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DOWNTOWN•Syracuse

So far...

The average Syracuse Student Thinks: Downtown•Syracuse = Ghetto

These are the current logos that represent the downtown area.

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This is the new logo we have designed which incorporates the iconic orange that is often associated with Syracuse. It Umbrellas downtown as a whole area and gives it a modern look while still representing the community that has existed there for ages. The circular shape reminds us of all that can be found in just one place.

ce eate, Smell, Feel, S y. r Museums, Lear

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The purpose of this campaign is to raise awareness to possible new businesses to come rent space downtown. It is also suppose to attract people to explore the area that is constantly growing.

Downtown Syracuse  
Downtown Syracuse  

An advertising plan for Downtown Syracuse, targeting Syracuse University Students.

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