Page 1

inspire.


2016 Jessica Redmond. All Rights Reserved. Designed, written, and produced by Jessica Redmond. W: www.jessredmond.com E: info@jessredmond.com No portion of this book may be reproduced or used without consent by Jessica Redmond. All respective work has been appropriately noted, identified, and credited.


Dedicated to my mum and dad who have inspired me from the very beginning to grow into and become the woman and passionate designer that I am today; and to my son, Kai, for being a new and constant inspiration in my life today. Also to my loving husband for standing by my side every single step of the way; you never gave up on me and I couldn’t have done this without you.


I N S P I R E in-spire • / i n ’s p í (e) r/ (verb) To fill someone with the urge or ability to do or feel something, especially to do something creative. ( s y n o n y m s ) Motivate, encourage, move, influence, energize, incite


Inspire. It is a word that has had such significant meaning in my life thus far. Since I was a little girl, so many things inspired and helped influence me to become who I am today. At age 16, my dad took me to work one day to meet his creative team of designers, and I was so blown away by their work. Their work inspired me so much that later that day, when I received my very first Wacom tablet and samples of some of the designers’ work, I knew right then and there that I wanted to be a graphic designer. Today, with this portfolio, I want to help show and explain to others how we designers are inspired to create the amazing, unique, and innovative designs that we create. I also want to show how I myself have been inspired creatively by so many different things around me, such as other designers, artists, music, my family, nature, and the life that takes place all around me. As a designer, so many things have and continue to inspire me to create great things, and I take everything that inspires me and use it to create my designs. I also want my portfolio and work to be inspiring to others. I want to create work that not only has been created from outside inspirations, but helps to inspire other designers. I hope that with my work I too may inspire future generations and designers to continue creating and being creative, just the way I was inspired when I was younger.


TA B L E O F C O N T E N T S 01 // IPPODO TEA CO ................................................ pg. 07 02 // RAINFOREST PROTECTION FUND ..................... pg. 15 03 // F’OLIO OLIVE OIL ............................................. pg. 23 04 // ECOSYSTEMS INFOGRAPHICS .......................... pg. 31 05 // CHIC HOME PAINT ............................................ pg. 39 06 // EDGE SPEAKERS .............................................. pg. 47 07 // TYPE ANATOMY POSTERS ................................ pg. 53 08 // MAJESTEA TEA .......................... ...................... pg. 61 09 // MICHAELS REBRAND......................................... pg. 67


01

// IPPODO TEA CO.

COURSE Package Design II

INSTRUCTOR Tom Mcnulty

FOCUS Packaging

BRIEF This was a project in which I redesigned a line of existing tea products. I chose a brand that I could update, rejuvenate, or contemporize. I ended up choosing to redesign a Japanese Green Tea company called Ippodo Tea Co. that is very popular and well known in Kyoto, Japan but also has a boutique store in New York City. I did not have much knowledge on the brand or Japanese green teas at all, but thought it would be exciting to step away from my comfort zone. I wanted to create a new package that still stuck to the current brand but was clean, modern, sleek, while still maintaining its strong, cultural Japanese roots.

07

// PROJECT 01 // IPPODO TEA CO.


PROJECT 01 // IPPODO TEA CO.

//

10


“Where do new ideas come from? The answer is simple: differences. Creativity comes from unlikely juxtapositions.” –Nicholas Negroponte


02

RAINFOREST PROTECTION

// FUND CALL-TO-ACTION

COURSE Sustainable Design

INSTRUCTOR B. Scherer

FOCUS Branding, Web, & App Design

BRIEF This was a project in which I created a fictional brand for a call-toaction campaign called the Rainforest Protection Fund (RPF). The campaign needed to include a logo design with variations, a functional website, and an application design. RPF is a fictional organization whose purpose is to help protect and preserve the remaining rainforests in the world, as well as the wildlife and animals living in them that are facing the threat of extinction due to deforestation and climate change. I designed RPF to educate and inform the public primarily through the use of their website and mobile app.

15

// PROJECT 02 // RAINFOREST PROTEXTION FUND CALL-TO-ACTION


PROJECT 02 // RAINFOREST PROTEXTION FUND CALL-TO-ACTION

//

18


19

// PROJECT 02 // RAINFOREST PROTEXTION FUND CALL-TO-ACTION


PROJECT 02 // RAINFOREST PROTEXTION FUND CALL-TO-ACTION

//

20


“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” –Aristotle


03

// F’OLIO OLIVE OIL

COURSE Package Design II

INSTRUCTOR Tom Mcnulty FOCUS Packaging

BRIEF For this assignment I redesigned three olive oil labels using a current brand. I needed to select three different flavours//infusions and also create a gift type box holder for all three bottles. For my project, I chose to redesign an existing, recent, and award-winning Italian brand named F’Olio, known for it’s incredible taste, authenticity, and being organic. I decided to use a unique “torso” bottle shape to make it more eye-catching and create a more high-class, awardwinning, upscale feel to the package and brand. I painted the bottles each as the colour of the flavour to help better differentiate the flavours and bottles from one another, whilst continuing that colour onto the labels themselves. I created the labels in the same torso shape to keep consistency and create a new label that was both unique and would really stand out amongst the crowd.

23

// PROJECT 03 // F’OLIO OLIVE OIL


25

// PROJECT 03 // F’OLIO OLIVE OIL


PROJECT 03 // F’OLIO OLIVE OIL

//

26


27

// PROJECT 03 // F’OLIO OLIVE OIL


PROJECT 03 // F’OLIO OLIVE OIL

//

28


“The best way to accomplish serious design is to be totally and completely unqualified for the job.” –Paula Scher


04

OUR ECOSYSTEMS

// IN F O G RA P HI C S

COURSE Sustainable Design

INSTRUCTOR B. Scherer

FOCUS Layout, Typography, & Print

BRIEF For this project, I created and designed three infographics that focused on informing about a topic that related to sustainability and environmental issues we are facing today. I chose to do my infographics about our ecosystems and their importance, how we are destroying our ecosystems, and what we can do to help save, preserve, and protect our ecosystems. The posters are 11” x 23” and work together as a set or can stand alone.

31

// PROJECT 04 // OUR ECOSYSTEMS INFOGRAPHICS


35

// PROJECT 04 // OUR ECOSYSTEMS INFOGRAPHICS


“If you’re not prepared to be wrong, you’ll never come up with anything original.” –Sir Ken Robinson


05 //

CHIC HOME PAINT

COURSE Package Design II

INSTRUCTOR Tom Mcnulty

FOCUS Packaging

BRIEF This was a project in which I designed the packaging for a new line of household paints employing a co–brand strategy. I used the name of a well-known fashion designer, Tory Burch, for the brand name and created the fictional sub-brand CHIC. I then created the designs for interior and exterior gallon paint cans, interior and exterior quart cans, two spray paint cans, a 3� paintbrush package, and paint stir-stick designs for the new home paint line collection CHIC by Tory Burch. By exploring different typographical layouts, colours, and pattern uses, I was able to create a line of home paints that stayed true to the Tory Burch name and brand.

39

// PROJECT 05 // CHIC HOME PAINT


43

// PROJECT 05 // CHIC HOME PAINT


PROJECT 05 // CHIC HOME PAINT

//

44


“When you believe a thing, believe it all the way, implicitly and unquestionably .” –Walt Disney


06

// EDGE SPEAKERS

COURSE Sustainable Design

INSTRUCTOR B. Scherer

FOCUS Sustainable Packaging

BRIEF This was a project that helped introduce me to the basics of sustainability and sustainable packaging through the process of resizing over-packaged technology using systems thinking. The goals for this project were to learn the skills and terminologies needed to re-conceptualize packaging and sustainable design while taking into consideration efficiency, practicality, recycling, and marketing. I created a right-sized package and a new brand message for a pre-existing, over-packaged speaker product for the brand OONTZ. I used recycled paper-board, aka chipboard, and focused on minimizing materials and ink coverage while focusing on maximizing recyclability, protecting the product, designing for effective store display and shipping, and still successfully communicating the brand and showcasing the product.

47

// PROJECT 06 // EDGE SPEAKERS


49

// PROJECT 06 // EDGE SPEAKERS


PROJECT 06 // EDGE SPEAKERS

//

50


“Design is an opportunity to continue telling the story, not just to sum everything up.” –Tate Linden


07

ANATOMY // TYPE POSTERS

COURSE Typography I INSTRUCTOR B. Scherer FOCUS Typography & Print BRIEF For this project, I researched two separate typefaces–the san serif font Helvetica and serif font Garamond– and created four 11” x 17” posters using just the letterforms of each typeface to create two different, but related, objects. I decided and chose to use the full alphabetical and numerical sets of the two typefaces to create a panda and a puffin. The goal was to see the relationship between a specific typeface’s construction and form through the use of size, weight, and case to establish hierarchy.

53

// PROJECT 07 // TYPE ANATOMY POSTERS


PROJECT 07 // TYPE ANATOMY POSTERS

//

56


57

// PROJECT 07 // TYPE ANATOMY POSTERS


PROJECT 07 // TYPE ANATOMY POSTERS

//

58


“There is no such thing as a boring project. There are only boring executions.” –Irene Etzkorn


08

// MAJESTEA TEA

COURSE Graphic Design II

INSTRUCTOR B. Scherer FOCUS Packaging

BRIEF For this assignment and project, I needed to create a specific, fictional, tea product line for which I would like to create a new package design. I wanted to create something that was new, aesthetically pleasing, creative, and fun, but also environmentally friendly. The product brand, while fictional, was unique and had a very specific target market. I decided on creating a tea packaging that was aimed more towards an older, wealthier target market that would want both the luxury of a calming, delicious tea, but with more of a modern, high-class, sophisticated vibe. I wanted to create a package that let colour and imagery distinguish the different flavours, so I created the package to have a sliding top that would slide up and off of a coloured bottom, that way each package would stand out on the shelves in stores.

61

// PROJECT 08 // MAJESTEA TEA


63

// PROJECT 08 // MAJESTEA TEA


PROJECT 08 // MAJESTEA TEA

//

64


“Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” –Paul Rand


09

// MICHAELS REBRAND

COURSE Graphic Design II

INSTRUCTOR B. Scherer FOCUS Branding

BRIEF For this assignment and project, I needed to rebrand a well-known company. My classmates and I chose to rebrand the arts and crafts store, Michaels, right before they actually ended up rebranding themselves. we chose to rebrand the store because it had a script font that just didn’t show or explain to its customers what the store was really about. We also chose to rebrand the store and give it more of a modern feel with both a logotype and a symbol. I wanted to keep it more modern by using a sanserif font, News Gothic, and creating a symbol/logo that better helped represent the company, it’s brand message, and what they sold. My logo used primary and complimentary colors, is shaped like a flower pinwheel, but has points that represent an ink pen and pencil. I wanted the logo to be simple but still help symbolize everything the store had to offer arts and crafts wise, and that it had supplies for many different kinds of art forms.

67

// PROJECT 09 // MICHAELS REBRAND


COURSE GR460 - Senior Portfolio

INSTRUCTOR William Culpepper

TYPOGRAPHY Helvetica Nueu Regular Gotham Bold

SOFTWARE Adobe InDesign Adobe PhotoShop Adobe Illustrator

PRINTING & BINDING Blurb

PAPER STOCK Premium Lustre

PHOTOGRAPHY Saúl Cervantes & Jessica Redmond


inspire.  

Graphic Design Portfolio of Jessica Redmond

Read more
Read more
Similar to
Popular now
Just for you