Public Relations
PR/Public Relations is normally a part of marketing that is used to enhance the consumer’s positivity towards the brand and its products. Its primary aim is to create a constructive conversation about brands, including endorsements from influential individuals whose blessing persuades potential customers to bring approved brands in their lives (Cope, J.,& Maloney, D.,2016)
BalmainAfter-Party Publicity involves the broadcasting of messages through third-party media i.e. magazines, newspapers, or news programmes. There isn’t any charge for media space or time but there are costs regarding the production of the material. There is a wide range of other tools it’s used by public relations for example event management, sponsorships, public affairs and lobbying. Balmain is currently trying to make their products appeal to everyone and try to change their “expensive image”. By appealing to everyone Balmain sends out their collections to celebrities who are currently influencing fashion scene right now i.e. Kim Kardashian, Kanye West, Rihanna, Beyoncé, Jennifer Lopez etc. and also famous models such as Naomi Campbell, Adriana Lima, Kendall Jenner, Gigi Hadid and many other A-List Celebrities
Brand Report by Jessica Ramazani
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