Within this newspaper you will find a collection of posters that have been made to celebrate advertising on the highstreet. Each image has been taken either outside a highstreet shop or found stuck on a shop window and has been appropriated using the medium of screen printing. The intention is to highlight low budget innovative design that shopkeepers use to decorate their shop and to promote their buisness when they arenâ€™t able to splash out on expensive advertising.
CARPET JH FAMOUS CARPET CENTRE 30 UPPER TOOTING ROAD SW17 7PD Taking a closer look at the detail behind the detail. By zooming into the screen print you are able to view the halftone dots that are all set to seperate angles according to the cmyk colour seperation; they all work together to form the colours within the image.
ISLAMIC STICKERS TOOTING ISLAMIC CENTRE 152-156 UPPER TOOTING ROAD SW17 7TJ
By removing levels, such as the black and magenta this image has acquired a different tone from the original image, yet it still maintains the 3D qualities of the original.
ÂŁ4.50 SARAVANAA BAHVAN 254 UPPER TOOTING ROAD SW17 0DN
If properly aligned it is still possible to get a solid three dimensional image using cmyk screenprinted layers. This tomato as an example, it pops out of the picture just as it does in the original photograph.
MENU CAFE 118 TOOTING HIGH STREET SW17 0SZ Here are some highlighted features that make these advertisements so unique, spicing up your day by giving you the challenge of having to translate their menu. Savouries with ‘white’ cheese, pastries with ‘delight’ and to finish an espresso ‘coffe’.
CHINESE TENESSE EXPRESS 242 MERTON ROAD SW19
This image was located out side a fast food outlet, a place where people wouldnâ€™t take a second glance, yet the more you look at it the more you start to appreciate its beauty and screen printing enhances this even further. Small details such as the screw stand out as if they were photo realistic.
SPECIAL OFFER FREEZELAND 293-295 Balham High Rd SW17 7BA
Often in screenprinting it is the mistakes that make the results more interesting. When using the CMYK process it is important that each colour level is registered properly in order for the resulting print to be clear. However as you can see here, the layers havenâ€™t been properly registered giving them a slightly blurred outcome. You could argue that this is what makes screen printing more distinctive than a regular digital print.
GOLD FOIL A-LANKA TRAVEL 171 TOOTING HIGH STREET SW17 0SZ
Using a contrast of block and halftone printing enables a mix of strong block colour and textured elements.
KEBAB AMAL KEBAB 6 TRINITY ROAD SW17 7RE
Here is an example of taking something grotesque and looking at it in a new way. Itâ€™s interesting to see that people use such unappealing imagery to advertise their product, yet in some lights it could be regarded as a beautifully striking image.
STARBURST SMAKUS POLISH DELICATESSEN 270 UPPER TOOTING ROAD SW17 0DP
Using block printing instead of halftone means that the result is a lot stronger and the colours are more vivid. Recreating the brightly coloured cutouts that were designed to catch the eye of a passer by.
ORANGE JUICE SARAVANAA BAHVAN 254 UPPER TOOTING ROAD SW17 0DN
Again using a mixture of block and halftone printing. The block colour helps frame the CMYK image and complements the colours of the food.
FRY UP 42ND CAFE AND RESTURANT 42 HIGH STREET COLLIERS WOOD
Occasionally you will find that the dots within the halftone image all line up to create this moire effect which looks like a rippling in the print.
CUTLERY ISTANBUL MEZE MENGUL 2 MERTON HIGH STREET SW19 1DN
Taking a closer look at the colourful dots that make this spoon appear to reflect its surroundings.
ADVERTS MADE EASY FOOD AND WINE 31 BEDFORD HILL SW12 9RG
The highstreet shops even give people an opportunity to advertise themselves, simple but effective....