Final Project: Colour Trend Report s/s 20/21

Trend Concepts S/S 20/21

Margaret Zhang

Womenswear A forecasting report on colour trends categorised in pastels, jewel tones, neutrals and pantone brights for spring/summer womenswear 2020-21. Featuring a range of 32 colours, colour stories are inspired by different aspects our contemporary world: from a specific season of the year, for instance, to one’s minimalisitc lifestyle, and nature. Colours discussed offer insight on design and development, suitablefor all markets.

Jessica Jor

Contents

09

03

Pastels: Cyber Reverie

05

Jewel Tones: Summer Craze

07

Neutrals: Bare Faced

11

Brights: Colour Bomb

Sources HF Inspiration

03

Colour Usage S/S 20/21

Cyber Reverie Key: Cyber Reverie is a futuristic take on pastels. Featuring colours like Cyber Teal and Arctic Glass, this colour palette consists of softer, cooler hues with green, blue and grey undertones to look more luxurious and evoke a modern tech-romance.

How to use them: These colours work well with metallics, technology-focused fabrics. They are ideal for occasional wear, formal wear or fashion-focused items to add as individualistic statement pieces to your wardrobe.

Davina Nicholas

b. Frosty Yellow

e. Topaz c. Metal

f. Arctic Glass

g. Optic Beige

a.Cyber Teal

d.Holograph

h. Lavender Mist

Evin Tison

Zuzanna Stankiewicz

Pantone (Cotton TCX): a. 13-6009 b. 12-0721 c. 14-5002 d. 11-0601 e. 14-4310 f. 14-4307 g. 11-0103 h. 14-3911

Chanel

04

How They Wear It

Styling with Cyber Reverie

Acne Studios

Getty

Evin Tison

Time Out

Jef Montes

Vogue

05

Colour Usage S/S 20/21

Summer Craze e. Fiesta Red

Key: Falling under the jewel tones category, “Summer Craze” is inspired by the uplifting, joyful energy of the summer season. The colour palette features orange and yellow tinted hues, all highly saturated to capture the passion and vibrancy of this abundant season.

b. Lemondade

How to use them: These colours are youthful and vigorous. Used in colour blocking, the palette is ideal to boost up your casualwear, and is also a modern, energetic take on tailored officewear to satisfy one’s desire for authenticithy and empowerment.

f. Festive Blue

c. Orange Range

g. Bubble Gum

a. Firey Orange

d. Leafy Green

Aaron Feaver

Strelitzia Reginae Sumai Japan Pantone (Cotton TCX): a. 16-1358 b. 14-1159 c. 15-1264 d. 18-0135 e. 18-1664 f. 19-3952 g. 18-1945 h. 18-1249

Robert Harding

h. Tuscan Sunset

06

How They Wear It

Styling with Summer Craze

Louis Vuitton

Carolina Herrara Sandra Semburg

Mary Claire

Jess Picton Warlo

Urban Outfitters

Getty

Fustany

07

Colour Usage S/S 20/21

Bare Faced e. Camel

Key: “Bare Faced� features neutrals with warmer tones and is inspired by the lifestyle of a minimalist.

This palette, with the careful choice of colours like Ivory Cream or Light Salmon is feminine and elegant.

b. Light Salmon

How to use them: Neutrals are timeless and varesatile. The colours are relevant for any occasion- eveningwear, specifically fits in best with neutrals for a luxurious look.

f.Washed Out

c. Tanned

a. Ivory Cream

g. Coral Shade

d. Organic Toffee h. Canned Olive

Peet Dullaert

Alexandra Nataf

Getty Pantone (Cotton TCX): a. 11-0907 b. 16-1434 c. 14-1315 d. 18-0135 e. 16-1438 f. 11-0602 g. 18-1450 h. 18-0617

Fab Mood

08

How They Wear It

Styling with Bare Faced

Ascot

Garmentory

Christian Siriano yproject Who What Wear Brit+Co

09

Colour Usage S/S 20/21

Color Bomb Key: Featuring pantone brights, “Color Bomb� consists of a number of exuberent, highly saturated colours that are found in our modern day pop culture. This palette is lighthearted, expressive and promotes individuality.

How to use them: The colors in this palette offer more options in styling through color mixing, and are ideal as statement/accent pieces to your existing wardrobe.

Andy Warhol

V

e. Fruit pop b. Citrus

Etsy f. Grape

c. Neon Minion Raquel zimmermann

g. Bright Aqua

Cosimo Buccolieri

Pantone (Brights TN and Cotton TCX): a. 17-2435TN b. 12-0645TN c. 13-0630TN d. 15-1460TN e. 18-1664 TCX f. 18-3250TN g. 14-4530TN h. 15-0343 TCX

a. Pink Lady

d. Marmalade

h. Frog

10

How They Wear It

Styling with Color Bomb

Prada

Chiko

House of Holland

House of Holland Elle

House of Holland Zoe Report

Sources Boddy, Jane. “Women’s Colour Trend Concepts S/S 21.” 6 May 2019. WGSN. Online. 25 May 2019.

“Pantone Color Finder.” Pantone. Online. 25 May 2019.

“Spring Summer 2020.” Peclers Paris. Online (p1-3). 25 May 2019.

Sybil, Ilia. “The Color Trends that Dominated the 2019 Spring Summer Runways.” 14 April 2019. League of Blogs. Online. 25 May 2019.

Trendstop. “Spring Summer 2020 Women’s Colour Directions.” 14 September 2018. Fashion United. Online. 25 May 2019.