essica fisher •
My name is Jessica and I am a young professional whose lifelong love of working for others, and appreciation for items of great beauty has brought me a career in Brand Strategy and Graphic Design. My heightened curiousity and natural inquisitiveness make me adept in strategic thinking, and it pleases me most when my clients feel their unique essence has been truly captured, and successsfuly marketed. I am a University of Oregon Advertising graduate, happily residing in the Alberta Arts District of Portland, Oregon and currently exploring growth opportunities within our beautiful, creative city. I invite you to take a look at my work to-date and reach out if you sense a connection!
contact me I am an experienced, and thoughtful Brand Designer, Market Researcher, and Growth Strategist.
Aside from professionally; I am a fun-loving foodie, style & fashion enthusiast, and aspiring toy poodle mom!
resume Brandefined Lead Graphic Designer | Beaverton, OR - May 2018 - Present Currently lead graphics production at fast-paced, high-volume social media marketing agency. Also create logos and identities, and design other branded materials. Assist Web Designer and Developer. Freelance Graphic Designer June 2017 - Present Working and consulting with array of clientele on all sorts of graphics needs and researched brand strategies. “Top Rated” Freelancer with 100% job success score on UpWork. Good Clean Love GDMC - Graphic Designer/Marketing Coordinator | Eugene, OR | Feb 2016 - Nov 2017 Led print, digital and experiential tradeshow graphics production for big-box retail CPG brand, as well as strategized daily on growing awareness of products in women’s intimate health industry. Worked collaboratively with other natural-space brands, social influencers and fellow B Corporations.
B.A. Journalism: Advertising University of Oregon | Eugene, OR | Sept 2012 - Mar 2016 Strategy Direction, Allen Hall Advertising
Prior to attending University of Oregon in Eugene, I grew up in Tri-Cities, WA.
logos & identities
I enjoy working on with brands, and on branding because I believe products and services- companies- have a unique spirit. I believe that if communicated in a visually rich way, its most favorable audiences will be drawn to them and want to integrate them into their life for keeps. I used to say I enjoy working with lifestyle brands the most. But now I realize that any brand can be a â€œlifestyle brandâ€?.
Phone Accessories After working wth my client on creating the ITSA brand and seeing the production of the print designs through, I was brought into a project to conceptualize and present an in-house retail accessories line to AT&T. Below are mock-ups of competitorsâ€™ accessory lines which I enjoyed studying the styles of, and bringing together in these examples to show. AT&T personally wanted to see samples of something very simple and minimalistic.
social media | print materials packaging design | product styling | web design | newsletters | ebooks | tradeshow event planning & more
I currently lead the Graphics department full-time at a digital marketing agency called Brandefined. We create strategically targeted Facebook and Google campaigns and I take the role of making sure the designs are effective very seriously! I work on 10-15 unique campaigns a day, and oversee the workflow of two other Junior Designers. I have recently delved into creating animated and slideshow styles and have examples to show upon request.
Having worked with many different industries at Brandefined, I can safely say that my favorites to work on include lifestyle brands in the Health and Beauty industry. This has been one of my favorite projects, a brochure for California spa Elegant Shapes, which reflects an updated brand image the Web Designer and I worked on. I have also included a favorite remarketing set for a Wedding Planner.
I have created monthly back-page newspaper ads for one of my longest freelance clients, Eugreen, for 3+ years. I have successfully planned and developed campaigns around their 4/20 events and stood by the storeâ€™s growth into a second location.
“Why are we doing
what what way?,” I ask.
iReach Agency Introductory Brand Decks For one of my clients, iReach Agency out of Miami, Florida, I create decks to reinforce the branding of each new, onboarded client. I was asked to do this to support the agencyâ€™s work movng forward, and to refine and freshen up the style and strategic messaging.
I worked collaboratively with a student team, as the Researcher/Strategist to produce the winning pitch for Nancyâ€™s Yogurt, as they moved forward in finding the best marketing direction for their new product, Sweet Cream. Our deep research pointed us to modern, health-conscious moms who sought guilt-free sweets for themselves and their children alike. Sweet Cream, full of probiotics and sweetened with agave, and yet made rich with whole milk and cream, is the perfect shareable treat for the group.
I have additional excerpts from my
strategy decks available at www.issuu.com/jessicafnet
Thank you for taking a look! linkedin.com/in/jssclnn
I look forward to connecting on new opportunities, or simply making your acquaintance. Reach out anytime, and have a nice day!
Jessica Fisher | Portland, OR | Graphic Design Portfolio