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p e rs o n a l b ra n d i n g



2018-2019 Edition


Contents Hello!....................................3 How it Works..........................4 W h a t t o W e a r. . . . . . . . . . . . . . . . . . . . . . . . . . 7 Hair & Makeup........................8 Locations..............................11 Investment............................12 How to Book..........................14


Hello! Hi! I’m Jessie, owner and woman behind the camera of Jessie Wyman Photography. I’m based in Wakefield, Massachusetts serving all of Boston metro area and eastern Massachusetts markets. I specialize in portrait photography working with clients one-on-one to promote their brand and business. Each and every person and brand I work with is different. That is why I work closely with you to create an experience that will not only highlight YOU, but will generate images that clearly define and represent YOUR BRAND. I’ve created this guide to get you excited about your experience give clarity to the process. Please take a moment to flip through it all! I cannot wait to work with you!


How it all Works 1.



Discovery Questionnaire & Consultation What do you want people to see when they visit your website? Your Instagram feed? Your LinkedIn? Your Facebook Page? You want them to see YOUR BRAND. Having images that reflect your brand is crucial to making connections to your followers and clients. That is why it is so important to make sure I understand as much as I can about you and your brand. This is where my Discovery Questionnaire comes into play. This is where I will ask you detailed questions about your brand, business and what your goals are for our session. Then I will meet with you to develop a session plan for our shoot, and help you with any decisions regarding locations or photo stories. Before your Session After you complete the Discovery Questionnaire we will set up a date, time and location for your session. A lot of this will be determined using the information you provide in your Discovery Questionnaire. I will draft up a session day time-line to keep us on track with outfit changes and photo stories.



The Shoot On the day of the shoot we will start with hair & makeup. This will be done on location. Then the fun part begins! We work through your photo stories and outfits/looks one-by-one. Don’t stress, all of this will be planned out ahead of time. For example if you have a certain outfit that goes with a certain photo story - we will shoot all of that at once. And so on and so forth. Worried that you ‘aren’t photogenic’? Again don’t stress! I’ve been doing this for years and have plenty of poses that will make you look your best and feel amazing doing it!

After the Shoot After the session, I will cull and edit your images and about 2-3 weeks later, we will have your grand reveal! This is where I meet with you to reveal your images on a slideshow help you select your favorite images for webpage use (amount depends on package selected). You will also have the opportunity to purchase any physical prints and wall art. These products are great if you have a brick and mortar store and want some of your brand to be integrated into the space! 5


what to wear

Your outfits are very important (if not the most important) item of your shoot. Not only do you want to look amazing, but want your looks to reflect your brand. If you think you may need extra help deciding what to hear you may want to consider my Full Service Package that includes a 1-hour skype session with a professional stylist! However, I’ve prepared a few helpful tips you may want to consider when choosing your looks!

helpful tips

»» Wear something that you are comfortable in »» Use accessories to complete the look (jewelry, scarfs, hats, headbands, belts, vests) »» Consider layers for shoots in the colder months »» Make sure to have your nails clean and unchipped »» Don’t wear items with large logos or graphics »» Don’t get a haircut the day before your shoot »» Choose items that are not sheer or see-through »» Make sure to iron your clothes beforehand 7

hair & makeup

All of my personal branding packages include hair & makeup! This is because I want you to look and feel your best so that allowing you to be more confident during the shoot! Don’t worry, my make-up artist will make sure you will still look like YOU, but if you are concerned about any day-of blemishes let me know so I can work a little photoshop magic.

helpful tips »» Drink plenty of water in the days before your shoot »» Wear sunscreen. You should always do this, but we don’t want sunburnt faces on the day of the shoot »» Consider wearing contact lenses if you are concerned your glasses may cause extra glare »» Don’t get a haircut or color the day before your session »» Don’t color your hair the day before the session »» If you want prefer to do your makeup, don’t over do it!




locations The location of your shoot will depend on a number of factors: »» Do you have a brick & mortar store or space such as a restuarant or botique? If you don’t and require an indoor space, there are great options available at an additional rate. »» What does your business entail? For example if you are a fitness blogger, we may want to create some of your photo stories at the studio where you work out as well as outdoors where you may spend time running or walking. »» What scenes represent your brand? For example if you are a social media strategist we may want to capture some photo stories indoors in a more office-like environment. Or if you have own a clothing boutique with a nautical feel, then we may consider some photo stories at your store and at the beach!


investment personal branding $2500

»» up to 4 hours of shooting »» up to 4 looks/outfit changes »» up to 4 photo stories for props, etc. »» hair & makeup »» 1 hour skype session with professional stalest (upgrade to in-home session or shopping session for $350 additional) »» viewing session to select 40 favorite image for webpage use & order any additional prints or products


»» up to 2 hours of shooting »» up to 2 looks/outfit changes »» up to 2 photo stories for props, etc. »» hair & makeup + light hair styling »» viewing session to select 20 favorite image for webpage use & order any additional prints or products

headshots $400

»» up to 1.5 hours of shooting »» up to 2 outfit changes »» 3 websize images »» option to purchase prints, wall art and albums »» professional makeup application + light hair styling option ($50 extra)



ready to book? The first step in booking is to contact me via email or phone to request a consultation. If you contact me via email I will want to followup with you via phone so I can learn more about what it is you are looking for! Then, we will schedule a time to meet in person after I’ve received your booking reservation deposit and completed questionnaire. Booking Deposit is $100 and is non-refundable but ensures your time with me is reserved specifically for you! The remaining balance of your package is due prior to the shoot and can be broken into payments. Final payment must be received prior to booking. Ready to start the fun? Contact me today! Email: Phone: 515-460-0144


Personal Branding | Headshots Guide  

Jessie Wyman Photography

Personal Branding | Headshots Guide  

Jessie Wyman Photography