‘footsteps’ believes that the more you travel the wiser you become on how to not only handle and respect yourself and your environment, but how to appreciate the little things, the natural things and the people around you as well as the different cultures. You become more open minded and optimistic.
Those who do not travel, have only read the first page of their own book.
So no matter the dangers. Danger is all around us and if we restrict our self because of the fear of something then we are hindering to seeing true value of many aspects of living . So no matter what the message that ‘footsteps’ wants to bring across consumers is that you need to experience real life by going out there even if there are difficult situations to face, to learn how to adapt and handle various real life scenarios and become more open to everything and to grow as a person as well as extend their own capabilities. Not to sit at home and try experience the world through a screen. This develops the consumer not only culturally but mentally, their behaviours changes in a way as they have more respect for minimal aspect in life itself. Allowing yourself to expose your mind to the world and become adaptable.