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Font: Trebuchet MS

The Trebuchet typeface family, like Verdana and Georgia, was created for use on the screen. Designed and engineered in 1996 by Microsoft’s Vincent Connare, it has a strong and unmistakable appearance. Borrowing elements from both the geometric and humanist classifications of sans serif type - Connare acknowledges the influence of designs as diverse as Gill Sans, Erbar, Frutiger, Akzidenz Grotesk and the US Highway signing system - Trebuchet infuses any page with energy and personality. Its letterforms, loosely based on sans serif typeface designs of the 1920s and 1930s, carry a large x-height and clean lines designed to promote legibility, even at small sizes.

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Packages

Parents hate it and it’s bad for the environment, so why are so many toys wrapped in layers of plastic wrap, twist ties, and clamshell boxes that practically take a chain saw to open? A packaging expert digs into the reasons. Toys made of fabric should be labeled as flame resistant or flame retardant. Stuffed toys should be washable. Painted toys should be covered with lead-free paint. Art materials should say nontoxic. Some toys just can’t be packed out in a way that will look great in a window box. If that’s the case, an awesome photo shoot or illustration could be your best friend. If an open package, such as a blister, is appropriate make sure the toy looks good against the background. Many designers don’t take this into account, which is surprising considering selling toys is the task at hand. Whether open or closed box, photography will probably enter the picture and high-quality retouching is the difference between bringing your A game or getting a C+ package.

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Corportate Design Manual

Logo Design: FishePrice

FISHER

PRICE

Justin Evans

February 2014


Fisher Price Design

The Fisher Price Design is supposed to be fun, learning having skills, Its more designed for younger kids. Helps them to slow down, & really enjoy the toys instead of being in a hurry. Take the time to pay attention to the detail work.


Illustrator

Illustrator should be easy to read and understand for the buyers. The illustration may be intended to clarify complicated concepts or objects that are difficult to describe textually, which is the reason illustrations are often found in children’s books.[1] Illustrations have been used in advertisements, greeting cards, posters, books, graphic novels, storyboards, manuel, business, magazines, shirts greeting cards, video games and newspapers etc.. A cartoon illustration can add humor to stories or essays.

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Colors

Red is a very warm color White is a neutral color Black is a neutral color

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Sizes

FISHER

PRICE

FISHER

PRICE

FISHER

PRICE

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Concept

The concept of my Fisher Price Logo. I have different types of Ideas but I brung them all together in one. I wanted to catch the younger crowds eye and also the Parents as well because they’ll be the one purchasing the toys for the youth. The colors I used where red, white, and black. The red is a bright color that stand out. The white is a nuetral color well as the color black.

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Manual finished  

Justin Evans Graph Comm 3 February 17,2014 Manual

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