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CASE STUDY : FRUCK CHLOE SEROUSSI, TANDEKA LAURICIANO, JESSICA KUYKENDALL “APP CAMP” - MOBILE APPLICATION PROJECT COMPLETED: SPRING 2013


FRUCK

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CASE STUDY

CHLOE SEROUSSI, TANDEKA LAURICIANO, JESSICA KUYKENDALL

Fruck is a mobile application that makes finding food trucks easier, for both the consumer and truck owner. The consumer would use the app to search for food trucks, read menus, and one touch ordering. The truck owner would use the app to cheaply market their food truck, and by doing so opening the accesiblity of their business.

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PHASE 1

CONCEPT DEVELOPMENT

PLANS FOR OVERALL LOOK & FEEL - fun, excitment - simple / easy naviagtion - reflects the nature of thematic food trucks

DEMOGRAPHICS

What do our users want to get out of the app? A feeling of ease and enjoyment when they use the app to find new food trucks or order their favorite lunch or dinner with the one touch ordering system. This app opens up many avenues for trying new food or just sticking to your favorite if you are a creature of habit.

- College students, businessmen and women, local businesses buying food for their employees, tourists. Anyone who enjoys trying local cuisine, as well as being adventurous and trying something new.

convenient - location based - search features - tracking -

randomize

ratings

requesting

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-

customer interactions - menu -

coupons

-

updates

-

profiles

- edit - truck owner - consumer

1. BRAINSTORMING AND CONCEPT PROPPOSAL Our goal was to create an application available for the iPhone and iPad which allows consumers to find food trucks, and truck owners to market their food trucks in a way that allows consumers to find them with ease. The app would be useful in finding trucks that are usually difficult to navigate, as well as try new food, or buy your favorite food with one touch ordering.


FRUCK

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CASE STUDY

PHASE 2

CHLOE SEROUSSI, TANDEKA LAURICIANO, JESSICA KUYKENDALL

INFORMATION ARCHITECTURE

2. AI — USER Strategic plans for each section of the app, what features will be included and how they all work together cohesively and understandable to a perspective user. FIND A TRUCK - This is the main function of the application for users and non-users. However non-users will only be able to find a truck via its location, while users will have a series of filters to help them narrow down their search. PROFILE - This is where users would be able to edit their profile information, such as their name, their top favorite food truck and/or food, their place of employment, their location, and a personal photograph.

User

CHECK IN - Users would be able to use this feature to let their friends know what food truck they are currently at, as well as rate and review trucks. Another option under the Check In feature would be send a request to a food truck whether it be for a new location or an event.

FAVORITES - Users would use this feature to keep track of their favorite foods, as well as favorite trucks. This feautre would keep them updated when a favorite truck is near by, has released a new menu item, or added a new coupon.

Login

Profile

Find a Truck

Favourites

Randomize

Tracking

Filters

Location Menu Price Top Rated Promos Favourites

Check In

Share

Request

Ratings

Location

Reviews

Event


est

ion

FRUCK

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CASE STUDY

PHASE 2

CHLOE SEROUSSI, TANDEKA LAURICIANO, JESSICA KUYKENDALL

INFORMATION ARCHITECTURE

2. AI — TRUCK OWNER Strategic plans for each section of the app, what features will be included and how they all work together cohesively and understandable to a perspective user. MENU - This is the main function would allow truck owners to put their full menus on the app for consumers to see and order from.

ORDERS - This is where truck owners would be able to see in any incoming orders and be able to prioritize what orders need to be done first and placed at the pick up area. This feature opens up ordering to fast paced consumers. COUPONS - Truck owners would use this feature to place promotions that only users with app and an acount would have access to. This would be a method of boosting sales and creating loyal customers.

Non-User

Truck Owner

CHECK IN - Truck owners would post their current location through this feature, so as to alert their trackers and customers as to where they are, since food trucks are always on the move and in new places every day.

Sign Up

Find a Truck

Location

Menu

Login

Sign Up

Promos

Coupons

Menu

Check In

Update

View Requests

Events Food

Price Drinks

nt

Price

Randomize


FRUCK

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CASE STUDY

PHASE 3

CHLOE SEROUSSI, TANDEKA LAURICIANO, JESSICA KUYKENDALL

— BRANDING

Truck Tracker Pinpointer Food finder Find. Eat. Go Truck Discover Hunger Remedies The Hunger Cure Fruck Munch and Go Food on Wheels Meal Finder

The Meal Locator Meals on Location Wheely Meal Finder Meal 911 Moving Eatery Food for the Fast One for the Road Munchitize MaowDown OmNom NibbleNow

3. BRANDING We started by researching and brainstorming different names related to eating, food, and mobile food venues. We played around with various ideas leaving most avenues for branding developement open, considering that the theme and style of food trucks is just about everything and anything. FINAL RESULT:

FRUCK

Fruck was the final branding solution for the application, thus being created by combining the words food and truck together to create a lovely play on a rather crude word. We felt that paired with our rather playful and enjoyable overall feel it would create a rather exciting experience.


FRUCK

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CASE STUDY

PHASE 4

CHLOE SEROUSSI, TANDEKA LAURICIANO, JESSICA KUYKENDALL

— WIREFRAMING

4. WIREFRAMES Creating wireframes allowed us to plan and organize the different sections of the app, for both the iphone and ipad. We were then able to evaluate its functionality and make any necessary changes to ensure that the information, and the order of that information, was presented in a way that was clear and made sense.

Basic layout shows what information would appear on each consecutive screen for the ‘Find a truck’ feature.

Profile of a truck as viewed by a consumer. Click ‘Menu’ to view food and drink choices, ‘Order’ to place an order based on past or favourite orders, or ‘Request’ to suggest that the truck visit a certain area.


FRUCK

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CASE STUDY

PHASE 5

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CHLOE SEROUSSI, TANDEKA LAURICIANO, JESSICA KUYKENDALL

DESIGN WALKTHROUGH

5. DESIGN The full design walkthrough is presented on the portfolio website Behance.net. It demonstrates the functionality of each section in two key features we chose to highlight: Finding a truck for the consumer and editing coupons for the truck owner. The app has identical design elements in the iphone and ipad, but creating the layout for individual features demonstrates how it can function for the two categories of users, as well as its appearance on different sized screens.

With the Find A Truck feature users would be able to choose between filters to narrow their search or the Fruck It option for a randomly selected food truck.

Using the filters the user would be able to pick just one, or mulitiple filters to help them find a truck that meets their needs.


FRUCK

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CASE STUDY

PHASE 5

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CHLOE SEROUSSI, TANDEKA LAURICIANO, JESSICA KUYKENDALL

DESIGN WALKTHROUGH

5. DESIGN The full design walkthrough is presented on the portfolio website Behance.net. It demonstrates the functionality of each section in two key features we chose to highlight: Finding a truck for the consumer and editing coupons for the truck owner. The app has identical design elements in the iphone and ipad, but creating the layout for individual features demonstrates how it can function for the two categories of users, as well as its appearance on different sized screens.

Once on the truck profile, the user would be able to see their information, their menu, be able to place an order, place a request for a new location or attendence at an event, get directions to their current location, and see any coupons or deals that they offer.

Through the menu users can also place orders by adding items to a cart.

At the Check Out menu users would be given the choice to play with their PayPal account, their Debit/ Credit card, or their Fruckin’ Account which is synced to a card provided on their profile.

Upon paying users would be shown a timer that would count down to when their order is ready. This would allow for ease of pickup, and cut down on wait time in lines.


FRUCK

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CASE STUDY

PHASE 5

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CHLOE SEROUSSI, TANDEKA LAURICIANO, JESSICA KUYKENDALL

DESIGN WALKTHROUGH

5. DESIGN The full design walkthrough is presented on the portfolio website Behance.net. It demonstrates the functionality of each section in two key features we chose to highlight: Finding a truck for the consumer and editing coupons for the truck owner. The app has identical design elements in the iphone and ipad, but creating the layout for individual features demonstrates how it can function for the two categories of users, as well as its appearance on different sized screens.

Users are able to edit currently running coupons, queued coupons, and expired coupons.

The edit function allows the user to save the coupon as a draft before publishing, as well as see it in a live preview to check for any errors.


FRUCK

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CASE STUDY

PHASE 6

CHLOE SEROUSSI, TANDEKA LAURICIANO, JESSICA KUYKENDALL

— PRESENTATION

6. PRESENTATION

Case Study: Fruck  

Fruck is a mobile application that makes finding food trucks easier, for both the consumer and truck owner. The consumer would use the app t...

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