are investors, CEOs, commercial directors, top-managers, heads of sales departments, commodity researchers, jewellery enterprises of small, medium and large scale, and everybody who is interested in further development of business in the jewellery industry. The magazine JUNWEX Jewellery Russia is distributed: • By address base of RUSSIAN JEWELLERY TRADE CLUB covering more than 7000 most significant jewellery stores in Russia; • by address base covering all manufacturing enterprises of the jewellery branch; • Among participants and visitors accredited for all JEWELLERY RUSSIA PROGRAMME Exhibitions; • by VIP-mailing (state officials, regional administrations, business elite); • by subscription. The materials of this edition represent the whole range of information relevant for jewellery business. JUNWEX Jewellery Russia is a professional tool for establishing partner relations and effective promotion of business. We are sure that every reader of the English edition of JEWELLERY RUSSIA Magazine will find on its pages not just interesting but also necessary and helpful information regarding the Russian jewellery market.

JEWELLERY RUSSIA Publishing House is a recognized leader in the market of mass-media industry in terms of volumes of publishing: 2 500 000 hard-copies of B2B JUNWEX Jewellery Russia magazine annually and this figure is constantly increasing. It also publishes B2C “The Best Adornments in Russia” magazine (155 000 copies, 8 issues per year) which gives the key information about the latest trends in jewellery industry. In 2012 a new edition was launched — JEWELLERY BESTSELLER. It is a catalogue of the most demanded jewellery collections on the Russian market, a indispensable directory for the retailer.


First cover image: ALEXEY POMELNIKOV

4

www.pomelnikov.ru +7 921 918 72 00

page

EDITORIAL BOARD V. Budny, Head of Jewellery Russia Programme B. Borisov, First Deputy Director of Russia Assay Office O. Mironova, General Director of RusJewellerExpert Consulting Agency A. Gorynya, Chairman of Russian North West Union of Jewellers G. Kovaleva, Chairman of Judges of a Jewellery Contest within the Jewellery Russia Programme D. Percossi Papi, Jewellery Designer, Italy T. Noskova, Deputy Chief Editor V. Puryguin, Director of Jewellers Guild GOLDEN RING of RUSSIA K. Avakyan, President of FORMIKA Company V. Meshalkin, Federal Jewellery Holding GOLDEN STANDART ESTABLISHER Russian Jewellery Trade Club RusJewelleryExpert Consulting Agency EDITORIAL STAFF V. Budny, Publisher T. Noskova, Editor-in-Chief I. Fedorova, Script Editor J. Runova, International Department Editor A. Dobrov, Art Director D. Besetskaya, O. Surkova, Designers L. Lebedeva, Proofreader A. Andronova, Circulation Department I. Kadzhaya, Head of International Department ADDRESS 12 Petrozavodskaya St., St.Petersburg, 197110, Russia Tel.: + 7 812 303-98-60, +7 812 320-80-99 E-mail: overseas@restec.ru www.junwex.com Printed by Tsvetprint Printing House Romenskaya St. 10, St.Petersburg, 191119, Russia 5 000 copies. Materials are not returned and not reviewed. All rights reserved. No part of this publication may be reproduced in any form without the written permission of Jewellery Russia Magazine. Reference to the journal is required. Jewellery Russia Magazine is registered by Federal Service for Supervision of Legislation in Mass Communications and Protection of Cultural Heritage in the Russia’s North-West Federal District. Registration Certificate PI #FC2 — 8476.

page

1 Editorial EVENTS

4 16

Russian Pavilion at September Hong Kong Gem & Jewellery Show Days of Russian Jewellery Market Leaders

PERSON

6

ALEKSEY POMELNIKOV

16 page

JUNWEX — Jewellery Russia Magazine is an english didgest with information about Russian Jewellery market printed by publishing house "Jewellery Russia"

6


al nt r Ce ern ut h So

33 31,

3 5,7 9 8,0

%

2 9,5 49 10, 80 10,

83 12,

21 11,

S ib

an eri

ian as uc a C rt h No st We rt h o N n ter as rE a F

Vo

lga

8,09

South

31,33

10,80

ern

Ural n Siberia Volga

%

10,49

Souvenirs of Baltic

Central

5,73

9,52

ANALYTICS & STATISTICS

sian Cauca North

12,83 11,21

North

West

tern Far Eas

Leading Amber Jewellery producer in Russia

Geography of Russian Retail Market How Well Do We Know Retailers’ Tastes? Focus on JUNWEX – Largest Russia’s Jewellery Shows

36

Focus on Visitor Figures at JUNWEX Shows

page

8 12 28 34

8

al

page

Ur

JEWELLERY TRADE

36

Russian Jewellery Trade Club

EXPERT OPINION Your Gateway to Russia

38

page

38

236039, 45 Portovaya str., Kaliningrad, Russia Tel. 007 (4012) 64-42-88 E-mail:  suvenirbalt@mail.ru


HONG KONG JEWELLERY & GEM FAIR

4R Designer Avenue Chancellor Room 3B & 3C

International Premier Pavilion

3B227 4R207

3C123

3B305


m

3F & 3G 3F423

International Fine Jewellery 3F425

3F427

3F429

3F433

3F435

3F437

ALEKSEY POMELNIKOV 速

3F438

3F436

3F434

3F432

3F430

3F428 SILVER AGE 3F424


Название раздела Magazine 6 | Person | JUNWEX | JUNWEX Magazine

And it all started with a small business, established by Aleksey Pomelnikov in the late 1990. During foundation the talented and purposeful jeweler didn’t aim only for reaching business-targets. His main creative target was to recover famous traditions of Russian jewelry art based on artistical and technical devices of mastery of world-known jewelers of Old Saint Petersburg, that he studied in his youth, watching at jewelry masterpieces of Gold stockrooms of the Hermitage and passionately studying in libraries. The main stream of Aleksey Pomelnikov activity was making precious Easter eggs and miniature egg-pendants, decorated with baking enamel over guilloched background. It’s the most difficult and by that time almost forgotten form of enamel art. A. Pomelnikov not only retrieved old technics, but he improved it and soon he reached the same variety of enamel color palette and the same technical perfection of performing that works of Great Faberge’s firm enamellers’ were famous for. Having a great and effective experience A. Pomelnikov developed and extended products assortment using stable fundamental creative principles, employing well experienced

ALEKSEY POMELNIKOV TRADEMARK Among other companies that Russian Jewelry Business can be proud of is Saint Petersburg Aleksey Pomelnikov Trademark.

Double Souvenir EAGLE (eagle-glass)


Person

Jewelry Ring and Cufflinks for Men JUBILEE

masters and using both new equipment, technologies and manual working. Effectively pursuing good traditions of Russian jewelry art of XIX-XX centuries, Aleksey Pomelnikov creates jewelry with poetics of classic, evoking a feeling of noble luxury. They are different luxury diamond jewelry, hospitality and corporate gifts made of gold and gems, decorated with baking enamel. The style of most of women jewelry has characteristics of art deco or pictorial-poetic basis, specific for Russian National View. Most of them have inspired artistry of motives of Nature – luxury flowers, different flies, humble-bees, spiders. Each product is a sort of jewelry quintessence of Nature, made to ornament the most perfect creature – Woman. In another style are made jewelry and costume accessories for men: diamond rings, cufflinks, tie clips. Their terse forms and vivid graphics of geometric pattern, respectable luxury and elegance carry the aura of the Northern Capital - Saint Petersburg, with its precise, harmonious lines and sovereign greatness. It’s not surprisingly that activities of Aleksey Pomelnikov Trademark received a wide acknowledgement. On various occasions its products won awards at authoritative professional contests. So, Aleksey Pomelnikov Trademark is a diploma-winner of “Glory and Traditions of Russia”, headed by T.F. Faberge, a three-time winner of the greatest Russian contest AK ALSORA, a winner of Russian public award – prize “Russian National Olympus”, a multiple prize-winner of contests and a participant of exhibitions. A creative gift of the faithful worker and creator is honoured with a lot of prestigious awards. Aleksey Pomelnikov is awarded with the order “In recognition of Inventions”, Brussels, Belgium; with the medal “In

Straight Pin SOVEREIGN

honor of Millennium of Kazan”; the Badge of Honor of Memorial Foundation by Karl Faberge “150 years of Mikhail Perkhin”. He is awarded the title “Honoured Jeweler” for merit and personal contribution to the development of Russian Jewelry Art and Saint Petersburg Enamel School. The work of Aleksey Pomelnikov is based on the use of best traditions of jewelry art and permanent creative research of new things. The leading and directing force is, of course, Aleksey Pomelnikov – the character, surprisingly combining wide professional knowledge, delicate artistic taste, formative imagination and brilliant managerial abilities. But he dreams about time, when he’ll be able to sit down at his working table and feel himself just an artist.

I. V. Shatalova, A member of International Association of Art Experts and Critics, a member of the Union of Artists of Russia

Medallion FLOWER

Ring FLOWER

|7


8 | Analytics & Statistics | JUNWEX Magazine

Geography

of Russian Retail Market RusJewellerExpert Consulting Agency with Russian Federal State Statistics Service data taken into account studied the distribution of jewellery sales volume between the territorial entities of the Russian Federation, marking out the regional sales’ leaders and evaluating the concentration ratio of retail market. This information could help new investors, as well as accomplished participants of jewellery market, in finding new possibilities for their retail business development and in definition of most efficient regions. Geography of Russian retail market: FEDERAL DISTRICTS

8,09 9,52 10,49

Central

5,73

Southern

31,33

%

Ural Siberian Volga North Caucasian

10,80

11,21

12,83

North West Far Eastern

1. RUSSIAN FEDERATION, FEDERAL DISTRICTS BREAKDOWN AND THEIR GROWTH DYNAMICS.

In the year 2014 the total volume precious stones jewellery sales was 182 050 493 700 rub. The annual increment amounted 11,1 % comparing to 2013, which is the minimum value in last four years (16,1 % in 2011). Therefore, despite the continuous growth of retail market, the annual rate of increment is slowing down. In general, the geography of Federal districts sustained minor changes, although we should note: • The decrease of Central (for 2,1 %) and Siberian (for 1 %) Federal districts share and slight decrease of Ural Federal district’s share (for 0,2 %); • The increase of Southern (for 1 %) and North Caucasian (for 1,53 %) Federal districts share and slight increase of the Volga (for 0,3 %) and North West (for 0,3 %) Federal districts shares; • Nearly unaltered share of Far Eastern Federal district.


Analytics & Statistics

|9

Distribution of annual retail jewellery sales volume in 2014 year between the territorial entities of the Russian Federation, bln rub. Federal district

Sales volume in 2013, mln. rub.

Sales growth on annual basis, %

Central

57 040,74

+ 4,08%

Southern

23 357,82

+ 21,05%

Ural

20 399,04

+ 8,72%

Siberian

19 663,99

+ 1,79%

Volga

19 099,43

+ 14,47%

North Caucasian

17 326,58

+ 33,31%

North West

14 734,66

+ 15,96%

Far Eastern

10 428,23

+ 11,68%

In total

182 050

+ 11,07%

2. ALTERATION OF VOLUME OF RUSSIAN FEDERAL DISTRICTS

whereas in 2013 it was about 18 %. Siberian Federal district resulted on a fourth place (second in 2013) in terms of total sales volume in Russia. • The annual accession rate in Volga Federal district is a little bit above the average in Russia. This fact lets Volga Federal district keep the fifth place in terms of summarized sales volume in Russia. • North Caucasian Federal district demonstrated the fastest annual growth of retail sales — more than 33 %, which is three times higher than national. Like the last year, it keeps the sixth place of total sales volume. • North West district showed the annual sales gain at about 16 %, which is higher than national level. However, it is still on a seventh place in terms of total sales volume in Russia. • The level of annual growth of Far Eastern district is near average for Russia – around 11,7 %. That way, it is still Russian retail market’s outsider.

Therefore, retail sales gain in 2014 are significantly different: • Central Federal district kept absolute leadership in sales, but the annual sales gain in 2,7 times lower than on the average in Russia. The annual growth rate is more than three times down comparing to 2013 year. • Southern Federal district demonstrated excellent improvement: more than for 4 billion rub., and became second in Russia in terms of annual gain (third in 2013 year). That kind of sales gain can be observed third year in a row. • Ural Federal district showed lower annual growth level than average in Russia, but kept the third place in terms of total sales volume in Russia. • Siberian Federal district is distinguished by the lowest annual sales gain – less than 400 mln. rub. and 1,8 % for 2014 year. This is the most contrast deceleration of growth rate,


10 | Analytics & Statistics | JUNWEX Magazine

Distribution of annual retail jewellery sales volume between the territorial entities of the Russian Federation in TOP-10, 2014 year, % FEDERAL DISTRICTS

8,09

Central

5,73

9,52 10,49

Southern

31,33

%

Ural Siberian Volga North Caucasian

10,80

3. RETAIL SALES’ LEADERS IN THE RUSSIAN FEDERATION

In addition to Geography of Russian retail markets it is also necessary to point out the leading territorial entities of the Russian Federation (cities, provinces and republics) in terms of jewellery sales to be able to evaluate their market share. The leading position of Moscow in TOP-10 of retail sales’ ranking is foreseeable: it’s share (21,26 bln rub.) equals 11,7 % of national volume and more than 22 % of total of first top 10 ratings’ sales. The share of Krasnodar Krai (17,08 bln rub.) which is second in ranking is essential as well: 9,4 % of national volume and almost 18 % of total of first ten, and on third place we see the Republic of Daghestan (11, 92 bln rub.) with more than 6,5 % share of national sales volume and near 12,5 % of total of first top 10. The first top 3’s summary share is near 28 % of total national sales volume and 52,5 % of total top 10’s sales volume. The volume of Tyumen Region which occupies fourth place in ranking is close to the Daghestan’s sales — 11 bln rub. The main contribution (7,45 bln rub.) is provided by Khanty-Mansiisk Autonomous District contribution. The Sverdlovsk Region rounds out the first topfive with the share of 7,285 bln rub. and together with following territorial entities gives in total only 36 % of first top ten.

11,21

12,83

North West Far Eastern

The total jewellery sales of first TOP-10’s of national ranking equals 95,71 bln rub. (for the year 2014), which is about 52,57 % of retail sales volume in all Russian Federation. Russian retail market can be called the Market with high level of regional concentration: out of 83 constituent territories of the Russian Federation the contribution of top-10’s is 52,6 % of nationwide sales. Subjects from 11th to 20th place give 18,4 % (in total) of nationwide sales, whilst other 63 objects — only 29 %.

Total volume share of first and second tens of regions in terms of annual retail jewellery sales volume in 2014, %

29,01

TOP-10 regions, total

52,57

from 11th to 20th regions, total other regions, total

18,42


12 | Analytics & Statistics | JUNWEX Magazine

How Well Do We Know

Retailersʹ Tastes? A comparison of jewellery retailers and customers opinion. RusJewellerExpert Consulting agency systematically makes polls among visitors of JEWELLERY RUSSIA PROGRAMM Exhibitions — among the trade visitors, as well as consumers. One of the main goals of this research is to get the expert analysis of how precise could be the retail sector in giving estimations based on customers tastes. During JUNWEX St.Petersburg 2015 show which took place in February, more than a hundred retailres and about three hundred visitors

PRECIOUS METAL SUITABLE FOR JEWELLERY WITH DIAMONDS 45% 40% 35% 30% 25% 20%

Customers’ opinion

15%

Retailers’ opinion

10% 5% 0% White gold

Yellow gold

Red gold

Silver

have been questioned. The analytical overview demonstrates how retailers ideas about the most popular type of products correspond with customers preferences for the precious metals and settings. The information given below can be used by market members as a perfect instrument to optimize their product policy.

1. DIAMOND

Therefore, the retailers’ demand forecast in reference to which type of gold will be the most suitable in combination with diamonds this year, doesn’t correspondent much with the customers’ tastes, although they are almost similar in relation to the white gold jewellery. Most of the customers believe that white gold is the best precious metal for diamonds: almost 38,2 %. Retailers forecast (42,6 %) is adequate to customers’ preferences. And almost exact understanding of the market’s situation is demonstrated by specialists if we talk about the female target group (38,5 %). The retailers demand forecast for the red gold jewellery with diamonds corresponds to the customers preferences. As for the yellow gold jewellery, the specialists’ estimation is similar to customers’ views (just 4 %). But at the same time the retailers highly underestimate the attractiveness of silver jewellery with diamonds: it is silver that has been chosen by customers (more than 15 % ) as the most preferable metal for diamonds, whilst only 7,5 % of retailers expects high demand for this type of jewellery.


Analytics & Statistics

| 13

PRECIOUS METAL SUITABLE FOR JEWELLERY WITH RUBIES 60%

50%

40%

30%

Customers’ opinion Retailers’ opinion

20%

10%

0% White gold

Yellow gold

Red gold

Silver

2. RUBY

As we can see, the proportion between customers’ expectations and demand forecast for the gold and silver jewellery with rubies is opposite to the situation in diamond sector. As long as there’s almost an exact matching in retailers’ and customers’ views on the silver jewellery with rubies, the opinion about gold jewellery is significantly different. Mostly it lies in the estimation of popularity of yellow and red gold jewellery with rubies. The number of customers choosing red or yellow gold with rubies is quite the same (around 36 % each), however 50 % of retailers see the red gold as the best matching for the rubies, whilst only 22,2 % believe in the popularity of yellow gold jewellery with that stone. Therefore, you can see that in first case the retail overestimates the demand, and in second case underestimates it. Customers’ views and retailers’ forecast for the white gold jewellery are similar, but retailers are unnecessary optimistic: 16,7 % of them are expecting the highest demand in this sector, whilst only 13,8 % of customers prefers rubies in combination with white gold.

3. EMERALD

Rather significant difference between clients’ preferences and demand forecast in reference to jewellery with emeralds (apart from gold jewellery) was registered: the customers’ preferences are just a little underestimated by retailers (31 % to 36 % ).

PRECIOUS METAL SUITABLE FOR JEWELLERY WITH EMERALDS 40% 35% 30% 25% 20%

Customers’ opinion

15%

Retailers’ opinion

10% 5% 0% White gold

Yellow gold

Red gold

A white gold survey showed up the maximum difference between retailers’ and customers’ opinion: almost 25 % of customers think that that is the most suitable material for emeralds, when in fact only 11,5 % of retailers expecting a high demand for this type of jewellery. That is to say, the forecast is obviously underestimated in this case. On the contrary, retail’s expectations of the red gold and silver jewellery demand look overestimated – by 8-10 % in both cases.

Silver


14 | Analytics & Statistics | JUNWEX Magazine

4. SAPPHIRE

In comparison with customers’ preferences the retail’s opinion about the applicability of white gold jewellery with sapphires and silver jewellery with the same stone looks inadequate: about 7-8 % higher for both sets. On the contrary, the anticipated demand for yellow and red gold jewellery with sapphires looks underestimated comparing to customers’ notions, about 7-8 % as well.

PRECIOUS METAL SUITABLE FOR JEWELLERY WITH SAPPHIRES 45% 40% 35% 30% 25%

PRECIOUS METAL SUITABLE FOR JEWELLERY WITH TOPAZES

20% 15%

50% 10%

45% 5%

40%

0%

35%

White gold

Yellow gold

30%

Red gold

Silver

Customers’ opinion Retailers’ opinion

25%

Customers’ opinion

20%

Retailers’ opinion

15%

The biggest difference between the forecast and customers’ tastes in this sector is related to silver jewellery products: a little more than a quarter of customers consider topaz as the most appropriate stone for silver jewellery and about half of retailers believe that this set exactly will be in high favour. As for the jewellery with topaz made of different types of gold, the retail specialists’ opinion is well below customers’ preferences. The demand for white gold jewellery with topazes is particularly underestimated by the retail: only 21,43 % of retailers consider this combination popular, whilst most of ultimate customers – 33,8 % - prefers it.

10% 5% 0% White gold

Yellow gold

Red gold

5. TOPAZ

Silver

PRECIOUS METAL SUITABLE FOR JEWELLERY WITH AMETHYSTS 60%

50%

6. AMETHYST

40%

30%

Customers’ opinion Retailers’ opinion

20%

10%

0% White gold

Yellow gold

Red gold

Silver

Retailers and customers perceive jewellery with amethyst, as well as with topaz, in different ways: highly overestimated demand for silver forecast is the case: some 50 % of retailers anticipate high demand on this kind of jewellery, whilst only 26,1 % of customers prefers it. The retail’s forecast for jewellery with amethyst made of different types of gold is underestimated, but to different extents. For yellow gold – by 15 %, for red gold – less than by 5 % and for white gold – just by 2,5 %. That is in fact adequate to actual customers’ preferences.


16 | Events | JUNWEX Magazine

D ays of Russian Jewellery Market Leaders One of the largest All-Russia jewellery competitions was held from 27 to 30 May 2015 within the JUNWEX New Russian Style Exhibition. Jewellery world has always had many admirers. The jewellery fashion news are interested not only for professionals but people for whom the beauty of jewellery is the beauty of life. Trade shows give a wide possibility to disclosure creativity, esthetical preferences for both jewellery manufacturers and buyers. Russian companies have consistently demonstrated genuine solutions in the production using various materials, but the advantage belongs to the gold with precious and semiprecious stones. European brands are much more likely to use a combination of gold and silver with wood, fabric, glass and plastic. Works with new materials for the jewellery occupy a worthy place among the best foreign collections in 2015. Union of black titanium or silver, gold or gilt with harmoniously matched rich colours precious stones is the basis of many chic and elegant models. What has changed in modern fashion? The origin of most of the trends this season we have seen already in 2013-2014. The main stream trend is an idea of multi layers, a game of proportions and forms of different size. Instead of red gold products we saw jewellery compositions with metal and stone of cold and dark colours. At the exhibition the most convincing this trend was represented by a magnificent MEDITERRANEAN series of the Damascus steel and silver pendants. Another traditional spring-summer season trend is the enamel inserts of bright colours. Massive jewellery is also one of the main trends of recent seasons. Russian designers have long been working with large stones to create complex colour compositions, using stained glass enamel, surprising bizarre forms. Similar neck

adornments, brooches, bracelets and rings, you can easily find among the works of the competition winners. Despite the apparent solidity of jewellery they are easy and convenient to wear. Romantic style, animalistic and floral motifs are still in fashion. Ethnic style has long been firmly settled on the catwalks of fashion jewellery and is not going to take positions this year. The competition category Ethnic Style is the possibility to select the best works reflecting the national colours of the world. Design of this jewellery is a harmonious alliance of ancient and modern. And finally, a classic - the striking contrast of black and white diamonds – is always in fashion! Galina Kovaleva, the chairman of the jury of jewellery competition within the JEWELLERY RUSSIA Programme, the president of FORM, the international jewellers support fund. Supreme Board of Experts: Galina Kovaleva the chairman of the jury of jewellery competition within the JEWELLERY RUSSIA Programme, the president of FORM, the international jewellers support fund. Natalia Korovina Fine Art Expert, Art Critic Olga Kostyuk Ph.D. in Art History, Senior Researcher, the State Hermitage Museum Tatiana Muntyan Fine Art Expert, Senior Researcher, Moscow Kremlin Museums Larissa Peshekhonova Fine Art Expert, Senior Researcher, Moscow Kremlin Museums Anna Ratnikova Lead Researcher, Russian Museum of Ethnography Galina Smorodonova Fine Art Expert, Lead Researcher of Precious Metals Department, Russian History Museum

D iamond style Ring MARQUISE, necklace DREAM TIME TULUPOV Jewellery House Ekaterinburg

Ring DUET ANTAL Company Nizhny Novgorod


Events

Earrings FANS, ring GAUDI, set CHANDELIERS ARTEFACT (Jewellery House Ekaterinburg) Ekaterinburg

Sets: The ONE, ENIGME, SPRING MELODY, SWEET DREAMS MASTER DIAMOND COMPANY Kostroma

J ewellery collection Ring IZAURA, set CRISTELLE, necklace ALEXANDRIYA URAL JEWELLERY COMPANY Ekaterinburg

| 17


18 | Events | JUNWEX Magazine

Necklace EMPRESS CHRYSOS Jewellery House St.Petersburg

G olden style Set LIGHT of EAST AZURIT COMPANY Novosibirsk

Set TENDERNESS CORONA COMPANY Kostroma


Events

Earrings RUSSIAN EMPRESS JF Carat Ekaterinburg

Collection ONE with NATURE, set INDIGO KOSTROMA DIAMOND COMPANY Kostroma

Precious stone Collection STAIN-GLASS WINDOWS of NOTRE DAME LEO TOTTI COMPANY Togliatti

Pearls Brooches collection TALES of OUR CHILDHOOD ZHEMCHUZHNOYE PODVORIE COMPANY Moscow

Necklace VICTORIA MAYSAKU Jewellery House Moscow

| 19


20 | Events | JUNWEX Magazine

Icon FEDOROV MOTHER of GOD, Psalms in a silver frame, Easter eggs KRASNOSELSKY YUVELIRPROM COMPANY Krasnoye-na-Volge

Collections REACH of RIVER and RUSSIAN SOUVENIR KOSTROMA JEWELLERY PLANT Kostroma

S ilver style Seafood dish FISHERMAN ALTMASTER & K COMPANY Kostroma

Sets POPPY and SOLAR ECLIPSE ALMAZ-GROUP COMPANY Lyubertsy


Events

| 21

Brooches DAHLIA and BOW RUSSKIYE SAMOTSVETY COMPANY St.Petersburg

Art enamel Collection DOLLS PERASKEVA COMPANY Izhevsk

Pendants: GLOBE SHAPED, SMALL HOUSE, MASHA Kolgatina T., Entrepreneur Moscow


22 | Events | JUNWEX Magazine

Collection ILLUSION KABAROVSKICH Jewellery House Kostroma

F ashion trends Collection of rings and earrings HOOLIGAN GIRL ALET Company St.Petersburg

Collection FLOWERBUD, set FLOWERBED SHINE JEWELS Company Moscow


Events

| 23

Pendants: ANGEL POINTING TO THE STAR, GUARDIAN ANGEL, PRAYER, PRAYER GAITANI, MOTHER of GOD ORANS SOFIYSKAYA NABEREZHNAYA COMPANY Moscow

HOLY FACE Cross with pendants A (Alpha) and W (Omega) Breast cross with peacocks YURY FEDOROV, Art Workshops St.Petersburg

Religious objects

Pendant: ST. GEORGE RIBBON. ST. GEORGE CROSS. GEORGE AND THE DRAGON. Beads in the Russian Orthodox tradition in the leather bracelet. ANASTASIYA, Art Workshop St.Petersburg


24 | Events | JUNWEX Magazine

Kaleidoscope:

materials, techniques, ideas

Brooch COLIBRI, earrings and pendants from DUET collection ESTET Jewellery Company Moscow Collections INFINITY and SHOCK LIZA GELD brand, GRANAT Company Vladimir Collection DUET ART-JEWELLER Potapenko M. Entrepreneur Rostov-na-Donu


Events

Collection of bridal adornments VERSAL AQUAMARINE Company Krasnoye-na-Volge

Mass production Wedding rings collection VINTAGE PICHUGOV V. Entrepreneur Ekaterinburg

Men bracelets PRESTIGE STATUS company Ivanovo

Collection of rings inspired by the City of St.Petersburg PATTERN OF YOUR FENCES, FILLART COMPANY St.Petersburg

| 25


26 | Events | JUNWEX Magazine

Collection MARUSSIA KU&KU Company Kostroma

E thnic style Souvenir egg with shot glass GLORY OF THE FATHERLAND SEVERNAYA CHERN COMPANY Velikiy Ustyug

Hair accessories GEISHA GOLDEN AGE Company Ekaterinburg


Название раздела

Collection “Russian stones” Pendant, ring and earrings: white gold, diamonds, charoite. +7 (499) 390-20-43 www.shop.gabilo.com

| 27


28 | Название раздела | JUNWEX Magazine

Focus on the largest Russia’s jewellery shows

GENERAL INFORMATION

JUNWEX St.Petersburg was established in 1992 JUNWEX St.Petersburg is a traditional event in jewelry business where manufacturers meet wholesale traders and determine the main trends of jewellery and watch industries for the whole year J U N W E X St . Peter sbu rg i s held on t he t h re shold of ne w spring-summer season collections launching, marketing of jewellery novelties, production capacity requirements planning for the next six months and executions with trading companies JUNWEX St.Petersburg gives an opportunity to: - Consolidate partnership relations with Russian and foreign partners - Establish new business networks - Find new distributions channels - Determine pricing and marketing policy for further business activity - Assess the competitive ability of own production and determine technological policy

EXHIBITOR PROFILE • Jewellery brands • Watch brands • Diamonds, precious stones and pearls • Antiques • Gifts, Presents • Packaging and equipment (JUNWEX TECH Exhibition) JUNWEX TECH IS:

• opportunity to see the latest technologies, up-to-date equipment, new materials for jewellery industry • solution for equipment modernization, effective period prolonging, maintenance, repairs, replacement of separate units, guarantee and post-guarantee service • a meeting place for jewellery industry professionals where they can discuss the establishment and development of relations with jewellery equipment manufactures and new technologies developers • jewellery packaging, demonstration and lighting equipment


30000

25000

Analytics Название & Statistics раздела

20000

| 29

15000

10000

FACTS and FIGURES of previous 10 years 5000

0

2005

2006

700

• Equipment and technologies jewellery Exhibition areafor 2005 - 2015mass production 600 • Jewellery tools and operating supplies; gem-cutting • Accessories (semi-finished goods, mountings) 30000 500 30000 • Services on adjustment, after-sales services and maintenance of equipment 400 25000 25000 • Services on complete technical support at the stages from master-models 300 20000 to the storage of finished products 20000 • Systems of three dimensional prototyping and development of 200 mas15000 15000 ter-models scales and gemology equipment 100 • Demonstration and sales equipment; packaging 10000 10000 0 • Security systems for jewellers 2005 5000

5000

STATISTIC DATA 2005

2006

2008

2009

2010

2011

2012

2013

2014

2015

2014

2015

Number of exhibitors 2005 - 2015

JUNWEX TECH SECTIONS

0

2007

Exhibition area20102005 2008 2009 2011- 2015 2012

2007

0 2013

2014

2015

Exhibition areaof2005-2015 Number exhibitors 2005 - 2015

2005

Exhibition area 2005 - 2015

2006

2007

2008

2009

2010

2011

2012

2013

Number of visitors 2005 - 2015 2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2015

45000

Number of exhibitors 2005 - 2015 Number of exhibitors 2005-2015

40000

30000 700

700 35000

25000 600

600 30000

25000 500

500 20000

20000 400

400 15000

15000 300 10000

300 10000

200 5000

200 5000 100

0 100

0 0

0 2005 2005

2006 2006

2007 2007

2008 2008

2009 2009

2010 2010

2011 2011

2012 2012

2013 2013

Number of exhibitors 2005 - 2015 Number of visitors 2005 - 2015 700 Number of visitors 2005-2015

2014 2014

2015 2015

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2005 2005

2006 2006

2007 2007

2008 2008

2009 2009

2010 2010

2011 2011

2012 2012

2013 2013

2014 2014

2015 2015

Number of trade visitors 2005 - 2015 Number of visitors 2005 - 2015 Number of trade visitors 2005-2015

45000 25000

45000 600

40000

40000 500 35000

35000 20000 30000

400 30000

15000 25000

25000 300

20000

20000 200

10000 15000

15000

10000 5000 5000

100 10000

50000 2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

0

Number of visitors 2005 - 2015

00

Number of trade visitors 2005 - 2015

Number of trade visitors 2005 - 2015

45000 40000 35000

25000

25000 30000

25000 20000 20000

20000

15000 15000

15000

10000 10000

5000 10000 0 5000

0

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

Number of trade visitors 2005 - 2015 2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

5000

0 2015

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015


30 | Название раздела | JUNWEX Magazine

Focus on the largest Russia’s jewellery shows

GENERAL INFORMATION

• was established in 2002 • it was the first practical implementation of the mechanism of interaction between Russian governmental and business entities and foreign colleagues to solve problems of transportation, insurance, customs clearance in the course of temporary import and export of items from precious metals and stones • it is the first time such a large-scale event reflecting the integration strategy of development of our country and its jewellery industry was held • it is the first time trade specialists had the possibility of renewing and replenishing the assortment of jewellery stores in the run-up to the summer season and retail buyers were able to learn about the products of the leading foreign and Russian brands • it is the first time a Russian exhibition organization tried to reverse the public opinion about the impossibility of mutually beneficial partnership of Russian and foreign companies and to put civilized business cooperation into practice

EXHIBITOR PROFILE • Jewellery brands • Watch brands • Diamonds, precious stones and pearls • Antiques • Gifts, Presents • Packaging and equipment In 2014, Restec Junwex in co-operation with UBM ASIA organized an International Pavilion consisting of 20 companies from China, Hong Kong, USA, and Thailand. • More than 200 sq.m. • All exhibitors with jewellery samples 100% rebooking for 2015. • More than 200 useful meetings and contacts


30000

Number of exhibitors 2005 - 2015

700 25000

Analytics Название & Statistics раздела

600 20000

30000

| 31

500

25000

15000

400

FACTS and FIGURES of previous 10 years

20000

10000

300

15000

5000 200

STATISTIC DATA

10000

0 100

Exhibition area 2005-2015

700

30000 0

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

Number of exhibitors 2005 - 2015

25000

2005

2006

2007

2008

2009

2010

2005

2006

2007

2008

2009

2010

2011

2012

Number of exhibitors 2005-2015 Number of exhibitors 2005 - 2015 0

5000

2011

2012

2013

2013

2014

2014

2015

2015

Number of visitors 2005 - 2015

35000 600 30000 500

700 20000

25000 400

600 15000 500

20000 300

10000 400

200 15000

5000 300

100 10000

200 0

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

Number of exhibitors 2005 - 2015

100

0 35000

700 0

2005 2006 2008 2009 2010 2011 Number of 2007 visitors 2005-2015

600

2012

2013

2014

2015

Number of visitors 2005 - 2015

35000 500

2005

2006

2007

2007

2008

2009

2010

2011

Number of visitors 2005 - 2015 2008 2009 2010 2011

2012

2013

2012

2013

2014

2014

2015

2015

Number of Number tradeofvisitors 2005-2015 trade visitors 2005 - 2015

30000

8000 15000 7000

6000 10000

20000 200

5000 5000 4000

15000 100

3000 0 2005

2006

2007

5000

2008

2009

2010

2011

2012

2013

2014

2015

Number of visitors 2005 - 2015

35000 30000

2006

9000 20000

25000 300

0

2005

10000 25000

30000 400

10000 0

0 5000

2005

2006

2007

2008

2009

2010

2011

2000

2005

2006

1000

2012

2013

2014

2015

0 10000

2007

2008

2009

2010

2011

2012

2013

2014

2015

Number of trade visitors 2005 - 2015 2005

2006

2007

2008

2009

2010

2011

2012

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

9000

Number of trade visitors 2005 - 2015

25000

8000

10000 20000 9000

7000

15000 8000

5000

7000 10000

4000

6000

3000

5000 5000

2000

4000 0 3000

6000

1000 2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015 0

2000

Number of trade visitors 2005 - 2015

1000 10000 0 9000 8000 7000 6000 5000 4000 3000 2000 1000

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2013

2014

2015


32 | Название раздела | JUNWEX Magazine

Focus on the largest Russia’s jewellery shows

GENERAL INFORMATION

• was established in 2005 • is an efficient way of cooperation with foreign partners and investments attraction • is one of the large-scale shows in Russia for promotion and presentation of international jewellery brands and goods for export • held at the up-to-date venue - All-Russian Exhibition Centre • the strong support of Russian Jewellery Trade Club guarantees high attendance of wholesalers and orders placement • Pre-Show and At-the-Show marketing resources

EXHIBITOR PROFILE • Jewellery brands • Watch brands • Diamonds, precious stones and pearls • Antiques • Gifts, Presents • Packaging and equipment STATISTIC DATA Exhibition area 2005-2014 45000 40000 35000 30000 25000 20000 15000 10000 5000 0 2005

2006

2007

2008

2009

2010

2011

2012

Number of exhibitors 2005-2014 800 700

2013

2014


25000 20000 10000 20000 15000 5000 15000 10000 0 10000 5000

Analytics Название & Statistics раздела 2005

2006

2007

2008

2009

2010

2011

2012

2013

2007

2008

2009

2010

2011

2012

2013

2014

2007 2008 2009 2010 2005-2014 2011 2012 Number of exhibitors

2013

2014

| 33

2014

5000 0 0

2005

2006

2005

2006

FACTS and FIGURES of previous 10 years 800

Number of exhibitors 2005-2014 Number of exhibitors 2005-2014 Number of exhibitors 2005-2014 700

800 600 800 700 500 700 600 400 600 500 300 500 400 200 400 300 100 300 200 0 200 100

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

100 0 0 45000

2005

2006

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2007

2008

2009

2010

2011

2012

2013

2014

2012

2013

2014

Number of visitors 2005-2014

Number of visitors 2005-2014 Number of visitors 2005-2014 40000 45000 35000 45000 40000 30000 40000 35000 25000 35000 30000 20000 30000 25000 15000 25000 20000 10000 20000 15000 5000 15000 10000 0 10000 5000

Number of visitors 2005-2014

2005

2006

2007

2008

2009

2010

2011

5000 0 0

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2013

2014

Number of trade visitors 2005-2014 Number of trade visitors 2005-2014 25000

Number of trade visitors 2005-2014 Number of trade visitors 2005-2014

25000 20000 25000 20000 15000 20000 15000 10000 15000 10000 5000 10000 50000 5000

2005

2006

2007

2008

2009

2010

2011

2012

0 0

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014


34 | Название раздела | JUNWEX Magazine

Visitor Social Status

Focus on Visitor Visitor Social Status 3% Social Status Senior manager Visitor 11% 12% Employee 6% Visitor 3%Social Status Senior manager 11% Pensioner 12% Employee 6% 3% Senior Middle manager manager 17% 11% Pensioner 12% Employee 23% 6% Worker Middle manager 17% Pensioner Businessman 23% Worker Middle Studentmanager 17% 28% Businessman 23% Worker Student Businessman

28%

Student

28%

How often do you visit the jewellery shows? How often do you visit the jewellery shows?

How often do you visit How often do you visit the jewellery shows? jewellery shows? 8% 27%

8%

27%

8%

30%

27%

30%

16%

30%

19%

16%

19%

16%

For the first time For the second time For the first time For over 3 years For the second time For the overfirst 5 years For time For over 3 years Not consider For the second time For over 5 years For over 3 years Not consider For over 5 years Not consider

Price 19% Range

Price Range Price Range Price Range 9% 5%

4%

5% 9%4% 9% 24% 9% 5% 9%4% 24% 16% 9% 24% 16% 33% 16% 33% 33%

Not Specified From $ 200 to $ 500 Not Specified More than $ 1 500 From $ 100 200 to $ 500 Until $ Not Specified More than 1 500 From $ 500$ to $ 1 000 From $ 200 to $ 500 Until $ 100 From $ 100 to $ 200 More than $ 1 500 From to to $ 1$ 000 From$$ 500 1 000 1 500 Until $ 100 From $ 100 to $ 200 From $ 500 to $ 1 000 From $ 1 000 to $ 1 500 From $ 100 to $ 200 From $ 1 000 to $ 1 500

Fam

Fam

Fam D

D

D


Visitor Social Status

e

er

Other

10%

Tableware

3%

Tableware

4% 7%

Beads

Beads

2%

7% 2%

Religious objects

Senior manager Religious objects

7%

| 35

4%

Watch

Watch

11% anager

%

Analytics & Statistics 10%

Other

7%

Stud earrings

3%

Figures at JUNWEX Exhibitions 12%

Stud earrings

3%

Employee

Tie clip

Pensioner Cufflinks

17%

manager %

Tie clip

2%

2%

Cufflinks

6%

6%

Bracelet

Bracelet Middle manager

16%

Pendant

16%

Pendant

18%

Chain WhatWorker doChain you what to 13% buy at theBrooche exhibition? 4% 18%

13%

Businessman Brooche 4% Neklace 5% Other 10% Other 10% Neklace 5% Earrings 23% Student Tableware 4% Tableware 4% Earrings 23% Ring Watch 7% Watch 7% Ring 50% Beads 2% Beads 2% Religious objects 7% Preferable Jewellery Metal Religious objects 7% Stud earrings 3% Preferable Jewellery Metal Stud earrings 3% Steel 2% Tie clip 2% often do you visit the jewellery shows? Tie clip Steel 2% 2% Palladium 2% Cufflinks 6% ? Cufflinks 6% Palladium 2% Bracelet 16% Platinum 5% Bracelet 16% Platinum 18% 5% Pendant Silver Pendant 18% Chain 13% Silver 44% Red gold 30% Chain 13% Brooche 4% Red gold 30% Brooche 4% Yellow gold 35% Neklace 5% Yellow gold time 35% Neklace 5% For the first White gold 20% Earrings 23% rst time Earrings 23% White gold 20% For the second time Ring 50% Ring 50% econd time

sman

28%

44%

8%

27%

For over 3 years

3 years

5 years

ider

For over 5 years Preferable Jewellery Metal Preferable Jewellery Metal Preferable Jewellery Metal Not consider

16% 2%

Steel Steel Palladium Palladium Platinum Platinum Silver Silver Red gold Red gold Yellow gold Yellow gold White gold White gold

19%

2% 2% 2%

Other 5% 5%

Pearls Semi-precious stones 20% 20% Precious stones

40% Enamel

44% 44%

Amber

3% 13%

Semi-precious stones

35% 13% 35%

34%

34%Precious stones

24%

Diamonds

24%

16%

16%

Opinion on the Online Shopping Opinion on the Online Shopping

Not Specified

From $ 200 to $ Opinion 500 on the Online Shopping Preferable Insets

%00 to $ 500

40% 4%

Pearls

Diamonds

9% 5%

12%

Without inserts

12% 4% 30% 3% 30%

6%

Mix

Without inserts Amber

Other

6%

Mix Enamel

Price Range

4% ified

Preferable Insets Preferable Insets

Preferable Insets

Preferable Insets 24% More than $ 1 500

Other Famous 6%international brands 2% n $ 1 500 only Other 6% Until $ 100 Mix 12% Mix 12%From $ 500 to $ 1 000 00 Without inserts 40% Regular purchases 4% 40% Without inserts 00 to $ 1 000 Enamel 4% From $ 100 to $ 200 Enamel 4% Amber 3% 00 to $ 200 Do not want to buy without From $ 1 000 to $ 1 500 Amber 3% keeping in hand Pearls 13% 000 to $ 1 500 Pearls 13% Semi-precious stones 34% Semi-precious stones 34%6% No trust in delivery Precious stones 24% Precious stones 24% Diamonds 16% Diamonds 16% Afraid of counterfeits

%

33%

Opinion on the Online Shopping Opinion on the Online Shopping

mous international brands only mous international brands only Regular purchases

2% 2% 4%

Famous international brands only Regular purchases

2% 4%

Do not want to buy without keeping in hand

26%

26%

No trust in delivery

6%

Afraid of counterfeits

6 66%


36 | Jewellery Trade | JUNWEX Magazine

Russian Jewellery Trade Club North Western Federal District 1223 shops Central Federal District 2786 shops

Urals Federal District 520 shops

Volga Federal District 662 shops

Far Eastern Federal District 286 shops

Siberian Federal District 520 shops

Southern Federal District 597 shops

I

n many countries professional associations play a very important role: similar business associations serve as a link between business and government, not just performing public functions. They are actively involved in the distribution of investments and decisions that affect the interests of the industry. Cooperating with the government, they give full support to the policy aimed at economic development. In addition, their work brings valuable to community results in such areas as professional ethics, scientific and market research, statistics and information support. The club "Russian Jewellery Trade" took on challenging mission on unification of market players in the Russian jewellery industry. It is founded by the Russian information-analytical agency "RusJewellerExpert" with the support of regional public organizations of jewellers. Why do Russian consumers prefer shop, which is part of the Club, and not sale outlets of competitors around? Taking care of customers, the Club supports only reliable companies. High customer service standards and offer of high quality products have become the main principles of corporate

Today the Club is the largest professional association in the industry not only in wholesale and retail trade, but also manufacturing companies, which are interested in the formation of the modern market mechanisms and the development of business cooperation and partnership.

Official representatives of the Club are opened today in the Urals, Central, Far Eastern, Siberian and Volga federal districts, as well as in the Republic of Karelia. retail chain. Club membership implies the absence of false information with intention to disorient the customer, in particular offering huge discounts on initially overly inflated prices and features of inserts. Belonging to a leading industry association proves the professionalism and stability of the company, so participation in the federal action "Buy in sops of the "Russian Jewellery Trade" club provides such shop with unconditional trust of customers. It is no coincidence that the best jewellery factories and dealers of foreign companies cooperate with the club shops — who are the participants of major exhibitions organized by the media holding "RESTEC JUNWEX". The club developed a "Business & Leisure" program, to be visited by experts of the world's most important forums in the framework of the official Russian delegation. Each trip is a great opportunity to give a new impetus to the development of the company and also learn about the culture of another country. Italian expression, Hong Kong scale or ancient Istanbul — everyone can choose a program to suit the taste, and, most importantly, goals. Club membership has two formats, confirmed by "gold" or "platinum" cards, which is awarded


Jewellery Trade

| 37

to companies that consistently work in the jewellery market of Russia, and confirms the importance of the enterprise and its belonging to the elite professional associations. "Gold Card" proves higher specialist status of the holder and ensures comfortable working conditions in all exhibitions of media holding "RESTEC JUNWEX", as well as various bonuses by PH "Jewellery Russia" and the Training centre "JUNWEX". "Platinum" card proves VIP— status of the company under the Uniform exhibition program "Jewellery Russia" and is issued to the "gold" card holders, stable on the industry market for at least three years. The decision on the issue of "platinum" card shall be made by the Board of the Club. The owners of this card are associated members of the International Jewellery Confederation CIBJO. This is a personalized document with identification number, which has a high degree of protection against forgery. "Gold" and "platinum" cards are subject to annual re-accreditation. Another successful project of Club — Annual federal competition "Reliable Partner". Each participant of the exhibitions of the "Jewellery Russia" program may provide recommendation to the organizing committee of ten trading partners, proven excellent join work. Companies with the highest number of votes from different suppliers become winners. "Reliable Partner" is a competition in which it is necessary to go rounds and fight for places. It is enough to be a conscientious wholesale buyer and to have as many vendors willing to vote for you as possible. Awards ceremony is traditionally held as part of the September exhibition "JUNWEX Moscow." "The title of RELIABLE PARTNER is valuable in that it is not far-fetched and it is the result of the vote. In addition, the award can not be bought, that makes it even more valuable and prestigious. We are happy to congratulate all the winners and wish you a fruitful work, what you showed at all times. Today many people talk about the difficulties, passive buyers, but those who are constantly in search of new marketing moves and customers always will be successful!" – Budnaya Olga, general director of RusJewellerExpert. The winners of the contest "Reliable Partner 2014" 1. GOLD jewellery shop (Voloshina N.P., individual entrepreneur ), Lesnoy; 2. GOLD&ART jewellery shop (Urumiants A.A., individual entrepreneur), Yuzhno-Sakhalinsk; 3. ZOLOTAYA RUSS, trading house (Shevelev, E.K., individual entrepreneur) Khabarovsk); 4. ZOLOTOY ZAPAS jewellery company (Kropachova S.B., individual entrepreneur), Ekaterinburg; 5. ZOLOTOY OSTROV, network of jewellery shops, (Solodukha E.E., individual entrepreneur), Blagoveschinsk; 6. ZOLOTIYE KUPOLA network of jewellery shops, (Timonova T.V., individual entrepreneur), Yuzhno-Sakhalinsk; 7. SEREBRO trading house, Samara 8. STILNY BLESK jewellery shop (Frolova T.A., individual entrepreneur), Krasnodar 9. RUSSKOYE ZOLOTO network of jewellery shops, (Fedorenko A.V., individual entrepreneur), Protvino 10. TOPAZ-ZOLOTO network of jewellery shops (Burashev A.V., individual entrepreneur), Gorodets

RUSSIAN JEWELLERY TRADE Club RUSSIAN JEWELLERY TRADE Club is the biggest business association at the Russian jewellery market uniting more than 6500 wholesalers and retailers from 806 cities of Russian Federation.

BUSINESS ACTIVITY Buy at the stores of RUSSIAN JEWELLERY TRADE Club — Integrated corporative action for strengthening Club members’ competitive ability. Business Contacts Exchange — Establishment of business links between manufacturers and trade companies to arrange active supplies to the jewellery stores of Russian Jewellery Trade Club. Regional project — Russian Jewellery Trade Club supports regional shows within the framework of Jewellery Russia Exhibitions in Ekaterinburg, Kazan, Kalinigrad, Kostroma, Makhachkala, Perm, Samara, Yaroslavl. The main purpose is to represent the interests of the Club members in regions by developing and maintaining customers loyalty.

COOPERATION WITH RUSSIAN JEWELLERY TRADE CLUB Buyer’s Programme — delegations of trade visitors; Direct-marketing — a program specifically designed to build the booth traffic; Match-making service — Business Contacts Exchange — assistance in scheduling the business meetings. Tel./fax: +7 (812) 235 83 83 E-mail: info@jewellerclub.ru | www.junwex.com


38 | Expert opinion | JUNWEX Magazine

Your Gateway to Russia I

n 2012, reports of a vast quantity of high-quality diamonds resting beneath a Siberian meteorite craterrocked the diamond and jewelleryworld. Such quantities of diamonds, reportedly numbering in the trillions of carats, couldsignificantly alter the world diamond supply — and diamond prices — for years to come. Later it was revealed these meteorite-made diamonds, while twice as hard as normal diamonds, are not of gemstone grade and, therefore, would have little impact on the diamond market, and this forecast is proving true. Despite uncertain worldwide economic conditions, retail sales of diamond jewelleryin 2012 reached a new high, growing 18 percent from 2010. Given the demand for diamond jewellery, it is no wonder trade shows such as JUNWEX St. PETERSBURG, held annually in St. Petersburg, attract a wide audience. In 2015, nearly 50,000 visitors attended JUNWEX St.PETERSBURG, one of more than 100 diamond andjewellery trade shows that take place each year across the globe and one of five international jewellery shows produced by RESTEC JUNWEX throughout Russia. These showsdraw suppliers, dealers, retailers and others from around the world who want to grow their businesses and explore new opportunities in the Russian jewellery market.

YOUR GATEWAY TO RUSSIA

One of the most promising markets for diamond jewellery is Russia, an area traditionally considered a logistical challenge for trade show exhibitors. “Some people have the impression that exhibiting in Russia is too complex,” says Anastasia Senotrusova, who heads Brink’s customer service department in Russia. “While there are unique regulatory factors to consider, there are ways to work within these requirements to penetrate a new market that is virtually untapped by foreign companies; a market hungry for new designs and new suppliers.” One of the ways exhibitors can take part in the country’s lucrative diamond

and jewellery business is to work with secure logistics experts such as Brink’s to help them navigate the complexities of exhibiting in Russian diamond and jewellery shows. “Brink’s Global Services pioneered secure trade show service for the diamond and jewellery industries,” explains Senotrusova. “Brink’s is a certified member of the C-TPAT program, a joint government business initiative to build co-operative relationships that strengthen overall supply chain and border security.” The benefits of working with Brink’s Russia are many. First, members of the C-TPAT, or Customs Trade Partnership Against Terrorism, program receive a reduced number of inspections, which results in shorter border times, an assigned account manager, access to the C-TPAT membership list and an emphasis on self-policing. Further, Brink’s knows the process. Leveraging decades of experience and knowledge of customs regulations and requirements worldwide, Brink’s can help exhibitors with a variety of trade show services, from door-to-door secure pick-up and delivery and on-site security at the show to trade show insurance and overnight secure storage. “Foreign exhibitors may be confused by the ATA Carnet, the customs process that governs temporary importation of goods for exhibition purposes,” adds Senotrusova. “Although Carnet prohibits exhibitors from selling their goods at shows in Russia, Brink’s makes bringing goods into the country for trade shows seamless so potential buyers can feel and touch real goods — an important step in building long-term relationships, finding new business partners and signing contracts.” Another benefit to using Brink’s as your gateway to Russia is trade show support. Brink’s staff members are always on-site, usually at a Brink’s booth, to explain and help with emerging issues and offer advice to customers. “There’s no substitute for experience, and Brink’s has the diamond and jewellery experience to make exhibiting at Russian trade shows a simple decision,” says Senotrusova. “The opportunity is tremendous, the market is ripe for new and exclusive jewellery designs and, with Brink’s, the challenges of bringing trade show goods into the country are virtually eliminated.”


Expert opinion

Planning on exhibiting at upcoming diamond and jewellery shows in Russia contact Brink’s. A qualified trade show expert will help you through the customs process and serve as your gateway to the Russian market which hosts exciting opportunities for those in the diamond and jewellery business.

| 39

e-mail: import@brinks.ru Tel: +7-495-234-08-74 Fax: +7-495-775-62-52


JEW ELLERY RUSSI A

M AGA ZINE I

N

F

O

R

M

A

T

I

O

N

-

A

N

A

L

I

T

I

C

A

L

M

A

G

A

Z

I

N

SUBSCRIPTION FORM Name Mr/Ms Job Title

Company

Address

City

Zip Code Tel.

Country Fax

E-mail

Tick  your choice

Description

Payment in USA $

Euro €

JUNWEX – JEWELLERY RUSSIA. Bonus – free subscription for English Russian version. (6 issues per year) e-version JUNWEX – JEWELLERY RUSSIA.

1000

750

JUNWEX – JEWELLERY RUSSIA. English version (2 issues per year)

340

250

JUNWEX – JEWELLERY RUSSIA. English e-version. (4 issues per year)

35

25

Bonus – free subscription for English e-version JUNWEX – JEWELLERY RUSSIA.

Please, fill the form if the shipment address is different from the written above. For

(Name)

Job Title

Company

Address

City

Zip Code

Country

Tel.

E-mail

Payment method: by bank Please, kindly note that payment checks are not accepted. Please, return a completed form by fax +7 812 320 80 90 or e-mail: overseas@restec.ru For further information please don’t hesitate to contact us. E-mail: overseas@restec.ru Tel.: + 7 812 303-98-60, +7 812 320-80-99 12, Petrozavodskaya St., St.Petersburg, 197110, Russia E-mail: magazine@restec.ru, magazine@rjexpert.ru • www.junwex.com

E


JEW ELLERY RUSSI A

M AGA ZINE

DISTRIBUTION OF THE MAGAZINE

FREQUENCY

 99% of jewellery retailers and wholesalers of Russia

7 issues a year

CIRCULATION 

14 000 copies

116 pages

 The fairs of JEWELLERY RUSSIA Exhibition Programme

THE MOST DISTRIBUTED B2B MAGAZINE on the jewellery market of Russia Advertisement space First cover Second cover Third cover Fourth cover One page Spread 1/2 page advertisement 1/3 page advertisement

Price 4100 euro 2300 euro 1600 euro 2700 euro 1700 euro 2100 euro 900 euro 600 euro

You can place in our magazine: • Full page advertisement: we can produce the comprehensive model • Editorial article, interview: assistance in article writing • “News” Section: article about novelties, manufacturing, congratulations, etc. International Department Tel.: +7 812 303-98-60 Fax: +7 812 320-80-99 E-mail: overseas@restec.ru


28 September – 2 October, 2016 All-Russian Exhibition Centre, Moscow

3–7 February, 2016 EXPOFORUM St.Petersburg

25–29 May, 2016

All-Russian Exhibition Centre Moscow

Jr 12 2015  

Jewellery Russia JUNWEX magazine

Read more
Read more
Similar to
Popular now
Just for you