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Nike


AirJordan XX3


MICHAEL JORDAN An NBA legend, Michael Jordan virtually rewrote the record book. He played 13 seasons for the Chicago Bulls, leading the league in scoring a record 10 times. His 30.1 points per game average is the highest in NBA history and, with 32,292 points, he ranks 3rd on the all-time scoring list. Jordan led the Chicago Bulls to 6 NBA Championship titles and was named NBA Finals MVP during each of those series. A 5-time regular season MVP, in 1991 and 1992, he became the only player to win back-toback regular season and Finals MVP awards. Jordan burst onto the national stage as a freshman at the University of North Carolina, leading his team to the NCAA Championship with a dramatic gamewinning shot. Following a stellar college career during which he was a 2-time College Player of the Year and 1st team All-America, Jordan was chosen with the 3rd pick of the 1984 NBA Draft. Jordan is a 2-time Olympic Gold Medal winner, most famously as a member of the 1992’s “Dream Team.” Off the court, Michael Jordan has also proven to be a successful

businessman. Since its creation, his Jordan Brand (a division of NIKE, Inc.) has been an innovator of athletic luxury shoes and apparel. Jordan Brand has grown to become a market leader under Jordan’s creative design input. As one of the world’s most popular and recognizable figures, Jordan’s endorsement portfolio includes Gatorade, Upper Deck and Hanes, among others. In 2004, Jordan formed Michael Jordan Motorsports as a result of his passion for motorcycle racing. Among Jordan’s other business ventures are several thriving restaurants. In June 2006, Jordan joined the ownership group of the NBA’s Charlotte Bobcats, becoming the team’s Managing Member of Basketball Operations. Jordan supports many charitable causes including the James R. Jordan Boys and Girls Club in Chicago, the Jordan Institute for Families at the University of North Carolina, and the MakeA-Wish Foundation. His annual Michael Jordan Celebrity Invitational golf tournament has raised more than $2 million for several worthy charities since its inception.


TINKER HATFIELD As Vice President, Innovation Design & Special Projects for NIKE, Tinker has left his mark on many of NIKE and Jordan Brand’s most popular and original sneaker designs, including the Air Jordan III to the Air Jordan XV, and the 20th anniversary Air Jordan XX. In 2008, Jordan Brand launches the latest in the Air Jordan franchise, the best ever high-performance basketball shoe, the innovative and sustainable Air Jordan XX3. Tinker Hatfield oversees special design projects at NIKE and Jordan Brand, including those that fall outside of the regular product design structure and formal design reviews. He designs a new Air Jordan shoe each year, and also creates environmentally preferred shoes and track & field spikes. Tinker has served as creative director for all LeBron James projects, designs shoes for Kobe Bryant and Lance Armstrong, and mentors young designers at Nike. Among Tinker’s numerous achievements at Nike include designing the first LeBron James shoe and a pole vault shoe for former world

record holder Stacy Dragila. Tinker also designed the original Air Pack Series (which included the first Visi-Air shoe, the Air Max), Pete Sampras tennis shoes, Andre Agassi footwear and apparel, and the original Air Huarache. Tinker spearheaded the idea of Jordan Brand as a separate brand and division within NIKE with the direct involvement of Michael Jordan. Jordan Brand, which made its debut in 1997, has since grown into a premiere athletic luxury brand of footwear, apparel and accessories. Tinker also invented the industry’s first cross-trainer, the Air Trainer. The cross-training shoe, which occurred to Tinker while watching gym-goers jump among different activities in the same shoes, spurred the creation of a separate cross-training footwear category. Other positions held by Tinker include Creative Director and Product Designer. Prior to joining NIKE, Inc.,Tinker worked as an independent architect in Eugene, Oregon. He also served as an architect for the Balzhiser group.


MARK SMITH

Creative Director of Special Projects

Mark Smith is the Creative Director of Special Projects for NIKE, Inc. where he is responsible for bringing to life innovative and unique concepts for Nike product, imagery and technology. Some of his duties include overseeing the creative direction for Michael Jordan’s motorcycle race team, Nike product collaborations and serving as Vice President Tinker Hatfield’s right hand man. Smith has also worked on projects such as the AIR JORDAN XX and collaborated with Hatfield on the upcoming AIR JORDAN XX3. He’s currently working on the graphics for the 2008 Olympics as well as designing the new advanced R&D space at Nike World Headquarters. Prior to his current position, Smith served in roles such as Senior Designer Innovation Kitchen, Hatfield’s apprentice and collaborator and Apparel Designer. Smith was first hired in 1989 by now Nike President Mark Parker to design museum-quality letterman jackets—very much like movie prop styles, yet authentic future-type concept jackets. Before joining Nike, Smith was a designer for Maui and Sons Surf, but also served as Vice President of Design for Vans in 2000-2001. Smith earned a Bachelor’s degree in Advertising from the United States International University and a Bachelor’s of Fine Arts degree in graphic/packaging from The Art Center College of Design. Smith is the proud father of two teenagers, an avid musician, artist and writer. Jordan Brand Communications 503.671.3117 / 503.532.5862


AIR JORDAN XX3 FACT SHEET EMBARGO UNTIL JANUARY 1, 2008 In 1985, the entire world stood on its ear with the release of the AIR JORDAN—a white, red and black fashion statement that revolutionized the athletic footwear industry. Much like Michael Jordan in his rookie season, the original AIR JORDAN was the beginning of something legendary. From Rucker Park to Park Avenue, from Hollywood to Wall Street, the AIR JORDAN sneaker has consistently been the most snought after athletic luxury basketball shoe. Sneaker enthusiasts have credited the shoe as the impetus behind “sneakerhead” collectible market. Twenty-three shoes later, the Jordan Brand introduces a product truly worthy of being called the “Greatest Basketball Shoe Ever,” the AIR JORDAN XX3, is poised to tilt the world once again. For each iteration of AIR JORDANs created, inspiration is everything. The F-22 stealth fighter jet served as inspiration for the XX2. The muse behind the design of the XIII was the Black Panther and the XIV paid homage to the Ferrari 550 M. The AIR JORDAN XX3 simply embodies the belief held by Michael Jordan and Tinker Hatfield, Vice President, Innovation Design & Special Projects, that the AIR JORDAN XX3 must be the best ever. To accomplish this, new technological advances were built into the shoe to create the first Nike Considered, high-performance basketball shoe in NIKE, Inc. history in a beautiful handcrafted silhouette the world has ever seen. In the spirit of sustainability, the AIR JORDAN XX3 is the first basketball shoe for Nike to embrace the Nike Considered design ethos, where details in the development and design of the shoe seek to reduce waste and allow for the use of environmentally preferred materials wherever


possible—all without compromising athletic performance. The Nike Considered design ethos is one of several company-wide corporate responsibility targets that NIKE, Inc. has implemented to sustain long-term growth and innovation. AIR JORDAN XX3 Technical Components Nike Considered:

• AIR JORDAN XX3 is the first basketball shoe in Nike’s history to be designed according to Nike Considered ethos. • The design of the AIR JORDAN XX3 minimizes waste and use of solvent based cements. • Automotive quality painting process on the backside of the Thermo Plastic Urethane (TPU) chassis is completed by an efficient robot arm to maximize the quality, consistency and durability of the paint and component. • Outsole uses environmentally preferred rubber that reduces toxics and incorporates Nike Grind material from footwear outsole manufacturing waste. • The construction of the shoe emphasizes the use of environmentally preferred materials.


Upper: • A newly engineered, patent-pending, stitching machine stitches the upper in 3-D form. • Dual density sock liner. • Internal dual density slow recovery foam around the heel conforms to foot shapes to create a more custom fit. • One shot compression molded phylon midsole. • Full length sleek internal bootie maximizes comfort while complimenting the sleek profile. • Nu-foam collar/tongue lining package for sleek low profile comfort. • New quilted pattern molded s AIR JORDAN XX3 Unique Design Features • An imprint of Michael Jordan’s finger print traction pattern on outsole. • Precise stitching to reveal external heel moccasin stitch. • Michael Jordan signature on toe cap. • High performance TPU chassis. • Michael Jordan thumbprint on aback of tongue lining. • Handcrafted MJ stitch pattern offers beautiful detailing and function.


Midsole / Outsole: • Full length Zoom Airsole unit for superior cushioning. An exclusive limited release of the AIR JORDAN XX3 will launch on Friday, January 25, 2008 with a suggested retail price of $230. An All-Star release will launch on Saturday, February 16, 2008 with a suggested retail price of $185. The nationwide launch will be released on Saturday, February 23, 2008 with a suggested retail price of $185. Retailer information can be found at www.Jumpman23.com. ock liner that provides quality arch support. • Reinforced quarter panels to form and hold the exact shape of the last to provide the best fit possible. • Breathable tongue allows air to escape helping to keep the foot cooler. • The upper is bladder pressed on the last two times during the construction to form the upper shape exactly to the last shape.

• Carbon fiber/acrylic weave shank plate adds structure and support in key areas. • High performance TPU chassis built for stability and support. • Light weight - 15 ounces.

• One of the lowest midsole profile thickness made for a basketball shoe (19mms in the heel and 9mms in the forefoot) allowing for players to be as close to the ground as possible and feel the court. • The shank plate is inserted into the TPU chassis mold and the TPU is directly shot over the entire plate. This process is the most efficient for production because it enhances durability, reduces waste, and minimizes our solvent cement usage. It is a new innovation for performance footwear. • Advanced cushioning system contains a low profile IPS system with a large pillar in the heel combined with a low profile modified IPS in the forefoot.


AIR JORDAN XX3 Unique Design Features • An imprint of Michael Jordan’s finger print traction pattern on outsole. • Precise stitching to reveal external heel moccasin stitch. • Michael Jordan signature on toe cap. • High performance TPU chassis. • Michael Jordan thumbprint on back of tongue lining. • Handcrafted MJ stitch pattern offers beautiful detailing and function.

An exclusive limited release of the AIR JORDAN XX3 will launch on Friday, January 25, 2008 with a suggested retail price of $230. An All-Star release will launch on Saturday, February 16, 2008 with a suggested retail price of $185. The nationwide launch will be released on Saturday, February 23, 2008 with a suggested retail price of $185. Retailer information can be found at www.Jumpman23.com.


AIR JORDAN – HISTORY OF THE FRANCHISE Before the AIR JORDAN, all basketball shoes were white. This simple statement only begins to describe the sheer magnitude of the changes that were about to occur to the sport of basketball and to the athletic footwear industry once Michael Jordan entered the league. Since Michael’s arrival and the launch of the AIR JORDAN franchise, both the game and the industry have been utterly transformed. Each year, a new AIR JORDAN is unveiled. An annual event since its debut in 1985, each unveiling has been met with ever-increasing anticipation from the media, the industry, and the buying public. AIR JORDANs perennially dominate the market in sales and demand, establishing with each year’s model higher benchmark standards

in design, innovation and performance for the entire athletic footwear industry. At the heart of the franchise is the perfect synergy between athlete and technology – Michael Jordan, the greatest player in the history of basketball, and the shoes he’s worn throughout his illustrious career that epitomize his relentless dedication to performance, innovation and achievement. Today’s AIR JORDANs continue to build on the franchise’s rich history of innovative design and uncompromising performance. Inspired by the greatest to ever play the game, the franchise continues to lead and shape the athletic footwear industry into the future. As Michael’s legend continues to grow, his legacy in the AIR JORDAN franchise lives on.


AIR JORDAN I: 1984-85 (March 1985, $65) It all starts here. A legendary franchise, as both a high performance footwear line and as cultural icon, is launched. So revolutionary for its day, they are banned by the NBA for violating its “uniformity of uniform” rule. Michael wears them anyway, incurring a $5,000 fine per game. Likewise, MJ unveils his revolutionary style of play to the league and world at large, making his first All-Star game appearance, earning Rookie of the Year honours and inspiring Boston Celtics legend Larry Bird to observe one performance as “God disguised as Michael Jordan.”

AIR JORDAN II: 1986-87 (November 1986, $100) The ’86-87 season is a breakthrough year for MJ, and his assault on the record books begins. Along with a return trip to the All-Star game, Michael wins his first Slam Dunk Contest and claims his first in a series of scoring titles. Averaging 37.1 points per game, he becomes the first NBA player since Wilt Chamberlain to top 3,000 points in a season. And he does it all in a pair of embossed leather kicks made by the master shoemakers of Italy.

AIR JORDAN III: 1987-88 (February 1988, $100) With big time innovation and lethal good looks, this is the first shoe designed by Tinker Hatfield and features visible Nike Air and decorative synthetic elephant skin. Another milestone design element is the introduction of the iconic Jumpman logo. This is the season in which Spike Lee as “Mars Blackmon” makes his first appearance in Nike television ads, sparking a huge cult following. MJ steals the show this season by snagging his first NBA MVP award, Defensive Player of the Year honors, and another Slam Dunk trophy. In an interview with SLAM magazine, Michael cites the AJIII as one of his all-time favourites and in 2005 viewers of ESPN agreed, voting it the greatest sneaker of all time.


AIR JORDAN IV: 1988-89 (February 1989, $100) As cool as its breathable mesh inserts and featuring supersteady stabilization straps and ultra-cushioned soles, Tinker Hatfield creates a sneaker custommade for fluidity, rhythm and grace. Michael makes it a reality with a series of gravity-defying dunks which, along with the distinctive tongues, were fast becoming a trademark. Spike once again pays fond homage when he features the AJIV in a scene from his movie “Do The Right Thing”, while more recently rapper Slick Rick announces his intention to purchase the entire 2006 retro line. With the IV, AIR JORDANs truly enter the modern cultural lexicon.

AIR JORDAN V: 1989-90 (February 1990, $125) With fit-enhancing lace locks, reflective tongue and clear rubber outsoles for sole-to-the-hole traction, MJ and Hatfield once again surpass previous designs with these new innovations. Michael pilots his way to a careerhigh 69 points against Cleveland and his fourth scoring total with an average of 33.6 points per game. Design inspiration came from World War II Mustang fighter planes, as seen in the shark teeth profile on the midsole.

AIR JORDAN VI: 1990-91 (February 1991, $125) After seven years in the league, Michael leads the Chicago Bulls to a 4-1 victory over Magic Johnson’s LA Lakers for their first NBA championship. It would be a fitting ‘passing of the torch’ from the dominant Showtime team of the ‘80s to MJ’s and the Bulls’ dominance of the ‘90s. Along the way, he snags his fifth scoring title, his second league MVP Award, another NBA All-Star placing and is awarded the Finals MVP.


AIR JORDAN VI: 1990-91 (February 1991, $125) After seven years in the league, Michael leads the Chicago Bulls to a 4-1 victory over Magic Johnson’s LA Lakers for their first NBA championship. It would be a fitting ‘passing of the torch’ from the dominant Showtime team of the ‘80s to MJ’s and the Bulls’ dominance of the ‘90s. Along the way, he snags his fifth scoring title, his second league MVP Award, another NBA All-Star placing and is awarded the Finals MVP.

AIR JORDAN VII: 1991-92 (February 1992, $125) With a form-fitting neoprene sock liner, the AIR JORDAN VII gives new meaning to the word ‘comfort’. Meanwhile, the Bulls dominate the 1991-92 season and Michael continues to redefine the game of basketball and make it his own. What to do for an encore? ‘His Airness’ laces up this year’s model for a second championship ring and his sixth scoring title, not to mention a short hop over to Barcelona to collect some highly prized Olympic Gold as part of the USA’s legendry ‘Dream Team’.

AIR JORDAN VIII: 1992-93 (February 1993, $140) AIR JORDAN VIII is the first to feature anti-inversion crossover leather, Velcro straps and thickened padding for added support and stability. The VIII is only issued in three different color combinations, making it one of the franchise’s most sought after. Michael enters the ’93 playoffs in highflying fashion, setting a Finals scoring record and lighting up the Suns for 41.0 ppg on his way to claiming his third consecutive title.


AIR JORDAN IX: 1993-94 (February 1993, $125) Nine years of refinement produces this minimalist classic, complete with an outsole featuring symbols and languages of numerous countries. Michael helps design it and loves it unreservedly, yet for the first time never wears it in competition. Its November 1993 release follows his retirement the previous month following back-to-back-to-back championships and countless individual awards and accolades. MJ turns to pursue a childhood dream and embarks on a minor league baseball career. Naturally, the AJIX is redesigned as a baseball cleat.

AIR JORDAN X: 1994-95 (November 1994, $125) The comeback shoe. It’s dunk déjà vu as Michael returns from the diamond for a return flight to the top. He issues a twoword press release to the world’s media: “I’m back.” Boasting full-length Nike Air cushioning, full grain leather uppers, speed lacing and an outsole listing the main man’s major hardwood feats, AJX is also issued in different colorways for different US cities.

AIR JORDAN XI: 1995-96 (November 1995, $125) Michael’s intuitive insight of bringing a “formal look” to the court serves as the inspiration for this remarkable rendition. Worn during his full return in the 1995-96 season, the XI quickly becomes one of the most popular AIR JORDANs of all-time. In another bold innovative step, the AJXI features patent leather for the first time in an athletic shoe, and a ‘secret weapon’ carbon-fibre spring plate and polymer-coated upper that refuses to stretch or lose its shape through MJ’s 72-win season and a fourth NBA title. MJ becomes only the second player ever to be crowned MVP for the season, the All-Star Game, and the Finals in a single season.


AIR JORDAN XII: 1996-97 (November 1996, $140) The first AIR JORDANs to utilize Zoom Air Technology for lightweight cushioning and lightning quick responsiveness. MJ wears them as he scores 38 points against the Utah Jazz, including a three pointer in the dying seconds, despite being so ill with the flu he has to be helped off the floor after the game by teammate Scottie Pippen.

AIR JORDAN XIII: 1997-98 (November 1997, $150) Extremely lightweight and responsive, the XIII takes its design inspiration from the black panther, and, of course, from Michael’s predatory nature and catlike quickness on the court. The shoe features sleek Zoom Air, a unique Jumpman hologram that mimics the panther’s eye, and a carbon-fiber spring plate for more pounce in the paint. This season’s finale sees perhaps MJ’s most famous shot, in Game 6 of the Finals against Utah. (He actually wore an early release of the AIR JORDAN XIV in that game.) It proves to be the game winner, handing the Bulls their third consecutive Championship, Chicago becomes the first team in NBA history to repeat the three-peat.

AIR JORDAN XIV: 1998-99 (October 1998, $150) Another leap of innovative design and engineering, the AJXIV is a high performance luxury ride, made of full-grain leather and featuring Zoom Air cushioning and medial air vents for breathability. Inspired by Michael’s love of cars, the AJ XIV takes on the stylish design of his very own Ferrari 550 M. Now elevated to iconic status thanks to MJ’s accomplishments, many collectors and sneaker experts rate the XIV as the most comfortable Jordans ever.


AIR JORDAN XV: 1999-00 (December 1999, $150) With a unique woven upper and aerodynamic design, the XV is inspired by two high-flyers: Michael Jordan and the ultrafast X-15 fighter jet. The XV is inscribed with “23/6/15” down the heel in recognition of MJ’s jersey number/ championships won/model number of AIR JORDAN. Despite Michael’s absence from the game, this design proved to be as popular as ever.

AIR JORDAN XVI: 2000-01 (February 2001, $160) Combining some of the AIR JORDAN franchise’s most coveted features,the AJXVI represents ‘transition’, with a squarer toe, a return to visible Air and a unique, removable gaiter that transforms the XVI from a street shoe into a game shoe. Designed for high performance, the XVI draws stylistic inspiration from automobiles, architecture and Michael’s move from the court to the front office as President of Basketball Operations with the Washington Wizards.

AIR JORDAN XVII: 2001-02 (February 2002, $200) The comeback shoe (again). In anticipation of another return to the game he loves, Michael plays a pivotal role in the design of the XVII. The most expensive AIR JORDANs ever produced, this shoe is inspired by the characteristics of jazz – solid fundamentals, dazzling runs and lots of room for improvisation. At Washington, Michael reminds the world that he can still dunk. He scores his 30,000th career point against his former team, the Chicago Bulls. The XVII comes in a metal case and includes an interactive CD-ROM.


AIR JORDAN XVIII: 2002-03 (February 2003, $175) Yet another breakthrough in innovative footwear design. The first AIR JORDAN to employ a virtual one-piece upper, as well as a patented carbon-fibre Comfort Control Plate and duallayer Zoom Air Technology for ultimate support and cushioning. Inspired by the aggressive and elegant styling of Italian race cars, the AJXVIII sets new standards in performance technology for all those who aspire to be the best. Michael plays in his last NBA season and last All-Star game in this shoe. He retires for a third and final time after playing his last game on April 16, 2003.

AIR JORDAN XIX: 2003-04 (February 2004, $165) Yet another breakthrough in innovative footwear design. The first AIR JORDAN to employ a virtual one-piece upper, as well as a patented carbon-fibre Comfort Control Plate and duallayer Zoom Air Technology for ultimate support and cushioning. Inspired by the aggressive and elegant styling of Italian race cars, the AJXVIII sets new standards in performance technology for all those who aspire to be the best. Michael plays in his last NBA season and last All-Star game in this shoe. He retires for a third and final time after playing his last game on April 16, 2003.

AIR JORDAN XX: 2004-05 (February 2005, $175) The 20th Anniversary edition of the AIR JORDAN debuts with significant fanfare, celebrating the most successful basketball shoe ever. To mark the occasion Tinker Hatfield returns to the fold with the XX design, a shoe loaded with technological innovations that simultaneously celebrates Michael’s career while looking to the future of basketball. Low-cut and partly inspired by motorcycling shoes, the strap on the upper has detailed laser etching that symbolizes milestones in MJ’s life and career. The outsole features an exclusive I.P.S. (Independent Podular Suspension) cushioning system that strategically places twenty columns of Phylon to compress and disperse shock and energy, enabling quick and responsive reactions to the highest performance needs of basketball.


AIR JORDAN XXI: 2005-06 (February 2006, $175) The AIR JORDAN XXI can best be described as an exploration into the DNA of what truly makes a champion. Celebrated as the height of on-court performance and innovative design, the AIR JORDAN XXI continues to build upon the I.P.S. cushioning technology along with revealing the fundamental building blocks and core principles that continue to drive the Jordan brand into the future.

AIR JORDAN XX2: 2006-07 (February 2007, $175) The future is now and performance has been redefined. The AIR JORDAN XX2 offers customization for the player looking to model his game after the man, the player, the legend – Michael Jordan. Evolution of the I.P.S. now includes superior cushioning technology with visible interchangeable pillars that allow for two types of cushioning systems. A titanium reinforced shank plate offers midfoot and arch support. Inspired by the F-22 advanced stealth fighter jet, this shoe offers the ultimate in air superiority for the court.


JORDAN BRAND Jordan Brand, a division of NIKE, Inc., is a premium brand of athletic footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan. The brand made its debut in 1997 and has grown into a complete lifestyle collection of sport performance, lifestyle and women’s products. Jordan Brand is the evolution of Michael’s intimate association with the product creation process at NIKE, Inc., which revolutionized the industry in 1984 with the introduction of the signature AIR JORDAN I – the start of the AIR JORDAN shoe franchise. In February 2005, AIR JORDAN celebrated its 20th anniversary. As the leading basketball shoe of all-time, the AIR JORDAN continues to set industry firsts with its quality product design and packaging presentation. In addition to the flagship AIR JORDAN shoe, the Jordan Brand encompasses the following: Jordan Sports Performance – In addition to AIR JORDANs, this collection covers basketball, training and performance needs of athletes across all sports; includes footwear and apparel collections, as well as, signature product for Team Jordan athletes Carmelo Anthony and Derek Jeter.

Jordan Lifestyle – Taking its cues from the brand’s basketball heritage, this collection features athletic-inspired streetwear, grounded in athletic luxury and serving the very best in style for both men and women. Jordan Brand, a division of NIKE, Inc., is a premium brand of athletic footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan. The brand made its debut in 1997 and has grown into a complete lifestyle collection of sport performance, lifestyle and women’s products. Jordan Brand is the evolution of Michael’s intimate association with the product creation process at NIKE, Inc., which revolutionized the industry in 1984 with the introduction of the signature AIR JORDAN I – the start of the AIR JORDAN shoe franchise. In February 2005, AIR JORDAN celebrated its 20th anniversary. As the leading basketball shoe of all-time, the AIR JORDAN continues to set industry firsts with its quality product design and packaging presentation. In addition to the flagship AIR JORDAN shoe, the Jordan Brand encompasses the following:


Jordan Sports Performance – In addition to AIR JORDANs, this collection covers basketball, training and performance needs of athletes across all sports; includes footwear and apparel collections, as well as, signature product for Team Jordan athletes Carmelo Anthony and Derek Jeter. Jordan Lifestyle – Taking its cues from the brand’s basketball heritage, this collection features athletic-inspired streetwear, grounded in athletic luxury and serving the very best in style for both men and women. Jordan Women - The women’s collection targets the urban chic female who identifies with the culture of sport and Michael Jordan’s on and off-court appeal. The collection reflects the core profile of the Jordan consumer including trendsetters, style-conscious, confident, and fiercely competitive. On the Sports Marketing front, Jordan Brand drives an on-court performance statement at the NCAA level with Georgetown University, University of California-Berkeley, and University of North Carolina basketball programs donning uniforms complete with Jordan Brand footwear.

At the high school level, the nation’s top seniors come together each April to play in the Jordan Brand All-American Classic (JBAAC) at New York City’s legendary Madison Square Garden. Many JBAAC alums have moved on to become hoops stars in both college and professional basketball. Jordan Brand remains active in the community with Jordan Fundamentals, an education grants program for teachers. Jordan Fundamentals recognizes educators who, despite challenging situations and limited resources, strive above and beyond traditional lesson planning to motivate and inspire their students. Up to $1 million is awarded per year. Jordan Brand is committed to funding this program through a portion of its sales proceeds. To date, the brand has awarded $8 million to teachers grades K-12 across the country and will continue providing grants through 2009.

FOR MORE INFORMATION Terri Hines Dinusha Gooneratne Jordan Brand Jordan Brand 503.532.5862 503.671.3117 Terri.Hines@Nike.com Dinusha.Gooneratne@Nike.com www.Jumpman23.com


TEAM JORDAN Team Jordan embodies the principles that have defined Michael Jordan’s athletic and professional career – dedication, excellence, innovation, and achievement. An elite group of athletes hand-picked by Michael Jordan to represent the Jordan Brand, they individually excel both as athletes within their respective sports and as members of their communities. Collectively, they personify the ideals of pride, confidence, and athleticism that are part of the beauty shaped by the rules of the game. They represent a higher standard by which other athletes are measured, and they carry a legacy of greatness and grace under pressure. Above all, the members of Team Jordan exude self-reliance, self-respect, and self-belief – that no challenge can ever vanquish human will and determination.

“Being a part of Team Jordan is something special. It means we share the values and commitment of the Jordan Brand and will help take it into the future.” – Derek Jeter, New York Yankees


RAY ALLEN Guard, Boston Celtics Seven-time NBA All-Star Ray Allen has blossomed into a team leader and one of the league’s best three-point shooters. Possessing a well-balanced game with few weaknesses, Allen has proven himself to be a perennial scoring threat, particularly in the playoffs. He is also a Hollywood veteran, having played the starring role in Spike Lee’s “He Got Game.”

DEREK ANDERSON Guard/Forward, Charlotte Bobcats Derek Anderson’s youth and athleticism allows his team to match-up offensively and defensively with any team in the league. His addition to the team puts him in place to be the “floor general” as a versatile guard/forward. A mid-season acquisition of the Miami Heat, Anderson helped lead the team to their first NBA Championship. His involvement in the community and his leadership qualities are highly praised.

CARMELO ANTHONY Forward, Denver Nuggets The 20th Anniversary edition of the AIR JORDAN debuts with significant fanfare, celebrating the most successful basketball shoe ever. To mark the occasion Tinker Hatfield returns to the fold with the XX design, a shoe loaded with technological innovations that simultaneously celebrates Michael’s career while looking to the future of basketball. Low-cut and partly inspired by motorcycling shoes, the strap on the upper has detailed laser etching that symbolizes milestones in MJ’s life and career. The outsole features an exclusive I.P.S. (Independent Podular Suspension) cushioning system that strategically places twenty columns of Phylon to compress and disperse shock and energy, enabling quick and responsive reactions to the highest performance needs of basketball.


MIKE BIBBY Point Guard, Sacramento Kings Mike Bibby has established himself as one of the most dangerous point guards in the league. An emerging superstar, he is fearless in the lane, deadly from the arc, unselfish in his ball distribution, and a creative playmaker in one of the game’s most potent offenses. Beginning his tenth season, Bibby has proven to be one of the strongest players for the Kings.

DRE BLY Cornerback, Denver Broncos This two-time Pro Bowler has established himself as one of the best cornerbacks in the NFL, by shutting down many of the league’s elite wide receivers. Week after week, this dangerous and lightning quick defender makes quarterbacks think twice when throwing in his direction.

MICHAEL FINLEY Guard/Forward, San Antonio Spurs Michael Finley is the heart of the Spurs’ lethal offense. With quiet and unassuming leadership through example and dedication, he has proven himself to be among the game’s elite at both ends of the court. In 2007, Finley helped lead the San Antonio Spurs to their 3rd NBA Championship in five years.


AHMAN GREEN Running Back, Houston Texans Ahman Green is one of the league’s most versatile running backs. With his superior speed and punishing power, Green is best known for his breakaway speed and running over wouldbe-tacklers. The All-Pro star possesses three of the top six rushing season records for Green Bay and once ranked second on the Packers’ all-time rushing list with 7,432 yards coming into the 2006 season.

RICHARD “RIP” HAMILTON Guard/Forward, Detroit Pistons With his deadly accurate mid-range jumper and amazing stamina, “Rip” Hamilton has become on of the most respected players in the NBA. With his poise and veteran leadership, this sharpshooter helped lead the Detroit Pistons to a NBA Championship title in 2004 and back to the NBA Finals in 2005 and the Eastern Conference Finals in 2006.

MARVIN HARRISON Wide Receiver, Indianapolis Colts Indianapolis Colts superstar Marvin Harrison is considered one of the best wide receivers in the game today. Best known for his incredible hands, quickness and ability to read defenses makes him a volatile weapon that needs to be located at all times he’s on the field. In 2002, Harrison became the only player in NFL history with 100+ receptions in four consecutive seasons.


JOSH HOWARD Guard/Forward, Dallas Mavericks Josh Howard’s all-around game and stingy defense helped lead the Dallas Mavericks to the NBA Finals. As of 2006 he averaged 12.2 points and 6.1 rebounds in his first three years in Dallas. He is looked at to grow into one of the premier players in the NBA.

JUWAN HOWARD Forward, Minnesota Timberwolves Howard is a NBA veteran going into his 14th season, has always been regarded as a consistent hard working player. His best year was in the 94-95 season as leader of the bullets. Nevertheless, even at age 34, Howard’s work ethic and consistency make him a valuable player worthy of quality minutes on any NBA team.

JARED JEFFERIES Forward, New York Knicks Jeffries is a versatile player, able to do many things on the court includingrebounding, ball-handling, and scoring. He is most well-known for his defense, when playing for the Wizards, the club gave him the toughest defensive assignments night in and night out.


DEREK JETER Shortstop, New York Yankees Since being named Major League Baseball’s 1996 Rookie of the Year, Derek Jeter has become one of the game’s most complete ballplayers, with an All-Star Game MVP, 3 Gold Glove awards, World Series MVP, and four World Series titles to his name. Surely destined for the Hall of Fame, his impact on New York and on the game’s most storied franchise has been incalculable.

ANDRUW JONES Center Fielder, Atlanta Braves Known for his exceptional speed and hitting ability, Jones has emerged as one of the Braves’ superstars. Having won 9 consecutive Gold Glove awards and the 2005 National League Hank Aaron Award. The All-Star has set team records as he reached 30 home runs in four consecutive seasons and had a stellar 2005 season with 51 homeruns.

EDDIE JONES Guard/Forward, Dallas Mavericks Graceful and athletic, a prolific scorer from anywhere on the court but especially from beyond the arc, Eddie Jones is capable of taking apart opposing teams almost single-handedly. Jones is a master of the steal and a formidable threat at both ends of the court.


FREDDIE JONES Guard, New York Knicks Athletic guard who can score points at any given time. In 2004, he won the NBA slam dunk contest beating out 2 time champion Jason Richardson.

JOE JOHNSON Guard/Forward, Atlanta Hawks One of the league’s sharp shooters Joe Johnson has continued to improve in each of his three seasons, going for more than 20 points a game in 2005-2006. His 177 three-pointers were good for eighth in the league.

TERRELL OWENS Wide Receiver, Dallas Cowboys In his 11th NFL season Owens is one of the leagues most athletic wide receivers. Feared by many defenses, Owens is best known for his outstanding RAC (run after catch) yards, a characteristic that single-handedly picks defenses apart. A four-time Pro Bowl selection, Owens has hauled in 592 receptions for 8,572 yards and 81 touchdowns in his first 8 NFL seasons. The stellar player also hauled in his 100th career touchdown becoming the 15th player in NFL history to accomplish the amazing feat.


CHRIS PAUL Guard, New Orleans Hornets 2005-06 NBA Rookie of the Year Chris Paul is widely considered one of the league’s brightest young stars. Paul took the basketball world by storm in his rookie year when he led the upstart New Orleans Hornets to a 38 – 44 record, an impressive 20 wins better than the 2004-05 seasons. The fourth overall draft pick out of Wake Forest led the league in steals and finished fifth in assists and will be the center piece of the young Hornets squad for years to come.

MICKAEL PIETRUS Guard/Forward, Golden State Warriors The 6’6” Swingman has shown consistent improvement over the last 4 years in the NBA with the 06-07 season being his best. In the 2007 NBA playoffs, assisted with the upset of the #1 seeded Dallas Mavericks. He is the first European NBA player to wear Jordan Basketball Sneakers.

QUENTIN RICHARDSON Guard/Forward, New York Knicks An explosive player able to score from just about anywhere on the floor, Quentin Richardson is one of the new generation of talented players building a formidable future himself. In his next season, Richardson will be asked to become a scoring leader among Knicks guards.


WARREN SAPP Defensive Lineman, Oakland Raiders A former Super Bowl Champion, his unmatched speed makes him one of the mostfeared and intimidating figures in the NFL. Sapp was arguably the league’s most dominant defensive player facing double and triple teams virtually every down.

BOBBY SIMMONS Forward, Milwaukee Bucks The 6’6”, 228lb small forward had a breakout year during the 2004-05 NBA season with the Los Angeles Clippers in which he averaged a career-high 16.4 points per game. He was rewarded for his stellar play with the NBA Most Improved Player Award. He signed a free agent contract with the Milwaukee Bucks on August 8, 2005 shortly after the new collective bargaining agreement was finalized.

JASON TAYLOR Defensive End, Miami Dolphins One of the most feared pass rushers in the game, Jason Taylor is a proven superstar for the Miami Dolphins. In his 11th NFL season, the All-Pro Taylor has made a name for himself with his extraordinary quickness, athletic prowess and his ability to keep constant pressure applied to league quarterbacks.


GERALD WALLACE Forward, Charlotte Bobcats After being drafted by the Bobcats in the 2004 expansion draft, Wallace started the team and went on to have an impressive season. He continued to improve in 2005-2006 averaging 2.19 blocks & 2.44 steals per game, only two other players in league history have averaged over 2 blocks and 2 steals a game in a single season.


Nike+ Get connected with Nike+ and tune your run.


It’s a simple, easy and fast way to dial in your running experience with music, workout information, and immediate feedback with the iPod nano. Nike+iPod, the digital experience, through iTunes and nikeplus.com, offers a seamless way to log runs and download music specially designed for your workout. Nike+ gets you connected to your running experience. Here’s how:

Nike+ Footwear Air Zoom Moire Nike’s Air Zoom Moire is a well-cushioned, lightweight running shoe…only smarter. It’s the first shoe designed to incorporate a pocket for the sensor. Together with the receiver, the Air Zoom Moire now talks to the iPod nano. It’s as simple as putting on the shoes and beginning your run. You then receive instant performance feedback including distance, time, pace and calories burned, directly to your ears through the iPod nano. The Air Zoom Moire provides a low-profile, responsive feel, with the lightweight comfort and protection of Zoom Air cushioning. A direct descendant of Nike’s foot-liberating Nike Free technology, it features a Zoom Air unit in the rearfoot and Duralon blown rubber in the forefoot for superior cushioning and comfort. An aggressive flex-groove pattern in the outsole allows the forefoot and rearfoot to move independently and more naturally. The flexible forefoot and a low-profile midsole offer a well-cushioned, low-to-the-ground and responsive ride. The Air Zoom Moire also provides a fitted heel, with ample room up front, a combo that works well for faster running. The midsole sidewalls wrap up around the foot on the medial and lateral sides to help keep the foot centered on the footbed.

The Nike foot fit sockliner uses a firm TPU (thermo-plastic urethane) shell in combination with a soft compressible EVA foam footbed designed to quickly compress and mold to the contours of the foot for a custom fit. In addition to the Air Zoom Moire shoe, the following Nike running footwear for Fall ’06 will be Nike+ ready: Air Zoom Plus, Air Max Moto+, Nike Shox Turbo OH+, Air Max 180+, Nike Shox Navina+ and Air Max 90+. The Nike foot fit sockliner uses a firm TPU (thermo-plastic urethane) shell in combination with a soft compressible EVA foam footbed designed to quickly compress and mold to the contours of the foot for a custom fit. In addition to the Air Zoom Moire shoe, the following Nike running footwear for Fall ’06 will be Nike+ ready: Air Zoom Plus, Air Max Moto+, Nike Shox Turbo OH+, Air Max 180+, Nike Shox Navina+ and Air Max 90+.


The sensor slips unobtrusively into a pocket under the sockliner. No need to turn it on and off – it does that automatically – and provides approximately 1000 hours of operation. It’s designed to be extremely durable. Plugging the receiver into the iPod nano enables the connection with the sensor in the footwear and adds the Nike+iPod option to the nano screen. Simply select Nike+ iPod on the screen, pick a workout, and you’re ready to run. The iPod nano automatically tracks the progress of the workout and provides real-time feedback on distance, time, pace and calories burned directly through the headphones. At the end of a run, a performance summary appears on the iPod nano screen and can be heard through the headphones. That data can be easily stored in a custom workout log at nikeplus.com.

In addition to the Air Zoom Moire shoe, the following Nike running footwear for Fall ’06 will be Nike+ ready: Air Zoom Plus, Air Max Moto+, Nike Shox Turbo OH+, Air Max 180+, Nike Shox Navina+ and Air Max 90+.

Nike+iPod Hardware Sensor and Receiver Meet your new workout partners. The sensor is the first step in connecting to your running experience. Together with the receiver, the in-shoe sensor uses an accelerometer and patented Nike+iPod technology to track foot motion information and translate it into distance, time, pace and calories burned. Inserted into the left shoe, it allows a dialogue between your shoes and your iPod nano.


Nike+iPod

Power Song

Nike+iPod is a new feature on the iPod nano that opens the door to a personal workout experience. It offers several workout options, (basic, time, distance or calorie-based). During a workout it allows you to hear how far you’ve gone, how long you’ve been working out and how many calories you’ve burned, both on-screen and with voice feedback. At the finish line, a workout summary of the workout appears on the iPod nano screen and can be heard through the headphones. It’s as simple as selecting one of Nike’s pre-programmed workouts purchased from the iTunes Music Store or customizing a run using personal playlists. If a bit more discipline is needed, there are several coaching mixes to choose from at the Nike Sport Music section on iTunes.

When a little extra motivation is needed, select Power Song – a track specially pre-selected by you from your personal music library for that after-burner, turbo effect – to kick up a workout to the next level. Simply press and hold the center button of the iPod nano (for two seconds) and when the song is over, it returns to the current program.

Nike+ and iTunes Nike+ offers a brand new dedicated location on iTunes called Nike Sport Music with a new universe of music suited for personalized workouts. Here there’s music that can further fuel a workout. Starting in June 2006, there will be several coaching mixes and one original album to choose from, all part of Nike’s new music label.


The coaching mixes will provide a personal virtual “coach”, like marathon legend Alberto Salazar, who talks through strength, endurance and speed workouts all with music by your favorite artists. In addition, an original album by Crystal Method will be available to download. In the Nike Sport Music section on iTunes, the possibilities are endless and the list of services will continue to grow. Within iTunes, you can share your favorite workout playlists with your friends and others using the new Sport iMix feature on the iTunes Music Store. In addition, there will be various videos and iPodcasts from Nike, to help inspire your next workout.

Nikeplus.com Nikeplus.com – easily accessible from iTunes or the web – connects you instantly to your own running experience and helps with personal goals. After a one-time setup, it’s a place that automatically logs and stores all of your runs. Nikeplus.com is an intuitive site where personal data is easily uploaded and logged. It’s simple to view, analyze and evaluate personal goals, distance, time, pace and calories burned in a visually appealing way through easy to read graphs. Setting, tracking and adjusting personal goals and record accomplishments are also easy to do. You can not only challenge yourself, (run more, run faster, run farther) but you can challenge other runners and build like-minded teams. When workout data is added to nikeplus.com, it is contributing to “World Miles”, a real time compendium of data from around the world. It’s simple and easy. Tune. Run. Sync.


Nike+ and NIKEiD There’s more to the Nike+ system than just personalizing your workout with music. With NIKEiD, you can personalize your footwear as well. Similar to creating a personal playlist, you can create a custom running shoe with NIKEiD. NIKEiD let’s you be the designer. Click to www. nikeid.com and you’ll be able to custom-select your Air Zoom Moire’s color, and tag the footwear with up to eight characters for a shoe that’s truly personalized. NIKEiD will be a destination to customize Nike+ ready footwear, from the Air Zoom Moire to the Air Max Moto+ to the Nike Shox Turbo OH+.

These styles will all be available in a full size range, including widths, and with independent left and right foot sizing for both men and women. NIKEiD goes live July 13 with the first men’s and women’s Nike+ ready styles: the Air Zoom Moire and the Air Max Moto+. All custom orders arrive in 3-4 weeks.


Nike+ Apparel

Nike+ apparel is supremely adaptable, smoothly integrating with your iPod nano. It’s high-performance athletic apparel that not only fits the way you work out, but also lets you stay tuned to your music and enhance the way you move through life.

This intuitively designed line of performance running apparel includes jackets, tops, shorts and an iPod nano-specific armband. Each features ingenious, patent-pending no-look operation, protective pockets and innovative cord management, based on optimal-placement research done at the Nike Sport research lab. All Nike+ apparel is designed for the way athletes move, integrating smart, ergonomic design, performance-specific materials, ventilation, and weather protection.

In addition to superior fit and functionality, Nike+ apparel provides protection and easy interface with your iPod nano. Specially integrated waterproof pockets provide seamless protection and ultimate control, with an embossed tactile dial that enables simple, no-look operation of the iPod nano during your workout. Long-sleeve tops offer the pocket at the left cuff. Sleeveless tops provide a pocket at the lower left hem. Shorts offer the pocket on the right hip. Cord management holes provide easy, unobtrusive routing to your headset.


Men’s Nike+ Seamless Fitted Short Sleeve Top

Men’s Nike+ Seamless Loose Fit Short Sleeve Top

Dri-FIT material provides seamless, high-performance moisture management and a superior athletic fit that offers plenty of freedom of motion. The moiré pattern is knit directly into the garment and provides zoned venting for thermoregulation. The Nike+ pocket, with a waterproof barrier between your skin and the device, is integrated near the bottom left hem. Cord management holes are located directly above the pocket and entry/exit holes at the left shoulder for earbuds, which can be tracked either inside or outside of the garment.

Made from Dri-FIT material, cut loose for comfort. There’s no Nike+ pocket, but cord management holes are available along the upper left seam for routing.

Men’s Nike+ Seamless Fitted Long Sleeve Top Dri-FIT material provides seamless, high-performance moisture management and a superior athletic fit that offers plenty of freedom of motion. The moiré pattern is knit directly into the garment and provides zoned venting for thermoregulation. The Nike+ pocket, with a waterproof barrier between your skin and the iPod nano, is integrated on the left forearm. Cord management holes are located directly above the pocket and entry/exit holes at the left shoulder for earbuds, which can be tracked either inside or outside of the garment. management and a superior athletic fit that offers plenty of freedom of motion. The moiré pattern is knit directly into the garment and provides zoned venting for thermo-regulation. The Nike+ pocket, with a waterproof barrier between your skin and the device, is integrated near the bottom left hem. Cord management holes are located directly above the pocket and entry/exit holes at the left shoulder for earbuds, which can be tracked either inside or outside of the garment.

Men’s Nike+ Featherweight Utility Short The Nike+ Featherweight Utility Short is made with moisture-managing, woven Dri-FIT material for stretch-fit comfort, with integrated reflective taping for added visibility and laser-cut ventilation. It features a Nike+ pocket on the left hip that includes a waterproof barrier to protect the device from perspiration from the skin.

Men’s and Women’s Nike+ Utility Jacket This jacket is made of Clima-FIT fabric for superior wind and water protection. Designed for runners, the jacket provides 360-degree reflectivity and integrated laser cut venting for zoned cooling. Cord management and forearm inner sleeve on the left side specially integrates the iPod nano under the outer shell for protection from the elements (with easy-access zipper), while the jacket’s interior right-side pocketand-cord-management system can accommodate any iPod.


Women’s Nike+ Seamless Tank Top

Women’s Nike+ Feather Weight Utility Short

Dri-FIT material provides seamless, high-performance moisture management and a superior athletic fit that offers plenty of freedom of motion. The moiré pattern is knit directly into the garment and provides zoned venting for thermo-regulation. The Nike+ pocket, with a waterproof barrier between your skin and the device, is integrated near the bottom left hem. Cord management holes are located directly above the pocket and entry/exit holes at the left shoulder for earbuds, which can be tracked either inside or outside of the garment.

The Nike+ Featherweight Utility Short is made with moisture-managing, woven Dri-FIT material for stretch-fit comfort, with integrated reflective taping for added visibility and laser-cut ventilation. It features a Nike+ pocket on the right hip that includes a waterproof barrier to protect the device from perspiration from the skin.

Women’s Nike+ Seamless Cap Sleeve Top Dri-FIT material provides seamless, high-performance moisture

Women’s Nike+ Long Sleeve Shirt Dri-FIT material provides seamless, high-performance moisture management and a superior athletic fit that offers plenty of freedom of motion. The moiré pattern is knit directly into the garment and provides zoned venting for thermoregulation. The digital music player pocket, with a waterproof barrier between your skin and the device, is integrated on the left forearm. Cord management holes are located directly above the pocket and entry/exit holes at the left shoulder for earbuds, which can be tracked either inside or outside of the garment.

Women’s Nike+ Capri The Nike+ Capri is made with moisture-managing, Dri-FIT material for a comfortable fit, with integrated reflective taping along the leg for added visibility and laser-cut ventilation. It features a Nike+ pocket on the right hip also including a waterproof barrier to protect the device from perspiration from your skin.

Nike+ Sport Armband The Nike+ Sport Armband securely holds the iPod nano and the receiver. It stretches to snugly hold the player and adapter, and protects both from sweat while running or training. It’s made with seamless, lightweight and machine-washable Nike Pro material, and provides a cool, comfortable fit, no-look control and Nike+ interface for enhanced sport functionality. One size fits all via Nike’s unique closure system.


The System of Dress from Nike


The look of basketball has evolved dramatically since its inception in 1891. Particularly over the past 25 to 30 years, as modern performance designs have converged with fashion cues from the culture of the time and the intertwining hip hop community. The University of Michigan in 1992 provided basketball with its most recent change in design direction when a group of freshmen known as the “Fab Five” rocketed to final of the NCAA Tournament with a new look of baggy shorts with black shoes and short socks. Since that debut 15 years ago, basketball’s look has been slow to evolve. Fast forward to 2007. Nike introduces the System of Dress, a performance look born out of true performance insights as well as a shift in culture surrounding the game to a more sophisticated, tailored look, but also the desire among youth to personalize

their uniform look. The University of Florida, the Ohio State University, Syracuse University, and the University of Arizona are expected to be the first schools to debut the System of Dress from Nike during their respective conference tournaments in 2007. The System of Dress from Nike is comprised of a Nike Fitted Jersey, a lightweight, breathable, form-fitting top, and long, lightweight, loose-fitted shorts. The combination creates a dramatic new silhouette for the game of basketball. To address players’ desires to customize within their uniforms while also providing protection, Nike has created a few items that are designed to coordinate with the new uniforms. The items that players can choose from include: long and short-sleeve Nike Pro compression base layer tops, padded compression shorts and leg wraps.


Respect the Past (Represent the Future) While developing the new look for each team, Nike designers were determined to honor each school’s past champions and provide players with the opportunity to do so, as well. Designers researched not only the basketball programs but other sports, university insignias, past hall of fame players, mascots and even the school bands. The result was a look for each team that was embraced by the coaches, players and administrators of each organization.

The Ohio State University The letter and number blocking on the Ohio State uniforms was borrowed from the 1960 Buckeye team that won the national championship. While commonly known as a perennial football powerhouse, the Nike Pro Compression base layer players can wear beneath their jerseys pays tribute to the Buckeye’s rich basketball tradition by calling out a number of players by name. The new uniforms also feature the LeBron James logo created by Nike. A big Buckeye fan since James was a child, Ohio State is the only college team to wear the “L23” logo on its uniforms.


The University of Florida The Gators have the newest tradition of success of the four schools. Nike designers went immediately to the source of pride of many of the players and student body: the alligator. The alligator was chosen as the school mascot in 1911. It may seem an obvious choice today given the habitat of the species throughout Florida, but varying explanations are given as to why the mascot was selected. Local legend attributes the choice of mascot to many different stories including a local vendor who chose to place an alligator on banners at the time, other stories attribute it to the name of the school’s team captain at the time. The scales of an alligator can be seen on one of the new base layers created for the University of Florida basketball team. A raised scale pattern has also been incorporated into two of the Gators’ new Nike Fitted Jerseys. Past school hall of fame players are called out in text near the bottom of the Florida base layer that players can wear beneath their Nike Fitted Jersey.


University of Arizona The look created by Nike designers for the University of Arizona Wildcats was classic and based upon head coach Lute Olson’s passion for tradition. For instance, Olson has demanded that the Arizona logo on the floor of the basketball arena featuring a cactus remain in place and there it has been since Olson took over the program in 1983. On the new uniforms, the “CATS” logo reads vertically, a signature look to Olson’s era. The Wildcats have a base layer they can wear beneath their Nike Fitted Jersey which contains the names of past school hall of fame players in text near the bottom.

Syracuse University Nike designers drew inspiration from and created a look that is reminiscent of the 1970s era Syracuse Orangemen, down to the iconic blocking on the shorts. For the first time, Syracuse players will wear the word “ORANGE” on their home jersey. Not only is this designed to call out the Syracuse nickname, but to also serve as a tribute to the Syracuse player and fans’ fierce passion for their mascot. On the base layer created to be worn beneath the Nike Fitted Jersey, are the letters “BSB” in script on the left chest right over the heart. The design is borrowed from the first Syracuse basketball logo created for the team around 1900. On that same piece rising from the bottom are the names of past school hall of fame players in text.


T90 PRESSKIT The Nike T90 Apparel collection is all new for Fall 2007, with a powerful and strong edge, inspired by players such as Wayne Rooney and Fabio Cannavaro.

Nike designers created a graphic style and language derived from these players’ style and attitude towards the game of football. The T90 collection provides performance, function and style, integrating Nike Dri-FIT fabrications to wick moisture away from the body, as well as an athletic fit for optimal player performance. Aestheti-cally, the collection features extreme, angular slashes of bold color that slice through the body of the garment, offering a fresh and distinctive new direction.


Training Eight statement pieces form the on field training styles of the T90 Training apparel line, each one featuring Dri-Fit technology for moisture management. The two pinnacle styles of the training collection are the T90 Short Sleeve Top and Long Sleeve Statement Crew. They feature the innovative no-sew construction which reduces any discom-fort of chafing of the fabric and maximizes player comfort. The Short Sleeve top has a multi color engineered mesh graphic on the back; the long Sleeve crew sports this graphic as a sublimated print. Other pieces of the T90 training collection include Sleeveless and Sleeved Training Top, a Shortsleeve Cotton Top, and the T90 Lined Woven Shorts as well as a Longer Knit Short.

Pre-match For the player preparing for the big match, the Nike T90 Pre-Match/ Sideline apparel includes a full line of tops, pants and warm-ups such as the Short-Sleeve/Sleeveless Printed Tops, the Adjustable Woven Pant and Warm Up. The graphic language of the apparel is inspired by the game style and attitude of a Total 90 player, clearly driven by strength, power, emotion and accuracy.

Transit On-the-go footballers can make their way to and from the pitch and competition in Nike T90 Transit wear, including a Travel Polo, the stylish Line Up Jacket or the Hooded Top.


Power is nothing without accuracy. Nike’s revolutionary Total 90 Laser football boot is designed to deliver it all with ground-breaking innovation that pushes Total 90 footwear onto a whole new playing field. It is Nike’s first boot designed to enhance shooting accuracy. The T90 Laser is one of Nike’s most innovative and technological football boots on the pitch. For players like Wayne Rooney, Fabio Cannavaro and Fernando Torres, amongst many others who rely on mobility, toughness and power, accuracy is critical. Whether it’s a shot on goal, laying the ball off to a teammate, pinpoint passing or dribbling, the T90 Laser brings a new technical edge to the game. During the development of the T90 Laser, Nike worked closely with players such as World Champion, Cannavaro, as well as England and Manchester United phenomenon Wayne Rooney. Additionally, through extensive research from a major University in Germany, Nike discovered that 69% of shots on goal are taken from the full instep. Nike designer Tetsuya Tom Minami took these insights and created a boot designed to help reduce the variability for a solid shot and increase accuracy for every pass.


“Players like Wayne Rooney told Nike, “I want to put the ball wherever I want”, and so we focused on a specific part of the boot, the kicking area, to help making the best out of most shots.”


The T90 Laser boot has a significantly big ‘sweet spot’ through unique precision rings - that help control ball spin and trajectory. The boot’s upper, with its innovative circular-pattern PowerZone emblazoned with a “90” and the words “Swerve”, “Precision” and “Power” is inspired by visual cues from the ripples that emanate when a stone is dropped in water, says Minami. The T90 Laser’s radical new upper is engineered with Teijin™ synthetic leather and a mesh combination, under a unique industrial-grid pattern, that utilizes an innovative waterproof eVent™ lining for protection against the elements, while maintaining natural evaporative cooling. Effective movement of moisture helps protect the foot from extreme fluctuations in temperature through 90 minutes of football across a range of outside conditions.

The integrated offset lacing system opens-up the ball contact area and is designed for better swerve, power and accuracy, and the Nike Zoom Air unit in the heel provides superior cushioning and low profile comfort. The outsole, built on the professional players endorsed Total 90 performance plate, gets dynamic graphic treatment with the skeletal image of the bones of a foot, as if the boot has been shocked or X-rayed, adds Minami, visualizing the precise stud placement and flex points of the outsole. The T90 Laser’s bold yellow-and-black color like a hazard warning sign - signals that power and energy are approaching. It’s an intimidating threat most defenders won’t want to see coming.


Nike Catalogo  

Nike Catalogo Projecto Académico ESAD, Matosinhos,Portugal

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