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JetBlue New Route Launch Medellin, Colombia June 13, 2013


Overview On June 13, 2013, JetBlue announced its 79th city, Medellin, Colombia, with daily nonstop service from Fort Lauderdale, FL. An array of in-airport and pre-flight activations kicked-off the inaugural flight to the tune of excited customer response. JetBlue’s Core Media Team conducted press outreach both stateside as well as with core Latin America press outlets to secure placements that would drive awareness and create buzz around the new route. Secured coverage was overwhelmingly positive with approximately 80% of the coverage reflecting “very postitive” sentiment scores. Press Coverage    

57 total placements 40 million total impressions $15,000+ total estimated publicity value 80% of coverage was deemed very positive

Coverage Sentiment

Very Positive (46 articles) Somewhat Positive (11 articles)

How do we track sentiment? The editorial "attitude" a news item conveys. Coded on a five point scale where: 5 = Very Positive 4 = Somewhat Positive 3 = Neutral/Balanced 2 = Somewhat Negative 1= Very Negative Tone ratings are based on how the "attitude" conveyed might influence a reader/viewer's decision to do business with a company, or buy its products.


Publicity Value $14.00

Outlet CercAziende.it

Media Type News Web Sites

Tone Very Positive

Comunitalia

News Web Sites

Very Positive

485

$14.00

DCI Digital Journal.com

77,000 384,627

$112.32 $459.73

El Mundo El Tiempo.com

Online Print Version Very Positive Very Positive News Web Sites Somewhat News Web Sites Positive Online Print Version Very Positive

elColombiano.com

Somewhat Online Print Version Positive

Reach 1,879

8,175 220,729

893,515

n/a n/a

$131.21

News Americas Now Blogs

Very Positive

Sport Balla

News Web Sites

Very Positive

25,955

n/a

Terra

News Web Sites

Very Positive

75,411

n/a

Today Colombia

News Web Sites

Very Positive

1,615

n/a

Unipymes.com

News Web Sites

Very Positive

N/A

n/a

voxpopuli.net AguasDigital.com

News Web Sites News Web Sites

Very Positive Very Positive

N/A 1,985

n/a $14.00

ALLVOICES

Social Networking SitesVery Positive

395,055

$14.06

AviationPros.com Bloomberg Businessweek

News Web Sites

Very Positive

-

$20.56

70,346 9,416,938

Cadena Super

Online Print Version Very Positive Somewhat Positive News Web Sites

89,273

$36.63

Colombia MSN

News Web Sites

4,667

$14.00

Diario AND Dinero.com

News Web Sites News Web Sites

Very Positive Somewhat Positive Very Positive

40,385 102,380

n/a $20.96

El Nuevo Herald

Online Print Version Very Positive

elColombiano.com

893,515

$310.93

elmundo.es

Online Print Version Very Positive Somewhat Online Print Version Positive

1,176,242

$254.39

elNuevoHerald.com

Online Print Version Very Positive

17,634,815

$3,248.86

eTurbo News

News Web Sites

Very Positive

436,460

$338.34

62,392

$33.59

Individual.com

Online Print Version Very Positive Somewhat Positive News Web Sites

30,104

$14.00

Informacion

Online Print Version Very Positive

1,939

$14.00

MENAFN.COM

News Web Sites

Ground Support Worldwide

Noticias Colombianas News Web Sites

Very Positive Somewhat Positive

251,522

14,348 25,576

$4,785.59

n/a

n/a $14.00

Publimetro

Online Print Version Very Positive

3,565,986

$1,485.30

SunSentinel.com

Online Print Version Very Positive

1,389,924

$705.11

Source URL http://www.cercaziende.it/italy/it_IT/prnewswire.html/show/362316 http://www.comunitalia.eu/italy/it_IT/prnewswire.html/show/118477/pre vPage/1 http://www.dci.com.br/pr-newswire/jetblue-inicia-voo-sem-escala-de-fortlauderdale-para-medellin-id350964.html http://www.digitaljournal.com/pr/1304671 http://www.elmundo.com/portal/noticias/economia/hoy_llega_al_jose_m aria_cordoba_la_primera_aerolinea_norteamericana.php http://www.eltiempo.com/archivo/documento/CMS-12868094 http://www.elcolombiano.com/BancoConocimiento/L/la_aerolinea_jetblue _llega_este_jueves_a_medellin/la_aerolinea_jetblue_llega_este_jueves_a_ medellin.asp http://ct.moreover.com/ct?haid=a6574a8ce19ec1c713711697575739179c5 df551e4e50&co=f000000009816s-1158206718 http://www.sportballa.com/2013/06/jetblue-airways/route-launcheslauderdale-medellin-jetblue-festivities http://economia.terra.com.co/noticias/noticia.aspx?idNoticia=2013061400 43_EFE_18463338 http://todaycolombia.com/2013/06/13/jetblue-launches-nonstop-fortlauderdale-medellin-flight/ http://www.unipymes.com/llega-la-aerolinea-norteamericana-jetblue-alaeropuerto-internacional-jose-maria-cordova/ http://voxpopuli.net/arrancaron-vuelos-diarios-sin-escalas-entre-fortlauderdale-y-medellin/ http://aguasdigital.com/actualidad/leer.php?idnota=5394292&efenew=1 http://www.allvoices.com/news/14801249-jetblue-launcheslauderdalemedellin-route-with-festivities http://www.aviationpros.com/news/10961472/some-passengers-arrivingthursday-at-fort-lauderdale-hollywood-international-airport-to-boardjetblue-airways-flight-541-to-medellin-colombia-were-wondering-what-allthe-commotion-was-about http://investing.businessweek.com/research/markets/news/article.asp?doc Key=600-201306132240KRTRIB__BUSNEWS_61810_61191-1 http://cadenasuper.com/index.php?option=com_content&view=article&id =9717:jetblue-llega-a-colombia&catid=111:-internet http://noticias.latam.msn.com/co/colombia/articulo_efe.aspx?cpdocumentid=258428604 http://diarioadn.co/medell%C3%ADn/mi-ciudad/jetblue-enmedell%C3%ADn-1.64118 http://www.dinero.com/Imprimir.aspx?idItem=177851 http://www.elnuevoherald.com/2013/06/13/1499472/jetblue-unemedellin-con-fort.html http://www.elcolombiano.com/BancoConocimiento/J/jetblue_aterrizo_con _tarifas_bajas_en_vuelo_directo_medellinflorida/jetblue_aterrizo_con_tarifas_bajas_en_vuelo_directo_medellinflorida.asp?cookie http://www.elmundo.com/portal/noticias/economia/hoy_llega_al_jose_m aria_cordoba_la_primera_aerolinea_norteamericana.php http://www.elnuevoherald.com/2013/06/13/1499472/jetblue-unemedellin-con-fort.html http://www.eturbonews.com/print/35455/jetblue-launches-nonstop-fortlauderdale-medellin-flight http://www.aviationpros.com/news/10961472/some-passengers-arrivingthursday-at-fort-lauderdale-hollywood-international-airport-to-boardjetblue-airways-flight-541-to-medellin-colombia-were-wondering-what-allthe-commotion-was-about http://www.individual.com/storyrss.php?story=177459942&hash=6336884 51a3106702939ab9c7edb4b82 http://noticias.lainformacion.com/economia-negocios-yfinanzas/transporte-aereo/la-estadounidense-jetblue-inaugura-ruta-entrefort-lauderdale-y-medellin_R1lRCKI9qvYTLfXtOkR4C2/ http://www.menafn.com/6538510d-1b76-468e-88907306dd775e1c/JetBlue-launches-nonstop-Fort-LauderdaletoMedellinservice?src=main http://noticiascolombianas.blogspot.com/2013/06/llega-la-aerolineajetblue-al.html http://www.publimetro.com.mx/clasificados/la-estadounidense-jetblueinaugura-una-ruta-entre-fort-lauderdale-y-medellin/emfn!2061766/ http://www.sun-sentinel.com/business/fl-jetblue-lauderdale-medellininaugural-flight-20130614,0,5868162.story


Terra Colombia Very Positive News Web Sites washington.holaciuda d.com Very Positive Online Broadcast Version

100,667 -

$20.96 $65.73

Yahoo Colombia

News Web Sites

Very Positive

17,879

$14.00

Yahoo! en Espanol

News Web Sites

Very Positive

1,174,955

$219.60

Yahoo! Finanzas Yahoo! Noticias Argentina Yahoo! Noticias Argentina

News Web Sites

Very Positive

-

$310.57

News Web Sites

Very Positive

12,788

$14.00

News Web Sites

Very Positive

12,788

$17.78

Presna

News Web Sites

Very Positive

Brasilturis Jornal Business Travel Magazine

Online Print Version Very Positive Somewhat Positive News Web Sites

Caribbean Journal

News Web Sites

N/A

n/a 157

$14.00

117

$14.00

Very Positive Somewhat Online Print Version Positive Somewhat Positive News Web Sites Very Positive Daily Newspaper

893,515

$492.25

235,104 53,924

$170.95 $187.93

Magazine

Very Positive

8,643

$37.55

Daily Newspaper Daily Newspaper

Very Positive Very Positive

-

$252.55

Daily Newspaper

Very Positive

140,468

$1,095.23

Magazine Radio Radio

Very Positive Very Positive Very Positive

10,000 N/A N/A

$27.88 N/A N/A

La W

Radio

Very Positive

N/A

N/A

RCN Radio

Radio

Very Positive

N/A

N/A

TV

Somewhat Positive 57

elColombiano.com Travel Daily News Nuevo Herald South Florida Business Journal Airline Industry Information El Colombiano South Florida Sun Sentinel White Mountain Business News Caracol Radio La W

Telemedellin Total

21,816

n/a

http://economia.terra.com.co/noticias/noticia.aspx?idNoticia=2013061400 43_EFE_18463338 http://www.holaciudad.com/la-estadounidense-jetblue-inaugura-una-rutafort-lauderdale-y-medellin-n323314 http://co.noticias.yahoo.com/estadounidense-jetblue-inaugura-ruta-fortlauderdale-medell%C3%ADn004300104.html;_ylt=AwrICtsUd7pRnRQAHwAoucl_;_ylu=X3oDMTRmMDlh OXEwBG1pdANMSVNUUyBNaXhlZCBUb3AgU3RvcmllcwRwa2cDOWE4NzI3 OWEtZDQ4Ni0zMzkxLWFjNzYtOWZmNDBiNzkxZTY3BHBvcwM0BHNlYwNNZ WRpYUJMaXN0TWl4ZWRMUENBVGVtcAR2ZXIDZjlhZTVkMDItZDQ4Yy0xMW UyLThmNWYtMTk3OGJmM2IyNzAx;_ylg=X3oDMTE5OG9iY2poBGludGwDY2 8EbGFuZwNlcy1jbwRwc3RhaWQDBHBzdGNhdAMEcHQDcG1o;_ylv=3 http://es-us.noticias.yahoo.com/estadounidense-jetblue-inaugura-ruta-fortlauderdale-medell%C3%ADn-004300104.html http://es-us.finanzas.yahoo.com/noticias/jetblue-lanza-su-vuelo-directo194500635.html;_ylt=AwrHgaBIfrpRUwsArwMxk8hG;_ylu=X3oDMTNtZmNy MnZ2BG1pdANOZXdzIE1hcmtldHMEcGtnAzg0ZjFmYzZmLTIyMWYtMzM3Yi0 5ZmJkLTEwZDYzMWJjMDljNARwb3MDMwRzZWMDdG9wX3N0b3J5BHZlcg MyM2RlODAwMC1kNDUxLTExZTItOGRiNy1hN2I1N2NlNzM4ODQ;_ylg=X3oDMTFtMjYxYmd0BGludGwDdXMEbGFuZwNlcy11cwRwc3RhaWQ DBHBzdGNhdANub3RpY2lhcwRwdANzZWN0aW9ucw--;_ylv=3 http://ar.noticias.yahoo.com/estadounidense-jetblue-inaugura-ruta-fortlauderdale-medell%C3%ADn-004300104.html http://ar.noticias.yahoo.com/jetblue-lanza-su-vuelo-directo194500635.html http://www.prensa.com.co/jetblue-aterrizo-con-tarifas-bajas-en-vuelodirecto-medellin-florida http://www.brasilturis.com.br/noticias.php?id=10668&noticia=jetblueinicia-voo-sem-escala-de-fort-lauderdale-p http://www.businesstravel.com.br/hotnews_desc.php?cod=27068 http://www.caribjournal.com/2013/06/15/jetblue-continues-regionalexpansion-with-service-to-medellin/ http://www.elcolombiano.com/BancoConocimiento/J/jetblue_llego_a_mar car_diferencia/jetblue_llego_a_marcar_diferencia.asp?cookie http://www.traveldailynews.com/news/article/55251/jetblue-launches-fortlauderdale-medellin-nonstop

http://www.siglodata.co/s/junio/20130614CL000000196.pdf

27,000

N/A N/A 40,003,064 $15,010.56

http://www.siglodata.co/s/junio/20130613WO11.wma http://colombia.mmie.com/portal/radio/hash/d5e467c5176282239c5f74afa8107519/5/1371168 118/20130613WG03.WMA http://colombia.mmie.com/portal/radio/hash/3a0a5ae4812c777d648096ee97596dfe/5/137116 8118/20130613RP14.WMA http://colombia.mmie.com/portal/tv/hash/37f9be01ca90da5e5ba0aae015e0242b/5/137116811 8/201306139P12.WMV


Customers enjoyed pre-flight activities before boarding the inaugural flight to Medellin



Jetblue medellinreport execsummary