SEE MY WORK SELECTED WORKS
DESIGNER
FROM
Graphic Design
2016 – 2019
Jessica Stebbins
W
SEE MY WORK SELECTED WORKS
DESIGNER
FROM
Graphic Design
Jessica Stebbins
2016 – 2019
Copyright Š 2020 Jessica Stebbins All rights reserved. No part of this publication may be reproduced or transmitted in any form by any means physical or electronic, including photocopy or on any storage and retrieval system, without prior written permission.
For Tyler, my family and friends.
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CONTENTS 005
029
057
Off The Grid
Cozy Stay Away
For Your Soul
015
037
093
The Old Deli
Music & Song
Acknowledgements
021
047
094
For The Home
Wine and Dine
Colophon
OFF THE GRID TITLE
COURSE
INSTRUCTOR
Hiking Cookbook
Ariel Grey
OBJECTIVE
KEYWORDS
SEMESTER
Spring 2019
Design a cookbook
Typography 3
Survival, camping, nature
These recipes will help encourage proper nutrition, lots of flavor, and generous amounts to ensure you are well taken care of. Read about camping hacks, preparation, and safety tips as well. Explore life off the grid. Camp, take care of the planet, and always leave no trace.
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PROJECT 1/7 OFF THE GRID
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PROJECT 1/7 OFF THE GRID
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PROJECT 1/7 OFF THE GRID
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PROJECT 1/7 OFF THE GRID
013
THE OLD DELI TITLE
COURSE
INSTRUCTOR
Package Design 2
Tom McNulty
Los Gatos Meat Co.
OBJECTIVE
KEYWORDS
SEMESTER
Spring 2019
To redesign for a deli
Traditional, BBQ, family-owned
This deli is one of the oldest in Los Gatos, CA, and remains family-owned and operated to this day. I wanted to re-brand their logo and packaging to better represent who they were as a favorite local business. As well as create a branding system for all of their products.
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CUTTING
BOARD
PROJECT 2/7 THE OLD DELI
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PROJECT 2/7 THE OLD DELI
019
FOR THE HOME TITLE
COURSE
INSTRUCTOR
Ovia Home
Package Design 1
Jacques Rossouw
OBJECTIVE
KEYWORDS
SEMESTER
Design packaging
Spring 2017
Affordable, practical
This line was created mainly for college students as the price point is very affordable. The products are for organization and easy storage throughout the kitchen and home. All packaging used is minimal to keep the product line more sustainable, and free of plastic whenver possible.
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PROJECT 3/7 OVIA HOME
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PROJECT 3/7 OVIA HOME
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026
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PROJECT 3/7 OVIA HOME
027
COZY STAY AWAY TITLE
COURSE
INSTRUCTOR
Embassy Suites
Tom McNulty
OBJECTIVE
KEYWORDS
SEMESTER
Summer 2019
Redesign logo & brand
Strategies for Branding
Traditional, modern
The focus was to update the Embassy Suites logo with a face lift, and update the brand applications. A brand guidelines manual and stationery were created to match the updated hotel as well.
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PROJECT 4/7 EMBASSY SUITES
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PROJECT 4/7 EMBASSY SUITES
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PROJECT 4/7 EMBASSY SUITES
035
M A S
MUSIC AND SONG TITLE
COURSE
INSTRUCTOR
Scientific American
Visual Systems 1
Phil Hamlett
OBJECTIVE
KEYWORDS
SEMESTER
Spring 2019
Why music matters
Educational, relevant
This project was a special edition issue for Scientific American magazine. It focused on mental health, and educating people on how music affects their overall well-being and brain. The goal was to make people think twice about what they have playing in their headphones, and how they can make changes accordingly. 037
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PROJECT 5/7 SCIENTIFIC AMERICAN
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PROJECT 5/7 SCIENTIFIC AMERICAN
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PROJECT 5/7 SCIENTIFIC AMERICAN
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PROJECT 5/7 SCIENTIFIC AMERICAN
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WINE AND DINE TITLE
COURSE
INSTRUCTOR
Stockwell Cellars
Package Design 3
Tom McNulty
OBJECTIVE
KEYWORDS
SEMESTER
Summer 2019
Design wine labels
Industrial, old world style
Stockwell Cellars is a Santa Cruz based winery owned by a blacksmith. He continued the family business of welding, and began making wine as a hobby. As soon as he mastered the craft of winemaking, he opened a second business and shared his gift with the Santa Cruz locals. I created a reserve wine, a cabernet sauvignon, and chardonnay for the brand. 047
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PROJECT 6/7 STOCKWELL CELLARS
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PROJECT 6/7 STOCKWELL CELLARS
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FOR YOUR SOUL TITLE
COURSE
INSTRUCTOR
Whole Soul
Package Design 4
Tom McNulty
OBJECTIVE
KEYWORDS
SEMESTER
Fall 2019
Create a wellness line
Health, wellness
Whole Soul was a sub brand of Unilever created for health and wellness products. The store had product lines for: dogs, holistic medicine, CBD, and gardening supplies. It was a semester-long group project with over 110 products designed.
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BRAND OVERVIEW PARENT BRAND
FLAGSHIP LOCATION
Whole Soul
Costa Mesa, CA
DESIGN TEAMMATES
SUB BRANDS
Angie Lozarus
Mantra — Health & Wellness
Qingqing Yue
Cannaroot — CBD Products
Fabian Posadas
Fetch — Dog Food & Accessories
Morgan Class
Seed & Sun — Gardening Supplies
Chenboyu Yuan
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PROJECT 7/7 WHOLE SOUL
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PROJECT 7/7 WHOLE SOUL | MANTRA
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PROJECT 7/7 WHOLE SOUL | MANTRA
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PROJECT 7/7 WHOLE SOUL | MANTRA
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PROJECT 7/7 WHOLE SOUL | CANNAROOT
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SEE MY WORK BY JESSICA STEBBINS
PROJECT 7/7 WHOLE SOUL | CANNAROOT
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PROJECT 7/7 WHOLE SOUL | CANNAROOT
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PROJECT 7/7 WHOLE SOUL | FETCH
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PROJECT 7/7 WHOLE SOUL | FETCH
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PROJECT 7/7 WHOLE SOUL | FETCH
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PROJECT 7/7 WHOLE SOUL | SEED AND SUN
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PROJECT 7/7 WHOLE SOUL | SEED AND SUN
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SEE MY WORK BY JESSICA STEBBINS
PROJECT 7/7 WHOLE SOUL | SEED AND SUN
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PROJECT 7/7 WHOLE SOUL | SEED AND SUN
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PROJECT 7/7 WHOLE SOUL | SEED AND SUN
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THANK YOU To my instructors: Mary Scott, Tom McNulty, Ariel Grey, Dean Wilcox, Phil Hamlett, Wioleta Kaminska, Jacques Rossouw, Anthony Palmer, David Hake, Jason Phillips, and Robert Revels. Thank you for sharing your knowledge and advice, I have learned so much from you all. To my husband Tyler, thanks for working your ass off to keep our lives afloat while I finished school. You really are the best, and I love you. To all my friends and family, thanks for being understanding and supportive of my passion for graphic design. I promise I will make up for all the trips, birthdays, and events I’ve missed over these four years.
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PRINTING & BINDING Blurb PAPER STOCK Premium Matte uncoated 100# TYPEFACES Manrope (Mikhail Sharanda) Hanson (Hanson Method) Acumin Pro (Robert Slimbach, Adobe) PHOTOGRAPHY Jessica Stebbins Seraphlia Studio (Luyang Tian) Unsplash.com Pexels.com SCHOOL Academy of Art University School of Graphic Design 79 New Montgomery Street San Francisco, CA 94105 CONTACT JessicaRStebbins@gmail.com JessicaStebbinsDesign.com
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