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prepared especially for:

Susan and Michael Collins

Property located at:

16029 Caminito Tomas San Diego, CA 92128

prepared by:

Jessica Foote Prudential California Realty 16969 Bernardo Center Drive San Diego, CA 92128 858-618-5612 jleighfoote@gmail.com


The Power of Prudential California Realty Thousands of home sellers have learned that Prudential California Realty surrounds its clients in a total experience unmatched anywhere. Your Prudential California Realty professional is committed to enhancing that signature experience … and its rewarding results.

Prudential California Realty is a part of HomeServices of America, a Berkshire Hathaway affiliate.

• $10+ billion in annual sales volume • Over 14,000 transactions last year • One of the top five brokerages in the nation • The largest company in the Prudential Real Estate international network

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• Over 3,000 sales associates in 58 offices collaborate to locate the best buyers and properties for their clients


Strength You Can Rely On It’s important to know the real estate company you choose is backed by the power, authority and assets of a global leader. Prudential California Realty is owned by HomeServices of America, a Berkshire Hathaway affiliate — so you can choose us with exceptional assurance.

Berkshire Hathaway

HomeServices of America

• Warren E. Buffett – Chairman of the Board, • 400 offices Chief Executive Officer

• 20,000 sales associates

• $109 billion market capitalization

• 180,000+ closed brokerage transactions

• $69 billion in cash and invested assets

• $57.7 billion in volume


Our Name Connects With Buyers Everywhere The Prudential name brings buyers to your door. 96% of consumers worldwide recognize Prudential — and our company spends over $90 million in advertising every year to keep that name top-of-mind. Your agent will leverage that power, drawing on our international network and vast experience to get you the most rewarding results. Prudential Real Estate Network • 62,000 sales professionals in 1,940 offices • $129.4 billion in sales volume • 406,000 transaction sides The Prudential brand on your home makes an immediate impression, and Prudential connections help us find your buyers anywhere.


Quality One-Stop Services California Title Company

First American Home Warranty

An industry leader serving counties throughout Southern California from regional offices in

Has provided over 1 million homeowners with high quality service since 1984. Rated “A”

San Diego, Orange County and Los Angeles.

(Excellent) by A.M Best.

HomeServices Lending

1031 Exchange Advantage

An affiliate of Wells Fargo Home Mortgage, AAA-rated company.

Has helped thousands of investors successfully complete 1031 exchange transactions, allowing

Disclosure Source

them to sell and buy property as a tax-deferred transaction.

The California real estate industry’s premier provider of natural hazard (NHD), tax and environmental disclosure information. A subsidiary of Fidelity National Financial. Pickford Escrow One of the largest full-service escrow companies in the state, with more than 30 offices in Southern California.

All service companies are not created equal. Prudential works only with the best — so you can confidently entrust the many facets of your home

Rev 7.09

sale to one central contact.


How Buyers Find Their Homes Though homebuyers may use several information sources in their search process, they are most likely to find the home they purchase through a real estate sales professional and the Internet.

Home book or magazine: Less than 2% Direct from seller: 2% Print newspaper ad: 2% Home builder: 4% Friend/relative or neighbor: 6%

Yard sign/open house sign: 11%

Internet: 37%

Real Estate Professional: 38%

Percentages may not equal 100% because of rounding. Source: The National Association of Realtors速 Profile of Home Buyers and Sellers, 2011.

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Attracting Buyers: A Multi-Channel Approach Anyone can find a buyer for your home. The challenge is to create the kind of demand for your property that attracts more buyers and gets you the best outcome. That requires a careful mix of strategies, including: • Intensive local and national networking • Aggressive print exposure • Expansive online exposure • Custom direct mail advertising and marketing materials Your agent will draw on these strategies to create a custom property marketing plan designed to get you optimum results. Then we’ll orchestrate every detail to ensure a successful close.

It takes a skillful combination of marketing techniques to direct maximum attention to your home. Your agent will devise a custom plan designed to bring qualified buyers to your door.


Focused Collaboration Your agent is part of a powerful network of Prudential professionals in this market and across the country. They constantly share leads and information to help find the right buyers for their clients through a number of channels: • Private agent intranet nationwide • National convention • Regular branch meetings • Special networking events • Broker caravans • Contacts throughout the real estate community

A commitment to collaborating for you Any company can say it has connections. But how many actually use them? Prudential agents are dedicated to actively and regularly sharing connections and resources on your behalf. That’s because of a company-wide business philosophy they also share: working together is a powerful way to benefit clients.


Sweeping Online Exposure

Your property will be advertised on

Home buyers once searched the newspaper for properties.

over 300 websites including:

Now, 87% of them start their search on the Internet.* And they don’t

Aol.com Arizona Republic Chicago Tribune Contra Costa Times Cyberhomes.com

stop at one or two websites — they explore a whole range of online real estate destinations. To get your property extensive exposure and attract multiple competitive buyers, your agent will make sure your home is seen on all the key sites.

Desert Sun eRealInvestor.com FrontDoor (HGTV) HotPads.com

PrudentialCal.com

Homefinder.com Homes.com Kiplinger LATimes.com LuxuryRegistry.com Mercury News Miami Herald Monterey County Herald MSN NewYorkTimes.com OCRegister.com Oodle.com Prudential.com PrudentialCal.com Realtor.com Relocation.com San Francisco Chronicle SignonSanDiego.com Trulia.com U.S. News and World Report Wall St. Journal Washington Post Yahoo Real Estate

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Zillow.com Sites subject to change. *National Association of REALTORS® Profile of Home Buyers and Sellers.


Online powerhouse: www.prudentialcal.com To capture the interest of buyers looking for properties in Southern California and the Central Coast, your agent will promote your home on prudentialcal.com. We don’t measure our traffic by number of hits. (Just one visitor can generate 100 hits.) Instead, we look at unique visitors. Every month prudentialcal.com attracts nearly 60,000 unique visitors from local, national and over 90 international locations.* Our fast, user-friendly site gives visitors a wealth of important listing data. They can also sign up to be alerted about open houses, new photos, status and price changes, and listing activity.

Mobile access reaches buyers on the go Now buyers can find your home on prudentialcal.com no matter where they are — by accessing it on their mobile device. Buyers who are looking for homes in your neighborhood will find your property as they use their mobiles to search homes for sale and open houses within your city or zip code. When they drive by and like what they see, they can view full websitelevel details about your property — including up to 35 photos. If they already have your address, they can enter it in our new Location Search to find your property. Mobile access makes it simple for buyers to email your agent on the spot and schedule a showing of your home.

When scanned into a smartphone, this unique barcode takes you directly to prudentialcal.com. Try it!

Rev 7.10

Need to download a QR Reader app? Just search for “QR Reader.”


Online Seller Advantage: Only From Prudential

At Prudential, you’ll never wonder how many online buyers are seeing your home. Since 87% of buyers start their home searches online, we start by promoting your home on the websites they visit first and most often. But we don’t stop there. We closely monitor online buyer interest in your property via a smart, exclusive system called Online Seller Advantage, which incorporates web traffic from sites including Yahoo and Trulia. We email this data to you every week, so you know what level of interest your property is generating among online homeseekers. You’ll see how many visitors have viewed your property, how many times your listing has come up in search results and how many buyers have registered for alerts on homes like yours. You’ll also get real-time information on the latest trends in your local marketplace and homes that have just been listed or sold in your neighborhood. At Prudential California Realty, we do more than track data. We use it. That’s why your agent will help you interpret the reports and explore even more ways to create demand for your home. Get real-time information on the latest trends in your local marketplace.

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Every week, you’ll see how many visitors have viewed your property on the most important real estate sites.


The Art of Home Pricing The majority of showings by sales associates on a new listing occur when the house is first placed on the market. Sales agents arrange for their active, qualified buyers to see a home when it is newly listed. Once this group has seen the property, showing activity decreases to only those buyers new to the market.

List Price True Market Value Sales Price

1

2

3

4

5

6

7

8

Weeks on Market

Number of Buyer Showings

Effect of Over-Pricing on Time and Selling Price

1

2

3

4

5

6

Weeks on Market

It’s important to position your home at the best price during its first market exposure.


Proven Pricing Strategy Establishing the right pricing for your home is crucial to a successful sale. Rather than setting a fixed price, your agent can use a powerful, proven Prudential strategy called Value Range Marketing (VRM) to determine a price range for your home. Generally, it will extend from a figure higher than your home’s “fixed price” value to one designed to attract value-conscious buyers and initiate negotiation. How well does it work? Three out of four sellers using VRM rated their experience as “good” or “excellent.”

Value Range Marketing benefits you by: • Eliminating the worry of underpricing or overpricing your home • Increasing the likelihood of finding the right buyer by exposing your property to a wider range of buyers • Getting your home on the “shopping lists” of more buyers looking in your specific area • Creating an environment for serious negotiation • Bringing you and your buyer together faster • Keeping your property competitive in the marketplace

Setting your home’s price correctly is the key to successful results. Guided by Prudential expertise, you’ll be able to make that decision with complete confidence.


Smooth Transactions Prudential California Realty devotes talent, time and resources to managing your home transaction. In serving you, your Prudential professional is backed by a team of experts, all working together to give you a smooth and successful outcome. They include: • Skilled legal counsel • Dedicated transaction coordination • Supportive management team

Sophisticated transaction technology keeps you updated. To complement your agent’s responsive service, you’ll be authorized to access a secure website where you can review your documents and check the real-time status of your transaction anytime, from any computer — even after escrow closes. This powerful technology also streamlines the complex documentation process and ensures that every aspect is handled accurately.


Property Currently for Sale #1

11874 Caminito De Las Missiones, San Diego 92128 DOM:

135

MLS#:

List Price:

365,000

Sold Price:

110038350

Beds:

3

Baths:

3

Sq Ft:

1,554

$/Sq Ft:

$234.88

Listing Type:

Exclusive Right (R)

Prop Type:

Prop Type

Boat Facilities:

Community:

Fencing:

Full

Pool:

N/K

Spa:

School District: Poway Unified

Arch. Style:

Contemporary

Complex Features:

Cooling:

View:

RANCHO BERNARDO

Central Forced Air

ACT FAST, TO POSTPONE SCHEDULED TRUSTEE SALE. HAVE SHORT SALE APPROVAL AND BUYER WALKED!! Desireable location, highly upgraded, dual masters, gleaming hardwood floors. Close to Bernardo Heights Commuunity Club.

#2

11863 CAMINITO DE LAS MISSIONES, SAN DIEGO 92128 DOM:

60

MLS#:

110053766

List Price:

329,000

Sold Price:

Beds:

3

Baths:

3

Sq Ft:

1,554

$/Sq Ft:

$211.71

Listing Type:

Exclusive Right (R)

Prop Type:

Prop Type

Boat Facilities:

Community:

RANCHO BERNARDO

Fencing:

Full

Pool:

N/K

Spa:

School District: Poway Unified

View:

Greenbelt

Arch. Style:

Complex Features:

Cooling:

Central Forced Air

UNIQUE IN THE QUALITY UPGRADES. DUAL PANEL WINDOW THROUGHOUT,LAMINATE FLOORING,NEW CARPET AND PAINT. CUSTOM BUILT BEAUTIFUL WOOD BOOK SHELVE IN 2ND BEDROOM. UPGRADED KITCHEN APPLIANCES WITH COMMERCIAL STOVE AND MORE. WITHIN WALKING DISTANCE TO GYM, SWIM AND TENNIS.

#3

16082 Caminito Tomas, San Diego 92128 DOM:

14

MLS#:

List Price:

349,900

Sold Price:

110061636

Beds:

3

Baths:

3

Sq Ft:

1,554

$/Sq Ft:

$225.16

Listing Type:

Exclusive Right (R)

Prop Type:

Prop Type

Boat Facilities:

N/K

Community:

Fencing:

Partial

Pool:

N/K

Spa:

Private Below Ground

School District: Poway Unified

View:

Mountains/Hills

Arch. Style:

Complex Features:

Cooling:

RANCHO BERNARDO

Central Forced Air

Highly upgraded 2 BD + Den home in Tierra Del Sol includes stainless steel appliances in the kitchen, gorgeous tile flooring in the entry, downstairs den, guest bath, dining room and kitchen. Upgraded berber carpeting in bedrooms and living rooms. The entire house has been painted and has newer wood blinds. The patio has interlocking brick pavers, an inground spa and mountain views. The two car garage also has extra storage cabinets.


Property Pending Sale #4

17463 Fairlie, San Diego 92128 DOM:

323

MLS#:

List Price:

231,900

Sold Price:

100071353

Beds:

3

Baths:

3

Sq Ft:

1,599

$/Sq Ft:

$145.03

Listing Type:

Exclusive Right (R)

Prop Type:

Prop Type

Boat Facilities:

N/K

Community:

RANCHO BERNARDO

Fencing:

N/K

Pool:

Below Ground,

Spa:

Community/Common, Yes

School District: Poway Unified

View:

Mountains/Hills

Arch. Style:

Contemporary

Complex Features:

Pool,Spa/Hot Tub

Cooling:

Central Forced Air

APPROVED SHORT SALE - 30K BELOW MKT! This wonderfully kept townhome is centrally located close to freeway, shopping, recreation, schools, and much more...yet situated in a tranquil country setting. Features include enclosed patio, gas fireplace to make you cozy on cold nights, separate laundry room, mirrored closet doors, light laminate flooring, french doors, shutters on windows...and MUCH MORE! All appliances included! Perfect turnkey investment opportunity or already set up for first-time homebuyer.


Property Recently Sold #5

16096 Caminito Tomas, San Diego 92128 DOM:

77

MLS#:

110013193

List Price:

319,900

Sold Price:

313,000

Beds:

3

Baths:

3

Sq Ft:

1,523

$/Sq Ft:

$210.05

Listing Type:

Exclusive Right (R)

Prop Type:

Prop Type

Boat Facilities:

Community:

Fencing:

N/K

Pool:

N/K

Spa:

School District: Poway Unified

Arch. Style:

Contemporary

Complex Features:

Cooling:

View:

RANCHO BERNARDO

Central Forced Air

Back on Market. Beautiful condiminium with SFR feel large and spacious with private patio and panormanic views. This property is located in highly sought after Rancho Bernardo area. Located in the Tierra Del Sol Development. A must see REO!

#6

11893 Caminito De Las Missiones, San Diego 92128 DOM:

81

MLS#:

110013877

List Price:

394,500

Sold Price:

380,000

Beds:

3

Baths:

3

Sq Ft:

1,554

$/Sq Ft:

$253.86

Listing Type:

Exclusive Right (R)

Prop Type:

Prop Type

Boat Facilities:

Community:

RANCHO BERNARDO

Fencing:

Full

Pool:

Below Ground,

Spa:

School District: Poway Unified

View:

Mountains/Hills

Arch. Style:

Complex Features:

Cooling:

Central Forced Air

Dual Master Suites, Eat-in Kitchen,Newer Appliances,Ground-level Bedroom,Decorator touches everywhere. Large,"Very Private" large lush backyard w/ Covered Patio, Fireplace in Living Room. Plus, Bernardo Heights Community Center & Poway School District.

#7

16120 Avenida Venusto, San Diego 92128 DOM:

13

MLS#:

110033028

List Price:

329,000

Sold Price:

285,000

Beds:

3

Baths:

3

Sq Ft:

1,535

$/Sq Ft:

$214.33

Listing Type:

Exclusive Right (R)

Prop Type:

Prop Type

Boat Facilities:

Fencing:

Full,Gate

Pool:

Below Ground

Spa:

View:

Arch. Style:

Community: Yes

Complex Features:

RANCHO BERNARDO

School District: Cooling:

Central Forced Air

REGULAR SALE - Seller will consider offers between $289,000 & $329,000. Immaculate 3BD/3BTH Townhome with beautiful views & with one of the bedrooms & one of the bathrooms on the first floor. Home features remodeled kitchen with granite counters, fresh paint, new carpet, new wood floors in kitchen & entry, fireplace, indoor laundry, vaulted ceilings, formal dining room & a separate breakfast area, central AC/Heat & garage. See supplemental remarks for more info.

#8

16022 Caminito De Linda, San Diego 92128 DOM:

24

MLS#:

110033444

List Price:

367,500

Sold Price:

365,000

Beds:

3

Baths:

3

Sq Ft:

1,554

$/Sq Ft:

$236.49

Listing Type:

Exclusive Right (R)

Prop Type:

Prop Type

Boat Facilities:

Community:

Fencing:

Partial

Pool:

Below Ground,

Spa:

School District:

Complex Features:

Cooling:

View:

Arch. Style:

RANCHO BERNARDO

Central Forced Air

TRADITIONAL SALE! Beautiful home in the much desired Tierra Del Sol complex of Rancho Bernardo. The property features: vaulted ceilings, bedroom on the 1st floor that is great for a home office, dual master suites, newer carpet, designer paint throughout, granite counter tops in the eat-in kitchen, hardwood floors in the living spaces/stairs, and granite surround fireplace. Get ready to hang the home sweet home sign because this house is priced to sell make an appointment today.


Summary of Comparable Properties Active Properties Address

BD

BA

11874 Caminito De Las Missiones 11863 CAMINITO DE LAS MISSIONES 16082 Caminito Tomas

3

Sold Date

DOM

Square Feet List Price

3

135

1554

$365,000

3

3

60

1554

$329,000

3

3

14

1554

$349,900

69.7

1554

$347,967

DOM

Square Feet List Price

323

1599

$231,900

323

1599

$231,900

Sold Price

Pending Properties Address

BD

BA

17463 Fairlie

3

3

Sold Date

Sold Price

Sold Properties Address

BD

BA

Sold Date

DOM

Square Feet List Price

Sold Price

16096 Caminito Tomas

3

3

9/16/2011

77

1523

$319,900

$313,000

11893 Caminito De Las Missiones 16120 Avenida Venusto

3

3

7/11/2011

81

1554

$394,500

$380,000

3

3

8/18/2011

13

1535

$329,000

$285,000

16022 Caminito De Linda

3

3

8/16/2011

24

1554

$367,500

$365,000

48.8

1541

$352,725

$335,750


Summary Analysis

Cumulative Analysis Listing Category

Lowest Price

Highest Price

Average Price

Average Price/Sq.Ft.

Active Listings

$329,000

$365,000

$347,967

$223.92

Pending Listings

$231,900

$231,900

$231,900

$145.03

Expired Listings

$0

$0

$0

$0.00

Sold Listings

$319,900

$394,500

$352,725

$228.82

$330,466.67

$310,864.00

$199.26

CUMULATIVE AVERAGES: $293,600.00

Sold Property Analysis Address

List Price

Sold Price

DOM

% Change

Sold Price/Sq.Ft.

16096 Caminito Tomas

$319,900.00

$313,000.00

77

-2.16 %

$205.52

11893 Caminito De Las

$394,500.00

$380,000.00

81

-3.68 %

$244.53

16120 Avenida Venusto

$329,000.00

$285,000.00

13

-13.37 %

$185.67

16022 Caminito De Linda

$367,500.00

$365,000.00

24

-0.68 %

$234.88

SOLD AVERAGES:

$352,725.00

$335,750.00

48.8

-4.97 %

$217.90


Comparable Property Statistics

Active Properties Total Number of Listings: Lowest Listing Price: Average Listing Price: Highest Listing Price: Average Price/Sq Ft: Average Days on Market: Average Age/Year:

3 $329,000 $347,967 $365,000 $223.92 70 1989


Comparable Property Statistics

Pending Properties Total Number of Listings: Lowest Listing Price: Average Listing Price: Highest Listing Price: Average Price/Sq Ft: Average Days on Market: Average Age/Year:

1 $231,900 $231,900 $231,900 $145.03 323 1980

Sold Properties Total Number of Listings: Lowest Sold Price: Average Sold Price: Highest Sold Price: Average Sold Price/Sq Ft: Average Days on Market: Average Age/Year:

4 $285,000 $335,750 $380,000 $217.74 49 1987


CMA Properties


Marketing Planner

Sign And Complete Listing Papers

Input Listing Into Multiple Listing Service

Order Lock Box To Be Placed On Property

Order Sign To Be Placed On Property

Preview Property On Office Caravan

Pass Out Flyers To Neighborhood For Open House

Advertise In Local Newspaper

Hold Open House

Review Pricing Strategy


Jessica Foote REALTOR®, MBA

I am a REALTOR® with Prudential California Realty specializing in serving the communities within the Poway Unified School District. These include: Carmel Mountain Ranch, Poway, Rancho Bernardo, 4S Ranch, Del Sur and Santaluz to mention a few. I am a San Diego Native however, and thus am well versed in many communities across the county! My specialty is in selling homes; yet I love to help my buyers purchase the home of their dreams! The majority of my business is from referral. Whether you are a buyer or seller, you can expect the highest level of service. Prior to real estate I obtained a B.A. in Sociology and an MBA in Finance from Pepperdine University. Professionally, I worked in Corporate Marketing and Finance, which seamlessly complements my real estate expertise. Just think, when you select me to list your home, you are hiring a Realtor, Marketing Manager, and Pricing Expert! On the personal side, I have been blessed with a fabulous family. I have been married to my husband Josh, for 5 years and we have two sons, Miles and Micah. The things I enjoy most include: a good double espresso, playing basketball & golf, shopping with my four sisters, volunteering, watching HGTV design shows, and networking both online and in face-to-face settings. If you would like to connect with me online: you can find me on Facebook, Twitter, or on my blog at: http://jessicafoote.posterous.com. To schedule a connect face-to-face, feel free to contact me directly via email: jessicafoote@prusd.com or call me on my cell phone at (858)335-8165. If you have any questions about San Diego, real estate related or not, I am your go-to-girl! As a San Diego Native, I can provide you with the latest and greatest information about America’s Finest City. I look forward to connecting with you!

(c)858.335.8165 (w) http://jessicafoote.prudentialcal.com (e) jessicafoote@prusd.com (dre) 01861694


Marketing Plan for Michael and Susan Collins 16029 Caminito Tomas, San Diego, CA 92128 Prepared by Jessica Foote, Prudential California Realty

PREPARATION FOR MARKETING LAUNCH Stage the home (if needed) When buyers visit your home, the most critical moment happens as they walk up to the front door and step inside. I’ll collaborate with a professional stager to ensure that your home looks its most attractive, both in photographs and in person. Schedule professional photographer Images are the key to every element of marketing your home. Our skilled photographer will capture exquisite shots that show the beauty and appeal of your exceptional home to its best advantage. Create custom property website Not only do 90% of real estate buyers start their property searches online — but affluent consumers are even more likely to use the Internet.* Our experts will create an elegant online showcase for your home that speaks to these buyers and makes it easy for them to find out more. Features will include a photo gallery, property information, a narrated tour and map. Establish Quick Response (QR) code To make it easy and fast for buyers to visit your home’s website, we’ll create a code prospects can scan with their smart phones to capture your web address instantly. We’ll display it in all of your home’s print marketing and, if desired, display it on the For Sale sign. Design property brochure We’ll create a full color, four page property brochure to convey the unique features of your home. It will include your website address along with your Quick Response code.

Independently owned and operated.


MARKETING LAUNCH Initiate eBlast to Prudential network We will send an email blast about the availability of your property to the agents in our Prudential network. Upload property details on Multiple Listing Service We’ll make information about your property available to the entire brokerage community by including it in the MLS, expanding your property to a large pool of agents and prospective buyers. Host office preview To tap into our office’s local network of buyers, I will invite the agents from my office to personally tour your property. Schedule broker preview We’ll invite brokers from throughout our area to tour your property during an exclusive preview. Send letter to surrounding homeowners We’ll let your neighbors know that your property is on the market and tell them about its features. Neighbors often have friends and colleagues who might be interested in moving into your neighborhood. eMail Just Listed announcement We’ll let the local brokerage and business community know that your property has come on the market through a Just Listed eCard. Send direct mail postcard We will design and mail a full-color postcard featuring your property to our prospective buyers, to our proprietary contact lists and to local homeowners. Host weekend open houses Based on your schedule and with your consent, we’ll host public open houses to attract potential buyers who might not have heard about your property from their real estate agents. Advertise in Open Homes digital magazine Your open house also will be advertised in our online Open Homes magazine. Posted weekly on our company website, this digital publication also has an extensive online distribution throughout the region among brokers and buyers.

Independently owned and operated.


STRATEGIC ONLINE MARKETING Broadcast your property to the top real estate sites Your property will be promoted on these highly visited sites (this is a partial list of sites that will feature your home): Prudentialcal.com: Our proprietary website, which attracts 25,000 unique visitors every week, from over 90 countries and international territories. PrudentialRealEstate.com: The national Prudential Real Estate site. Zillow.com: Featured Premier Listing Status wsj.com (Wall Street Journal) realtor.com redfin.com frontdoor.com yahoo.com trulia.com Jessicafoote.co Your home on YouTube Our video experts will generate a dynamic montage of your home’s professionally photographed images, enhanced by an expertly written script, professional narration and evocative music. We’ll upload this multimedia commercial for your property to YouTube, the Number Two Internet search engine in the world. Your video will be downloadable, so you can easily share it with your circle of contacts. There’s also a Send to Friend feature that encourages interested buyers to show your home to others, bringing it to the attention of even more potential buyers. Post your listing on major social media sites Social media is quickly becoming the go-to source for information for consumers worldwide. We will capitalize on this trend by posting information (including a link to your property website) on sites including Facebook, Craigslist, Twitter and LinkedIn.

Independently owned and operated.


STRATEGIC PRINT ADVERTISING Advertise in Pomerado Newspaper Publishing: Poway News Chieftan/RB & 4S Ranch News Journal MARKETING PLAN ONGOING ANALYSIS Feedback from showings Feedback from agents and buyers who look at your property gives us valuable information for marketing your home. It helps us understand what objections we may need to overcome and what features should be highlighted to effectively showcase it. We’ll give you this feedback by phone or email, whichever you prefer. Marketing and activity updates You’ll receive regular updates on marketing and advertising we’ve placed for your property, along with a recap of the number of showings your home has had. In addition, we will closely monitor online buyer interest in your property via an exclusive system called Online Seller Advantage, which incorporates web traffic from sites including Trulia, FrontDoor, Yahoo, CyberHomes and PrudentialProperties.com. We can email this data to you, so you know what level of interest your property is generating among online homeseekers.

*California Association of Realtors; Pew Research Center Internet & American Life Projects

Independently owned and operated.


Listing Presentation