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PRODUCT LIFE CYCLE


INTRODUCTION

I-Phone 5

 Costs are high (but makes little profit)  Slow sales (demand must be created)  Very little competition  Makes little money at this stage

Olay Anti-Aging Pro

100% Mineral Make-Up

BB Playbook Conor Maynard

Songza Application


Fold-Over Boots

GROWTH  Costs reduced (but still expensive)

Lulu Attire

 Sales increase

Kindle

 Profitability begins to rise  Consumers become more aware  Competition increases

Modern Family

One Direction

Hunger Games

Angry Birds


Under Armour

MATURITY  Costs are lowered because of curve effects and competition

Lady Gaga

 Consumer demand is at its maximum  A lot of competition

 Differentiation in branding and the product itself (new versions, etc.)

I-Pod Chromatic & Touch

Wii

Longboards

Smart Cars Twilight


Crocs

DECLINE  Costs become “counter-optimal”  Consumer demand declines  Distribution becomes a hassle and difficulty

Paperback Books

VCR MSN Messenger Webkinz

Myspace

Jonas Brothers


DECISION POINT ď ą Product termination is determined

Jersey Shore

Tamagotchis Ke$ha Perms

Walkie-Talkies

Neopets Virtual Pets

Product Life Cycle  

The Product Life Cycle

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